Zhou Xia was not satisfied with this, she had a new goal to go public in the United States.

Zhou Xia analyzed: "On September 8, 06, New Oriental's listing in the United States opened a precedent for the listing of Huaxia educational institutions, and on August 5, 10, Ambow Education Group was listed on the New York Stock Exchange; On October 8, Global IELTS was listed on NASDAQ; On October 20, Xueersi Education Group was listed on the New York Stock Exchange; On November 2, Xueda Education was officially listed on the New York Stock Exchange.

In recent years, the cake of the domestic education and training market has become bigger and bigger, and it is popular with venture capital, with nearly 500 million US dollars pouring into the education and training industry, and the entire education and training market size will exceed 1 trillion yuan. People's expectations of the education funds paid by Chinese parents for their children are increasingly high, and they are collectively optimistic about this market, education and training institutions have received more and more attention from venture capital, and the listing circle has become the collective impulse of many training institutions to obtain abundant development funds. ”

Lu Xin smiled and asked: "Why don't you choose to be listed in China, and you choose to list in the United States without exception?" ”

Zhou Xia said: "Because Huaxia's policy has a restrictive effect on the listing of private educational institutions. At present, the operation of private training schools in Huaxia is registered with the civil affairs department, and they are called private non-enterprise units, and the government has given preferential treatment in various aspects such as taxation, which cannot be for the purpose of profit. The money earned can only be invested in the redevelopment of the school, and cannot achieve equity dividends like ordinary enterprises. At present, the listing of educational institutions is not listed as a school, but as the main body of the company, and the assets of the school are listed and operated. ”

Lu Xin asked again: "Does going public help improve the quality of education?" ”

Zhou Xiawan smiled and said, "I know you're worried that I'm going to be listed and making money." Regardless of the company's long-term development, in fact, listing in China is a circle of money, but listing in the United States is different.

As an enterprise in the education industry, it is often from the entrepreneur single-handedly, from the small workshop to work hard, little by little to grow up, the entrepreneurial process is full of hardships and dangers, a careless step may be wasted. There are countless examples of abandoned achievements, such as Kane English, Lingefeng, Wenlu Group and other well-known education and training companies, all of which have sunk in the tide of the Chinese education market and become falling meteors. As for the small training institutions that died halfway, there are countless of them. Many small tutoring institutions have closed down before they even have time to register with the industry and commerce. Most of the enterprises in education and training institutions are private enterprises, and the road to listing is very difficult. It is not easy to enter the domestic stock market. To land in the United States. That's even harder.

However, listing on the U.S. stock market will be an incomparable honor and opportunity for education and training companies. Honor means that the listed company has become a leader in the industry. It is the leader and leader in the education and training industry, the fame is big, the students are naturally rich, the scale of the company will be larger and larger, and the listing can also promote us to better standardize the development of ourselves, and pay more attention to our teaching quality and teaching services. ”

Lu Xin thought for a while, frowned and said: "You know, my Sanjin Group is not listed, I am also a little worried about your Xiafei Group listing, you are listed in the United States, your reputation is naturally big, the benefits of being famous are obvious, you can recruit more students, get greater profits, at the same time, fame also means that you must maintain a high standard, you must face more harsh criticism from students' parents and related institutions, you should set up industry benchmarks, maintain the development of the industry, and not take the status quo of the industry as a fig leaf, if it is also inferior, Parents are not stupid, shareholders are not stupid, the media is sensitive, competitors are eyeing each other, there are more opportunities after becoming famous, and the crisis is coming, you should cherish its name even more. ”

Zhou Xia nodded, feeling that Lu Xin's words were not enough to simply listen to them, and wrote them down with a pen, as a warning, and posted them at the headquarters so that everyone in the Xiafei Group could see them.

When Lu Xin talked to Zhou Xia about this listing issue, he read some relevant information, and he said calmly: "At present, the training industry is a sunrise industry, but what about in the next few years?

In recent years, late-sighted investors have begun to flock to the education and training market, which has gradually shown signs of bubbles in the industry. There used to be a saying in the capital market: if the sweeping aunts start talking about investing in stocks, then the stock market disaster is not far away. The current situation is that real estate tycoons and insurance predators have invested in education and training institutions, which is definitely not a good sign for the education and training industry. Investing is not charity, investment must require returns, not to mention that the training industry in the minds of these investors is still stuck in the previous golden age, thinking that the profits can be rolled in. When training institutions under huge pressure of returns find that teaching is not as effective as service, and service is not as good as sales to make money, the remaining bottom line disappears without a trace. False propaganda information, excessive sales promises, poor after-sales service, and unattended teaching quality have made the originally zero-risk education and training industry become high-risk!

In any case, you can't make the Xiafei brand bad! ”

Lu Xin invested 2 billion yuan in Xia Fei's art training before and after, holding 50% of the shares, and he also used some connections, both invested money and heart, he didn't want to go bankrupt after a few years, so he had to pour some cold water on Zhou Xia and Duan Jinghua, who were overly optimistic, in advance.

In any case, the art training industry is a profitable sunrise industry compared to the physical manufacturing industry, as long as you stick to the bottom line, adhere to the quality of training, and do not worry about development, Lu Xin can earn at least 2 billion yuan in this company every year.

Lu Xin was discussing with Zhou Xia and Duan Jinghua about opening an art training center, and Shen Yifei called: "The inspection team composed of the Municipal Commission for Discipline Inspection and the Municipal Procuratorate has found out that Lin Tianding, Chen Zhenpeng and others were all sent out on medical parole by bribing Guo Zhiwei, the director of the No. 1 Detention Center, and the relevant appraisal doctors, and now Guo Zhiwei committed suicide by jumping off the building due to depression, and the others were all arrested and brought to justice, but Lin Tianding is still on the run, you have to be careful, because he has already inquired, and the information about his being shuanggui was submitted by you." ”

Lu Xin smiled coldly and said: "I am not afraid of Liu Delong, I am also afraid of him Lin Tianding, I am waiting for him in Yunshen Villa, I am afraid that he will not dare to come!" ”

Shen Yifei smiled: "You are not afraid of his gun, but what about your confidants?" ”

Lu Xin thought that his women had just learned Changchun Gong and Jiuyin True Scripture with him, and they had not yet had the power to protect themselves in the face of guns and bullets, so he said, "Have you mastered his whereabouts?" (To be continued......)