"That's right!" Chen Mingyu said, "After Wang Junxia won the World Championships, a reporter interviewed her coach Ma Junren and asked him how he trained Wang Junxia. Ma Junren told reporters that he has a magical formula in his hand that can enhance the athlete's physique and allow the athlete to recover his strength quickly. ”

Speaking of this, Chen Mingyu took another puff of cigarette, smiled slightly, and then continued: "If you buy this formula in Ma Junren's hand, then you will not only buy a good product, but also save advertising costs!" The national media have already advertised for you for free, which is an effect that you may not be able to get by spending tens of millions! So, as long as you put a little effort into marketing, you can definitely achieve great results. However, I don't think I'm the only one who has this idea, and there may be many people staring at the formula in Ma Junren's hand, so if you have an idea, it's best to contact Ma Junren as soon as possible and buy this formula at any cost. No matter how much it costs, I'm sure you'll not lose. ”

Luo Feng immediately became excited, because he could deeply feel what a big business opportunity Chen Mingyu's idea contained!

He can easily capture such business opportunities! This Chen Mingyu is simply a genius!

As a businessman, Zhou Jiashen has also understood the huge business opportunities contained in it at this time! He couldn't help but revere Chen Mingyu's eyes when he looked at him!

In fact, before meeting Chen Mingyu, he had heard Luo Feng "touting" Chen Mingyu many times, but Zhou Jiashen was quite unimpressed, how good does he think a young cadre at the grassroots level can have a good business vision? Even if he had put forward any good ideas before, I am afraid it was just a mistake!

But after listening to Chen Mingyu's words, Zhou Jiashen was indeed shocked!

He knew very well that Luo Feng should not have talked to Chen Mingyu about entering the army before, but after Chen Mingyu came to this room, they mentioned this matter, so Chen Mingyu must not have made special preparations before.

However, Chen Mingyu has a very good understanding of the development process, market performance, and problems contained in the market, and it can even be said that it is easy to come by, as if there are countless materials in the brain, and you can take out a copy and read it at any time!

However, what shocked Zhou Jiashen the most was that Chen Mingyu pointed out a road paved with money to them between talking and laughing: buy the formula in Ma Junren's hand, and then package it into * and put it on the market!

This kind of vision of quickly linking hot events with marketing is definitely not something that ordinary people can have!

Genius, absolutely genius!

Not only Luo Feng and Zhou Jiashen were secretly sighing that Chen Mingyu was a genius, but Dai Ziyang and Wang Yibin were also very respectful when they looked at Chen Mingyu!

Actually, Dai Ziyang is a little better, after all, they have dealt with each other many times before, and they already have an understanding of Chen Mingyu's insight and the kind of thinking that can be called imaginative but closely related to reality, and Wang Yibin is in contact with Chen Mingyu for the first time today, when he was in the Convention and Exhibition Center, he had already seen Chen Mingyu's unconventional ideas and courage "little", and now after listening to Chen Mingyu's remarks, he was really completely impressed by Chen Mingyu!

He was even wondering, what did Chen Mingyu go through? How could he, a young cadre who was young and born in the public security system, have such outstanding vision and courage?

At this moment, Wang Yibin even had a kind of Xuanjia sigh like "the world is so big, there are no wonders"!

Excited, Luo Feng joked: "Gongzi Zhou, how much do you think it would be worth if Chen Mingyu was allowed to invest in a company simply by virtue of ideas and plans?" ”

Zhou Jiashen thought for a while and said with a smile: "I don't dare to say how much it is worth, but if Chen Mingyu is willing to join my company, then I will first give you a vice president position, and then give you no less than 10% of the shares!" Director Chen, do you want to think about it? ”

Zhou Jiashen seemed to be joking, but he also seriously invited Chen Mingyu.

