In the book "Children's Marketing" written by McNeill, a professor of marketing in the United States, the importance of the children's market is fully explained to people in the first part of the book. Someone has said that children and women are the people with the largest consumption level in the market, and women needless to say, love beauty, as long as they are ruthless for beautiful things. Children themselves have little spending power and no earning power, but they can support a group of people who are very spending.

The booming sales of some toys and cards are a testament to this fact, and there is a more direct proof that children's books are generally sold at a higher price than ordinary books.

Therefore, according to Wang Ni's estimate, if the collection of fairy tales is written well, it is no problem to buy tens of millions of copies, the key is to promote it well, although there is no expectation for the sales of the fairy tale collection "Everything Will Be Fine", but it can't fall out of 10 million copies.

Money has to be on the blade, and the same is true for publicity, about Su Shichen's collection of fairy tales, almost all propaganda revolves around one aspect, what do children like to watch the most?

Of course, in terms of animation, because after the comic version of "Slam Dunk" created a ratings miracle in China, Shanshi Company reached a good cooperative relationship with the animation departments of many TV stations, and Chi Guoguo inserted advertisements in the anime.

"You must not let your child paper lose at the starting line, if you want to give, you must give the most haode, the first step of genius, you must definitely seize it. "Everything Will Be Fine", Su Shichen, a peak writer in China, is dedicated to children. Develop children's intelligence and let your children always be ahead of the curve. ”

The whole ad is made up of two sets of clips, one of which is a couple of eight or nine-year-old children running. Then I saw that one of the children won the contest because he read the book and was one step ahead of others. Another set of clips is also of the children studying, and the person who read the book is on the podium, holding the trophy in his small hand, and with a bright smile on his little face.

Zuihou's camera goes black, followed by a special appearance of a book, and this book is [A must-read book for children "Everything Will Be Fine"]

This advertising model is a very classic model in the previous life of Earth. Su Shichen called it a completely unreasonable advertisement, completely illogical, as if it was the first step of genius. Finch diapers. Can you be called a genius when you wear this diaper, what else is there to win at the starting line, is it true that you can really win at the starting line if you drink any milk powder?

Su Shichen, who has always regarded these advertisements as advertisements for brain-dead hope, did not expect that this kind of advertising would one day be used in his works. Life is really full of surprises.

It's not just about advertising on TV. Today's children are very powerful, who still watches TV when there is such a thing as a computer? Therefore, there are many children who watch cartoons on the Internet, and there are no advertisements, even if there are advertisements, they can be fast-forwarded, but do you think that this can escape Wang Ni's publicity?

No, no, Wang Ni has been promoting Jihua for several days, but there will be no such a big loophole.

As I said before, this shijie is much stronger than the earth's copyright protection, so it is rare that there will be anything on this side of the movie that has just been released less than a day ago. There is a gun version circulating on the Internet. In this shijie, video sites have to buy the copyright if they want to play movies. Therefore, the various websites are very tightly divided, as if some websites are specialized anime websites, and some are specialized horror movie websites, and this is roughly the case.

The advertisements for "Everything Will Be Alright" are all on the anime video website, and a fifteen-second ad is played at the beginning of each video, which is quite immoral. Think about it.,A wonderful anime is seeing the climax.,Desperate to continue watching the next episode.,But the first thing that appeared was an advertisement.,At that time, that mood was absolutely eager to kill this advertisement.,Unless it's a membership.,Otherwise, you can't turn it off.,This kind of advertising is mandatory.。

In just one day, Su Shichen, fairy tale collection, and "Everything Will Be Fine" became popular in Huaxia, and directly climbed to the top five of the search engine.

Originally, because Su Shichen surpassed Kede, this news was suppressed, and now with the previous things, it has been set off again.

Su Shichen deigned to write a collection of fairy tales, which is still under investigation by reporters, and now it has really been published, not to mention, and has taken such a strange name, you say that even if you take a "Su Shichen Fairy Tale", it is better than this name.

The media have reported one after another, and the momentum is also very huge, and the streets and alleys are talking about it, as if whoever doesn't talk about it will be left behind, this situation is completely close to the time when "The Frozen Throne" was released, which is called a spectacular. Is this situation going to surpass the rhythm of "The Frozen Throne" creating first-day sales in China?

Or is it even more awesome, directly breaking the first-day sales of "The Real Outsider"?

All eyes are on the results, but the results are ......

But as a result...... "Everything Will Be Alright" sold only more than 1.5 million copies on the first day!

1.523.694 copies, this is the detailed data, the sales of less than two million copies have blinded many people's titanium alloy dogs, and now it is lively, you can imagine the newspapers and magazines taking a gloating headline.

……

"Writer Su, please wait, excuse me about your precious time, please give us this time, please, let's do a simple interview." A discordant voice.

After class, Su Shichen was circling around the small lake of the school, and the calm lake always calmed Su Shichen's mood, but he was stopped halfway through today, and when he looked up, there were two people, one holding a microphone and one setting up a camera, which was obvious, they were reporters who came to interview.

"When you ask me a question, let me ask you a question first, how did you get into the school with this equipment?" Su Shichen pointed to the cameras and microphones on the two of them, Su Shichen's famous student is the first in the history of Tsinghua University, although Tsinghua University has been less famous for so many years. However, out of the protection of students, Tsinghua University has put an end to on-campus interviews.

