1172. in the first place
Before, they were still very suspicious of Li Yifan, thinking that he was too young, even if he was the boss of the company, most of them might be in the nature of playing tickets, just a child with money in the family, messing around.
But after a deep and sincere conversation with Li Yifan, they realized that the child opposite was really not simple, he really had materials and ideas, and he was not the kind of second ancestor who relied on family money to come out and fool around.
So at this time, the two of them looked at Li Yifan's eyes, and they also changed from suspicion at the beginning to convincing, and they were listening carefully to every word of Li Yifan and thinking seriously.
"What about advertising, especially online publicity, the two of you are familiar with each other, and you have to make a big effort, of course, I won't relax, and in terms of other channels, I will also find someone to see if I can be on TV or something."
"Mr. Li, look what you are talking about, now we are all your soldiers, build this website, of course we have to contribute, you can rest assured of this."
When these two were called Li Yifan before, they were still a little hesitant, what should they call him, Xiao Li? Boss Li?
But now they are all happy and sincere to call Li Yifan Mr. Li, which makes Li Yifan very satisfied, it seems that his mouth is still very capable of fooling?
At this rate, can I also go to the Spring Festival Gala to be nervous, might as well fool the king to be beautiful?
Forget it, people are engaged in literature and art, and they are engaged in entities, so it's better not to blindly participate in the combination.
"As for the construction of the website, I have to worry about the two of you, but I can only point out a general direction. As for the specific implementation. It's up to you. ”
Li Yifan started this website. Originally, it was a ticket game, and he didn't plan to work here, but now it's the early stage of construction, and he often comes to report, and it's possible.
But in the future, my family has a big business, and I have a lot of things to take care of, so I can't come here every day. As long as it's in orbit, he won't be there.
So don't look at Li Zheng and Pan Xiang are now the heads of the website, but the two of them are candidates for their future cultivation in the direction of CEOs.
In the future, Autohome will be on the track here, and he does not rule out that he may also go to other websites, such as computer home, or mobile phone home, etc., anyway, such websites will be all over the world in the future.
Especially the mobile phone home, this thing is in full swing.
"These, Mr. Li, you can rest assured. Leave it to us. ”
Regarding the construction of the website, Li Zheng and Pan Xiangke are very confident. Especially the boss's previous idea, the two of them pierced a layer of window paper, and now these two brains can be described as a spring of thoughts, and good ideas are popping out one after another.
"Well, about the construction of the website, the content is the absolute focus, and about the content, I have two concepts, one is authoritative, the other is timely, as long as you do a good job in this regard, then our website will have a bright future in the future."
"Just look at it, Mr. Li!"
Both of them were about to pat their chests at this time, and Li Yifan was very satisfied with their spirit at this time, and it was time to move on to the next topic.
"Well, what other ideas do you have on how to build this website?"
Li Yifan asked with a smile, this question confused the two of them, didn't you say it just now?
As long as the content is well controlled, we must pay attention to authority and timeliness, how can there be anything else we haven't thought of?
Seeing the confused looks of these two people, Li Yifan smiled secretly in his heart, if you don't completely fool you today, Lao Tzu will not be surnamed Li.
Since you haven't thought of it yet, I'm going to teach you a lesson.
He looked straight and said, "What is your idea of user experience?" ”
"User experience!?"
When Li Zheng and Pan wanted to hear this, they were a little confused, what is user experience? I don't think I've heard of this term before!
What does this user experience mean?
Looking at the confused expressions of the two, Li Yifan sneered in his heart, small, you dare to look down on me, this time you are confused, right?
I don't even know the user experience, and I dare to pretend to be a big guy just now?
These two people first came in, and when they saw their expressions, Li Yifan remembered them clearly, his heart was cold, and then he was confused, mixed with his contempt for himself.
After all, his age is really a problem, and whoever has such a young boss has to be afraid of his future.
This group of young people are the first people to come into contact with the Internet, and they are all arrogant people, and they all think that they know the Internet very well, but can they know more about the Internet than Li Yifan, a person with more experience than they have been hiding for more than ten years?
