Some time ago, Chen Mingyu once asked Luo Feng to help him introduce merchants who make juice or tea brands to get to know him.

This Luo Feng, what I want to introduce to myself, shouldn't it be the giant enterprise of Zhou's Group?

At this time, Luo Feng gave Chen Mingyu a look, and a playful smile appeared on his face, almost confirming Chen Mingyu's thoughts.

Chen Mingyu's heart couldn't help but flash a touch of excitement, if the Zhou Group can be successfully attracted to Huayang, not to mention what kind of results will be achieved in the future, just with the great name of the Zhou Group, Huayang County Development Zone is enough to keep!

You must know that last year, Huang Hongnian, the son of an Indonesian tycoon, caused media reports in Hangzhou, and was named the "Zhongce phenomenon", when Huang Hongnian did not go to a place to acquire a company, the local chief officials all welcomed him, not to mention the secretary of the municipal party committee and the mayor, and even a number of provincial party secretaries and governors personally received Huang Hongnian, and the courtesy to Huang Hongnian was not noble!

The strength of Hong Kong's Zhou Group is not weaker than Indonesia's Sinar Mas Group, if Zhou Jiashen also set off a wave of mergers and acquisitions of state-owned enterprises like Huang Hongnian, then it is conceivable that Zhou Jiashen can receive courtesy, will definitely not be worse than Huang Hongnian!

Thinking of this, Chen Mingyu couldn't help but be full of hope that Zhou Jiashen could invest in Huayang County to build a factory!

Of course, he knows that Hong Kong businessmen are generally very rational and realistic, and if they want to persuade them to build factories, it is not enough to rely on feelings, they must make them think that they are profitable!

However, judging from the strength of Zhou's Group, can people see the juice of a small county or a tea project?

In addition, what made Chen Mingyu a little curious was that Luo Feng's energy seemed to be much greater than he seemed on the surface, otherwise, how could he, a boss who had just gone to the sea to do business, become good friends with the son of a Hong Kong giant company?

After a few people sat down, Luo Feng personally opened a bottle of Hennessy XO and said, "We just said it, after Mingyu comes, let's change the wine, you don't have any opinions, right?" ”

Although Luo Feng was asking everyone, he was mainly asking Zhou Jiashen.

Zhou Jiashen smiled and said, "Mr. Luo, shall we just drink like this?" ”

Luo Feng knew that Zhou Jiashen meant that drinking this kind of wine should be accompanied by green tea or distilled water, so he smiled and said: "According to the rules on our side, let's drink the first cup of wine like this, and the second cup of wine with green tea, how about it?" ”

Zhou Jiashen said with some embarrassment: "I have already drunk a lot of red wine just now, if I drink this kind of liquor directly, I am afraid I will get drunk today." ”

Luo Feng laughed and said: "Zhou Gongzi, I know very well how much you drink, and the stronger wine didn't get you drunk, what can Hennessy be?" ”

Zhou Jiashen laughed and said, "Okay, Mr. Luo, today is your east, then you are the host, you have the final say!" ”

Luo Feng poured wine for Zhou Jiashen and said, "Zhou Gongzi is refreshing enough!" ”

After pouring a circle of wine, Luo Feng picked up the cup and said, "Let's have a drink together!" ”

Everyone picked up their cups one after another, and Zhou Jiashen also smiled at Chen Mingyu, Chen Mingyu did not have any flattery because of Zhou Jiashen's prominent status, and said without humility or arrogance: "Mr. Zhou, welcome you to our Huaihai as a guest." ”

"Thank you." Zhou Jiashen and Chen Mingyu lightly touched the cup and smiled.

Chen Mingyu touched the glasses for Wang Yibin, Dai Ziyang, Luo Feng and others respectively, and then took a sip of wine, the pure wine bloomed on his taste buds, spicy, crisp, but there was a special stimulus!

Everyone chatted while drinking, and Chen Mingyu started with Luo Feng because of his tardiness, and gave everyone a round of wine.

