PS: Tip from xiexieEhime!

After planning the return of WonderGirls and Dark.L, Choi Jung-won handed over the follow-up work to others and set off for China.

The mission of this trip to China is to dub "Crazy Stone".

When filming, no matter how good the lines are, it is impossible to be perfect.

Weather, location, equipment, can all lead to a less flawless sound. So this needs to be remediated by dubbing in post-production.

If the actor's language is not up to par, the crew will also invite professional translators to do the dubbing.

However, like Cui Zhengyuan, there is no such problem, and he can be personally responsible.

Although he is a foreigner, his Chinese language skills are even better than many authentic Chinese.

It is based on this that his voice acting work is completed quickly. In just two days, Ning Hao's requirements were met.

Overall, the trip was perfect. The only regret should be that he has a good relationship with Xu Zheng.

In this movie, he and Xu Zheng have no rivalry.

In addition, Xu Zheng is also a busy person, and every time he goes to Yucheng to film, he comes and goes in a hurry, so the two have never met.

Cui Zhengyuan wants to get to know Xu Zheng so much, in fact, it is mainly to pave the way for the future "People in Embarrassment" series.

The invincible box office of the two parts before and after "People in Embarrassment" will be coveted by anyone. And since this series, Xu Zheng has begun to become a box office caller in the Chinese film industry.

Establishing a cooperative relationship with such a person can ensure that A.PCN (China Branch) has a lot of money and grows day by day.

However, he didn't see Xu Zheng, and he didn't go back to South Korea directly, but was urgently summoned to the capital by a phone call.

In the lounge of the Great Wall Hotel, he met with Park Hwan-hee, CJCGV's head of Greater China.

"Excuse me, Director. It's too urgent, and we need your help urgently. "When the C.J Group was reorganized, Park Hwan-hee and Choi Jung-won, the new head of CGV, had met in person, so they didn't say much after meeting and got into the main topic.

Cui Zhengyuan is not a person who cares about hypocrisy, and asked, "What is the matter?" ”

"That's right, starting at the beginning of this year, the Chinese side decided to upgrade the Jishu side for film screening. As you know, Jishu has always lagged behind in this area. So in order to catch up with the international trend, they intend to cooperate with well-known merchants in the world. Park Hwan-hee explained the matter.

"Oh. That's a good thing. You CGV must and must win this business, as long as you establish a cooperative relationship with the Chinese side, this market will be caught by you. Cui Zhengyuan was in high spirits and gave instructions.

The future market share of Chinese films is definitely impossible for any practitioner in the relevant industry to ignore.

In this fertile soil, which is just beginning to mature, how to reclaim and cultivate the market is the top priority for all shijie-level cinema companies.

Park Hwan-hee nodded and said, "We think so too, so when the Chinese government's bidding begins." We're all prepared. Just ......"

Although he didn't continue, Cui Zhengyuan also knew that they were encountering a lot of difficulties.

CGV is only a subsidiary of the C.J Group, but in terms of size. This is the number one cinema company in Asia.

Since its launch last year, CGV has been moving into high-speed orbit.

In particular, Choi Jung-won was in charge of CGV and set the goal of fully developing the Chinese market, and now has more than 130 theaters and 1,400 screens in China.

But that's not the end. According to CGV's plan, the number of theaters in the Chinese market will exceed 300 in the next ten years.

In such a situation. When the relevant parties in China want to upgrade the film projection, CGV cannot give up this big cake no matter what.

"Say, I need to know everything. What did you prepare? Who are the opponents? How do you compare the strengths and weaknesses of each other? And what needs to be done for me. You have to tell me all this. Choi Jung-won was crisp and ready to start listening.

This is a project involving hundreds of billions of yuan, and no one can ignore it.

As long as this is done well, CGV will definitely be able to jump into the top 10 of Shijie's similar industry.

His composure gave Park Hwan-hee a lot of confidence, so the experienced person in charge also calmed down and began to elaborate. "At the moment, there are two main competitors, one is IMAX and the other is Sony."

Cui Zhengyuan's heart sank, and he felt a lot of pressure.

Of these two, neither of them is light.

Sony is the largest film company on Shijie, with three Hollywood predators, Columbia, MGM and United Arts.

Not to mention anything else, just from the source of the film, it is a lot of capital.

Anyone who wants to work in the film-related industry will definitely not ignore and abandon Sony's existence.

