But in this era of the rise of the masses, it seems that not many people will notice these experiences at all.

In the original history, in 2003, because of the outbreak of SARS, many private independent brands did not have any amazing performance in the market in this year, and most of them only began to exert their strength in 2004.

At that time, everyone was ambitious to enter this industry, but after all, they had no experience, so at the beginning, they went very smoothly, but later they all encountered this or that dilemma.

If you learn from their experience, you can not only avoid the detours they have taken, but even avoid the difficulties they encounter.

Building a car, saying 1,000 to 10,000, is actually a matter of face and banknotes.

The emergence of domestic automobiles has made the original high-flying cars as if they were luxuries begin to enter the homes of ordinary people.

But many consumers who bought a domestic car, in the end found that the domestic car, cheap is cheap, but drive out, really faceless, the appearance of the car is ugly, not to mention, the quality is not good, three days and two ends will enter the repair shop, everyone buys a car, it is to buy a comfortable, but who wants to buy a troublesome goods?

As a result, word of mouth has spread that while the sales of domestic cars have risen, the sales of joint venture cars have also begun to rise sharply, and many consumers who originally held on to the currency will give up the idea of buying domestic cars and buy joint venture cars instead after listening to the statements of some friends and relatives who bought domestic cars, even if they need to take out a bank loan to repay the interest. It is also not spared.

This brings us to another issue with domestic cars. That is the control of product quality. At this point, it can be said that domestic brands have been doing very much failure until the emergence of the anti-corruption theory proposed by Great Wall Motors.

It is undeniable that in a humane society like Huaguo, if you start a business, if you do it big, it will inevitably involve nepotism, family business and other issues.

In some key positions in the business, as a leader of the business. It is inevitable that some relatives or related figures will be chosen to control.

But are these people really capable? As we all know, if you want to build a car completely on your own, it is definitely impossible, many parts need to be purchased outside, but if the procurement is not strict, then your batch of cars will be built, there will be serious quality problems, and even in the mouth of consumers, causing serious word-of-mouth problems.

Almost all of the private independent brands in later generations have experienced these problems. Geely is like this, Chery is like this. The same is true for Great Wall, and even more so for BYD.

They put forward the anti-corruption theory and sent their manager in charge of purchasing directly to prison, which greatly alleviated such a problem, so that their car products have fewer problems in quality, and at the same time won a reputation among consumers.

This is also the main reason why they have developed rapidly to become the leading brands in the domestic automobile industry, while several others are lagging behind them a lot because of one or another problem.

There is also a big problem, that is, the sense of responsibility of employees and the attitude of car building.

In the United States, the world's largest auto market, Japanese cars are the leader, and in the field of family cars, several major American brands are beaten to the top, and the same is true in other parts of Shijie.

Even in Europe, the EU had to introduce some policies that were not on the table, relying on policies to prevent the invasion of Japanese cars, which is weishenme?

The main reason is the attitude of the Japanese people towards car building and the sense of responsibility of the employees.

When building every car, people will have strict rules and regulations, and employees will consciously abide by them.

Therefore, the jishu of Japanese cars, compared with European and American cars, is not the most advanced, but it is the most reliable, a car has no abnormal noise, rarely enters the repair shop, and is easy to use, which is what makes consumers the most popular.

Consumers buy a car, no one wants to enter the repair shop for three days, there is no big problem, small problem continues, even if you have three packs, there is a warranty, but consumers do not have the time and energy, every day and you consume, so the quality is reliable, comfortable driving, for many consumers is the key.

And in this regard, Japanese cars can be said to have achieved the extreme.

And these independent brands of our Huaguo can be said to be very poor in this regard, and can even be described as quite poor.

Weishenme will be like this, is it possible that we Chinese people are worse than the Japanese? Aren't we as smart as they are?

Of course not, in the final analysis, it is because the bosses of these companies fundamentally do not respect and value employees, which is the main reason.

