Chapter 466: Get NBA Captain Stern
Stern was followed by a person, Jordan, the most recognizable superstar of the NBA in recent years, and the two quickly became the focus of the audience, shaking hands and hugging many guests, pushing the atmosphere to a high level.
However, Jordan just came to make an appearance to liven up the charity dinner, and he was going to play later, so he stayed on the scene for no more than five minutes before leaving.
After Stern finished his speech at the dinner, the charity party officially began, and Stern, who had just stepped off the stage, was quickly stopped by Brown and Yang Yun, and walked to a remote place semi-forcedly.
Stern knew Yang Yun and Jiang Shaoyun, and he also knew why Yang Yun stopped him, it seemed that he would definitely not be able to escape Yang Yun's entanglement today, so he simply put aside his worries and planned to seriously prepare for a negotiation with Yang Yun.
"Mr. Stern, time is precious, so we'll get straight to the point. KTT, Ubisoft, MEGO, Sony, Dragon and other world-renowned game production companies jointly applied for the NBA official adaptation license of NBA games, instead of making it an exclusive license, which is unfair and a huge loss to fans! Brown said, looking directly into Stern's eyes, and there was something in it.
It's not an industry, of course Stern won't be afraid of anyone, he smiled and said: "Mr. Brown, who to license to is the NBA's own internal business, we will only choose the strongest game production company to cooperate, and will not lightly license to companies that do not have strength." ”
"You mean, EA is the strongest, huh? No other game maker in the world is as strong as EA? For example, KTT, or Longteng, are they not as good as EA? Brown asked rhetorically.
Stern was a little impatient: "That's not what I meant. However, we have our own comprehensive considerations and selection criteria. ”
Brown asked, "Can you announce the selection criteria?" Why haven't the rest of our companies heard of this standard? ”
Yang Yun took over the right to speak and said with a faint smile: "Mr. Stern." Like EA, we have been authorized by FIFA, but it has proven that Longteng has more influence in the world of games and sports than EA. Is the NBA really reluctant to license to other companies with the power to do so at the same time? Developing the NBA into a global sport. Isn't it your lifelong dream to expand your influence and increase your income, Mr. Stern? ”
This was said with a slight tone of lesson, and Stern was a little displeased: "FIFA is FIFA, NBA is NBA, FIFA cannot represent the views of the NBA, and the audience of football games and basketball games is not the same, so they cannot be confused!" ”
"FIFA has open standards for adapting games. And the NBA is not even willing to make it public, which means that the NBA has different double standards? ”
Yang Yun was articulate and quickly grasped the other party's language disease: "President Stern, are you discriminating against 1.2 billion Chinese?" Or is it discriminating against 200 million Japanese? Are you going to give up the entire Asian market? In fact, if you think about it, who else is more suitable to promote the NBA in Asia than our Dragons? ”
Stern was speechless for a while, he couldn't say that No rejected Long Teng, otherwise there was really a double standard, he didn't dare to be accused of discriminating against Asians, and he couldn't deny what Yang Yun said. In terms of influence and industry relevance, Longteng is more affinity than the Chinese men's basketball team or the Japanese men's basketball team.
Just look at the influence of soccer games, 80% of the world's soccer fans play the Pro Evolution Soccer series, and 18% play EA's FIFA series. The other 2% are football games for other small companies, and Stern has to admit that Dragon's huge advantage is, in all fairness. Dragon is actually the NBA's best global promotion partner.
But once he says YES, then according to the strength of the dragon. He was bound to get another license, which broke the cooperation agreement he had just agreed with EA. is it to make him go back on his word, where does this make him lose face?
And the aggressive is also the wolf of Wall Street KTT, as well as the other game companies that Brown just called, everyone will ask him endlessly, increasing their endless workload and troubles for nothing, and there are a lot of troubles in the follow-up, and he wants to find someone to cooperate exclusively, just to save most of the trouble.
Since he was in a dilemma, Stern decided to listen to his opinion first.
"Can you ...... What kind of price is offered? ”
EA is only going to pay $30 million to get an exclusive license to NBA games for 6 years, which is indeed a bit sloppy and reckless, and he hasn't heard anyone else's offer yet!
Yang Yun laughed: "I am willing to offer the same price as FIFA!" And we don't mind sharing game adaptation rights with all other game companies, and we don't ask the NBA to license them exclusively. You can license multiple sales, get more profits, we just have a chance to play fair. ”
After Brown heard this condition, he just wanted to laugh in his heart, with Longteng's usual approach, as long as Yang Yun fancied the type of game, especially this kind of niche game, after Longteng entered, other game companies basically didn't have to do it.
