In fact, Li Yifan has another worry and did not say it to Heidi, that is, Lipton is originally engaged in tea drinks, and he is a tea beverage company, fundamentally speaking, the two are actually competitors, even if you Heidi is the majority shareholder of Unilever, but will Lipton really come to help you because of you as a shareholder?

However, Heidi is kind no matter what she says, so Li Yifan didn't say her worries, but Heidi is not stupid, she quickly understood Li Yifan's worries.

"Don't worry too much, Hani, I am the majority shareholder of 2.4% of the shares in Unilever, I have the title of executive director, and the most important thing is that the current Unilever helmsman has a very good relationship with our family, and the helmsman of Lipton is his direct ......."

Heidi unreservedly told Li Yifan about her shares in Unilever, which shows her sincerity to Li Yifan, without a little concealment, you must know that Westerners generally attach great importance to privacy, especially in terms of property, especially those rich people, you don't see many rich people before getting married, they will let their fiancée or fiancé sign a prenuptial agreement, once divorced, they will not share a penny of property from the other party.

It can be seen that Westerners are very clear about money, especially a rich woman of Heidi's level, but she told Li Yifan unreservedly about her shares in Unilever, which shows her status in Heidi's heart.

On the one hand, Li Yifan has a little gratitude and pride in his heart, but also has a vague general understanding of Heidi's net worth.

It seems that Heidi's cheap daddy is really quite powerful. What other shares are not to be said for the time being. This alone is 2.4 percent of Unilever's shares. That's pretty impressive.

You must know that Unilever is a large company with annual sales of more than 40 billion euros, and 2.4 percent of the shares, which is hundreds of millions of euros, is definitely not a small amount.

"Yes, Heidi, I know you're the majority shareholder of Unilever, but you know, Lipton itself is a tea drinker. Let them come and help me, will they be willing? ”

Since people are so honest, Li Yifan doesn't plan to go around in circles, and directly tells Heidi about his concerns.

"Hehe, there's nothing to worry about, in fact, Lipton's current operation in China is not very good."

Heidi smiled and explained to Li Yifan, and Li Yifan was relieved after listening to Heidi's next explanation.

Lipton was already the number one hegemon in the Shijie tea beverage industry before it was acquired by Unilever, and after it was acquired by Unilever. With the help of Unilever, it has firmly sat on the throne of the global hegemon of tea beverages.

After Lipton was acquired by Unilever in 1972. On the one hand, he introduced iced tea drinks to Europe, and at that time they did a lot of publicity in France and Italy, but unfortunately it was not successful.

In terms of the beverage market, it has always been a situation where Coca-Cola and Pepsi in the United States are competing for hegemony, and before the harm of carbonated drinks is hyped by the scientific community, other beverage products are not very successful in entering this market and competing with them.

After entering the 90s, because of the harm of carbonated drinks by the scientific community, this led to the diversification of the beverage market competition, and it was only at this time that Lipton's iced tea jihua in Europe was successfully implemented, and iced tea began to be widely accepted in the European market.

Their second major job was to cooperate with Pepsi in 1992 to jointly promote iced tea drinks, in which Lipton's main focus was Pepsi's marketing channels, and they wanted to use their channels to promote their own iced tea.

And this jihua, with the popularity of iced tea drinks in the European market, has also achieved success.

The success of these two jihua has made Lipton a lot of money, which can be regarded as a certain success.

Since 1992, Lipton has entered the largest tea beverage country on Shijie, Huaguo, in the first five years, they have gone through a large-scale attempt, want to set up Lipton's golden signboard in the Huaguo market, for this goal, they have carried out countless promotions and advertising, but unfortunately the effect has not been very good.

It can be said that Lipton's first five years in China were very unsuccessful, and after the failure of the first five years, Lipton adjusted their tactical strategy and intended to play the family card.

In 1999, they acquired Jinghua Tea Company and Jinghua Tea Processing Factory in Beijing to produce bagged Jinghua instant tea, hoping to play the family card and occupy the flower tea market in northern China through Jinghua, a brand that can make Chinese consumers feel cordial.

