In Li Yifan's opinion, this kind of advertising is a good advertisement, and this kind of publicity is the best publicity.

It is from such a subconscious aspect to change the impression of Chinese people on domestic cars, from the equipment, factory, assembly process, process, etc., to explain and compare in detail, so that consumers can understand that the production of our Brilliance is not an ordinary domestic car.

It is a well-known domestic car that can compete with the world's famous brands, which is his ultimate goal, after all, the previous domestic cars, especially pure national brands, have broken the hearts of many consumers.

has even formed an image of low price and inferior quality in the hearts of consumers, so if he wants to reverse such an image, he has taken great pains this time and invested a lot of money.

And this publicity plan is not only carried out on the website of the car trust home, but almost all the editors of the automobile section of the domestic portal website have taken his benefits.

As the saying goes, the cannibalism is short-mouthed, the hand-to-hand is short, and the car trust house is not counted, and the other unscrupulous reporters have taken his money and eaten his food, so they have to write good articles for him.

Of course, if anyone doesn't give face, Li Yifan has also prepared a plan, originally there are everyone in the news media circle, and there are people who like to be unconventional to attract people's attention, so of course he was prepared early, if the mad dog is disobedient, then the things he prepared, of course, will make him unable to eat and walk around.

But so far, in the presentations about Chenhua Automobile published on all the large domestic portals, it seems that there are no such uneyed bastards.

"This is the paint shop. Here, the frame will be painted for the first time. And after the spraying is done here. You will be taken to the welding workshop at the back...... Because the spraying project is fully automatic, we can only see the approximate spraying process from the electronic control room, and we can see that the whole process is basically automated, and the efficiency is very high, and before the spraying is completed and enters the next link. We can see that there are a lot of quality inspectors in the following for each product that has completed the initial spraying of the quality inspection, their job is that once found that there are unqualified spraying products, those products will be taken off the shelf, and then sprayed again, we can see that those quality inspectors work very seriously, and after each product that has completed the quality inspection, their mark will be recorded. Once the product has a quality problem in the back, then according to the product quality traceability system formulated by the manufacturer. The company will find that the quality inspector did the quality inspection that day, and the quality inspector will receive the corresponding punishment, such a system seems to be a bit strict and impersonal, but in the author's opinion, it is the current domestic automobile manufacturing enterprises most needed, it is this meticulous spirit, is what we need most. In such an attitude to manufacture the product, is our consumers' favorite products, in the whole production process, the reporter once asked those quality inspectors, according to them, their work tolerance rate, to reach 99.9 percent, in other words, is not allowed to make mistakes. In addition, I am telling you a good news, that is, according to our understanding, the equipment used in this spraying workshop is completely from Germany, it is understood that the brand of this coating production line is Dürr, and BMW uses the same brand of coating production line, and can even directly say, and BMW uses the same coating production line, so that the reporter can have a good news to announce, if you buy Chenhua products in the future, then congratulations, the paint of your car will be the same as BMW, Metallic paint ......"

is also like BMW's close publicity strategy, when I saw this, many people began to have considerable expectations for Chenhua's products.

You may not understand anything else about the body frame and the like, but when it comes to car paint, there are many old drivers who want to jump out and say it.

More than ten years later, if you say that a domestic car uses metallic paint, it is not an uncommon thing, and even if a domestic car uses non-metallic paint, it is a strange thing, after all, at that time, metallic paint has been very popular.

In these years, metal paint is still exclusive to high-end models, metal paint is harder than non-metallic paint, wear-resistant, scratch-resistant, and much better than non-metallic paint in terms of corrosion resistance and fading.

In recent years, there are not many models that really use metal paint in a large area in China, even in Volkswagen, Toyota and Honda, and the mainstream intermediate cars produced by such car companies, metal paint is not common.

Only BMW, Audi, and Mercedes-Benz models of this level use an all-metal paint configuration.

So just from the use of car paint, has made many readers, aware of the kindness of the Chenhua car, you must know that the use of metal paint, but the cost is quite high, but a domestic enterprise, can have such courage, all the models produced by them, all with metal paint, what else can you say?

“…… Just seeing this, in addition to being kind, the reporter can't think of more adjectives to describe Chenhua Automobile, although he hasn't seen their real finished product yet......"

Yes, it's kind, Mo Xiaobei slapped excitedly, this article, at the beginning, he clicked in with curiosity, after all, every time the car trust home is at the top, it is a very good article, very professional, very objective, and very topical.

And this time he saw the report, but also made him feel that the trip was worthwhile, he did not waste time, although he did not know which Chenhua Automobile was before, but seeing now, his heart actually had some expectations for the products of Chenhua Automobile.

The private automobile companies that can use such a serious and kind attitude to build cars are unique in China except for them, and the reporter did not tell nonsense.

Especially after looking at the photos of their factory, Mo Xiaobei actually had an inexplicable sense of trust and liking for this company.

Continue clicking on the progress bar and scroll down the article......

"After coming out of the spraying shop, we will enter the last workshop of vehicle manufacturing, which is the final assembly workshop, which is also the place where the most labor is required in a modern automobile factory. Here, all the parts of the car manufacturer, engine, gearbox, cables and wires, various electronic configurations, as well as tires, sofas, etc., will be loaded into the car here, and the finished products from here, after passing the quality inspection, will directly enter the market sales link......

When he saw this, Mo Xiaobei was already a little faintly excited in his heart, because from the photos, it can be seen that those body frames are semi-finished after installing the lights.

Maybe the engine and other parts inside have not been installed yet, but just looking at a shell, he has a heart-pounding feeling about this car.

What do you say about the appearance? Although it doesn't seem to be as conspicuous as the pure streamlined shape of Honda's seventh-generation Accord, it is not ugly, and compared with the appearance of other domestic cars he has seen, it can even be said that it is completely enough to shake off the domestic cars he has seen.

Mo Xiaobei thought about it, and then came to a conclusion, this car is very good-looking, even very durable, it definitely belongs to the type that looks better and better, he doesn't know anything about the engine, but just looking at the shape of the car, he already likes this car, although he doesn't know what the name of this car is.

Then there was a series of photos and introductions, in those photos, he could see that those movable and flipped workstations, plus Siemens' idea control system, almost all the equipment, made him feel so fresh, so tall.

You must know that although he was a car fan before, he could only be regarded as a pseudo car fan, after all, he didn't know how a car was produced.

And now, after reading this introduction to Chenhua Automobile Factory, he completely understands how a car has changed from iron sheet to a car that can be driven on the road.

It turns out that the car is made in this way, and the car is produced in such a step, and this car factory is completely different from the factory floor that is full of the smell of engine oil and black paint, and the impression that there are vulgar production workers everywhere.

And their workshop is bright and tidy, according to the reporter, the design of this plant, are invited to a special design team to do, drawing on the famous BMW production workshop, the layout between each workshop is required to be very reasonable, near the possibility of shortening the distance of workpiece transmission, and the skylight on the ceiling of the workshop, will be automatically adjusted according to the wind direction, the angle of sunlight, with the automatic sensor light in the plant to adjust the brightness of the plant, if those reporters do not say, He must have never imagined that a factory of domestic automobiles could achieve such a lofty level.

In those photographs, he saw the workers all neatly dressed, wearing hard hats and gloves, completely different from the stout men he had in his image of them covered in oil.

And at the end of the article, he learned that the most workers in this factory are workers, and the second most are those quality inspectors, which shows that manufacturers attach importance to the quality of their products. (To be continued......)