Chapter 337: Confident Negotiation
Ye Wenbin and Ye Zhouhai have a poor relationship and look like each other, which is just a positive factor for Lu Jing, and will not play a decisive role in the competition. Even if the Ye family is turned upside down, in the end, it is Jinghua's own products that play a decisive role in the market.
When he went to No. 7 Zhonghuan South Road, Nanye District, to meet Liang Ziwen, president of Siemens Components in China, Lu Jing was still thinking about United Technology in the car. Yang Xian, who accompanied Lu Jing to see Liang Ziwen, introduced Liang Ziwen's resume to Lu Jing.
"Liang Ziwen is 53 years old this year, graduated from the Massachusetts Institute of Technology, worked as an engineer at Bell in New Jersey, worked at Texas Instruments, and returned to China in 1992 to preside over the work of Siemens Components in China..."
Liang Ziwen has gray sideburns, a somewhat bald forehead, wide glasses, and the image of a wise elder, but in the conference room separated by transparent carved glass, he is sharp, "I don't understand what is the significance of the packaging and testing production line of semiconductor chips in an electronics company that has been established for more than a year?" Without chip design capabilities, the packaging and testing production lines of semiconductor chips are just useless. He stared at Lu Jing with sharp eyes, hoping that Lu Jing would give him an answer.
Lu Jing didn't know what Liang Ziwen's intention was to deliberately make an aggressive posture, and he wouldn't reveal Jinghua's plans for research and development to him, but said very calmly: "Jinghua has his own series of development plans. The packaging and testing production line of semiconductor chips is not the core technology of Siemens. So I thought it was just a normal transaction for the buyer and the seller. ”
Liang Zi could hear that Lu Jing's words implied that he was nosy, and saw Lu Jing's calm expression, smiling and drinking from the water cup with his hand. "Mr. Lu must be a person with a relatively low level of excitement in ordinary life. Jinghua wants to work on a chip design project, right? ”
Lu Jing did not deny Liang Ziwen's evaluation of him. Nodding his head in acknowledgement, "Yes." "It's the obvious thing. Yang Xian was a little worried: Siemens did not like to see domestic companies enter the field of chip design. Peers are enemies.
"Although Jinghua is a big customer of the components department. However, Siemens has no plans to support downstream manufacturers. Because Siemens Group also has a mobile phone division under its name. I have no intention of helping a competitor in the cell phone division. ”
A smile rose at the corner of Lu Jing's mouth. Confidently and flamboyantly said: "What does the performance of the mobile phone department of Siemens Group have to do with the components department? If he remembers correctly, Siemens' components division will be spun off on April 1, 99 and a new company will be established in Munich, Germany. Listed in Frankfurt in 2000, the Chinese name is Yiheng Technology, and then changed its name to Infineon in 2002.
Lu Jing didn't believe that a new company's department would be established in a year, and there was no rumor from within the company yet. Therefore, Liang Ziwen's words are nonsense at all. At best, Siemens mobile phones are very well-connected customer companies.
Liang Ziwen was choked. He didn't know that Lu Jing already knew his details. Although Lu Jing's words were a bit harsh, it was the truth. The performance of the mobile phone division has nothing to do with him.
His aggressive posture is just a negotiating tactic. After all, the cooperation with Jinghe is only limited to the customer relationship. He is responsible for the company's business, and the transfer of the packaging and testing production lines of semiconductor chips is also a big deal, otherwise why should he be personally responsible.
Lu Jing took out a pen, wrote a number on the sticky note paper, and pushed it in front of Liang Ziwen. Liang Ziwen saw the number written on it, and reacted that this was Jinghua's offer.
The offer of $9.5 million was just above the bottom line in his heart, only $500,000 higher. He had to admire the accuracy of the young man sitting opposite.
Lu Jing smiled and said: "I wonder if Jinghua is likely to become a key customer of Siemens' mobile phone chips?" Jinghua tried his best to get Siemens' latest MF3302 chip for debugging. ”
Mobile phone chip manufacturers will not design a chip and then produce it on a large scale, but will cooperate with some key customers to develop mobile phone prototypes. See what customers say about the chip, and are they willing to purchase it on a large scale? Mass production will only be carried out after testing the reaction of the market.
Of course, this is the model after the fierce competition of mobile phone chips in the future, and the market risk is very small after a mobile phone chip is designed. As long as there is a supporting mobile phone platform solution, there is no need to worry about no buyers.
Liang Ziwen looked at Lu Jing with some surprise, "Jinghua Company already has the ability to develop mobile phone platform solutions?" "You must know that basically no one in domestic manufacturers is willing to do the research and development of mobile phone platform solutions, and they are more willing to directly purchase semi-finished products such as mobile phone circuit boards and then complete the assembly and OEM process.
As a semiconductor manufacturer. He naturally hopes that mobile phone manufacturers can have their own R&D capabilities, so that he and his customers do not need to have an additional middleman - mobile phone solution companies.
Liang Ziwen has the impression that Jinghua's orders for the second quarter are about 40,000 mobile phone chips, but they seem to have cooperated with a solution company. There is no separate R&D capability.
