Yang Yun said firmly: "Our bottom line is very simple, at all costs, I want to get the copyright of Super Mario!" ”

"You're crazy!" Alexei protested loudly and angrily: "Yang! You've had your eye on Super Mario since we first met, right? Don't you know what kind of company Nintendo is? Do you still want to get the rights to Super Mario from it? Do you still miss it? ”

Yang Yun held his head high and refused to back down at all: "Yes! I just can't get a Super Mario obsession! If it weren't for the fact that patents are too troublesome, I would have wanted to build another shadow company in China and set up a few shadow factories to produce unauthorized Super Mario games and merchandise, and then sell them all over the world! ”

Alexey's eyes widened, and he shook his head and said, "Yang, you're crazy!" This is so impractical! I'll admit, Super Mario is indeed a hit, but how could Nintendo give you the copyright? In other words, if they ask you for the copyright of Tetris, do you give it or not? ”

"Give!" Yang Yun did not hesitate: "If they are willing to exchange Super Mario for Tetris, I will give it!" ”

"Oh Mai Ka! Do you know how big our losses will be? Alexei was speechless, clutching his head in agony and slumping in his seat.

Yang Yun's thinking is too jumpy, and it's terrifyingly crazy!

How big the profit of Tetris is, Alexei has already experienced, he authorized Nintendo 2 million copies in two months, and at least another 3 million copies can be sold at Christmas, not to mention more in the future, it is not impossible to sell it for another ten or twenty years, this year alone, it is 5 million copies, a total of 7.5 million US dollars in copyright royalties.

What's more, now KTT and EA have reached a preliminary verbal agreement to sell Tetris software on PC, giving up the full copyright of Tetris, coupled with the profits in the next few decades, Yang Yun's decision will make them lose at least tens of millions of dollars!

Alexey didn't want to think about this, it was so terrible that he even wondered if Yang Yun was suffering from paranoia, whether he forgot to take medicine and gave up treatment!

Yang Yun said calmly: "Calm down, Alexey!" You only counted our losses, but you didn't count how much we gained when we got Super Mario. Think about it and see if this deal is worth it? ”

Alexei calmed down and thought about it seriously, Super Mario was made in 1985, in terms of popularity, breadth, and word of mouth, this mature game is now worth absolutely above Tetris, and it is easy for a full range of goods to sell for one or two million dollars a year.

Yang Yun explained: "Tetris is a simple game of eliminating layers, it can't make anime, it can't remake movies, and it can't sell cartoon dolls around the game, but Super Mario has all these hot-selling elements. In addition to having the right to develop the subsequent version of Tetris, change 2D to 3D, and migrate from FC and GB to PC, what else can we do? Why not find a model wearing a bulky I-line inflatable jacket and posing as a stick? I insisted on exchanging Super Mario just to enter the game peripheral industry, and I am determined to win! ”

Alexei asked rhetorically: "If that's the case, how can Nintendo be willing to exchange Super Mario when it knows that it is not worth it?" ”

Yang Yun spread his hands: "So we have to negotiate." On this shijie, as long as it is a problem that money can solve, it is not a problem. Alexey, we first negotiated a copy of Tetris for $5, and now it means the same. ”

Alexey finally understood, the negotiation is a sky-high price, and then the two sides tug-of-war to repay the money on the spot, you and I have been back and forth for a long time, zuihou each made concessions, and reached an agreement at a certain balance point, and Yang Yun is really a master of the sky-high price!

Yang Yun continued: "If Nintendo does not agree to any form of cooperation, your task is very simple, if they agree to increase the price, it is $1.5 by 10%, becoming $1.65, this is a clear provision in the contract, we can't afford to lose." If they ask for a price reduction, OK, we cancel the contract, work with your friend EA, or work with Sega. ”

Alexei smiled: "The price increase is the best!" I hope Nintendo doesn't tear up the contract, neither EA nor Sega can afford such a high price! ”

But the price increase and the tearing up of the contract are not the results that Yang Yun is most looking forward to!

The price increase is only an increase in dollar figures, and it can't achieve his goal of entering the game peripheral industry at all. And tearing up the contract, Sega can't catch up with Nintendo's sales, and cooperating with EA, that is to raise tigers for trouble, and cultivate competitors for themselves......

So in his opinion, the most haode result is still one for one, Tetris for Super Mario, Nintendo for wealth, Yang Yun for market and experience.

Yang Yun continued: "If Nintendo agrees to cooperate, they will definitely quote a sky-high price, you will bite to death, Tetris and Super Mario's rights and interests are equal, he will release 10% of Super Mario profits, you will give 10% of Tetris profits, he agrees to 50%, you also give 50%. ”

Alexei frowned: "It's unlikely to cooperate, right?" Nintendo is such a big multinational company, Super Mario is only a small part of it, how many copies of the game are produced, how many copies are sold, how many games are sold, how many games are sold, how much taxes are paid, how much profits are made in Europe, how much is in Japan, we don't know at all! How to cooperate? ”

Yang Yun smiled: "Don't worry, I've already thought about creating a third-party joint venture with Nintendo in the name of KTT, so that Nintendo will spin off the Super Mario division and take a stake, and KTT will take Tetris as a shareholder, and the two sides will jointly send R&D personnel, and I can even make follow-up versions of the game for this joint venture." Do you remember? I said at the beginning that I wanted to make a follow-up to Super Mario! ”

Alexei was shocked, the idea was too amazing, to strip off the Super Mario department, this is not as easy as taking off a piece of clothing and throwing a pair of gloves for Nintendo, this is simply as serious as digging up a piece of meat and cutting off a leg!

