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On New Year's Day in 2009, Cui Zhengyuan went home alone.

GirlsGeneration will return tomorrow on "Music Bank", and Julie is doing her best intense training with her sisters, so naturally she can't go home with him for the holidays.

"Ouch, and there's no shortage of money, so why let Jihyun be busy to death?"

At dinner, seeing that the eldest granddaughter and daughter-in-law were not there, the grandmother couldn't help but complain.

At this time, Cui Zhengyuan didn't dare to pick up the stubble, otherwise, his grandmother would definitely be angry on his head.

Since his engagement to Curie, his status in the family has plummeted. Grandma opened her mouth and closed her mouth to say that the distressed ones were her eldest grandchildren and daughters-in-law. As for the eldest grandson, the old man is out of sight and out of mind.

The son couldn't come forward, so the mother had to help the round. "Mom, Jihyun, she's still young, wouldn't it be good to have a career to do. It's better than staying at home all day, not going out of the door, not knowing anything. ”

Grandma put down her chopsticks and said earnestly: "What you said is not unreasonable, but our Cui family is different from the outside." The eldest grandson's daughter-in-law is an artist, and she will be laughed at if she spreads it. ”

As soon as these words came out, several people present had wonderful faces. Among them are the brothers Choi Jung-won and Choi Si-won.

Because no matter how you calculate it, these two brothers seem to have the label of artists.

Pan Jingzhen quietly glanced at Cui Zhengyuan, and seemed to be very dissatisfied with his instigation of Juli's debut. But when it came time to face her mother-in-law, she had already found a good explanation. "Mom, you don't know. We Jihyun are amazing now, and she took the MBA exam at Seoul National University some time ago. This morning, the notice has come down and she has been admitted. ”

Cui Zhengyuan was startled, so he choked on the beef in his mouth. After gobbling it down, he hurriedly asked, "Mom." You said Ji-hyun that she passed the test? ”

When he asked this, Cui Zhengyuan's mind was still dizzy.

In his impression, Curie is not a person who loves to learn. I have time to read books, and my energy is basically focused on fashion and luxury.

Even if you put on makeup and dress yourself, it's better than facing boring words.

Otherwise, in her previous life, she wouldn't have just gone to Mingzhi University. Even if in this life, because of Cui Zhengyuan's urging, he was admitted to Dongguk University, but the artist's extra points are indispensable.

But Seoul National University is different, it is the number one university in South Korea. Those who graduate from there are considered to be upper-class people as soon as they come out. Respected.

Of course, because of such treatment, it is also very difficult to get in.

What's more, it is still an MBA that belongs to the upper level of the academic qualifications, and there may not be one out of a hundred people who can pass the exam.

Seeing Cui Zhengyuan questioning his fiancée, Pan Jingzhen couldn't help but glance at him coldly, and said unceremoniously: "Do you know how hard Jihyun has worked to take this exam recently? I didn't go to bed until four o'clock in the middle of the night almost every day, and it was even harder than when I was active. Besides, you don't look at what your mother and I come from. What is the origin of the teacher I found for Ji-hyun? Under the guidance of so many famous teachers, what is the difficulty of an MBA in Seoul? ”

In the end, Pan Jingzhen was proud.

Isn't it, Cui Zhengyuan looked at the family around him. I agree with my mother's words.

My grandmother graduated from Ewha Womans University with the first grades of the first generation, and she was born into a famous family.

His father, Choi Ki-chan, graduated from Cambridge University in the United Kingdom with a degree in modern engineering, and later studied international politics and relations at Stanford University.

His uncle, Choi Ki-ho, graduated from Seoul National University in economics and re-studied business administration at Waseda University.

Her mother, Pan Jingzhen, was also born at Ewha Womans University. Later, he majored in corporate financial system management at the Massachusetts Institute of Technology in the United States.

The aunt is Pan Jingzhen's younger sister, and now she is South Korea's most shining diplomat, and she is just around the corner to become the first female minister of foreign affairs and trade in South Korea's history.

Not to mention cousin Chen Shengmei. New York University and Stanford University double MBA, a well-known talented woman.

Even his seemingly unobtrusive future cousin-in-law Li Haoyu has a doctorate in media from Oxford University.

What's more, even Cui Zhengyuan himself has already entered Stanford University, and after getting his graduation certificate, he is a child of a famous school.

In such a family environment, even if Juli is lazy, I am afraid that she can be edified. What's more, in order to be able to match Cui Zhengyuan, she must have made a lot of efforts behind the scenes.

After figuring out this truth, Cui Zhengyuan's heart was warm and full of pity for Ju Li.

At the same time, another question came to his mind.

If the news of Ju Li's MBA from Seoul National University is released, it will be great news for herself and GirlsGeneration.

Think about Kim Tae-hee, except for one "Love at Harvard" in his entire acting career, there are no works that can be done at all.

But just because she graduated from Seoul National University, with the name of a talented woman, she has repeatedly become the top of the popularity of Korean actresses.