Lu Jing picked up the disposable cup to drink water, and said with a smile: "You can try it." "This prospect is working on its own mobile phone platform solutions. However, the results have not been made public. Partnering with third-party mobile phone solution companies is to learn from them. But in fact, when he established Jinghua Electronic Technology Research Institute, Jinghua already had a set of mobile phone platform solutions - the mobile phone chip and the peripheral circuit of the mobile phone chip, audio codec, pickup (microphone/MIC), microphone, card slot, image processor (DSP), STN liquid crystal display and other electronic chips and components on a circuit board. The technology that makes it realize the function of a mobile phone (the technology patent is not fully solved).
Liang Ziwen's impression of Jinghua was much better, and he said with a smile: "I agree to this request." There is no MF3302 chip in China, I don't know where Mr. Lu knew about it? ”
"When I'm fine, I like to flip through foreign e-journals." Lu Jing said with a smile, Liang Ziwen was shocked, foreign electronic journals have a detailed description of the packaging and testing production lines of semiconductor chips, and it is not difficult to calculate the approximate price. Could it be that the $500,000 was just a price increase he raised to avoid being too aggressive?
When he looked at the refreshing smile on Lu Jing's face again, Liang Ziwen had already lost the meaning of underestimating him in his heart, the other party had done enough homework, and he was not hypocritical, and said happily: "I agree to transfer the packaging and testing production line of semiconductor chips for 9.5 million US dollars." ”
At noon, Liang Ziwen warmly entertained Lu Jing and Yang Xian for lunch in the company's canteen. Looking at the clean and orderly canteen with bright windows, Lu Jing said with a smile: "The management ability of an enterprise can be seen from the canteen. ”
Liang Ziwen quite approved of this point of view, chatting while eating. "I think Mr. Lu is very young, so I take the liberty of asking Mr. Lu's age."
"I'm 20 years old."
"Huh?" Liang Zi heard the slight signs, and then said in admiration: "Mr. Lu's ability is amazing." He has been abroad for a long time and knows more about the deeds of those young rich men in Silicon Valley. Despite this, I was still a little surprised that Lu Jing was at the helm of a company like Jinghua at such an age. According to public information, Jinghua has a scale of almost one billion.
Lu Jing was naturally humble and polite.
…
The blue Bentley drove smoothly on the road. Lu Jing and Yang Xian returned to Haijia Building to arrange the next matters to be negotiated with Siemens. Aim to finalize the contract as soon as possible.
After the meeting, he went to Lu Jing's office to chat, Yang Xian smiled and said: "Liang Zi is condescending when he hears it, I still think that today's negotiations will fail." Seeing his surprised expression when he heard Jing Shao's age at noon, he will be particularly energetic at work this afternoon. ”
Lu Jing threw a cigarette to him, cocked his feet to the desk, and lay comfortably in the chair: "I can't call it a front and a back, he just wants to put pressure on us as soon as he comes up." However, Liang Ziwen really made Lu Jing feel his head at first, and it was not until the later remarks that he knew that he was a negotiation skill. The offer of 9.5 million is an offer that Lu Jing has repeatedly thought about in comprehensive information, and it is very unlikely that Liang Ziwen will refuse. The results proved that Lu Jing's repeated thinking was correct.
"Jing Shao, won't the packaging and testing production lines for semiconductor chips be vacant now?" As a senior executive of Jinghua, Yang Xian certainly knows that Jinghua does not have semiconductor chip design capabilities now.
"Vacant won't. However, it will certainly not be carried at full capacity. Everything has a starting process, even if the production line is not full, it is better than rushing to the production line in the future. ”
Lu Jing took out an English journal from the briefcase on the left side of his desk and gave it to Yang Xian, "Turn to page 25 and look at the message I marked with a black pen." ”
Yang Xian picked up the English journal and looked at it for a while, rubbed his face, and said with a wry smile: "I'm ashamed." I returned all my English to my English teacher. I don't understand very clearly, there is a Taiwanese company that is short of money? ”
"Hehe, there is an audio digital decoding chip design company founded by a Taiwanese in Silicon Valley that is in financial difficulties. Ma Fei has already contacted Su Chaoyu, one of the founders of EVF. I'll go to the U.S. in a while to talk to them about the acquisition, and at the very least, I'll get some equity and the right to transfer product patents first.
At present, there is an extreme shortage of chip design talents in China, and I think it is necessary for Jinghua to set up a digital electronics technology research laboratory in Silicon Valley to recruit talents for research and development. ”
Yang Xian lit a cigarette, took a puff, and said euphemistically: "Jing Shao, in fact, the domestic R&D layout can also be done." Relying on the technical resources of Jiangzhou alone may not be enough. He can understand Lu Jing's feelings for Jiangzhou. Jinghua started in Jiangzhou.
However, it is somewhat idealistic to put the R&D team in Jiangzhou.
"The domestic layout is not in a hurry. High-tech talents still have to be found from overseas Chinese. Lu Jing smiled and waved his hand.
…
Leaving all the trivial work to Yang Xian to deal with, Lu Jing came out of Haijia Mansion and took a car to find Brother Zhan. He is preparing for his engagement ceremony. (To be continued......)