“Let.It.Go！ Let.It.Go……”

After the premiere of "Ice and Snow Adventure", this song quickly spread to the United States, and then used Hollywood as the radiation center, with simple lyrics and catchy melodies, across racial and cultural differences, and instantly swept the world, bringing a wave of singing and dancing craze around the world.

A well-sung song may not save a bad movie, but for "Ice and Snow Adventure", which has enough guaranteed film quality, "Let.It.Go" definitely plays the role of the finishing touch, and is bound to push Disney's song and dance animated films to unprecedented heights.

The song can be heard everywhere on radio, the Internet, television, record stores, etc.

Children of seven or eight years old, teenagers and men and women, young people in their twenties, and even mature people in their thirties are humming in their spare time - Let.It.Go! Let.It.Go……

This song has almost swept the world at the fastest speed, with the help of today's developed online media, and even Michael? Something that Jackson couldn't even do.

Under Ryan's suggestion, Disney was naturally prepared, and "Let.It.Go" and "Karaoke Version" of "Ice and Snow Adventure" in nearly 30 languages appeared in front of global audiences after the film was released for a period of time.

Just like the great graphics and brainwashing divine comedy, all-round marketing is also the key to the success of Ice Adventure.

Walt Disney has invested so many resources in this film, and the film's performance has not disappointed Ryan and Disney, especially the song and dance frenzy that has set off, which has made Disney professionals smell more than "Toy Story 3".

"Ice and Snow Adventure" does not have the strong explosive power of "Toy Story 3" as a sequel movie, but the box office trend is unusually stable.

In the first three days of North America, "Ice and Snow Adventure" swept away $93.93 million; In the second weekend, the film maintained a steady and healthy decline, and won the second North American box office with $67.39 million.

Counting the box office of the previous four working days. In just ten days, the North American box office exceeded $200 million!

At the same time, with the help of Disney's huge publicity and marketing offensive and the power of the brainwashing Divine Comedy, the film has achieved good results overseas, and the overseas box office in ten days has steadily exceeded the $200 million mark, and the global box office has added up to $415.24 million!

You know, this is not a superhero movie, but an animated feature film with a relatively long theatrical shelf life!

After years of silence, Disney Animation Studios finally ushered in the moment of explosion.

"Since the rise of Studio Pique, Disney Animation Studios has been in a difficult situation. They struggled to find out what was most unique about themselves and what they stood for until Ryan entered Disney. ”

"He knows better than anyone that there will be no progress without innovation, and the new fairy tale reform he set off at Disney has finally brought new hope to the daunting Disney animation studio, and has also revitalized what was once the best animation studio."

Maybe the words in Time Magazine are exaggerated, but after Ryan took over Disney, he did promote the reinterpretation of classic fairy tales by Disney and even Hollywood as a whole.

And in order to promote "Ice and Snow Adventure". Not only is Taylor, who is the singer of "Let.It.Go" and the voice of Elsa, run all over the world, but even Ryan, who is preparing for a new movie, took time out to accept Antonia? Kidman's interview further builds momentum for the film.

"Although like all Disney films. Love is the solution to the problem, but the angle is different, not by the bloody plot of the 'true love kiss' of the male protagonist and the female protagonist, but by family affection. ”

In Antonia? on Kidman's talk show. Ryan talks a lot about the film.

"Actually, fairy tale love is not rational, and it is actually very difficult for you to convincingly say in an hour and a half why the hero and heroine love each other, and love so deeply. Especially cartoons. Therefore, they rarely discuss the rationality behind love - such as why two people love each other and why they love so deeply - but directly make two people fall in love, and they don't need to explain anything, so they will be very clichéd. ”

"This film starts with sisterhood at the beginning, from the closeness of the two to the estrangement to the reunion of the open heart, this sisterhood runs through to the end, and we can see the deep love between the two for each other."

"Elsa let herself be emotionally tortured in order to protect Anna, and Anna also never abandoned her sister from beginning to end, until the sacrifice of herself later, it seems reasonable, and there is no 'unreasonableness' in the usual fairy tales where two people who don't love each other for a long time die for each other."

"After all, the kind of love that loves one's own family is more solid than the love of a stranger, and this novel angle also makes this seemingly princess-like Disney film break away from the cheesiness of princesses, have a unique flavor, and also have the courage to dare to innovate."