After a round of drinking, Zhou Jiashen took the initiative to have a drink with Chen Mingyu, and then said: "Director Chen, I heard Mr. Luo say that although you work in a government agency, you are very talented in business and have a very unique vision, so, can I ask a question?" ”

Chen Mingyu smiled: "Mr. Zhou, you are too polite!" When it comes to business, when it comes to your Zhou family, who doesn't give a thumbs up? In front of you, I don't dare to get an axe! ”

Zhou Jiashen smiled lightly and said: "There is a good saying, the ruler is short, and the inch is long." This is my first time in the mainland, and I have very little understanding of the mainland's political environment and business environment, so all of you here are my teachers. ”

As soon as these words came out, everyone laughed.

Zhou Jiashen's humble attitude also left a very good impression on Chen Mingyu, although Zhou Jiashen is the son of a famous family in Hong Kong, with a huge net worth, he does not have much arrogance, which is really rare!

At the same time, it can also be seen that some prominent families in Hong Kong are indeed quite good at educating their children, such as Li Ka-shing, the richest man in Asia, and his two sons, Li Zekai and Li Zeju, all graduated from prestigious schools, and then entered the family business and became Li Ka-shing's right-hand man, and no one became a gentleman.

Luo Feng said at this time: "If we can sit together today, then we are all good friends, so everyone can talk casually, and there are not so many scruples." ”

After finishing speaking, Luo Feng also gave Chen Mingyu a vague look, and Chen Mingyu nodded his understanding.

Zhou Jiashen continued: "Director Chen, I want to ask you what you think of the mainland's * market? ”

Chen Mingyu asked with some surprise: "Mr. Zhou, do you want to do *?" ”

Zhou Jiashen smiled: "I can only say that there are some intentions. At the moment, it's still in the research stage, so I'd like to hear your opinion. When I chatted with Mr. Luo before, Mr. Luo said that you have a deep understanding of the market, a very sharp vision, and a very unique point of view, so I think you will definitely give me a very valuable suggestion. ”

Chen Mingyu said secretly, this Zhou Jiashen is really cunning, he came up and buckled me with such a big hat, if I can't say anything nutritious today, it will really be a shame!

However, fortunately, Chen Mingyu still knows more about the * market.

In fact, anyone who lived through the nineties will have a very deep understanding of the * market!

A series of names such as flying dragons, three plants, hearts K, sun god, giants, etc., have erupted into a dazzling flame that makes people fascinated, and in a period of time, hundreds of millions of dollars have been gathered, but the bubble is a bubble after all, when the effect of advertising is no longer so obvious, and the extensive management method is full of loopholes, these * giants finally only ended up with a sad end of collapse!

In addition, I have to say that Zhou Jiashen was able to set his sights on the domestic * market at this time, which shows that this guy does have a very keen business sense!

In the next few years, the domestic * market will show a blowout trend, with the capital strength and control ability of the Zhou Group, if they are willing to exert force, then these domestic * enterprises can never be the opponent of the Zhou Group, in the Red Sea battle of the * market, I am afraid that only they can have the last laugh!

At this time, Luo Feng said again: "Mingyu, if you know anything about the * market, then talk about it briefly." ”

Chen Mingyu nodded and said with a smile: "Everyone here today is an expert, I didn't dare to get an axe, but Brother Feng said that this is just a simple chatter between friends, so I will briefly say a few words of my opinion." ”

"I think that the current domestic market is still a 'product sales' model. In January 1985, on the coast of the East China Sea, on the bank of the Minshui River, the advent of 'Yang Zhenhua 851 oral liquid' created a precedent in China, especially in the five years from 1989 to 1993, 851 oral liquid was marketed all over the country, bringing huge profits to practitioners and bringing a rising upsurge to the land of China. However, judging from the sales method of 851 oral liquid, it still belongs to a very traditional 'product sales' model. ”

"However, Shenyang Feilong has broken the traditional model of 'product sales' in the market. Everyone should know that now the famous Shenyang Feilong boss Jiang Wei is a marketing wizard, when Jiang Wei came to Feilong in 1990, this is just a small factory with a registered capital of only 750,000 yuan and a total of only 60 workers, but it is such a small factory, because of the encounter with Jiang Wei, such a business wizard, it immediately developed into a prairie fire with a spark! ”

