Li Zheng and Pan Xiang were very interested in Li Yifan's proposal.

In fact, they have been planning before, how to make their website a good start, but they were not professional planners before, and now they are suddenly in a high position, and they have experienced a lot of things that they have not experienced before.

Now let them come up with an idea, they have always felt that they have some material in their stomachs, but how to implement it is a little vague, and now Li Yifan's words are like piercing a layer of window paper for them.

Indeed, this is the best place to show yourself differently from other website advertorials, and to show your professionalism!

Now those advertorials written on other websites, the beginning is nothing more than a certain world-renowned brand, launching a new product, this product has been selling well in other parts of the world for many years, and recently debuted in the Chinese market.

How is the product bull B, how much is sold in the world, how much is widely loved by consumers, how much is the price in our country, and then it is like to stay tuned.

At the end of the day, it's just an outright advertisement, with no actual content at all.

You say this car is good, but what is good about it, whether it is good in the engine, or in the transmission, or whether it feels very good to drive, they can't say one, two, three.

However, if Autohome can make such an article, let consumers who are interested in buying a car see it.

Everyone will not know that this car uses such a technology, and this technology is such a principle, so as to achieve the purpose of fuel saving, and it turns out that this car is good here......

So. People will think you are professional enough. will enjoy looking at your website. That's what makes it different from other sites.

And such a feature, now in the country, especially in the field of automobile websites, there is no one that can do it.

If they do it, it's the first one.

"Yes! We can open a special issue to conduct horizontal reviews of the three mainstream mid-level cars on the market, such as the Volkswagen Passat and the Honda Accord. Toyota's Camry, all pulled out. From the exterior size, to the interior design, to the engine data, then to the driving experience, and finally the price, the three are put together to compare, which will definitely attract enough eyeballs. After finishing this issue, we can make some introductions, such as brand introduction. Or it is an introduction to some functions of the car engine, as well as the current mainstream technology. Engine, transmission, electronic safety equipment, can be introduced in detail...... What is good, where is it good, why is it good, we can all break the gluttony and talk about the stuffing, and tell everyone clearly, clearly, which shows that we are professional enough, and at the same time, this is also a kind of popularization of car culture. Our domestic automobile market is not mature, not to mention the car culture, and what we have to do is to pioneer the way, to popularize this knowledge for everyone, so that on the one hand, we can appear professional enough, and secondly, we can also quickly improve our position in this field. ”

Li Yifan said with a smile, in fact, what he said was what Autohome did on the road to becoming a god in his previous life.

You must know that before Autohome, there were a few companies that specialized in car websites, but they were not very professional.

As a rising star, Autohome was able to break out of the encirclement and become the overlord of the automobile professional website in two years, and then has been dominating the hegemony of this website for a long time for more than ten years, relying on their professionalism in the early stage.

When the website was first built, their editors were really professional and conscientious.

For example, a manufacturer holds a new product launch conference, and after the conference is completed, the manufacturer will send red envelopes to everyone in the evening, and then take everyone to be chic.

But the editors of Autohome didn't charge money at that time, and they would rush the manuscript overnight, and the next day there would be a professional introduction to that product, which would be posted on the website.

It is by virtue of this professionalism that they quickly gained a firm foothold in that industry and quickly established their hegemony.

Although the car home later became the car carrier and the car black home, their hegemony at that time was beyond doubt.

Although many consumers are scolding them, it does not prevent them, they still click on the car to read the news every day.

The routines that Li Yifan just mentioned are actually the routines of Autohome in the previous life, and it is by relying on such routines and means that they have quickly become the most popular professional website in this field.

Li Zheng and Pan Xiang, after listening to Li Yifan's description at this time, they were a little enthusiastic, and they even wanted to go back immediately and ask their subordinates to start working.

Li Yifan's proposal is really good, too targeted, for the two of them, it is like timely rain, at this time the two of them are suddenly in front of them, the original hazy ideas, now like a rushing river, creativity is rolling in.

