Luo Feng, Zhou Jiashen and others once again fell into a petrified shock!

*It can be positioned as a "gift" for sale!

Through this short sentence, it can almost be proved that Chen Mingyu is definitely a marketing master!

No! Should be a marketing guru!

If Chen Mingyu's remarks were placed after 2000, when the economic development had reached a certain level, the advertising war had made people tired, and the market competition had become a red sea, then these remarks would be a bland marketing remarks, but in this era, for Luo Feng, Dai Ziyang, and Wang Yibin, who have just gotten out of the ideological controversy and have not yet had such a deep understanding of the market, these remarks are almost like an initiation-like effect!

In fact, for Zhou Jiashen, who has been studying in the ivory tower, has only just entered the society for less than two years, and does not have much practical experience, Chen Mingyu's words also opened up a new idea for him!

Looking at the surprised eyes of others, the corners of Chen Mingyu's mouth couldn't help but smile playfully.

In fact, Chen Mingyu's words were not created by him, but were born from Shi Yuzhu's famous product - brain platinum!

The reason why Shi Yuzhu was able to make Brain Platinum achieve unprecedented success is because Shi Yuzhu accurately positioned Brain Platinum, abandoned its "*" label, and put on a "gift" coat for it!

At the same time, in order to promote brain platinum, Shi Yuzhu also carried out advertising bombardment, he used intensive advertising operations, large-scale advertising breakthroughs and multi-level renovation of advertising to please consumers, and made full use of the Chinese people to worship authority, respect the elderly, love face, seek fashion, follow the public trend psychology, and carry out creative design of advertising language and pictures.

However, the most important factor for the unprecedented success of Brain Platinum is its positioning as a "gift"!

Speaking of which, there are tens of thousands of famous entrepreneurs at home and abroad, but there are few people who really admire Chen Mingyu, but Shi Yuzhu is one of them!

The reason why Chen Mingyu admires Shi Yuzhu is because Shi Yuzhu has gathered almost all the dramatic elements of a grassroots business legend: a young man from a border city, graduated from a prestigious university, came to a metropolis penniless, relied on his own technology and efforts, and started a business by selling software, and became the idol of the country's youth in just a few years, known as China's Bill Gates.

However, when he was at the top of his glory, he fell into a desperate situation because of the loss of control of the capital chain, burdened with a debt of more than 200 million yuan, and the people who wanted to pay the account crowded the company's door, and he almost didn't see any hope in his life! One of his students from Zhejiang University sent him a letter with the following sentence: If you don't stand up, you will hurt the feelings of our generation.

Subsequently, Shi Yuzhu hibernated for three years, licking his wounds like a beast, and then, relying on 500,000 yuan with the help of his friends, relying on a health care product - brain platinum, he stood up in a very strange way and became the boss of the industry!

Shi Yuzhu not only positioned brain platinum as a "gift", but also tailored the classic advertisement for it: this year's holiday will not receive gifts, only brain platinum will be accepted as gifts!

Although this ad is often listed at the top of the top 10 vulgar advertisements, in terms of market response, this ad has played an unimaginable success!

The uniqueness of the advertising planning of Brain Platinum is that it is divided into two stages, that is, the start-up period is dominated by newspapers, brochures, leaflets, and outdoor advertising, and supplemented by terminal advertising. In the growth period, newspapers and television advertisements became the main media combination, and sponsorship activities and various forms of advertising wars were fully launched.

The creativity and performance of brain platinum advertising are purely back to the mainstream, and the advertising opposite to good creativity is easy to form "memory points", which also achieves an impressive effect. Newspapers, the Internet, advertisers and consumers have formed a hot debate on the socialization of Brain Platinum advertising, which has indirectly expanded the popularity of the Brain Platinum brand.

In addition, Shi Yuzhu, a marketing genius, is also the initiator of advertorials, he personally wrote a large number of advertorials for Brain Platinum, and took the weapon of "advertorial" to the extreme! That is, the large-scale use of half-page, full-page and continuous soft advertising offensives, so that consumers are overwhelmed. In particular, Brain Platinum has created a model of successful soft advertising, "One day is equal to smoking three packs of cigarettes", "Green in space", "30-year-old woman is a flower or tofu dregs" These advertorials are all classics in the planning of medicine.

These advertorials are very close to the daily life of the people, and raise the health issues that consumers care about to a new height and depth, so as to take consumers as the core, and promote the platinum products in a favorable way, so that consumers can get the information that the platinum is not only a brand played by advertising, but also a functional appeal, which is indeed effective.

This effect, in turn, increases the gold content of the "gift" positioning of brain platinum, making "giving gifts to brain platinum" a very fashionable, very intimate, and very face-saving behavior.