"Feilong began to produce Feiyan slimming tea, to say how good the weight loss effect of this thing is, I don't think it is necessarily, so the sales volume is also very average, and Feilong, like many old state-owned enterprises, is on the verge of loss. After Jiang Wei came, he said that he couldn't do this anymore, and we were going to enter a new field called Yansheng Baobao Liquid, which was to put it bluntly, it was a kidney tonic and aphrodisiac. In the Northeast, where bathing centers are everywhere, the demand is quite large, and he advertises according to local conditions, and this product soon sells well throughout the Northeast. In 1991, he took advertisements to bomb the market of Sun God and Wahaha, and it was an intensive bombing, at that time, Jiang Wei advertised, and learned the art of war in the Liberation War, that is, to concentrate superior forces in the local battlefield to fight a war of annihilation, so his advertisements often have an overwhelming effect over a period of time and in a region. Facts have proved that in today's era, the people do not have much immunity to advertising, this tactic is indeed very effective, which not only makes consumers feel that the effect of this product is really good, but also creates an illusion for consumers that Feilong is wealthy. For example, in Changchun, Jilin Province, Jiang Wei invested 680,000 yuan at a time and almost all the Changchun newspapers. And it is more interesting for him to hit Shanghai, surround but not fight, first advertise, and then do not ship. whetted the appetite of Shanghainese before starting to sell, and deliberately created the illusion that the product was in short supply. That's a bit of 'hunger marketing'. ”

"In view of the situation of the flying dragon, as well as the sun god and wahaha, I think the domestic * market has entered the second stage, which can be simply called the era of 'extensive marketing'." Chen Mingyu continued.

Chen Mingyu's very down-to-earth language made Zhou Jiashen listen to it with relish, and interjected and asked: "Why do you call this stage the era of 'extensive marketing'?" ”

Chen Mingyu smiled slightly and explained: "Let's take Jiang Wei as an example, Jiang Wei is a marketing wizard, but he also doesn't pay attention to products, does not do research and development, does not build factories, does not add assets, and until now, Feilong's factory is still the small factory of the year, and there is not even a decent office building, and the surface of the enterprise is simply a world of contrast!" Jiang Wei just adheres to the marketing cycle of advertising to the market and then to benefits, and he has a famous saying: the best people should be businessmen, and the best businessmen should be advertisers. In 1991, Feilong advertising put 1.2 million yuan, realizing a profit of 4 million, in 1992, Feilong advertising put 10 million, a profit of 60 million, 93 years of investment of more than 100 million, the final profit is not known how much, but in terms of Feilong's market performance, I think the annual profit is likely to reach 200 million! This will also make Feilong the leader of the industry. Moreover, I heard that Jiang Wei is still planning to go public in Hong Kong. Of course, I am not optimistic that their company will be able to go public. However, the success of Jiang Wei and his Feilong will also set a 'marketing cycle from advertising to the market and then to benefits' for the industry, and it is conceivable that the enterprises that enter the market in the future will definitely imitate Jiang Wei and Feilong's style of play. Mr. Zhou, in your opinion, is Jiang Wei's approach considered 'extensive marketing'? ”

Although Zhou Jiashen knows that the mainland's * market is now a very hot sunrise industry, and naturally knows the famous Shenyang Feilong, but for what Chen Mingyu said, especially for Jiang Wei who only pays attention to marketing, not about products, and even does not do research and development, does not build factories, and does not add assets is the first time I have heard of it!

"Director Chen, what you said is true?" Zhou Jiashen asked.

"It's true, there's not a trace of moisture!" Chen Mingyu said affirmatively.

Zhou Jiashen shook his head and said, "It's really unimaginable! If it is in Hong Kong, such a company that does not pay attention to products and only pays attention to marketing will definitely be targeted by the media, and there will definitely be a lot of trouble! Once there is negative news about the product, it is almost a matter of minutes to go bankrupt! Comparatively speaking, doing business in the mainland is too easy! ”

Immediately, a sly smile appeared on Zhou Jiashen's face, and he continued: "Moreover, this situation just shows that if we enter the * market at this time, it will be easier to succeed!" ”

When Zhou Jiashen said this, he looked at Luo Feng and said it, which made Chen Mingyu on the side a little puzzled, what does Zhou Jiashen mean by this? Is he going to join forces with Luo Feng to enter the * market?

Looking at Chen Mingyu's somewhat puzzled gaze, Luo Feng smiled playfully and said, "Mingyu, then what do you think are the disadvantages of 'extensive marketing' like Shenyang Feilong?" ”