The argument that Jishu is the king is vividly reflected in Sega, Yang Yun can't hear this statement the most, and he scolds in his heart.

Sega, Sega, from the perspective of my descendants, in fact, you have fallen into a considerable misunderstanding, you simply think that jishu is everything, and ignore that the market is the foundation of your food and clothing!

It's true that Jishu is important, but we can't relax the expansion of the game consumer market because of the blind pursuit of Jishu.

Home game consoles to lead, arcade motherboards to lead, CD players to lead, Saturn to lead, DC machine to lead, what jishu is you Sega standing on the top, but you are the only one who can climb the mountain, everyone stands on the vast plains below the mountain, Nintendo, Sony, Microsoft, these big game manufacturers, earn a lot of money, live a good life, see you standing alone on the top of the mountain, see you surrounded by a few hardcore fans who are shivering from the cold, birds are not birds, they are all watching your jokes.

Do you know that Capcom and Konami later gave up arcade machines and switched to home game consoles? That's because the home console market is bigger than arcades!

And Nintendo, which has always insisted on making 8-bit consoles, would rather desperately squeeze game performance than follow the trend of doing jishu upgrades, isn't it true that your Sega executives are blind and can't see it? Is there water in your head?

Capcom, the first to make an arcade, spent 1 billion yen, took two years, and finally launched the CPS1 arcade game base board last year, with a 16-bit Motorola CPU, with powerful graphics processing power, the loop sound source can even reach the audiophile level of the audition effect, and then launched "Lost Shijie".

That's right, at the beginning, Capcom did spend a lot of money on arcade hardware research and development, but then it was found that the popularity of arcade games was too low, and it was not profitable to do high-end, so they gave up arcade machines and invested in home game consoles, and the transformation turned to success, and then made Devil May Cry and became a big success, and another Konami also did Pro Evolution Soccer, do you know how much money they made?

Oh, seeing Capcom launch the arcade CPS1 substrate, the performance is very powerful, the data is amazing, I thought that a competitor appeared, you Sega hurried to develop a 3D 32-bit substrate Model 1?

Panic after eating too much, right? That's how money burns? When everyone is a 2D effect game, you run to make a 3D game substrate, and you have a sharp braincase to drill into it, stubborn like a cow, you can't pull it back with a rope, and you can't pull it back with a rope, and you can't do a 2D game on the nine substrates of your sister's three series!

Big brother, why are you running so fast? Who game provider can keep up with you?

Just like the fifth generation of Sega, hurriedly launched a 16-bit home game console, big brother, in fact, now the 8-bit console is enough, you have no market share support, no good games to help you compete for consumers, there is not enough profit, even if the 256-bit machine is developed, it is useless, only those hardware enthusiasts and early adopters buy your game console, but how many of these people are there? Is it 1% of all consumers? zuihou, your Sega 5 generation has not lost to Chaoren!

It's right to master the core jishu, but the market is just as important!

Yang Yun sighed, scolded in his heart, and looked at Fujita Qi and Pete, one is a diligent and tireless Japanese, and the other is an ambitious and exhausted American who is working hard in the North American market, and feels that the two of them are very aggrieved and innocent.

In fact, everyone is working hard and wants to do a big and good job, and there is nothing wrong with it, but the fault is only the senior management of Sega and the Sega culture.

Thinking of this, Yang Yun also slowly relieved his anger, took a deep breath, and gradually slowed down the resentment in his heart.

To be sure, Sega may not have a way to do this.

The mentality of this group of designers can be seen in the content of Sega's games.

Nintendo's Super Mario is light-hearted and slow-paced, Sega's Sonic emphasizes lightning-fast speed to make people feel like riding a roller coaster, Nintendo's positioning of its games is for children and families to play, Sega believes that the enthusiasts in the arcade room are the real players, Nintendo plays children's cards, Sega pleases rebellious young people in their twenties, Nintendo pays attention to family warmth and dreams, and Sega emphasizes professional challenges and difficulty.

Nintendo keeps hinting at how healthy its game console is and how good it is for children, Sega arcade style is too violent, and even rising stars like Sony will package games as fashion entertainment, emphasizing beautiful music, dance novelty, puzzles, kawaii, puzzle leisure and other interesting things, using beautiful CG animation as packaging to please women and non-gamers, making money and making money!

Only Sega has a tendon in his head, and he still professionally adheres to non-mainstream social content such as gunfights, racing cars, explosions, hardcore fights, and hot scenes.

So it's obvious that Sega can't win Nintendo and Sony in the market.

They can only rely on constantly innovating and finding ways to break through, and are forced to invest a lot of money in research and development to challenge the limits of computer hardware performance.

If it really gives it a 50% market share, maybe it will be able to make software safely, maybe there will be no crazy jishu competition in the history of game consoles, there will be no companies frantically throwing money at motherboards one after another, and there will not be so many fun but not popular classic games are born.

Perhaps Sega really represents the interests of such a small group of professional gamers, but unfortunately the facts show that it is precisely because of his gaming expertise that he loses money every year.

Professional stuff, the market doesn't necessarily buy it.

That's the sadness of the game!