Moreover, Shi Yuzhu is very hard working and very careful in his work, in order to gain insight into the needs of consumers, he once went to the countryside to investigate, sat in the field and chatted with the old farmers, figured out their thoughts, and accurately positioned the main sales market of brain platinum in the county and township markets, and finally made brain platinum an instant hit!

Prior to this, no * company in China could be popular for three years, but Shi Yuzhu miraculously broke this iron law! Relying on the sale of brain platinum, Shi Yuzhu paid off all the debts owed because of the Giant Building, and he re-entered the ranks of billionaires!

Then, he cashed out the brain platinum brand at a high price!

Later, after Shanghai Shanda Games was listed on the NASDAQ, the 31-year-old Shanda boss Chen Tianqiao became the richest man in China, which deeply stimulated Shi Yuzhu.

Shi Yuzhu, who is an "IT giant" himself, resolutely decided to switch to the online game industry, in order to be familiar with online games, the 42-year-old at the time was the sooner he stayed up all night in the game, and he became a hardcore player!

At that time, there were two mainstream trends in online games, one was the point card sales model created by Chen Tianqiao, and the other was the rising 3D wave in the American game industry.

To this end, he incorporated a team that had been abandoned by Chen Tianqiao, and named a 2D game that was not favored at the time and had almost no technical advantages as "Journey". He then subverted Chen's monetization model, which, unlike all online games at the time, was a free-to-play game that only cost money when players needed to buy "equipment".

Subsequently, Shi Yuzhu played the routine he was most familiar with, investing 200 million yuan in publicity, up to CCTV advertisements, down to all kinds of tabloid advertorials, not to mention online publicity, and even boldly claimed that "playing games can earn wages", which made "Journey" quickly attract attention with a sweeping trend!

Soon, the number of players of "Journey" increased dramatically, and the charging model of online games was completely subverted! In this case, Chen Tianqiao was forced to announce that the "Legend" game will always be free!

After that, Giant Network, controlled by Shi Yuzhu, was listed on the New York Stock Exchange in the United States, with a market value of up to $5 billion, surpassing Shanda Network to become the most valuable online game manufacturer in China!

The reason why Shi Yuzhu has become a person admired by Chen Mingyu is because he is a person who will never say "death", in order to succeed, he can do everything, completely ignore all kinds of rules, but make his own rules, and he has also achieved unparalleled success in more than two unrelated industries!

In Chen Mingyu's view, Shi Yuzhu is a true Darwinist, he has no taboos, and believes in the life creed of "success first, survival first"!

And this is also Chen Mingyu's life creed!

After being silent in shock for more than ten seconds, Zhou Jiashen finally patted his head and said, "The amount of information I received today is too large, and I really can't absorb it!" Oops, Mr. Luo, you should have reminded me earlier! ”

Luo Feng didn't understand and asked, "Remind what?" ”

"Remind me I shouldn't drink tonight! Otherwise, I will be able to comprehend more of Director Chen's golden words! Zhou Jiashen said regretfully.

Luo Feng laughed: "Gongzi Zhou, you don't have to be so sorry!" Didn't you promise Mingyu to invest in them just now, then when you come to Huayang in the future, you can see Mingyu at any time, and you can talk for as long as you want, and Mingyu will definitely accompany you! Isn't it, Mingyu? ”

Chen Mingyu smiled: "It is a must! When will Gongzi Zhou come to our Huayang, call me in advance, and I will definitely greet you! ”

Zhou Jiashen said: "There is no problem with investment. However, I can't wait until that time to consult Director Chen! Director Chen, do you have time tomorrow? I must stop drinking, keep a clear head, and ask you for advice! ”

Chen Mingyu said: "Tomorrow I will attend the trade fair at the convention and exhibition center during the day, and I should have time in the evening." ”

Luo Feng said: "This is not just right! Zhou Gongzi, let's go to the trade fair tomorrow and go to the convention and exhibition center to chat with Mingyu, isn't it? ”

Zhou Jiashen said: "Doing this, it won't disturb Director Chen, right?" ”

Luo Feng smiled: "This is nothing to disturb. Mingyu They came to participate in this trade fair, it was originally to attract investment, you have already decided to invest in Huayang, so wouldn't it be just right to communicate with them! ”

Chen Mingyu also said: "Zhou Gongzi, you are welcome to participate in the trade fair tomorrow, I will definitely wait for it!" ”

Zhou Jiashen clapped his hands and said, "Okay, then see you at the Convention and Exhibition Center tomorrow!" ”

Next, they drank some wine, chatted about some light topics, and occasionally chatted about some business and general situation, Chen Mingyu's unique insights made Zhou Jiashen and others even more impressed!