According to this routine, the website will not worry about what has not been written for several consecutive issues.

Seeing Li Zheng and Pan wanting to scratch their ears and cheeks, Li Yifan was happy in his heart, but he was not in a hurry to let the two of them go.

"You two, now is not the time to be happy, you agree with the idea I just mentioned. But there is another problem, that is, you are not just pure editors now, you are the administrator of the website, you also need to realize other things, such as how to improve the click-through rate of our website? How to make us famous in the industry quickly, etc......"

Li Yifan looked at the two young people in front of him, don't look at him younger than the two of them, but in terms of experience, he is actually equivalent to the teacher of these two, what he has to do now is to cultivate the two in front of him, so that he can be a big shopkeeper with peace of mind in the future.

Li Zheng and Pan thought about it, but it was not wrong, it was not enough to just think about how to write the article well, how to increase the number of visitors to the website, but the door asked, and this is the key to the success of their website.

This year, how to increase the number of visitors to the website, simple, advertising!

But how to do this advertisement and where to advertise are all knowledgeable, and they are a little blind about this.

Although they used to be middle-level in the field of automotive websites, how to advertise is not something they can manage.

"Hehe, you don't have to worry about this, I'll think of a way. But you've been in the online industry for so long, and you should always have a lot of friends in this circle, right? ”

Li Yifan asked, Li Zheng and Pan Xiang glanced at each other, and then nodded, who hasn't had a few friends in this circle for a few years?

"Well, what you have to do after work recently is to contact these friends more, but if you are engaged in a website, you will find out the traffic of their website, and then put our ads on it, and it won't cost much anyway. I still have a little relationship with the old wave network, and we can still advertise on their side when the time comes. And go to Qiandu to get in touch, give them money, and let them put us on the headlines of car searches. And contact the person in charge of the current navigation pages, anyway, I want our URL to appear on those navigation pages in the fastest time......"

Li Yifan's words were a bit resolute, and he said that he was not bad for money, which immediately convinced Li Zheng and Pan Xiang.

Look at the boss's domineering, you want it!

In fact, they think a lot, in this year, in fact, it doesn't take much money to advertise on the website, especially those websites with little traffic.

Even on the largest online advertisement in the future, Qiandu, if you want to put your search link in the headlines, it is only a matter of tens of thousands of dollars.

In recent years, the more expensive online advertisements are Jiulang, Sogou, and Internet Trouble.

However, Li Yifan has a bit to do with Old Wave, and now he calls Gu Ping his sister, and Gu Ping's boyfriend is one of the major shareholders of Old Wave.

Don't look at the old wave network is also high in the car news section, but they haven't realized the importance of this section yet, their news section is full of advertorials, so it's not a problem to get rid of them at this time to hang an advertisement for themselves.

In fact, in these years, the power of online advertising is not as great as that of later generations, after all, the audience of the Internet is far from being as exaggerated as the 500 million netizens in later generations.

So if you want to make your website famous now, you still have to put your mind on traditional media such as TV and newspapers.

And in this regard, Li Yifan also happens to have resources in his hands, he originally had advertising resources in the big trouser platform, if he wanted to, he could use it.

However, considering the staggering advertising cost of the big pants platform, it was too embarrassing and hesitant to decide to forget it.

Hao Jun also has a lot of resources in his hands, especially the Huaguo idol fire, advertising on it is not a matter of his words, of course the money has to be given, but it must be an internal friendship price, and it is also left hand to right hand.

At present, the areas that can buy private cars are nothing more than Beijing, Shanghai, Guangzhou, Shenzhen, Jiangsu, and Zhejiang, where the domestic economy is more developed.

Therefore, these places are the focus of their advertising, and the subways, buses, elevators, newspapers, local TV stations, etc. in these areas are the places they focus on.

Li Yifan said his thoughts and Li Zhengpan's thoughts, and both of them applauded in agreement.

It's really unseemly, Li Yifan, this kid, they are completely convinced!

People really don't come to harm the second ancestor of money, they really have ideas and skills! (To be continued......)