Chapter 4 The Truth of the Financial Circle

"So, my advice to you is, first, learn a lot about stocks, only in this way, when negotiating, you can be at ease, this is our financial sales necessary expertise, if the first conversation makes the customer feel that you are not professional, how can the customer buy your product or fund with confidence?"

"On the other hand, if you can answer every question your customers have, and make them feel that you are trustworthy, they will be relieved to spend money on your products."

"Second, to learn a certain speaking skill, which requires a lot of practice, and I can't say it clearly, so I recommend reading Carnegie's book on speaking."

The last piece of advice is that if the customer thinks the product is okay, don't forget to ask him to recommend new customers to come, and every customer who is recommended by a friend is relatively easy to bill.

"Okay, that's all for the speech, thank you," After speaking, Lin Shi handed the megaphone to Wang Feng, and then returned to his seat.

"Well, I think you have also heard the speech of the "champion", I hope you will do better and better on the road of sales, and this is the end of this morning's meeting. ”

Although he listened to Lin Shi's speech, Wang Feng always felt that Lin Shi had something not said, which suddenly made Wang Feng interested in Lin Shi.

As soon as Lin Shi returned to his seat, he saw Wu Hong's mouth open and his eyes staring at Lin Shi over.

Lin Shi frowned and said, "What?" ”

"What's wrong with me, you? My expression represents my mood at the moment, can't you see it? Wu Hong said incredulously.

"Oh." Lin Shi said expressionlessly, and then turned on his mobile phone to watch the stock market news.

Wu Hong ignored him when he saw Lin, but he still said with a look of adoration: "Great God, please accept the worship of the younger brother, and all the incurable diseases of the customers will be handed over to you in the future." ”

Lin Shi's face is black, and his feelings are a tool for you to open an order.

Suddenly, Lin Shi's mobile phone rang, not a phone, but a WeChat message, and when he opened it, it was all information added by his friends.

Wu Hong saw it next to him, and then said with a scheming face: "It must be that you are a sales champion, and I want to come to you to get close." ”

Lin Shi agreed to all the messages added by dozens of friends, and then more than a dozen came, thinking of hundreds of people in the entire sales department, Lin Shi simply muted the mobile phone.

"That's not good, there are still a lot of girls to add you, even if the man doesn't agree, the girl has to agree." Wu Hong said with a wicked smile.

Lin Shi frowned and said, "Compared to me, you still care about your customers." ”

Wu Hong felt inexplicable when he heard Lin Shi's words, and then asked: What do you mean?

Lin Shi said helplessly: "Even if I help you open the bill, the customer can still choose to refund the fee before the end of the package, don't you study the stock and recommend it to your customer?" ”

Wu Hong said indifferently when he heard this: "That's the matter of the experts in the analysis department, and our sales department is only responsible for billing." ”

Lin Shi sighed, and then said: "Since this is the case, then you might as well listen to my prediction, this customer will be refunded within a week, and then you are looking for me, and there is nothing I can do." ”

If someone else said this, Wu Hong would definitely not think so, but Lin Shi ....... That's the monthly sales champion.

"Really? Don't scare me, when the customer refunds, my commission will be deducted by the company. As soon as he thought that the commission would be deducted, Wu Hong was cowardly.

"Don't scare you, when I first came, I made an invalid call for two months, and finally opened a 30,000 order, and then in less than a month, the customer asked for a refund, and when I visited the customer to know what the reason was." The customer almost yelled at me, "3 limits a week!" My hard-earned money to buy a house! Originally, I thought that the experts were reliable, but who knew that they were all liars, and you, the one who called, were also liars! "I don't even know how to proceed with that. Since then, I've been learning about stocks, from analyzing earnings reports to analyzing industry trends. ”

"At the same time, I also know that the so-called experts are no different from ordinary people, but they know how to package themselves, the simplest example, we inject water into them to release water, I have seen the stocks they recommend, one is cyclical stocks, which is the best to deceive stockholders, because the fundamentals and K-line are not very easy to judge. The second is junk stocks, which are performing particularly poorly, and then they write a bunch of reasons about the imminent rise of this stock. The third is the theme stocks, which will rise and fall sharply, and the real wealth meat grinder will either make a soft hand or lose a weak leg........"

"So how can I tell my clients, I don't know much about stocks." Wu Hong said helplessly.

Lin Shi was speechless, thinking to himself, you don't understand stocks, what stock-related products do you sell? I don't know if this is a pitfall!

Although Lin Shi didn't want to meddle in things, he thought that Wu Hong was his colleague after all, so he decided to help him.

You are like this, you call the customer and say: "Congratulations on joining Dongfang Securities, become a distinguished member, in terms of stock recommendation, on the one hand, SMS push stocks, on the other hand, push stocks by phone, and then recommend him Gree or Midea, as long as it is a good performance of electrical stocks, you can push, but it is best to push large blue chip stocks." ”

"What if the big blue chips fall?" Wu Hong asked suspiciously.

Lin Shi glanced at him, and then said: "If you recommend an unknown stock and it falls, the customer will definitely blame you, but if you push a well-known large blue-chip stock, if it falls, the customer will only blame the company for being bad." ”

Just as Lin Shi was about to continue, a crisp female voice sounded in Lin Shi's ears: "Hello, I'm new here, my name is Bai Yi, I have a customer here, can you please help me talk to her?" I saw that her short hair was very clean and neat, chic with the heroic spirit of a boy, even the girls couldn't help but beat their hearts when they saw it, the makeup was very exquisite, and a professional dress showed the figure to the fullest.

Lin Shi turned around and looked at her expressionlessly, frowned, and then said slowly, "Why should I help you?" ”

"Because she's a beauty!" Wu Hong said with ill intentions beside him.

Lin Shi sighed, and then said slowly: "No time!" As Lin Shi finished saying this, the atmosphere suddenly became awkward.

Wu Hong came out to play a round and said: "He has this temper, you don't need to be like him, brother, I like to help others the most, let me help you." ”

Bai Yi also understands some people's sophistication, and when he saw Wu Hong coming out of the round, he immediately said, "Then I'll trouble you." ”

"It's not troublesome, it's my honor to help beautiful women," Wu Hong said with a flattering face.

Coming to Bai Yi's desk, Wu Hong imitated Lin Shi's tone and said, "How is this customer's personality and speaking style?" Are you interested in purchasing? ”

"Well, I don't know, but this client has a very short temper and is full of distrust for my words...... And I just came here, and I didn't know much about the business, so I wanted to ask him for help, but the result was ......" Bai Yi said with a pitiful face.

"It's okay, it's definitely no problem to have a big brother to help you, working in the financial circle, even customers who take Rolls-Royce have to ask those of us who take the subway to work for ideas on how to make more money, because they may be able to mix in other industries, but as soon as they enter the financial industry, they will be played around."

Wu Hong comforted Bai Yi and said.