Originally, I just wanted to engage in an auto parts business for processing, and I thought it was very good, just like a transmission business, but I didn't expect that when I came back, I was so picked up by those fox friends and dog friends, Li Yifan was also moved by the production of vehicles.

He doesn't know much about other aspects, but he knows too much about cars, especially as a car fan in his last life, for all kinds of domestic cars, joint venture cars, and imported cars, as a sling that used to soak in the automobile forum every day, for all kinds of data of various cars, he can be said to understand that he can't understand it.

In addition, some time ago, just taking advantage of the epidemic turmoil in Japan, I made another profit, and I felt a little panicked when I had a little money in my hand, in line with the idea that money can only be spent and it is my own money, and it is a shameful waste to put it in the bank, in recent days, Li Yifan has begun to think about manufacturing vehicles.

In the ten years when the previous leaders were in power, in the field of automobiles, the country was rarely open to the outside world, especially for private capital, for foreign capital, those officials and men have always believed in the idea of foreign monks chanting scriptures, how people want to come in, how to come in, and for domestic independent brands, officials and men have always looked down on them, so the control is very strict.

However, in the next few years, especially after the new leadership came to power, the country took automobiles and real estate as the new two carriages to drive domestic GDP growth, and its attitude towards the field of automobile manufacturing was very open.

As a person who has come over, especially witnessed, various domestic car companies in those years. Especially private independent brands. People who have sprung up like mushrooms after a rain. Li Yifan is very touched.

Ten years, the big waves of sand, there are indeed a lot of national capital in this field of failure, but there are also a few private enterprises, in this ten years of time is a leap up, although it can not be said that the brand has become an international brand, but at worst, it is indeed made in the country. A brand that can be called an export.

Although ten years later, there is still a considerable gap between us and those well-known foreign car brands, at least we have begun to get started and touched the basic threshold of the car manufacturing industry.

In the past ten years, those domestic independent brand car manufacturers have experienced many setbacks and failures, but they have finally survived, everything they have experienced in this ten years. For Li Yifan, it is an experience, a rather haode experience that can be used for reference.

So now, once Li Yifan starts to think about it, he will go directly to the horse to build a vehicle. began to sort out all the development history of domestic automobiles that I had known before, and then watched the ups and downs of those domestic independent brands and made plans for myself.

If you want to start a haode, a high-quality car brand, then you must do a detailed plan, after all, this thing, is not as simple as brewing, here must go through the accumulation of jishu, and the accumulation of the market, but as long as you grasp the right direction in some generous xiangshang, then the rest will be fine.

In fact, the car, like many goods, if you want to create a reputation in this market, then you must grasp the hearts of consumers, as long as you understand the hearts of consumers, then this market is easy to do.

In these years, cars are still luxury goods, Santana, Jetta, Fukang and other garbage goods that have long been eliminated abroad, and they are so popular in China, the reason is that our domestic jishu foundation is too weak, and in this year, there is not even a car company that can produce decent products and those foreign-funded car companies to compete, so of course people will take these jishu eliminated products to you to buy, anyway, you can't make it, so it is equivalent to no competition, Their jishu is not lagging behind, do you like to buy it or not.

Moreover, people buy very high prices, and the consumption level of Chinese people is generally low, so many people have subconsciously formed that cars are high-end goods, and they are things that only rich people can afford, which is a luxury and a symbol of status.

If you want to defeat these foreign-funded products, then you must be synchronized with them, not to mention surpassing them, at least be able to make products that are not much worse than them, and then lower the price, so that ordinary people can afford it, so that cars, in the hearts of many people, lose the sense of mystery.

This involves some jishu problems, but these problems are not too big a problem for Li Yifan.

The second is that if your car wants to sell well in the market, first of all, you must have a loud name, you must know that the Chinese people have a natural superstition about things like names, even if your name is not brilliant, but it must not be easy for people to have blind thoughts on the wrong road.

For example, BYD in later generations, their cars, to be honest, in jishu, in many independent brands in China, can definitely be said to be outstanding, but it is because of the drag of their name, which leads to their product sales are always poor, when people face this to buy a BYD car back, faced with a lot of gossip, many consumers often will not be able to withstand such public opinion pressure.

So even if your car is good, but your name is unpleasant, then you will not be welcomed in the market.

If you don't even care about such a little bit of consumer hearts, then your road will be extremely difficult, in the last life, someone and BYD's boss mentioned this problem, but unfortunately people are a die-hard, we just don't change, what is the result?

Many people believe that if they change this unflattering name, sales can increase by at least 20 percent......

So the name of your car brand, very important.

Another point is that if you want to enter this field, then the shape of your car, first of all, must be designed to be very beautiful, as long as the shape of your car is beautiful enough, then no matter how bad the engine and transmission in your car are, your car will definitely sell well in the market.

Therefore, while courting for praise, you must also pay attention to whether the appearance of your car is pleasing to the eyes of consumers.

In the previous life, when the domestic cars were just starting, they did not pay much attention to the appearance design of the car.

We are known as the country of cottages, the bosses of several independent car companies at that time, almost all of them were private entrepreneurs, and everyone did not have much foundation in their hearts on how to develop an automobile company, but many years of experience in the Chinese business circle, let them think that as long as they grasp the price, then no matter how ugly your car is, then someone will definitely buy it.

Those few private independent brands that advertised into the domestic automobile market did not pay attention to the research and development of jishu and the appearance design of the product at all, and everyone only paid attention to the price of the product......

After being deflated, coupled with the joint suppression of those large foreign-funded car companies for five or six years, everyone gradually understood that the original car was different from when everyone was engaged in other industries, and you can't just rely on price advantages to attract consumers.

In fact, in the final analysis, it is because they do not understand the market and are unwilling to understand the hearts of consumers.

Huaguo's automobile consumer market department is mature, and consumers' understanding of cars cannot keep up with the international trend.

You said that although you bought this car cheaply, but the appearance is ugly, you said that even if this person has no money, he is not willing to buy such a car, drive out and lose face, and be laughed at, right?

Many people have money in their hands that is actually enough to buy a domestic car in full, but he would rather pay this money for a down payment and then take out a loan to buy a joint venture car, and would rather owe money to the bank in exchange for bank interest, what is this for?

Isn't it because the shape design of your car is too ugly, and it is really not high-grade to drive out, which makes people feel very shameless?

This kind of truth, until ten years later, that Xie Jia's private independent brand did not understand the taste, so everyone began to spend a lot of money, or make great efforts to find a foreign design team to help design the car, or only tap the potential, to get rid of imitation, design their own style of car, which made their market living environment gradually improve.

Among them, the most representative are the Great Wall and Changan, the Great Wall was relying on its own potential, and the designers of the Great Wall were very smart, they just made some of the models on Honda's CR-V model, and immediately changed a city SUV that has continuously created sales miracles in the country, Haval H6.

Changan, on the other hand, spent a lot of money to find a foreign design team to create and design a series of models specifically for them, and relying on the beautiful appearance of this model, the annual sales immediately increased by 40%.

Not far behind, BYD also redesigned the shape of their car, which also sparked a sales frenzy, but zuihou was still dragged down to their name......

And these are all in the previous life, those independent car companies, it took ten years, to gradually explore the experience, but also the most important experience, if you learn from the haode, you can make yourself less detours...... (To be continued......)