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It's just that in this way, it seems that the TV station has saved a lot of money, but it is also equivalent to losing a lot of sports fans.

In the operation of modern television stations, sports events are definitely a stock that occupies a considerable amount of viewership.

However, sports events have intermittent and phased phases, unlike film and television works and variety shows that can be done coherently for a long time, so Korean TV stations feel helpless while doing it.

Another bad result of the same reason is that if a sports event is unpopular, then the four major TV stations will not be interested.

But if it is a popular event, such as the national derby between Real Madrid and Barcelona in La Liga, the four TV stations are rushing to broadcast it, causing the ratings to be shared with each other, and no one has made the biggest profit.

Generally speaking, it is because there is no professional sports event broadcast channel director.

Li Haoyu gave a detailed introduction to HBC's current talent pool, and if you want to open a special sports channel, personnel and equipment are not a problem.

The only thing is the cost, and he really can't think of a way to control it.

He recruited Cui Zhengyuan because Cui Zhengyuan has always been very methodical, and maybe he can provide him with different ideas.

Cui Zhengyuan received this question and fell into deep thought.

The value of a professional sports channel is obvious to all, and it is also an area that is definitely worth a career.

Once it is done, it can bring back a considerable amount of returns and a large audience for HBC TV.

But in the final analysis, it is still a question of cost, and how to reduce it is the most difficult point to be solved.

It's just that he couldn't think of a way for a while, so he had to ask Li Haoyu to wait patiently and see when he had inspiration.

After chatting with Li Haoyu, Cui Zhengyuan went to see Pan Jingzhen again.

He went to his mother. I went to get Juri's admission certificate. When she first registered, Pan Jingzhen helped her daughter-in-law handle it, so the certificate of qualification was also sent to Pan Jingzhen.

However, Pan Jingzhen was more curious about what Li Haoyu said to him, so she asked casually.

Cui Zhengyuan was also troubled, and he needed to brainstorm it, so he didn't hide it, and told his mother 1510.

"It's not easy, and it would be nice to have HBC and several other TV companies join forces to buy the broadcast rights. Everyone shares the cost together, and each family will pay much less. When the time comes, those more popular events, everyone will take turns to broadcast, and they will not grab the audience. Pan Jingzhen's eyes rolled. An idea came to mind.

Cui Zhengyuan smiled bitterly and immediately vetoed the idea. "My mother, how can you come up with such a foolish idea?"

Pan Jingzhen's face turned green at the moment, and she asked aggressively: "Why is this idea stupid?" ”

Seeing that his mother was going to be mad, Cui Zhengyuan didn't dare to put on a score, so he spread his hands and explained. "After cooperating with other TV stations and buying the broadcast rights, who will broadcast what events? Even if it's the focus of the event, everyone takes turns broadcasting. But there are also grades in this. Who wouldn't want the best? In this way, how can it be possible to make a trip with endless strife? ”

These alone are not enough, Cui Zhengyuan said again: "Say it again." Now we have plans to reform HBC, and other TV stations may not have this meaning. Can we still force people to follow the reform, and then partner to buy the broadcast rights? ”

After Pan Jingzhen pondered for a while, she nodded and said, "Hmm." What you say makes sense, and it's as simple as I think. ”

Cui Zhengyuan originally wanted to say "that's it", but suddenly a flash of inspiration flashed in his mind. A slap on the arm of the chair. "yes, joint purchase, why didn't I think of it?"

This loud noise startled Pan Jingzhen, and the teacup in her hand almost flew out. The phoenix's eyes were threatening, and he glared at his startled son, and shouted, "Did I say you had convulsions?" Why are you yelling when you have nothing to do? ”

Cui Zhengyuan licked his face and smiled, leaned over to his mother, patted his ass and said, "Didn't I get inspiration from my mother's words, that's why I'm excited." ”

"Oh, you got an idea? Tell me, I'll help you with the staff officer? Pan Jingzhen let go of her anger and became relieved.

Cui Zhengyuan sat up straight and said with great interest: "Mom, what you said is right. Since it is difficult for us at HBC to come up with such a huge broadcast fee by ourselves, we can cooperate with other media and jointly purchase it. Of course, it's not Korean TV, it's Chinese TV. ”

"Transnational cooperation?" Pan Jingzhen was shocked in her heart, she didn't expect Cui Zhengyuan's thinking to be so wild.

"That's right." Cui Zhengyuan smiled slightly and replied.

"We at HBC don't have an advantage in terms of funding, but we can come up with something else to get others to agree to cooperate. For example, we have a great advantage in film and television production and variety shows, so we can sell certain patents and technologies in this regard in exchange for Chinese TV stations agreeing to cooperate. I'm sure our terms will definitely make each other feel impressed. Cui Zhengyuan poured beans into the bamboo tube and told what he was thinking.