What kind of money is best to make? Women and small children earn best!

Those rebellious young men who wear torn jeans, pierced ears, are covered in tattoos, and never leave their cigarettes, they don't have much money in their hands!

Sega didn't understand this at all.

Forget it, Sega will let him go, they have to be arrogant and stubborn, whatever, just think of them as a group of otaku jishu maniacs, all day long they only know how to bow their heads to do hardware research, and take pleasure in climbing the peak of jishu.

And the matter of competing for the market to make money, leave it to me, Yang Yun can only comfort himself like this.

The details of the negotiation with Nintendo, Yang Yun would definitely not tell Fujita Qi, he sent the two away under the pretext that he was a little tired and needed to rest.

The next day, Yang Yun went out alone and found the address left by Alexey, located on the 39th floor of the American Building on Rock Street, New York, office KTT Cranberry Cube Technology Software Company, ostensibly the company of the Soviet Alexey, but in fact the major shareholder is still Yang Yun, still with a ratio of three or seven points, mainly operating Tetris games.

I haven't seen each other for a few months, the two are very cordial, Alexey's English with a strong Russian accent has now become a pure London accent, chattering, taking Yang Yun up and down to visit the whole company, introducing several members of the R&D department, Zuihou walked into the general manager's office and took out the accounts for Yang Yun to check.

Ben was going to pretend to be polite and say a few words, saying long live the friendship between the Chinese and Soviet peoples, brother, I trust you, and you don't need to look at the account book or anything like that, but Yang Yun thought about it, and his brother still has to settle the accounts, so he opened the account book and checked it.

The financial statements are good, and in addition to the huge benefits brought by Tetris, KTT has also participated in the production of several other games, and has broken even with the money earned to pay employees salaries and pay rent.

In addition to Tetris, KTT has also cooperated with a local computer software company in the United States to develop a simple game, and also developed Tetris on the PC side, making the game run more beautifully and the levels more rich and fun.

Yang Yun drank coffee, listened to Alexey's report, looked at the account book, and said with a casual smile: "Okay, Alexey, Tetris on PC has been made so quickly, do you have a complete game system?" Are you ready to install the game, just waiting for me to come over and sign it, and then you can sell it in the United States? ”

Alexei Daxiao: "Yang, you are such a smart person! Be sure to take the time to meet President Larry Probst and visit the labs of Electronic-Arts, who are willing to work with us to develop and promote Tetris for PC sales. ”

Yang Yun didn't hear clearly: "Larry Puro what?" And Electronic-Arts, Elec...... I grass! Electronic Arts! ”

The two words of Yidian were shouted out in Chinese, and Yang Yun stood up fiercely, even knocking over the coffee in his hand on the table, and Alexey's scalp exploded.

"What happened?"

Yang Yun gritted his teeth, not knowing what to feel in his heart.

Your sister, I don't know when the home game console market will be taken down, and another international giant in the computer game market will appear!

Electronic Arts will be the peerless powerhouse of PC stand-alone games in the future, think of the games they developed, Need for Speed, Genesis, Dungeons & Guardians, SimCity, Command & Conquer, Battlefield series, Zuma, Plants vs. Zombies, and Yang Yun's favorite EA-Sports series......

Oh, my God! Is there such a company as its competitor in the PC game industry, and it doesn't let people live?

No way! This guy can't let him develop, he should still be weak now, right?

Shoot to death!

Don't explain!

"Yang, are you alright?" Alexei asked with concern.

Yang Yun closed his eyes, he couldn't stand more irritating news, and calmed down for a long time before saying: "Oh, it's okay, EA, let's meet after we finish negotiating with Nintendo, let me think about what to do, don't worry......"

It really takes time to digest, Yang Yun is not a superman, let alone a god, and he can't do it all the time.

At this time, he regretted a little, why didn't he bring Zhao Yongping over? I can't even talk to anyone now!

In terms of business management, he really has shortcomings, he is an otaku college student, it is very good to be able to develop the domestic Longteng company into such a good, and now he still wants to reach out to the United States, and EA Art Electronics This kind of predator wrestling wrists, it is really beyond his ability!

"Let's talk about Nintendo. Alexey, has Nintendo been urging you lately? ”

"Yes, I pushed it, Yang, it's better for you to do this kind of negotiation, I really don't know how to fight for our best interests."

Yang Yun laughed, this man like a big white bear in Russia, he is probably a good hand at fighting and drinking, and his negotiation level is really better than that of his half-ass......

Yang Yun thought for a while and said, "No, you still have to go into battle in person to negotiate." In the past, in China, it was you who signed the contract agreement, but now you are still here, so that my identity can be hidden. Nintendo only knows that my Dragon is on Sega's side, they don't know that KTT also has my share, and if I reveal my identity, KTT will be very passive. Don't worry, let's simulate a negotiation scenario first, you just need to grasp a few basic principles and stick to our bottom line. ”

Alexei then put his mind at ease, nodded and said, "OK, this is fine, just like the first negotiation!" ”

Yang Yun was very satisfied, and said with a smile: "Well, I'll tell you our bottom line first, you have to remember, don't let go!" ”