Luo Feng really wanted to facilitate this matter, so he smiled and said, "Gongzi Zhou, are you serious?" ”

Zhou Jiashen smiled slightly, looked at Chen Mingyu and said, "A gentleman's word, the horse is difficult to chase." ”

Luo Feng was overjoyed and explained: "Mingyu, let me tell you the truth, Zhou Gongzi is going to set up a new company in the mainland, and the equity of this new company is completely related to his family business, it can be said that Zhou Gongzi is a personal company, but with Zhou Gongzi's ability, the development prospects of this enterprise must be very brilliant." I won't tell you that I also own shares in Zhou Gongzi's company. So, Mingyu, I think you can really think about Zhou Gongzi's invitation. ”

If it were someone else, in the face of the enthusiastic invitation of the third-generation heirs of the famous Zhou family, and giving a seat to a share, I am afraid that I would definitely be excited!

However, Chen Mingyu's heart was unwavering, and he was not interested in it at all.

With Chen Mingyu's ability, if he wants to do business, as long as he is given enough time, then it should not be a problem to enter the world's top 500. In fact, even if he doesn't do the business himself, but only guides Zhang Xinping and Wu Yue behind the scenes to do business, he is also very confident that the company will enter the world's top 500 in the future!

In fact, Chen Mingyu is already a little tired of business, or rather, doing business can no longer give him a full sense of satisfaction, and compared to going directly to the business sea to charge, Chen Mingyu now prefers to strategize behind the scenes and win thousands of miles away!

is like the realm described in Li Bai's masterpiece "Chivalrous Journey": kill one person in ten steps, and leave no line for a thousand miles. Brushing off the clothes and going away, hiding deep with the name.

This is his attitude towards business today.

So, for Zhou Jiashen's invitation, how could Chen Mingyu be tempted?

In addition, Chen Mingyu already has a clear goal in life, and he will definitely not be easily shaken.

However, in the face of Zhou Jiashen and Luo Feng's enthusiastic invitation, Chen Mingyu was not good at refusing directly, so as not to make them feel faceless, so he said: "First of all, thank you very much to Mr. Zhou and Brother Feng for thinking so highly of me, but I think there is still a big gap in the combination of ideas and actions, so I think I should keep the status quo." If I go to your company, it will be a shame if I perform too badly! ”

Luo Feng and Zhou Jiashen are both smart people, of course they can hear that this is just Chen Mingyu's prevarication. However, since Chen Mingyu is not interested in joining their company, although they regret it, it is difficult for them to force it anymore.

Zhou Jiashen said: "Director Chen, remember my words, for your invitation, it will always be valid." ”

Chen Mingyu nodded and said, "Gongzi Zhou, thank you!" ”

Zhou Jiashen is very good at being a person, and he said to Dai Ziyang and Wang Yibin: "Minister Dai and Director Wang are also the best among the people, I admire you very much, and I want you to work in my company, but you are all in high positions, I'm afraid I can't look down on my small temple." However, if you want to go to sea to do business in the future, whether you come to me or cooperate with me, then there is no problem. ”

Of course, Dai Ziyang and Wang Yibin also understood that Zhou Jiashen was just polite, so they expressed their gratitude to Zhou Jiashen.

Zhou Jiashen picked up the cup and said, "I'm really happy today, I toast everyone!" ”

Everyone picked up their glasses and clinked glasses to drink.

After putting down the cup, Chen Mingyu saw that Zhou Jiashen's mood was very high, so he said, "Zhou Gongzi, can I ask you for one thing?" ”

Zhou Jiashen raised his hand and said, "Director Chen, don't be polite, please speak." ”

Chen Mingyu said: "I came to Jingjiang this time, in fact, as a member of our Huayang exhibition group to participate in the trade fair, the purpose is to attract investment. So, Zhou Gongzi, if you have time in the future, you are welcome to visit us in Huayang. ”

Zhou Jiashen laughed: "There is no problem with this. Director Chen, why don't I promise you directly, I will definitely invest in your Huayang. However, as for what I should invest in you, the question is left to you. ”

Luo Feng laughed and said: "How about it, Mingyu, what Zhou Gongzi means is that if you want him to go there, he will invest in whatever project you invest, and this initiative is completely handed over to you." ”

Zhou Jiashen nodded slightly, indicating that what Luo Feng said was right.

Chen Mingyu was indeed very surprised, this Zhou Jiashen is really a cheerful person!