Wait for Ryan's voice to fall a little, Antonia? Kidman duly asked, "What do you think of the two princesses in the film?" ”

These are pre-set questions, and Ryan doesn't have any difficulty answering them.

"I like Elsa's setting very much, she is not an evil villain, she escaped to the wilderness after accidentally revealing her magic, just to not hurt people, her various experiences also make her the most sympathetic character in the whole film, her magic can't help but freeze her heart, and at the same time, it also freezes the sisterhood between Elsa and Anna from childhood to adulthood."

"Speaking of Anna, in fact, Disney's changes in the role are more reflected in her, we can recall the princesses in the past Disney animated movies, and we can find that they are completely different from Anna."

"Disney princesses of the past also had their own ideas and a desire to be free. but always have to be stimulated by the outside world to make an action. The Little Mermaid has always longed for human life, and only when she falls in love with the prince and quarrels with her father can she have the determination to become a human; Rapunzel has always wanted to see Kong Ming's lanterns, and only a thief who is familiar with the outside world can give her the courage to leave the house. ”

"They have their goals, but they're not working hard for their goals all the time, and they're not paying too much for them. This is the inadequacy of these princesses, they have ideas and desires. hope, but lacks substantive action, even Rapunzel needs outside guidance. ”

"Anna is different from them, her goal is very clear and she has been working hard, her goal is not to find true love, but to repair this relationship with her sister. Anna has always been proactive and has been working towards her goals. When her sister had an accident, Anna plucked up the courage to go alone; Her sister drove her away, and she insisted on staying as a companion; My sister was about to be killed, and she desperately tried to save her. ”

"From the perspective of script creation, Anna is a highly unified character, her goals are clear, and she has always paid the sweat and price for her goals, so the audience feels very emotional projection with her."

"The most taboo thing about movies is to have a passive protagonist, because if the protagonist himself doesn't care about the goal, why should the audience care? This film also has the most brilliant climax of Disney animation in recent years......"

Ryan did not hesitate to tout his own movie, and this film also has the confidence to be touted.

"Cinema is an art of visual and auditory unity, which means that it is not the inner feelings of the protagonists who define them, but their actions, if not the high of this film. We don't know how much Anna is willing to pay for her ideals. She sacrificed love and her life just to achieve her goal. No one forced her, no one guided her, and the final choice was all decided by herself! ”

In the end, Ryan said, "Disney princesses don't need a prince to save them, they can save themselves." ”

Antonia? Kidman answered at the right time, "Anna gave up the hope of survival brought by Christopher and chose to save her sister and save herself, which is indeed a stroke of genius." ”

Anna and Elsa have become the absolute protagonists of this winter, whether they are lovers of Disney cartoons or not, they can always see the image of the two people and hear the brainwashing divine comedy.

These two completely virtual avatars also have a lot of their own congestion, even though the two are sisters who love each other in the film, but fans in the real world are arguing for them.

For example, in the rescue link, which is one of the classics of the film, Elsa's fans think that it was Elsa's true love who saved Anna, while Anna's fans think that Anna saved herself......

"Why is this film great, because Anna saved herself, the 'real act of love' (choosing to save her sister and sacrifice herself) was done by Anna herself, not by outsiders, not passively by the kiss of true love from others, but by herself! Redeem yourself! So unconventional! The princess doesn't need a prince to save! The princess doesn't need a man to save! The princess just doesn't need someone else to save her anyway! So Anna's resurrection has little to do with Elsa's tears. ”

"Although my sister's tears are definitely also an 'act of true love', there is always a cause and effect, right? Why are you crying? Her Royal Highness the Queen cried because she found out that Anna decided to sacrifice herself, so it was Anna's own true love that saved her first, and the queen cried later......"

In short, there are a thousand Hamlets in the hearts of a thousand people, and such an argument is not bad for the promotion of the movie, and many fans of Anna and Elsa, in order to find a reason to refute each other, have bought tickets to enter the theater to watch the film repeatedly, contributing a lot of box office figures to the movie.

There is also the reaction of the gay community, and they must be rejoicing when such a film appears.

"Lei. Silk edge saves the world or something, the best......"

"My personal opinion is that my sister is straight, and it is difficult for my sister to say ......" (to be continued......)