162. From the idea of acquiring a distillery
"Dad, we started as a catering, for the catering industry, I believe you have some understanding, how long do you think our high-end model of running a hotel like this can last in the long run?"
Li Yifan remembered some things in his previous life again, and then asked Li Liqiang.
"It's really hard to say, at present, the palace banquet of our hotel is famous in Bincheng, and there is an endless stream of people who come to eat every year, and now it seems that the prospects are very good, but how long this momentum can last, it is really difficult to say."
Although Li Liqiang has recently completed the transformation from an ordinary chef to a hotel manager, if it comes to business strategy and vision, there are really not too many bright spots, and the only thing he can rely on is his experience in the catering industry for more than ten or twenty years.
Now the palace banquet of their Zhengyang Hotel can be described as a hot Bincheng, and every time they are dedicated to the name of their palace banquet, there is an endless stream of rich and noble guests who come to try it.
However, this palace banquet Bi Jing is specially oriented to the high-end market, and the competition here is also very large, Bincheng is not only a high-end hotel in their Zhengyang Hotel, but also dozens of high-grade hotels of all sizes.
Entering the family will definitely not sit back and watch this situation last for a long time, they will definitely come up with their own way to deal with it, and the hotel is actually the easiest to imitate in high-end catering, as long as you find the right chef and are willing to spend money on ingredients and craftsmanship, then it is only a matter of time before you don't catch up.
"This hotel does high-end catering, the profit is indeed true, but the competition is also fierce, take Bencheng as an example, now there are hotels with similar grades to us, large and small dozens, into the family will definitely come up with a way to compete with us, if we want to run our white spoon hotel for a long time, then we must come up with a more haode business ideas, and now it seems that in fact, the most vigorous, the most competitive business ideas, in fact, is to take the civilian route, Only by grasping those potential ordinary consumers and establishing a good reputation among them, then our White Spoon Hotel can continue to develop steadily in Ben City. ”
Li Yifan's words jumped a lot, just now he was talking about the acquisition of the winery, and now he suddenly switched to the operation of the hotel, which made Li Liqiang and Zhang Shu feel a little overwhelmed.
"The first and third buildings of our hotel are now mainly running in the mode of hotels and high-end catering, as far as it seems that we are doing well in the high-end catering of white spoons, but once other hotels in the city come to their senses and start to compete with us, what should we do? I think we should work the large chain restaurants that are facing ordinary customers. ”
"Wait, son, you said a little too fast, I don't quite understand, working on chain restaurants? You mean we should join some chain stores or something? Like KFC, or McDonald's? ”
Zhang Shu asked with a look of surprise on her face.
"Haha, of course not, but these were all inspirations that came to me when I was talking about buying a distillery. If the winery we acquired does not count the annual winemaking, it will produce a large number of distiller's grains at the same time, which are generally sold to those feed processing enterprises or professional farmers. I just pondered, weishenme we can't do our own breeding industry, especially cattle breeding, in the past two years, our Bincheng breeding industry has developed rapidly, in the north of Luoniu Town, the city plans to take care of and support the nǎi cattle and beef cattle breeding industry, in order to supply the city's needs, if we meddle in the nǎi cattle or beef cattle breeding industry, this feed, we can save a lot of money, and our hotel is now the second building, out of our own residence, there are many floors are idle, We Weishenme do not open a hot pot chain with ordinary customer groups, so that we can complete a one-stop industrial chain of production, supply and marketing, and I believe that this will be our main profit growth point in the future, once this hot pot restaurant opens, as long as the operation is successful, we can build it into a chain model ourselves......"
Li Yifan was speechless, while Li Liqiang and Zhang Shu on the other side were dumbfounded, not because of how novel the business model his son said, but because he was thinking like a horse, which really made them feel that they couldn't keep up.
In fact, at the beginning of the acquisition of the winery, his main idea was to make his family's ancestral secret recipe for medicinal wine be carried forward.
It can become a medicinal wine brand that can be as well-known as Liliang wine in the market.
But thinking about it, he remembered the experience of Luo Fu Cheng, who bought the Ben Cheng Distillery in his previous life and later became a huge rich man in Ben City.
