Xu Haodong didn't answer Boss Gao's question immediately, he thought for a while, and then asked: "There is a sport called billiards, everyone can play it, right?" ”

The nine bosses all nodded.

"Billiards was invented by the British, and in the UK, snooker billiards is called a gentleman's sport. What is a gentleman? The gentleman in England was a social class with a social status second only to the nobility, such as knights and other positions. They usually wear a civilized stick in their hands, a top hat, a crisp suit, and shiny leather shoes. Why is snooker billiards a gentleman's sport? Because snooker billiards originated in the British royal family, it was actually a sport of the rich and powerful, and ordinary people couldn't afford to play it at that time. ”

"But since the reform and opening up, after we introduced billiards, we have turned it into a sport for ordinary people. In the streets and alleys, in remote villages, there are billiard tables everywhere, and ordinary people, workers and peasants can have a good time with a club. Why is that? This is the power of popularity, and this is because we have changed billiards from a gentleman's sport to a mass sport. ”

"On the contrary, after golf and tennis entered our country, they also regarded themselves as so-called elegant sports, turning away ordinary consumers. I can say that the power of consumers in my country is huge, and golf and tennis will only usher in the spring of industrialization if they put down their bodies and lower their thresholds like table tennis and billiards. ”

"Boss Gao, I can answer your question now. In our country, your KTV industry has been developing for more than 20 years, and it should be said that it is relatively mature and popular. But I just think that the KTV industry is not mature and popular enough, mainly because it is not enough to put down its body and lower the threshold. I will point out two points to you, one, your business hours are mainly in the evening and in the afternoon, and the morning time is not developed at all, and the afternoon time is not developed enough. Second, your KTV can attract young people, rich people, white-collar workers, businessmen, etc., but it fails to attract students, blue-collar workers, ordinary people, etc. ”

Boss Gao was puzzled: "Secretary Xu, the morning and afternoon are working hours, who will come to KTV to sing?" There are also students, blue-collar workers, and ordinary people, who may not be able to afford it, right? ”

"This is what I mean by lowering the body and lowering the threshold, which is essentially lowering prices and using lowering prices to attract ordinary consumers. Your box is only full of guests, there is the possibility of making more money, the first step is of course to attract guests, the box is idle, you can reduce the box fee in the morning and afternoon two time periods or even free, I believe that as long as they come, there will always be other consumption. ”

"As for the consumers in the morning and afternoon, I will give you a large potential consumer group, retired middle-aged and elderly people, that is, those who dance square dances. With the development of aging, they will be the largest group, as long as they can enter your KTV, you will succeed, and your KTV industry will be saved. Boss Gao, it's not that they can't afford it, when you put down your body and lower the threshold, and reduce the price of services to a certain level, they can afford it. ”

Boss Gao nodded and asked, "Secretary Xu, I understand what you mean, and I am greatly inspired, and I am ready to try it as soon as possible." However, how can you attract them to KTV? ”

Xu Haodong thought for a while: "This is for you to use your brains." For example, you can properly promote the health care function of singing, singing can exercise people's lung capacity, lung capacity is an important indicator to measure people's health, which is proven by science, for the elderly, enhancing lung capacity is to prolong life, better than anything else. ”

The bosses all laughed, Boss Gao nodded frequently, and Boss Liu applauded.

Xu Haodong said with a smile: "Also, Boss Gao, you can cooperate with the street and the community, as long as you are spreading positive energy, there is no reason why the street and the community should not support it." What I'm most worried about is your service, you have to develop a set of service plans suitable for middle-aged and elderly people, for example, do more old songs, red songs, waiters should not be too greased and powdered, the price of snacks and drinks should be as affordable as possible, and the box should have good ventilation equipment......"

is talking about the KTV industry, and Boss Liu, who opened a café, was anxious, "Secretary Xu, you should talk about our café, right?" ”

"Lao Liu, you can draw inferences." Xu Haodong said: "The main reason why your café is too expensive is that you make yourself too high-end. As far as I know, the gross profit of your industry is more than 65 percent, and the cost of a cup of coffee is 17 yuan and 5, and you can earn a gross profit of 32 yuan and 5. The minimum consumption of each guest is 120 yuan, which is too high, blocking most people out of the door and creating obstacles in the source of customers. I suggest that you make proper use of the principle of small profits but quick turnover, appropriately lower your posture and lower the threshold, for example, set the minimum consumption at 100 yuan or even 80 yuan or below, gradually reduce the price, and gradually expand the consumer group. In short, people need to eat food, but they don't necessarily have to drink coffee, and if you can turn ordinary people into consumers, then you are truly successful. ”

Boss Hong asked: "Secretary Xu, we are discussing and discussing and preparing to open a branch in the Dawan Islands, do you think industries like ours have a future in the future resort tourism area of the Dawan Islands?" ”

Xu Haodong thought for a while and said: "The development of the Dawan Islands and its surrounding waters is an economic hotspot in our Yunling City, and of course there are unlimited business opportunities. However, what I am most worried about is that you investors will rush to the top and lose in excessive competition, because in the future, the population capacity of the Dawan Islands will be limited, and in my opinion, the minimum will be two or three hundred thousand, and the holidays will not exceed 500,000, which is far less than the urban area of Yunling. Moreover, people who go to the Grand Bay Islands mainly focus on playing, and the main goal is the scenery. Therefore, you can invest, but it is better not to invest too much, not to borrow too much money, and not to give up the current property. ”

After a pause, Xu Haodong said: "I have a specific suggestion for your reference, you can cooperate, first go to occupy some territory, set up a stall, run in small steps, look at the development trend and then determine whether to invest more, don't engage in a hammer deal, and press all the old capital up at once." ”

Boss Zhang asked: "Secretary Xu, compared with the development project of the Dawan Islands and its surrounding waters, do you think we can invest in the barren mountain greening project and the tidal flat aquaculture project?" ”

Xu Haodong said: "I don't know your economic strength, I can only judge from my point of view." If it were me, and I happened to have a surplus of money on hand, I would first invest in barren mountain greening projects and tidal flat breeding projects, and specialize in pollution-free agriculture, that is, green industry. Let me disclose to you a statistic: In the past few years, the export products of Yunling City have grown rapidly in pollution-free agriculture, with an annual growth rate of more than 30 percent. Personally, I have a judgment that in the next few decades, pollution-free agriculture will become the pillar industry of Yunling City, and you all know what this means. ”

Boss Chen asked: "Secretary Xu, we people are not highly educated, and we usually don't have the opportunity to learn, we don't know much about the concept of investment, can you explain it to us?" And the financial leverage, we don't understand it at all. ”