Competing with such giants is tantamount to taking food from the mouth of a tiger.

IMAX seems to be a little unknown, as if it is not as famous as Sony. But anyone who is familiar with the history of film will know that this company is already beginning to lead the film jishu revolution.

To put it bluntly, this time, the Chinese government took the lead in upgrading the film projection, which is to prepare to enter the 3D era.

IMAX, on the other hand, is the pioneer and pioneer of 3D movie jishu, including Sony and CGV, who actually learned jishu from them.

From a purely jishu point of view, IMAX beats CGV and Sony.

After understanding, Cui Zhengyuan said: "Well, the opponent is very strong, and it is not so easy to defeat. Let's talk about the strengths and weaknesses between us and our opponents. ”

Seeing that Cui Zhengyuan was just shocked, he returned to normal. A trace of admiration rose in Park Hwan-hee's heart, and he was impressed by the boss's courage.

When he learned that his opponents were IMAX and Sony, he hesitated for a long time and couldn't think of anything at all.

If it weren't for the imminent development of CGV, he would have wanted to give up this opportunity.

"Let's talk about IMAX first. In fact, the general manager should also know very well that their advantage is in jishu. In any case, everyone is the leader. When it comes to 3D movie projection, jishu is definitely a cut above all its peers. Park Hwan-hee didn't hide it and told the truth.

This is not to raise the morale of others and destroy one's own prestige, but a fact.

Even from the previous life to 2013, no one dared to say that it could surpass IMAX in 3D movie projection jishu.

So Choi Jung-won was indifferent to Park Hwan-hee's introduction, but asked, "What about their disadvantages?" ”

If IMAX had an advantage in all aspects, Park Hwan-hee would not have invited him over, but would have directly withdrawn CGV from the competition.

"The price and the cost have always been like this for European and American companies, and they remain high in these two aspects, which makes the Chinese government very hesitant." Park Hwan-hee has obviously done a lot of homework and has figured out the situation thoroughly.

Cui Zhengyuan also knows this point.

Doing more with less has always been a consistent principle of the Chinese Government.

In the case of shopping around, IMAX, which has a high cost, does not necessarily win favor by virtue of the jishu advantage alone.

It can be said that among the three competitors, IMAX has the smallest advantage.

"What about Sony?" Cui Zhengyuan asked in a deep voice.

Relatively speaking, he attaches more importance to Sony than IMAX.

In any case, the main contradiction of China's growing and growing country is centered on competing with Europe and the United States for dominance.

In such an environment, for the sake of competition, it is unrealistic for IMAX, a typical European and American company, to control China's film industry from the jishu field.

But Sony is different, as a company from East Asian countries, its influence in China is very deep.

Coupled with its radiation strength in the film market, it is definitely CGV's biggest competitor.

"Sony has given a lot of preferential additional conditions, including electronic equipment upgrades and the transfer of some product patents." Speaking of this, Park Hwan-hee was very helpless.

Sony is one of the top 10 patent companies in Shijie with more than 3,000 patents for jishu inventions.

In addition, more than a third of Hollywood's greatest movies are also owned by Sony.

These are tangible benefits that can be converted into money, so Sony took it out and made the Chinese government very excited.

None of this can be compared to CGV, although there is no way to do it.

Cui Zhengyuan's face was still unshocked, and said, "What about the disadvantage? ”

If Sony really had such perfection, the Chinese government would not have been so undecided.

Park Hwan-hee pouted, "Don't you know?" The Japanese are not always virtuous, and they always have a lot of additional conditions in a business cooperation that makes people speechless. Although the exact terms are unknown, it is an overly demanding one. ”

"Well, that makes sense." Cui Zhengyuan still knows this.

In his previous life, when he was the art director, this often happened when he worked with the Japanese side.

Obviously, it is just a simple business cooperation, but the Japanese side has repeatedly put forward harsh additional conditions by relying on the advantages of Jishu.

What must be done with Japanese actors, post-production must be handed over to the Japanese side, special effects must be used by Japanese companies, etc.

It's very annoying every time, but there's nothing to be done.

This time, for such a large project, it is clear that the purpose of the Japanese side is not pure.

Perhaps there are political interests involved, which is why the Chinese government is so hesitant.

But this is a good thing for Cui Zhengyuan.

As long as the opponents have weaknesses, they can make targeted deployments.

Once it is operational, it is not impossible to win this big project. (To be continued......)