In the early years, he was an employee of the Ben Cheng Distillery, but when the Ben Cheng Distillery was on the verge of bankruptcy, he went to the sea to work in the south, and later after wandering around the south and accumulating a lot of connections and funds, he returned to Ben Cheng.
At that time, the Bincheng Distillery had been bankrupt for more than a year, and the city wanted to sell the distillery several times, but it never took over, and at this time, Luofucheng took over the distillery.
At the beginning, it was to brew some low-end bulk liquor, and after the makeover, it was good to buy it in Bincheng.
At that time, just in time for the rapid rise of the two major rǔ product enterprises in China, there was a boom in cattle raising craze in the whole country, and it happened that the winery in Luofu City produced sake lees, so he wondered if he was not close to the water, so he also began to raise nǎi cattle, and later this business got better and better, and the catering model of hot pot rose rapidly in Bincheng, resulting in the beef market in Bincheng was once hot.
Then he raised beef cattle, Zuihou Qianxuan directly opened a hot pot restaurant called Fucheng Fat Cow, this opening is out of control, because he has his own pasture to breed beef cattle, so the beef in his hot pot restaurant is cheaper than other hot pot restaurants, which quickly formed a market advantage, his hot pot restaurant is more and more popular, just in Bincheng opened seven or eight in a row.
Zuihou also opened this chain of hot pot into the provincial capital, and even spread to the three northern provinces for a time.
And a few years later, when several major domestic product companies broke out the scandal of nǎi product additives, Luofu City Qianhui directly started anew, no longer like the two major product giants for nǎi, opened a brand of its own Fucheng rǔ products, and relied on the name of reliable quality, in one fell swoop occupied half of the rǔ product market in the northern province, although in the whole country and the two major rǔ product giants are not yet competitive, but in the north province, His brand has been recognized by consumers in the province, and it can be bought out of stock in major supermarkets in major cities.
And it is precisely by virtue of this unexpected way that he has become one of the leading billionaires in China, a provincial-level labor hero, and a national-level representative of the university.
There is such a ready-made way to learn from, if you go to cross the river by feeling the stones, it will be a fool's thing in Li Yifan's opinion.
Although the fortune of Luofucheng in the previous life seems to be an accident, if you study it carefully, you can find that in fact, the family has taken the road of development that fits the mark of the times, and almost every step has been on the drumbeat of the times, which is what has created the Fucheng Group more than ten years later.
In fact, after helping the family acquire the Zhengyang Hotel, Li Yifan has been thinking about the future development direction of the family, indeed this hotel seems to be on the track, if there is no accident every year, under the care of Uncle Yang, it will definitely not lose money, but is it just a corner, guarding this hotel is not enterprising?
That kind of result may be acceptable to his parents, but Li Yifan is a little unwilling, but how to develop, Li Yifan also feels a headache, Bi Jing is not a financial expert, nor is he a business master.
So for the future development of the family, he has always felt a headache and confused, a few years later, the most profitable profiteering industry is undoubtedly real estate, but with the parents of the xìng, can they engage in real estate?
Definitely not, if you want them to be able to enter, then it is best to be in the catering field that they are more familiar with, Li Yifan has not figured out how to let his father and mother continue to move forward.
But this time, when talking about the acquisition of the winery, he suddenly had a flash of inspiration, this is a sustainable development path that can allow parents to walk for ten or twenty years or even longer, as long as they follow this road, then the prospects of the family will definitely not be wrong.
Becoming a billionaire in the future seems to mean nothing more than something to be done.
The business and development model mentioned by Li Yifan really aroused the contemplation of Li Liqiang and Zhang Shu, and it does seem that he has taken over a winery, but if he really wins the winery, there are really many sustainable management projects that can be extended.
Be prepared for danger in times of peace, now our Li family seems to be doing well, but in fact, these are all happening under specific circumstances, if we wait until other hotels in the city come back to their senses and compete with our real guns, do we have full confidence to ensure that we will win undefeated?
If not, how do you forge a new path? In this way, the road that Yifan said by this kid looks good, as long as he can go down step by step, then the future development is really limitless.
Li Liqiang and Zhang Shu, this time they really moved their minds!
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