Unfortunately, this Jihua also suffered Waterloo, and in 2002, Lipton's head office really couldn't tolerate the continuous loss of the Jinghua Tea Factory, and then shut down the factory and stopped this Jihua.

Several failures forced Lipton to adjust their marketing policy in China, and in fact, it was in 2003 that Lipton's marketing situation in China began to take a turn for the better.

In this year, they launched Lipton Green Tea and Lipton Jasmine Tea, which quickly won the hearts of Chinese consumers by catering to the taste of Chinese people and the convenient performance of instant dissolution in bags.

Lipton, who finally got the hang of doing business in China, quickly launched Lipton Instant Milk Tea in 2004, and it was the launch of this product that quickly reversed the unfavorable situation they had been operating in China.

The most successful thing about this product is that it makes many young people who didn't like to drink tea like tea drinks.

In fact, this is also thanks to the fact that they are catching up with a good time, when the scientific community of Shijie is criticizing carbonated beverage companies such as Coca-Cola and Pepsi, and the majority of consumers in China are also facing a dilemma.

On the one hand, the most popular carbonated drinks on the market, which have been scientifically proven to be very detrimental to health if consumed for a long time, and on the other hand, if you want other beverages, then there are no suitable alternatives on the market.

In recent years, because Kang Shuaifu and other treasure island companies have taken the lead in occupying the iced tea market in China, so that the Chinese people have a concept of tea drinks, but on the other hand, not all people like iced black tea, or iced green tea and other drinks, and at this time, Lipton appropriately launched milk tea drinks, which immediately filled the gap in this part of the market demand.

In just five years, Lipton quickly became the hegemon in the Huaguo tea beverage industry by virtue of Unilever's strong channel and advertising advantages.

In only five years, they have gone from being a company that has lost consecutive battles to the first place in a series of surveys on the sales of tea bags in Huaguo Baijia Mall, and has become the company with the largest market share of instant tea bags.

Of course, these are all later words, Li Yifan, a layman in the beverage industry, does not know about the history of Lipton, and although Heidi is one of the major shareholders of Unilever, she also does not know about the development of Lipton in the next few years.

She only knows that the current Lipton's business situation in Huaguo is very bad, and it is a state of loss for two years, if it weren't for Lipton's good business in other places in Shijie, it is estimated that Lipton's Huaguo branch would have been canceled long ago.

Now Lipton's situation in Huaguo is very bad, before she came to Huaguo, there were people on the board of directors of Unilever who mentioned this stubble, and now several leaders have been replaced, but Lipton's business in Huaguo is still not good, and there is already a change of leadership.

Anyway, Lipton's business situation in China is also half dead, so why not use it as a favor and let them help Li Yifan do a good job of his beverage factory?

Although Lipton is not doing well in China, their Jishu in tea drinks and sales channels are very good, after all, they are backed by a behemoth like Unilever, and they have too many resources in their hands.

She is also the major shareholder of Unilever, in fact, she doesn't look down on Lipton's marketing achievements in China at all, rather than letting Lipton fall into a state of continuous losses, it is better to let Lipton's people come to help her lover.

After listening to Heidi's introduction to Lipton Huaguo, Li Yifan learned that Lipton's development in Huaguo was not all smooth sailing, and later generations he knew that Lipton and that X Piaopiao, but the two most well-known milk tea companies in China, although they have a bad reputation, but it does not prevent their products from selling well in the market.

But I didn't expect them to be so embarrassed in the early days of entering the Chinese market, but this is also very good, because they are not good at mixing, which makes it possible for the two sides to cooperate.

Now the Jinghua tea factory in Lipton's hands is not in good condition, if they are willing to sell, they can take over, in the future, in the shopping mall Lipton's black tea, jasmine tea, and green tea are bought well, they can carry out such cooperation with them, and help them produce green tea, black tea, jasmine tea such tea bags, but milk tea will never let out, after all, the prospects of this industry are very impressive.

Li Yifan has set a general tone for this cooperation in his heart, and he no longer refuses Heidi's help, Heidi is also very happy that she can finally help Li Yifan solve a trouble, which is just a problem that can be solved by a phone call for her...... (To be continued......)