Longteng did "Dakar Rally", basically any other game company that wants to do a car rally can wash and sleep, Longteng made "Pro Evolution Soccer", only EA's "FIFA" can still barely hold on, and other game companies don't need to develop similar football games, only the sword goes sideways to develop games such as hot-blooded football and violent football can survive.
As long as the game is licensed to Dragon NBA, what difference does it make if it is exclusive or not? It won't be long before Dragon will take over the entire NBA live genre basketball market, resulting in de facto exclusivity.
Brown just saw through this and wanted to laugh, but Stern didn't know it, but felt that Yang Yun was generous.
In that case, Brown also sent an assist, mysteriously saying: "KTT is also willing to pay a higher price than EA!" We also have a Wall Street background, and we can give what they can give! ”
Stern is getting happy, fortunately EA has not signed a formal contract with him, before he proposed to wait for the All-Star Weekend to officially sign a contract, and now it seems that it is crooked!
Stern said quietly, "Why don't we find a quiet place to sit down and talk about it in detail?" ”
Yang Yun was in a happy mood: "Thank you President Stern for giving us a chance, I dare to guarantee that Longteng will give the NBA a surprise!" ”
In a hidden suite in the hotel, Yang Yun only took half an hour to impress Stern, making Jiang Shaoyun, who was following him, secretly ashamed and sighed to himself.
Taking Stern so quickly, Yang Yun still paid a lot of price.
The first is money, in terms of sales, similar to FIFA, Dragon pays 2% of NBA game sales every year, and if it sells well, it will cost two or three million dollars a year.
This does not have an exclusive license to the game, and every time a new version is released in the future, it will also have to pay a fee to the NBA according to this amount, and if the whole series has been developed for 20 years, then it will have to pay for 20 years.
Secondly, as he is in office and seeks his own government, Stern wants to spread the influence of the NBA to the whole of Asia, and hopes that Longteng will spare no effort to promote it, promising to reduce the proportion of game commissions in the future depending on the situation, but the money earned by the NBA in other aspects has nothing to do with Longteng's dime, and only Longteng's NBA game discs are printed with the words officially authorized by the NBA, and the portrait pictures of the stars are strictly reviewed.
It doesn't matter whether other aspects make money or not, Yang Yun agreed to these requirements, and he looked at long-term interests.
The day Bart landed in the NBA, the day the NBA began to become popular in China, and he was willing to work hard to publish NBA basketball games to the same level of popularity as Pro Evolution Soccer and raise the average level of basketball in China.
As a reborn person, he has a huge advantage, but he clearly knows what the NBA has become like in China after Yao Ming landed in the NBA.
"Mr. Yang, in fact, I still have some doubts. The plan you just mentioned can really be that effective? Stern looked at Yang Yun, he still didn't trust this Chinese very much.
Yang Yun pointed at Brown and said with a smile: "Why don't you let your peers in the game industry talk about his thoughts?" ”
Brown was also shocked by Yang Yun's plan, for half an hour, he and Stern were listening, and they didn't even have the idea of interjecting, from the perspective of game practitioners, Yang Yun This is a rather huge plan, so huge that it affects the whole world, Yang Yun's starting point is to stand at the highest point in the world from the beginning!
"Yang, actually, I ...... I hope KTT's games are also eligible to enter the WCG's project list...... "Brown has a hard time, he knows that Yang Yun will never refuse this request, but he has to act to do a full set, if KTT really makes an excellent competitive game, how can it not be included in the WCG list?
Yang Yun also held back a smile in his stomach, looking at Brown's distorted face, the other party's aggrieved expression, as if he was smiling, but he had to pretend to be serious, making him uncomfortable, and he was about to be unable to hold back.
"Well, NBA competitive games must be added to the WCG project, and Pro Evolution Soccer is the same, as for other competitive games, we still have to evaluate them according to quality, of course, we consider global games, and KTT games can also be included in the roster as long as the quality is passed." Yang Yun pretended to say a few words, and received Brown's relieved gratitude.
"Thank you! Thank you Mr. Yang for your understanding and care! It would be an honor for KTT's games to be included in the WCG list! We are very much looking forward to that day! ”
Brown took the initiative to shake Yang Yun's hand and said to Stern: "President Stern, I'm afraid you don't know much about our game industry. Now more than 60% of the TV game console market is held by Longteng, and their development in PC games is also very fast, I can guarantee that in less than five years, Longteng will get half of the world's PC game share! (To be continued......)