Chen Mingyu immediately picked up the wine glass and said, "Gongzi Zhou, then I have to toast you!" ”

Zhou Jiashen picked up the cup, but did not go to clink glasses with Chen Mingyu, but said: "Director Chen, before I go to your place to invest, I still have one condition, if you agree to my condition, it will not be too late for us to drink again." ”

Chen Mingyu smiled: "Zhou Gongzi, please speak." ”

Zhou Jiashen said: "It's still about *, Director Chen, just now you just talked about the first point, that is, to do a good job of the product, and you haven't said the next few points." My conditions are also very simple, that is, I hope Director Chen can finish these points and give us some guidance! ”

Chen Mingyu smiled: "Since Zhou Gongzi thinks so highly of me, then I will say a few more words." I think that in the industry, in addition to doing a good job, the most important thing is marketing, and the difference lies in the way of marketing. For example, Jiang Wei's marketing method is a very effective one, in short, it is to concentrate resources and carry out advertising bombardment. At present, the people in our country are still relatively immune-free to advertising, and they feel that what is advertised on TV and in newspapers is something that is authoritative, and those things that are intensively publicized are naturally the authority of authority, so they will pay for it. However, advertising bombardment is a relatively low-level marketing method, first of all, it is easy to be imitated by competitors, and secondly, there are too many advertising bombardments, which will make consumers feel fatigued, and gradually enhance their immunity, and the effect will naturally be greatly reduced! ”

Luo Feng interjected and asked, "So, in addition to advertising bombardment, is there a more advanced marketing method?" ”

Chen Mingyu said: "Yes! Let's give a simple example, that is, ask celebrities to endorse. Compared with simple advertising bombardment, those celebrities who are popular with the people have more powerful advertising functions, and the more famous and popular the stars are, the more authoritative they are. When ordinary people see that celebrities of this level have come to endorse this product, they will subconsciously feel that this product is good and trustworthy, and then they will have the desire to buy. ”

Zhou Jiashen felt that what Chen Mingyu said was very right, but it was not enough to quench his thirst, so he said: "We have very mature experience in Hong Kong in Hong Kong in the practice of inviting celebrity endorsements. However, Director Chen, do you have any publicity plans that can better impress the psychology of mainland consumers and make them pay for them obediently? ”

Chen Mingyu thought for a while and said: "The world-famous marketing gurus Al Reiz and Jack Qutt once put forward the advertising positioning theory that established their status as marketing masters in the 70s. They believe that advertising should work hard in the minds of consumers, and strive to create a unique position in psychology, especially 'the first statement, the first event, the first position', etc., to create the first, in order to create an unforgettable, not easy to confuse advantage effect in the minds of consumers. Positioning can be said to be the soul of advertising, in contrast, design is just a shell, once you have determined the advantageous positioning, first grasp the odds of winning. In the * market, if you want to win, then you must also be well positioned! ”

Zhou Jiashen asked suspiciously: "Isn't * itself already positioned as 'health care'?" ”

Chen Mingyu smiled and said, "You're right, but we can also change the concept, such as positioning * as a 'gift', what do you think it will be?" ”

"Position * as a 'gift'?!" Zhou Jiashen felt that his thinking had been baptized again!

"That's right!" Chen Mingyu said, "If * is positioned as '*', then * only has the role of 'health care', and the purpose of consumers buying * is very simple, that is, for health care, in other words, for self-consumption." In this case, the consumer's purpose is limited, and once they take the product and feel that it has no effect, they may give up buying it, or buy something else*, which lays a hidden danger for the follow-up weakness*. ”

"But what about once you position * as a 'gift'? Well, this has a whole new meaning. When consumers buy this product, they often care about its grade, the blessings it contains, and even the packaging, but they don't care too much about its efficacy. It's easy to understand, we have an old saying: courtesy to affection. The value of the gift to the buyer is exerted when it is sent, and it is the responsibility of the manufacturer to get to the end user. Moreover, for these medical and health care drugs, ordinary people really do not have the ability to refer to them thoroughly. In addition, Zhou Gongzi, you should also understand that our Huaxia is a nation that respects and respects the elderly. If we can successfully position * as a 'gift' through appropriate marketing methods, and form a deep-rooted concept in the hearts of the people...... Hehe, what do you think the market prospect will be? ”