You must know that in Japan, such employees engaged in automobile manufacturing have jishu level and xiangshang room for promotion, and their salaries are quite low in Japan.

It is precisely this kind of promotion space and high salary that makes those employees feel that their work is valuable, and they are not willing to easily abandon their work, so they will work more seriously and strive for progress.

And our situation is just the opposite, many bosses think that the workers on the assembly line are just big and coarse, and those jobs are just very simple assembly, as long as there are people with hands and feet can do this work, we have not many others in China, that is, there are many people, if you don't want to do it, you get out, Lao Tzu is looking for someone else to do it.

So the salary will only be opened to you to more than 2,000, the dormitory is messy like a pig's nest, not to mention the canteen, which is simply provided with pig food, and you will often be asked to work overtime, and you will not be paid overtime.

And the employees, because of the pressure of survival, is indeed inseparable from this kind of work, although this job, there is no room for promotion, the salary is not decent, but who makes our country's national conditions like this, there are too many people looking for jobs, everyone is not willing to easily lose their jobs in order to be able to eat.

But the attitude at work is very different, Japanese workers are proactive, on the one hand, they are grateful, and on the other hand, they want to climb up.

And our workers are getting by, they can mix and mix, anyway, just give such a little money, everyone is in line with the attitude of almost doing it, when working, the attitude is not to say serious, it would be good not to cut corners for you.

What kind of good car can a car made by such an employee be? It is no wonder that in the last life, the most serious crisis encountered by those domestic cars after the first two years on the market was the quality crisis.

Although there is no big problem, but the small problem continues, basically the problem of assembly, the sheet metal gap is large, the car is driven, the noise is constant, the abnormal noise continues, and the repair shop is checked, the big problem is not, all are small problems, and some have not been cured.

In this way, it will soon spread among consumers, and this bad reputation will spread among consumers like an infectious disease.

There is also a problem, that is, they do not pay attention to R&D investment, just use those old jishu to fool consumers, and they are either not enough to invest in the research and development of new jishu, or they are not willing to invest.

And in this regard, it is BYD that does the best, and Great Wall does the worst.

Don't look at the Great Wall has always been the champion of domestic car sales later, but their engine, transmission, and chassis, the three major jishu, in the domestic car, can really be said to be the worst, of course, maybe the chassis jishu will be relatively better, but the engine, and transmission, really make people speechless.

It's been selling well for so long, but in terms of engines and transmissions, they still can't get what they are good at, and it's really a bit unreasonable.

And BYD is the most haode one of those manufacturers, don't look at people are copycats, it is to engage in reverse research, but zuihou people can drum it up, that also shows that it is people's ability, it shows that people really use their hearts, and they are really willing to invest.

This is also the key to the fact that weishenme BYD's car, in such an unflattering situation, can still not decline, and has always maintained the top three position in the field of domestic cars.

After carefully pondering and understanding these points, Li Yifan suddenly and inexplicably came to a sense of confidence in starting a vehicle manufacturing company.

If you want to play this, first of all, you have to find out the hearts of consumers, in the era when they don't understand what ESP and VTEC are, then you have to rely on the appearance of the car to catch their eyeballs, and the resounding name to start your car brand.

In addition, you must work product quality, especially in quality supervision, and you must not let defective products enter the market.

As long as your first hit is a hit and you win the reputation of consumers, then the next thing will be much easier.

A car model will take at least four years to buy on the market before it enters the time of upgrading, and these four years are enough for you to accumulate funds and enter the research and development of the next generation of models.

As a fan of the past, although I don't particularly understand the design of the car, the engine, the transmission and so on, but in terms of the shape of the car, I have too much to say.

The beautiful car shapes on the streets in later generations, if they are brought to the current era, will definitely cause a very big shock......

Thinking of these, Li Yifan's confidence couldn't help but be a little stronger!

The design of the shape of the whole vehicle can be made by others to help do, as long as you first put forward a concept, if you can't do it in China, you can also find a foreign design team to do it, anyway, there is still time. (To be continued......)