"We have already negotiated with the university, and it is not easy to come to Tsinghua University for an interview. So I also ask you to cooperate. ”

Su Shichen's eyes stayed on the microphone held by the person who spoke, and saw the [CCTV-1] logo, okay, it turned out to be a CCTV person, no wonder it was such a big name.

Su Shichen took out his mobile phone and glanced at it, and said, "There are still five minutes before my next class, so I have to walk back to the classroom to prepare." You have about three minutes left to ask questions. ”

As soon as Su Shichen's words fell, the location host with a microphone in his hand began, this is to hurry up. He walked in front of the camera first: "Hello audience, I am Mumu, the location supporter, and now we are in Tsinghua University, which is one of the best universities in my country." Elegant environment. The learning atmosphere is very good. "This is an advertisement for Chiguoguo.

"And the protagonist of our interview, who is studying in Tsinghua University, I believe everyone should be very familiar with him, he is the author of many best-selling books such as "Sherlock Holmes Detective Collection", "Flood Series", "Frozen Throne" and so on, the most popular author in China - Su Shichen"

"May I ask Writer Su, when "The Frozen Throne" was at its peak, there were many themes such as science fiction, reasoning, etc., and you would choose the theme of fairy tales. And with the title 'All Will Be All Right', does this book have any special significance? ”

"In fact, every author writes a book. All of them have meanings, some meanings can be talked about openly, and some can only be buried in the heart, and I happen to belong to the latter. Su Shichen said.

The first question was a soft nail, but the host was not discouraged at all, and continued to ask: ""Everything Will Be Okay" sold more than 1.5 million copies on the first day, which is your lowest-selling book except for "The Legend of Wukong" and "Sherlock Holmes", what do you have to say about this failure?" ”

"There's nothing to say." Su Shichen said, "Because I didn't fail at all." ”

The sales of more than 1.5 million copies can already be said to be an unexpected surprise for other nineteen-year-old authors, but for a writer of Su Shichen's level, it is definitely an out-and-out failure, Su Shichen is now a duck dead and still has a hard mouth? Death or defeat?

I only heard Su Shichen continue: "According to Huaxia's sales record, the highest cumulative sales of fairy tales are more than three million copies, and I have one and a half million copies the day before, it is sooner or later to break this record, maybe there is a chance to hit the position with the highest sales of shijie fairy tales, this is an absolute success, weishenme said that I failed?" Su Shichen stretched out his hand and asked.

This rhetorical question is absolutely nirvana, it sounds like this, but if you think about it, can it be the same? It's true that 1.5 million copies are good for a fairy tale, but who is this author? It is Su Shichen, who has so many titles such as "With the Frozen Throne", which sold more than 200 million in the first month, more than 8 million on the first day, the first in China, and so on, and now the sales on the first day are not even two million, and he is embarrassed to say that he has no failure, this cheek is really thick enough.

"In addition, I am confident that the sales of 'Everything Will Be Fine' will only get better and better." I took out my phone again and glanced at it, "Well, okay, it's been almost three minutes, and I'm going to class." ”

……

Wang Ni held the table of sales statistics of "Everything Will Be Fine", as if it was expected, and did not leak any surprised expression.

"Bang bang." A crisp knock on the door was accompanied by a deep male voice, "Mr. Wang, it's me, Sun Jing, there are some things I want to discuss with you." Sun Jing is the head of the publicity department of Shanshi Company.

"Mr. Wang, you have also seen the sales of "Everything Will Be Fine" on the first day today, will the publicity continue tomorrow?" Sun Jinglai mainly asked this question.

"Nope." Wang Ni shook her head.

Sun Jing breathed a sigh of relief, it was obviously an unwise choice to use so many resources of the company to promote a collection of fairy tales, if it was other works by any other first-class writer, with this level of publicity, it would be no problem to surpass this first-day sales.

According to Su Shichen's identity, even if the book is not advertised, it should not be so, so from Sun Jing's point of view, these publicity resources are completely wasted, but fortunately, Wang Ni is still measured.

Just when Sun Jing thought like this, she heard Wang Ni say: "Tomorrow the publicity will be strengthened." ”

Wang Ni not only did not weaken her promotion of "Everything Will Be Fine", but increased it. Sun Jing really wanted to blurt out a sentence Are you dizzy, but even if he has any opinions about Wang Ni's decision, he can only implement it honestly.

Is Wang Ni crazy? Naturally not, she just has the same confidence in the fairy tale collection "Everything Will Be Fine" like Su Shichen, trusting this kind of thing is not just by words, but by practical actions.

The first day sales of 1.5 million copies, it can be said that one million copies of the cave was pulled out because of Su Shichen's popularity, but the key to the problem is that "Everything Will Be Fine" can be the highest level of fairy tales.

Just like Wang Ni and Su Shichen said, the next day "Everything Will Be Fine", sales and word-of-mouth skyrocketed......

PS: Repeat again, don't wait for the kitten to update, you can see two chapters when you get up the next day, the kitten is now a code word at night, updated in the early morning.

In addition, Kitten's best friend likes Lee Min Ho very much, and as a result, he was recommended to watch "The Heirs", and the only impression after watching a few episodes is that Shijie of a rich man is really not understandable to us...... (To be continued......)