It can be seen that Koreans attach great importance to academic qualifications.

You must know that Ju Li's Seoul MBA degree is higher than that of Kim Tae-hee. Coupled with A.P's far superior hype ability, it is easy to hype her into a top popular actress.

Although Cui Zhengyuan has no intention of letting Ju Li go to the end on the road of an artist, Ju Li's own ambition is not here. But if you have this name, even if you start a fashion brand again, you will get a lot more attention.

Such a good thing, if it is not used to publicize it, is the biggest waste.

Today is New Year's Day, and all the family members are gathered except for Ju Li. Even Li Haoyu followed his fiancée to Cui's house for dinner and New Year's greetings to the elders in the family.

They spent noon at Li's house, accompanied Li Tianzai and his wife for New Year's Day, and then rushed here in the evening.

Although Lee Hao-woo is friends with Choi Jung-won, one is the executive director of an entertainment company and the other is the president of a TV station.

I'm usually busy with work, and I haven't met it for a long time.

Taking advantage of today's opportunity, Li Haoyu happened to have something to negotiate with Cui Zhengyuan. "Zhengyuan, I'm going to make some changes to HBC, and I want to ask for your opinion."

At this time, only the two of them were left in the living room. Cui Zhengyuan helped him pour the tea and said, "Okay, I'll listen to your opinions." ”

Li Haoyu pondered for a moment and said slowly: "I went to China last month and communicated with my Chinese counterparts. I found that although the other party still has a lot of deficiencies in terms of program system. However, in the planning of TV stations, it is much more professional than ours. ”

"Be specific." Cui Zhengyuan became interested and urged.

In fact, he knows far better than Li Haoyu what China's TV station is like.

It's just that now his focus is on the entertainment industry, so he pays a lot less attention to TV media.

Li Haoyu snapped his fingers and said, "For example, in terms of classification." China's TV stations are much more meticulous than we do. As far as I know, their central station actually has fifteen professional channels, and not counting the limited signal and digital signal channels. Not only CCTV, but I also visited several local satellite TV stations and found that their functional division is similar to that of CCTV. ”

"That's true, Chinese TV stations are very meticulous in this regard, and will divide TV programs into several independent channels according to different types. For example, news channels, sports channels, art channels, film and television channels, opera channels, variety channels, science and education channels, foreign language channels, etc., cover almost all areas of television production. Cui Zhengyuan nodded and said everything he knew.

Don't you think this classification is reasonable and scientific? On the other hand, we have Korean television. The categorization of the show is simply messy. During the Olympic Games last year, the director of "Infinite Challenge" stopped broadcasting because of the broadcast of the competition. Didn't you see that on the message board of the TV station, they were about to be scolded by the audience. Li Haoyu was deeply touched.

That's what he said. Choi Jung-won also knows.

Not to mention that he is the person in charge now, in his previous life, he liked to watch Korean variety shows, and he often scolded his mother because of various suspensions.

But in his current position, it is clear that he has more to think about. "Have you ever thought about that. China's TV stations have dozens of times the audience and dozens of times more advertising costs. In addition, China's television stations are all publicly owned assets and enjoy subsidies from the state for political participation. So when making plans for TV stations. There is no need to consider profitability. If we follow their example, HBC will have to lose all the bottoms. ”

Li Haoyu also complained, it was impossible for him not to do a good job of investigation in advance, and naturally he knew that it was impossible to classify HBC like Chinese TV stations.

But he also made a plan, and said his thoughts: "So what if we don't need to be so meticulous in classification, just roughly divided into several categories?" For example, you can unify sports, culture and education into one signal channel, and then classify news, comprehensive, variety shows, film and television, etc. together, how about this? ”

Cui Zhengyuan pondered for a moment, nodded and said, "That's okay." ”

At present, HBC TV has only one external signal, and the audience is very narrow. According to the latest survey results of TV ratings coverage, HBC can only be ranked last among the four major TV stations, and there is a certain gap between HBC and SBS.

Inspired by Li Haoyu's plan, Cui Zhengyuan had an idea and said: "I have also observed the situation of HBC and found that the gap between news comprehensive, variety shows, film and television dramas and other TV stations is not very big, but it is far behind in sports. I have an idea that we should invest more in this. For example, the Champions League, the European Cup, La Liga, the NBA, etc., we can buy the broadcast rights. ”

"This is a ...... is a lot of investment, and it is difficult to recover the cost." Li Haoyu was very embarrassed.

South Korea has a limited audience, and even the world's hottest sporting events don't have enough viewership here to make advertisers shell out big bills.

Without huge advertising revenues, TV stations would not be able to recoup the cost of buying the rights to broadcast events.

This is because South Korean TV stations use the method of selecting key points when it comes to broadcasting sports events. When an important event is about to start, only the broadcast rights of that game are purchased separately.

In this way, there is a lot of savings in terms of costs. (To be continued......)