Lin Hongfei's face was also a little ugly, but his face was not aimed at Master Zhang's evaluation, but for the handling performance of this backhoe loader: it was just usable?

Although I never expected this guy's control level to reach the level of "BMW", Lin Hongfei originally thought that this guy could at least be the "Xiali" in the construction machinery, if the company has a history of focusing on control, maybe it can reach the level of "Shenlong Fukang", but in any case I never thought that it would only reach the level of "Alto...... Nima's dragon Fukang!

The suddenly deserted atmosphere around and the cold and fearful expressions of the company's executives made Master Zhang immediately realize that he seemed to have said the wrong thing just now, and the situation in front of him frightened him, and he quickly remedied, "Mr. Lin, in fact, this 'two-headed busy' is still very good, now in our country, only our company can produce, and we can be regarded as filling the gap in China......"

"You can't say that," Lin Hongfei waved his hand, interrupting Master Zhang's words, and said to Master Zhang, who is also a senior official of Beijun Construction Machinery Manufacturing Co., Ltd., "You have already read the previous investigation supplementary report, right?" From the domestic situation, China's current stage is still in the early stage of the development of urbanization, think more about the construction of various large-scale infrastructure so that the country is still in the stage of overhaul and repair of the city, the demand for large and medium-sized construction machinery and equipment is strong, optimistic estimates, in the next 20 years, is the golden time for the development of large and medium-sized construction machinery in China. ”

"But in the same way, the domestic market demand for this kind of backhoe loader this small multi-functional construction machinery will not be very large, at present it seems that it can only be a useful supplement to large and medium-sized professional construction machinery, and the annual digestion capacity of the domestic market can have a capacity of thousands of units...... This is my early judgment mistake, in the determination of the backhoe loader project for the market investigation is not enough, made the mistake of the supervisor of Zhejiang's idea. I would like to apologize to all of you. ”

"Mr. Lin, you must not say that," as soon as Lin Hongfei's words came out, Tang Yong suddenly became anxious, and he didn't care about the impact of Mr. Lin's words on the company, so he hurriedly said, "When I decided to go to the backhoe loader, it was discussed at the meeting, and it was a project that was only launched after everyone collectively agreed, Mr. Lin." It's not your fault, it's all a mistake that we collectively have made a little bit of a mistake about what we have achieved in the past, and we have made the mistake of empiricism......"

Lin Hongfei shook his head, "That is, we are not collectively thoughtful enough, and we have to learn from this...... Luckily for you. We made mistakes, but there was a chance to make amends. That is. Although the backhoe loader in the domestic market is not large, but the foreign market is very large, in Europe and the United States, due to the rate of urbanization has been very high, for infrastructure construction is more inclined to be meticulous, in the local road maintenance, small-scale engineering facilities construction. Multi-purpose small construction machinery and equipment such as small excavators and backhoe loaders are more practical, with an annual capacity of more than 100,000 units in the European and American markets, so the market positioning of our BJ-01 multi-functional backhoe loader is obvious: mainly to earn foreign exchange through exports! ”

"But I think everyone understands that the products used for export have high requirements for quality and quality. Of course, this is not the most important, the most important thing is that in foreign countries, the backhoe loader market has developed into a mature market, we want to enter this mature market, we must face those construction machinery manufacturing giants whose technology has matured, and they participate in the fierce market competition...... You have to understand what an unfavorable situation you are facing: over the years, this market has matured enough, the corresponding market rules are all designated by them, and the right to speak is also theirs, no one likes to see an outsider rush in and share this cake with them, after all, this cake is so big, but you still have to go in and get a piece of the pie, so ......"

Speaking of this, Lin Hongfei looked at the company's executives, especially the executives in charge of marketing and publicity, his eyes were not stern, or even gentle and encouraging, "You have a lot of pressure and a lot of difficulties, but this is not a reason for you to retreat, the company gives you such a high salary and takes so much share, so that you can go up at this critical time." ”

"Mr. Lin, we ......" Several marketing executives who were stared at by Lin Hongfei with this kind of gaze were suddenly a little excited, and they opened their mouths to express their positions.