It was Super Mario who made Nintendo, Nintendo took care of and continued the glory of Super Mario, if the copyright owner of Super Mario was changed to another company, would consumers still remember Nintendo?

Yang Yun continued: "We only need to bite the bottom line of equity equivalence. Nintendo is willing to do R&D, whatever, do it for them, we do it ourselves, we do it together, and we make a fortune together. As for sales, Nintendo will let them do it if they are willing to do it, and if they don't want to do it, we will sell it ourselves, but I think they will definitely not let go of sales easily. ”

Alexey couldn't help but ask: "When it comes to the distribution of profits, we must pay great attention to it, this is a cooperation between two companies, not a monopoly, how can you guarantee absolute fairness?" ”

Yang Yun snapped his fingers: "That's right! So we asked an international authoritative professional organization to evaluate and let Pricewaterhouse International Accounting Firm be the referee, and Nintendo will not be afraid of problems, right? ”

Alexei shrugged, undeniable: "I'm not Nintendo!" ”

Yang Yun smiled: "You just talk about it, it's best to talk about it, if you can't talk about it, let them put forward a plan." Don't forget, you have a killer trick to come along, and the people from Sega America are also coming, so you can't get along with Nintendo, turn around and jump to Sega's side, and to hell with Nintendo's carefully planned Christmas sale! ”

To make this difficult decision, Yang Yun made a lot of determination.

Tetris is the first famous game he grabbed since his rebirth, and in the game industry statistics report he did, he clearly remembered that since its birth, after 25 years, Tetris has sold 130 million copies, and if the current cost of $1.5 a copy is calculated, the patent fee is at least $200 million, which is quite an astonishing number!

However, Super Mario is not weak, with sales of 40 million copies of the game worldwide, plus Mario, Princess Becky and other character cartoon game peripherals, the profit of a single product is definitely between $5-20, and the total profit reaches $7-8 billion, far exceeding Tetris.

If Yang Yun wants to defeat Nintendo, he must conspire together.

In addition to constantly developing games to snipe Nintendo head-on, he also wants to dig into Nintendo's corners, divide these classic and valuable assets from Nintendo, eat them away little by little, divide Nintendo's profits, divide Nintendo's intangible tangible assets, cut meat with a knife, and finally kill this behemoth!

Moreover, the fastest way to improve one's ability is to learn from the enemy, if Nintendo really agrees to cooperate in the establishment of a third-party company, Yang Yun will have the opportunity to cultivate his own people, and learn all the management methods and marketing techniques that Nintendo is good at, so as to reduce the gap between the two as quickly as possible.

So this decision, Yang Yun thinks is favorable, he will take Nintendo down as quickly as possible, and then pocket all his coveted classic games to maximize his own interests!

What's more, Yang Yun's ambitions are far more than this, he clearly remembers that in real history, in 1989, Nintendo encountered a huge crisis in North America, this crisis, almost killed Nintendo, but later after hard negotiations and public relations, Nintendo was able to get through.

Picking chestnuts in the fire and fishing in troubled waters, this is what Yang Yun is best at, if he takes the opportunity to make a move, maybe he can get more from Nintendo, what is a Super Mario? There are so many classic games that Nintendo has already made, so why not have three or five more classic games?

He's sharpened his knife, ready to slash hard!

This negotiation is extremely important!

……

……

The first negotiations with Nintendo began, and Alexei leaned calmly against the negotiating table while leaning calmly on Yang Yun's wrong decision, his hands crossed and smiling.

Yang Yun has told him countless times that he will act at the opportunity, and the predictable result is that it is absolutely impossible to negotiate at one time.

The head of Nintendo's American branch is Minoru Arakawa, the son-in-law of Nintendo President Yamauchiura, a 43-year-old middle-aged man, an elite MIT graduate who never played games in his life, but sold Nintendo games to North America, and achieved great success, occupying 85% of the market share.

The mature and steady Japanese sat on the other side of the negotiating table, and with a Japanese humble smile, he said: "Mr. Pagetrov, you are really busy! ”

Alexei Hahadaxiao: "It's okay! I've been busy with EA lately, and I can't leave. ”

Any act of underestimating the opponent is stupid, and the two sides make tentative contact, and after an opening statement without oil and salt, the big drama begins.

Minoru Arakawa's voice was loud, and with a tone that could not be refused, Zhenzhen said: "Mr. Pagetzhov, Nintendo is willing to pay $50 million to acquire KTT. ”

Strong, domineering, and not refusal, this is Nintendo's usual style, and the methods of local tyrants who spend a lot of money are even more tried!

Yes?

Alexey opened his mouth wide and his jaw almost dropped!

Things have turned out more than expected in the script!