"Disney's animated film "Ice and Snow Adventure" has exploded at the box office since its opening in Japan, winning the championship for 13 consecutive weeks, earning $239 million at the box office, beating "Spirited Away" and becoming the box office champion in Japanese film history!"

After the start of the new year, "Ice and Snow Adventure" has been full of successes, not only soaring all the way in the North American film market, easily breaking the $400 million mark, but also achieving jaw-dropping results in Japan, another animation powerhouse, surpassing "Spirited Away" and "Titanic", placing itself in the first position in Japan.

At the subsequent Oscars, "Ice and Snow Adventure" won the Best Animated Feature Film and Best Original Song.

By mid-March, "Ice and Snow Adventure" had dropped from markets around the world, including North America, and the final box office figures could only be described as a 'miracle' in the media's mouth.

In North America, the film grossed a total of $436.75 million, which is the best North American box office result for a Disney animation studio.

Overseas, the film did particularly well at the overseas box office because of its super popularity in Japan, earning a total of $913.26 million.

As a result, the global box office of "Ice and Snow Adventure" was $1.350 billion, coming to the fourth place at the box office in film history, becoming second only to "Avatar", "Titanic" and "The Avengers"!

Not only did the film recoup a total of $350 million in investment, but it also generated nearly $100 million in profits, making it a commercial success in every sense of the word.

"Ice and Snow Adventure" did well at the box office, and Disney made more money on merchandise, which is the focus of animated feature films.

With the full decline of the movie, the DVD was naturally put on the agenda by Disney, and Blu-ray BD sold 3.5 million copies on the day of its sale. In the week that followed, more than 7.7 million DVDs were sold, bringing in more than $135.6 million for Disney alone.

It's just a week's time, and the sale of DVDs will be a long-term process.

The original soundtrack of "Ice and Snow Adventure", which has been on sale for a long time, is particularly good, winning the top spot on the Billboard Top 200 album sales chart thirteen times, and the soundtrack has sold 3.53 million copies so far, and the single sales of "Let.It.Go" have exceeded 7 million!

As a phenomenal animated film, "Ice and Snow Adventure" is widely loved by audiences around the world. Although the film is fully downgraded, its influence is still huge, especially in the peripheral derivatives market, from the match-3 mobile game of the same name to the heroine's skirt, all of which have become sought-after goods, plus a variety of dolls, cosmetics, authorized advertising creativity, etc., people have to admire Disney in the film industrialization operation does have its own uniqueness.

According to the survey information released by an authoritative organization on Wall Street, the same dress of Anna and Elsa in the film has sold more than 3 million in North America, the United Kingdom, and Australia alone in less than half a year!

The average price of each "Elsa dress" is around $149. "Elsa Dress" alone earned a staggering $450 million!

Yes, you read that right, it's 450 million dollars, not yen!

Furthermore. Disney also released 16 new Ice and Snow Adventure-themed food and health care products, including fresh fruits and grapes, juices, yogurt, household OK bandages and even dental floss......

Although some media have been using "unexpected success" to describe the box office table of "Ice and Snow Adventure", it has to be said that this animated film still broke out the accumulated heritage of Disney at one time. The legendary chain effect in North America and around the world is a testament to its extraordinary quality.

The film was released, and the surrounding area was a big hit. Ryan and Disney are still not satisfied, the follow-up publicity has not relaxed, the sale of peripheral products is a long-term process, and if possible, they even want to scrape the ground all over the world.

One case after another obsessed with "Ice and Snow Adventure" was pushed to the fore by Ryan using Disney's huge Disney media to prove how good the film really is and how hot the sales of merchandise are, if you don't buy it, it's simply a symbol of obsolescence.

After all, the vast majority of people have a herd mentality.

Of course, Ryan came up with all real cases, and he was not afraid of other people investigating.

As a big country in anime, many Japanese people deserve special mention.

A Japanese couple who have been married for six years angrily said that people who don't understand the beauty of this movie are not qualified as human beings because the man did not like the movie "Ice and Snow Adventure".

The ripple effect of "Ice and Snow Adventure" is not limited to Japan, but there are many true stories about the film playing out throughout the United States.

In the United States, a father named Calder took his 7-year-old daughter to the theater after the release of "Ice and Snow Adventure". Calder said that his daughter became extremely obsessed with the movie, and after that, she went to the theater with her grandparents and others several times to watch the movie, and what made Calder even more incredible was that her daughter begged him to buy pajamas and crowns themed for "Ice and Snow Adventure", and is still queuing up to buy Queen Elsa's official limited edition dress.