Called them unexpected, Lin Hongfei waved his hand to interrupt their words, and did not listen to their determination, "I know that you have confidence, and will work hard for the company, you are all good, but the excellent products provided by the company are the most solid backing of your marketing department, but at this stage, the company has no say and influence in the international construction machinery market, in order to help you open the market, the company is the only one that can give you support at this stage, It is to close the technical gap with similar foreign products as much as possible, and reduce costs as much as possible, so that you can compete with foreign counterparts with high-quality and low-cost products. ”

"I know that there may have been a saying in the marketing field that goes something to the effect that 'with enough publicity and packaging, even a piece of shit can sell for gold.'" , I don't deny the error of this statement, and I also attach great importance to the importance of publicity and marketing to the development of enterprises, but everyone must understand that with enough publicity and packaging, it is possible to sell a piece of shit at the gold price, and it is also possible to sell two pieces of shit at the gold price, but you can't sell 100 lumps, 1000 lumps or even 10000 lumps of shit all at the gold price, after all, shit is shit, it will never become gold, you can imagine, when a guy buys a commodity at the price of gold, How angry will he be when he finally finds out that it is a piece of shit? What is your impression of our brand? ”

These executives in charge of the market nodded again and again, feeling that Mr. Lin's words reached their hearts.

Indeed, they are not afraid of fierce market competition, and they are also mentally prepared to endure hardships, but they are afraid that their product quality cannot keep up, and they are not afraid of a gap with their peers, but they are afraid that the gap is large and cannot be made up and avoided.

"So the problem goes back to the beginning, we can't wrap a piece of shit in gold and sell it for a higher price than gold, we can only come up with a good quality product, which is the biggest help the company can do for marketers."

"Designers and engineers who are engaged in technology, you must understand that the control performance of foreign workers on machinery is much higher than that of China, whether our sales and promotion personnel can promote the product out of the country, largely depends on the degree of your meticulous craftsmanship of the product, you are the confidence of our marketing personnel, every time you make a little more effort, so that the control of BJ-01 is better, our marketing staff will have a thick confidence, what kind of results can we achieve in the market mountain of this product, It all depends on how well you have crafted this product......"

"Now, designers and engineers engaged in design, you tell me, who still thinks that their task has been completed, and can put Nanshan on the horse, make a cup of tea leisurely, and find a newspaper to read for a long time?"

The engineers and designers who were still excited, where is the excitement on their faces at this time? One by one, the heads were low, and they wanted to stuff their heads into the crotch of their pants. Mr. Lin's meaning has been obvious, now this BJ-01 backhoe loader has only completed the basic design, and there are still many places that need to be improved, especially in terms of control, which is a slow job to adjust.

Now they are more Huang Lin Hongfei scolded them fiercely, so that they will feel a little better, but Mr. Lin did not do this, but in front of the hundreds of people in the whole company, he made the matter clear: The next sales of the company's products depends entirely on the efforts of your design and R&D personnel.

Maybe some people think that they have done enough to do it, isn't this thing usable? But who would dare to say this in the face of marketers who are going to compete in the fierce market competition next? Who dares to say this, it is estimated that they will immediately be beaten by Mr. Lin's words to the enthusiastic marketers: We racked our brains in front to kill the enemy, and you are in the rear enough to provide unqualified guns and ammunition? Nima, you are the best undercover agent of European and American construction machinery companies?!

Of course, Lin Hongfei also understands that not only marketers should be encouraged, but also these design experts, "Just now Master Zhang said, 'Komatsu's machine is really called a finger, how to do it with this machine, it is like communicating with people's hearts.'" This evaluation is very high, but I believe in Master Zhang, because he has operated Carter, Volvo, Komatsu, Hitachi Construction Machinery and other first-line engineering construction machinery, he has the most right to speak, since he said that Komatsu's machine operation is the most comfortable, it must be Komatsu's most comfortable, although Komatsu is a Japanese product, to be honest I don't like the Japanese, but people's strengths, we also have to admit that you also have to work towards the direction of 'fingers'. ”

"I also understand that Komatsu can do this kind of control, certainly not a day or two can do, there are many factors and years of technical accumulation, we can BJ-01 to this extent, in fact, it is already very good, I believe that everyone has worked hard, but this is not enough, we have to continue to work hard, I do not expect everyone to immediately do Komatsu mechanical control, but everyone must work hard in this direction......" (to be continued......)