So if you want to shock them and let them work honestly for their subordinates, and get a high-paying job, you have to come up with something that can stop them, such as real materials.
"Mr. Li, don't you sell Guanzi? Let's tell us, what exactly does user experience mean? Is it to invite a few private car owners, let them drive the car we want to review, and then talk about their experience with the new car? ”
Li Zheng and Pan Xiang are both people with ideas, although they haven't heard of the user experience Li Yifan, and they don't quite understand what it means, so they have to guess literally.
Li Yifan sold it like this, but it hooked the desire for knowledge in their hearts, this boss doesn't look young, it's really not ordinary, how long is this brain, it seems that something new can be thrown out at any time, it seems that it is not bad to do it with him.
I can learn a lot of new things!
Li Yifan smiled slightly: "What you said is not bad, that is also what I said about user experience, but your ideas are still too limited." You should think bigger, don't restrain your thinking, I said user experience, not only the user experience of those car owners, you forgot what we do? We are engaged in the website, so what I am talking about is our website, those users who often click in to check our website, how to retain them, let them get used to every day, come to visit our website, become loyal fans and customers in our website, how to retain these traffic. ”
Li Yifan's words made Li Zheng and Pan Xiang a little stunned, damn it, this boss has too much appetite, do you want to engage in a car portal, or do you want to engage in an ordinary portal.
You must know that there are so many domestic car audiences, some of these people love cars, like cars, some can't afford to buy cars, but want to buy cars, and some have finished buying cars.
And once you get to the point where you have bought a car, who will pay attention to your website every day? You don't have any facts or lace news here every day, who can soak in your website every day?
"I know what you're thinking? Although we are engaged in automobile websites, the ultimate goal is to make our website the first in the automobile portal website. But how can we get to that point, to put it bluntly, it depends on traffic, so that people come in every day to watch, but if you do this, it depends on the user experience I said. So what is user experience? How can we give readers an experience of our website? Then I'm talking about putting it bluntly, which is to involve those users, such as opening a comment board at the bottom of each news, and letting those readers who have experiences or ideas leave comments on it. ”
"Boss, isn't this the forum you are talking about?"
In recent years, there have been new things on the Internet every day, and the forum is one of the web formats that have just emerged in the past two years, and it has been very popular and lively in the past two years.
"That's right, it's a forum, we not only want customers to comment under each page of the news, but also according to the brand of the car, the car series, a variety of different forums. For example, you can divide the Volkswagen into factions, hold forums for Santana, Jetta, Passat, and Audi, open a forum for Toyota's Corolla and Camry, open a forum for Honda's Accord and Civic, and even open a forum for all models currently sold in the domestic market. Then let those who have bought these cars send car purchase reports and car use reports on them, so that many car buyers and car friends who have not bought a car and want to buy a car can participate, let them speak freely, and provide them with a platform for communication, which is what I mean by user experience. ”
When Li Yifan finished saying these words, Li Zheng and Pan Xiang were completely convinced this time, and this boss had a lot of ideas.
Sure enough, it's not an ordinary person, it's not easy to be in charge of such a big company at such a young age!
People's brains alone are definitely worth hundreds of millions, you just said that this idea of a forum, why didn't we think of it?
Now on the Internet, all kinds of forums, that is called a hot, what Longkong, what West Road, what Cuiweiju, what Tianya, what cat flutter, everywhere.
If you look at these forums, it's not overcrowded, there are hundreds of thousands of people soaking in them every day.
Now the number of cars in our country, how can it be more than 10 million, these car owners, as long as one-tenth of them can become users of the website, then we are afraid of no traffic?
High! That's high!
Li Zheng and Pan Xiangqi gave Li Yifan a thumbs up, and Li Yifan was so proud in his heart.
"This so-called user experience, to put it bluntly, you just want to make the user feel good, let him interact with you, or interact with other car friends......"
Li Yifan began to make persistent efforts, and this flickering can be regarded as completely convincing Li Zheng and Pan Xiang.
Small, don't be convinced, buddy's statement of user experience is not fooled, Jobs relied on this method of fooling back then, and he was stunned to let Apple destroy Nokia! (To be continued......)