Calder laughed at himself that he was about to become a "snow house", and the movie's soundtrack "Let.It.Go" was played on a loop in his car all day long, but his daughter was happy to do it.

And the reason why I like this movie, the reason given by my daughter is that she likes Elsa's magic and Anna's character.

After the film was released, Calder also held a "Ice and Snow Adventure"-themed birthday party for her daughter, which was held by spending $350 to hire several live actors wearing Ice and Snow Adventure costumes.

According to the father, those actors had already starred in 6 such themed duì that day.

Also, Disney's launch of a Norwegian ice and snow tour also attracted Calder's family, but because of the high cost of $15,000, Calder still put the plan on hold for the time being.

Families like Calder, who are fanatical about "Ice Adventure", are very common in the United States, and the impact of this animated film on children is not only in the animated image. There seems to be a mentality.

An American scholar wrote a special article for this - "Ice and Snow Adventure" is different from the previous love between princesses and princes, but tells the failure of the love between princes and princesses, the growth of two girls with unconventional personalities, and finally reflects the persistent pursuit of true love, Anna's bravery and loyalty have influenced many children, of course, it has also affected their parents.

Of all the merchandise, the most popular is definitely Queen Elsa's dress, and Disney has made an official limited edition worth $1,600 in addition to the $149 regular version, and the Disney parks in California and Florida in the United States. There are long queues outside the newly renovated 'Ice and Snow Adventure' museum.

Amazon reported in mid-April that the number of Princess Elsa dolls that had been sold could be stacked as high as the top of Disneyland's Cinderella Castle 855 times; According to a survey by the National Retail Federation, the "Ice and Snow Adventure" character doll topped the toy charts and became the best-selling birthday gift for little girls in the United States this year.

The owner of a cake shop in Manhattan, New York, USA, revealed in an interview with Disney media that they have been open for 7 years and have never had a cake style as popular as "Frozen Adventure." ”

The first quarter of 2011 flew by, and Disney achieved $21.6 billion in revenue and $3.6 billion in net profit in this quarter because of the box office and the super sales of "Ice and Snow Adventure". Nearly a quarter of the revenue associated with Ice and Snow Adventure was contributed!

It is no exaggeration to say that if a single round of profit, "Ice and Snow Adventure" is even no less than "Avatar"!

When a movie really sparks a topic effect, marketing is just a kind of icing on the cake. Because the fan base will spontaneously create a large amount of content for the movie itself, it will do free publicity and promotion for the movie itself, which will greatly expand its topic and box office popularity.

A sequel to a movie like this has long been put on the agenda by Disney. Broadway operas, books, and TV series are also in development.

Disney has also put Anna and Elsa into the upcoming films to make cameos, and has successively launched the trailer versions of Anna and Elsa for many movies such as "Snow White and the Hunter" and "Iron Man 3", so as to attract the attention of female fans.

In particular, "Snow White and the Huntsman", which opened in April. This film, which has almost no features, with the help of the "new fairy tale interpretation" boom triggered by "Ice and Snow Adventure", got more than $89 million at the North American box office in the first week, and the North American box office approached $200 million in ten days, almost recovering the investment in the film.

Among them, it has to be said that the trailer of the Anna and Elsa version played a lot of roles.

In addition, the popularity of "Ice and Snow Adventure" has had another major impact on the English-speaking region and the entire Western world, and the number of newborn baby girls named Anna, especially Elsa, has skyrocketed, and in a short period of time even comparable to names like Jessica or Catherine.

"Ice and Snow Adventure", like "Avatar" and "Titanic" in the past, has become a cultural phenomenon.

The waves set off by this film will not disappear easily, and it will even affect many people's lives, but these are not in Ryan's consideration, when April comes, he rushed to Australia, and after a long period of preparation, his new work with Natalie has begun to be filmed! (To be continued......)

PS: (No charge!) Note: In reality, the production cost of this film is 150 million US dollars, and the publicity and distribution are 300 million, and the total cost is definitely more than 450 million.

As of January 2015, the real income of the film's peripherals.

DVD+ Blu-ray sold 39 million sets worldwide, $790 million

The Bluy version of 3 million sets is $150 million

8.95 million soundtrack DVDs, $350 million

6 million digital singles + digital albums, $110 million

6.5 million sets of Frozen princess dresses, $975 million

Frozen Princess played 3.2 million sets, $298 million

Frozen Snow Treasure 359,000, $19 million

The cumulative sales are almost 2.7 billion US dollars, and the rest of the surrounding areas are not easy to count, what theme parks and the like, it is estimated that only Disney has clear statistics.