Chapter 40: Three Letters
Bright light shines in through the frosted glass, and a halo reflects on the clean floor of the office. Zhou Fusheng stood by the window, holding a delicate white porcelain cup, sipping coffee made by himself, looking out of the window from the tenth floor of the Fengrui Building, and private cars passed by on the street from time to time. It has been two years since he returned to China, and since 95 years, Nokia has begun to move towards the throne of the world's mobile phone king, but the domestic market has been in a tepid situation.
When the mobile phone first came out, Motorola dominated the global market, and the domestic mobile phone market overlord is Ericsson, their Chinese machine I399 sold very hot, according to the sales staff statistics back the number of jΓΉ, only in Beijing can ship nearly 400 units a month. In comparison, Nokia only ships 80 units a month, which is too far behind.
He knew very well why the headquarters sent him to China, because he was Chinese and knew China better than other department managers. Nokia's current mobile phone processing plant is located in Taiwan and Southeast Asia, and is gradually shifting to the mainland.
He needs to do everything possible to open up the mainland market, at least not too much behind Motorola, otherwise he is likely to be transferred out of China by the end of his term next year.
"Mr. Zhou! I'm coming. Yun Tianle, the director of the marketing department, appeared at the door of the office and tapped the thick crimson nanmu door with his hand.
Zhou Fusheng turned around, walked to the desk and sat down, stretched out his hand and said, "Sit down!" Have you read the email I forwarded to you? β
"Looked, very insightful. In fact, the sales department collected the feedback from agents and dealers and believed that we must launch Chinese machines to gain a favorable position in the market, otherwise there will be a price war, and we have no other way. β
In the ninety-six, all mobile phone designs followed Motorola's classic "brick" design, and the models on the market were similar.
On the one hand, it is of course the limitation of technology, on the other hand, people's current requirements for the appearance and ease of use of mobile phones and various functions are not high, mainly used for telephone calls.
Of course, the shape is a "brick", and the weight must not be a brick. Motorola lost the first place in the Chinese market because the product is a bulky mobile phone with analog signal.
In the second email, the problem he pointed out was bloody. Indeed, at this stage in China, CCTV's influence is unparalleled, and we need to advertise on CCTV. However, CCTV's advertising investment conference this year has been held, and they do not accept foreign investors to bid for CCTV bidding, and we can only bid for advertisements in other periods. Now we need to look to other influential TV stations and newspapers. β
In the third email, the sales prospects he gave were really attractive, and I agreed with the saying that population means market. Although the country is not as good as the developed countries in Europe and the United States, we must also see that after so many years of reform and opening up, the domestic middle class is gradually increasing, and the mobile phone market is far from saturated. Mobile phones will gradually become a necessity in people's lives. Just like the telephone does. Wireless communication is one of the potential needs of people. β
Zhou Fusheng propped his chin with his fingers and listened attentively to the opinion of his marketing director, "So, do you think we can agree to his agency request?" This year's agent conference has been held, the agency area has been divided, and there will be any overlap in the agency area or agency disputes on the new agent. β
"It's not a problem to add new agents, we can use special agents to give him authorization in some areas where there are still blank areas. The general agents of the provinces and regions to which they belong will not be dissatisfied with such competition for the market, because they are unable to open the market to be opened by other agents, and their inherent interests have not been harmed. β
"Hehe, you are a good incentive, if the agents have such a pioneering nature, willing to open up the market, of course we have to support the supply, and even the cost is negotiable."
Zhou Fusheng decided, "You can meet with him and talk about the specific situation." β
"Okay, Mr. Zhou." Yun Tianle agreed and left the president's office, he was very curious in his heart, and through three emails, he pointed out the market embarrassment that Nokia is currently experiencing and proposed a solution.
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There is a one-day holiday during May Day in the entire third year of high school, and three days off for the rest of the grades. Li Wendao looked at the drizzling rain outside the window and turned off the lamp on the table. After opening the window to let in and taking a circle around his room, he came to the living room, where his parents went out for a walk in the park, and he was home alone.
"Toot-, toot-, toot-" he dialed Guan Ning's phone.
"Hello!" Guan Ning's voice sounded very tired and a little hoarse, which was very different from usual.
"Guan Ning, I'm Li Wendao. Oh, the rumors have been quelled down in the school, and Zhu Mao Tan personally admitted that it was a rumor in their class, and the photo was synthesized by him. I just said, I believe you. β
"Thank you."
"When are you coming back to class?" This is a critical time to revise, and time is precious. I have made a copy of the recent test papers, and I will give you when the time comes. β
Guan Ning's fingers clenched the phone, and his voice choked: "Something happened at home, and it may be a few days before I go to class." I asked Ruan Chen to keep the test paper for me, no matter what, thank you. β
"What's going on at home? Can I help? β
"It's okay, it'll be fine in a few days. Good bye! Guan Ning wiped his tears and hung up the phone. After the problems at my father's company, my mother found a job as a temporary worker, leaving early and returning late every day, which was extremely hard. Now that her father is sick, she has to go to the hospital to take care of her father, where can she still take care of her studies. Thinking of his college dream, Guan Ning couldn't help but bow his head and sob.
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In Lu Jing's memory, Nokia's headquarters in China was in the Nokia Building in Pacific Century Center, and they didn't want to rent the eighth to tenth floors of the Fengrui Building in '96. When he received the email, he thought he had read it wrong.
I looked at the sharp building with blue glass as the main decoration style, and it really gave people a sharp feeling. After waiting for a while in the rest area on the eighth floor, a middle-aged man in a navy blue suit and glasses walked over with a smile on his face, "Hello, is this Mr. Lu Jing?" I'm Yun Tianle. β
Yun Tianle was on the fat side and of medium stature, Lu Jing stood up with a smile and shook hands with him, half a head above him, "Hello, I'm Lu Jing." β
In order to avoid looking too young, Lu Jing deliberately bought a pair of flat mirrors, wearing an old-fashioned Zhongshan suit, dressed very strictly.
"Hehe, I've wanted to see you for a long time, there are too many things, and I was still dragged after May Day. I didn't think you were so young, let's go to my living room and talk? β