Not only that, the more he talked, the more excited he became, and his thoughts gradually became clearer. "As for the tournaments that we need to buy the broadcast rights, their biggest interest is definitely in the promotion of the Asian region. But C.J Group, as the largest media group in the region, can provide them with considerable help, including hosting events, promoting events, and endorsing, and we can do that. In this way, I believe that they will also agree to our joint purchase with other national TV stations. ”

Pan Jingzhen's eyes are also getting brighter and brighter, and she appreciates Cui Zhengyuan's whimsical ideas very much.

In this plan, C.J Group and HBC TV actually did not spend a lot of money, but offered other things that were very interesting in exchange.

In this way, it not only seeks its own interests, but also forms in-depth cooperation with many parties, and completely opens up a new situation for the group.

Speaking of this, Choi Jung-won smiled evilly and said something that made the rest of the South Korean media chill. "When the time comes, we at HBC will have exclusive rights to broadcast the most popular events. In other words, except for our HBC, other TV stations cannot broadcast it. That's it. All sports fans throughout South Korea will be drawn to it. With such a huge number of viewers, I believe that advertisers will be happy to pay for it. ”

Pan Jingzhen was also stunned for a moment, and then suddenly realized the viciousness of Cui Zhengyuan's plan.

This is equivalent to a monopoly, completely taking over the exclusive broadcast rights of the world's most important popular events, and eating alone.

"Wouldn't that be too feuding?" Pan Jingzhen asked with some concern.

Cui Zhengyuan is confident, "Then it depends on how much benefit other TV stations can give?" In business, we can exchange it. ”

Do it when you think of it, Cui Zhengyuan has always been vigorous and resolute in his work.

Without waiting for the next day, he met with Li Haoyu again and told him his thoughts.

Both are young people. belongs to the people who are not afraid of big things, and they have not offended other TV stations at all.

After hitting it off, the plan became more and more perfect.

The matter of joining forces with China TV is naturally handed over to Cui Zhengyuan to deal with. He is well-connected and well-connected in Chinese, and has a variety of channels to use.

As for HBC, there are also some preparations to be made in advance.

In addition to classifying the channels appropriately as previously agreed, Choi Jung-won also asked Lee Ho-woo to apply to the Ministry of Culture and Tourism for the opening of a cable station.

Cable stations are compared to ground broadcasting. A big advantage is that the playback environment is relatively relaxed.

Because it is a pay station, it is based on profits, and it can also be more bold in the choice of themes for producing zuò programs.

Since ground broadcasting is responsible for national education, many things cannot appear. But such content is placed on the cable station. Then there is no problem.

It's not 2011 yet, and the four major comprehensive channels are aggressive, and Cui Zhengyuan believes that only HBC will apply for a cable channel, and it will be easy to get through.

Otherwise, wait until 2011. Many media collectively made efforts to force the palace. In the end, it turned out to be thousands of troops crossing the single-plank bridge, and in the end, only the four strongest remained.

At that point, HBC will become the underdog.

Because you're meant to be a ground broadcaster. Nor will it be sympathetic to competing with other media that are in dire need of television media to expand their propaganda.

So at this time, before the comprehensive editing channel has become the general trend, Cui Zhengyuan decided to take the lead and add a cable channel to HBC.

As for China, Cui Zhengyuan instructed Li Anhao to contact Jiao Li, the deputy director of CCTV.

Although he is only the deputy director now, Cui Zhengyuan knows that he will take over as director in May 2009.

Since the current director is not far from leaving his post, it is natural to find the future leader to talk about things.

When Li Anhao conveyed the intention of the C.J Group, Jiao Li attached great importance to it, and immediately communicated with other leaders of CCTV to discuss the feasibility of cooperation.

Despite the continuous opening up of the cultural and media sector, in fact, China's media professionals have realized the huge gap between themselves and the outside world.

This gap is not only technical, but also conceptual.

It's just that how to catch up with this gap, Chinese media people don't have any concept in their minds. On local satellite TV, what they do the most is plagiarism.

After copying Japan and South Korea, copying Europe and the United States, what is popular and plagiarizing what.

But CCTV is the face of China's TV industry, with the reserve and face of a big brother. So I can only cling to my own moral ideas and struggle.

At this time, there are Korean counterparts from developed countries in the television industry seeking cooperation, and they do not hesitate to meet the sweet rain after a long drought.

It's just that such a heavy matter is naturally not something that can be decided within CCTV, so after Jiao Li and others discussed, they reported the matter to their superiors.

Then, like Choi Jung-won, they could only wait anxiously for the result. (To be continued......)