"And the most critical point is that while engaging in the main park, you can also enclose a large area of land, which is also a way to enter the real estate market in disguise."

Li Yifan said and glanced at Heidi in his arms, a few years later, the domestic real estate market is hot, as a person who has come over, he has a deep understanding.

Even using the word hot to describe the real estate market in a few years, Li Yifan feels that it is a bit insufficient, if he can, he thinks it is best to use the word crazy to describe it.

During that time, how similar was the economic development model in China to that of Japan ten years ago?

Under pressure from the United States, domestic leaders began to agree to the increase of the renminbi exchange rate against the US dollar, and with the floatability of the renminbi against the US dollar, more and more foreign capital began to enter the domestic market and wait for the RMB to appreciate sharply against the US dollar, and then began to speculate.

It shows that in 06 years, the domestic stock market was crazy and hot, and then it was the glory of real estate in the next few years, during this time, not only the domestic capital predators ate their mouths full of oil, even those foreign investors who came to the country to speculate, but also ate their mouths full of round.

Anyway, this money is made for people, although I have little interest in the real estate market, but if Heidi wants to make a profit, then I might as well help her.

In later generations, in large cities, if a project comes out, then the land price around the project will increase, no matter what the project is, as long as it has a value worth speculating, then the price of the surrounding real estate. It will definitely follow.

Among them, the biggest impact is the large shopping mall. Or a subway project and so on. But don't ignore projects like theme parks, if a theme park is to be built in a place in the future, then the land price around the project will definitely increase.

For example, Puhai's Disney project that has been hyped for many years, when there are still 108,000 miles left in the project establishment work of Disneyland, the land price around Disneyland has been hyped in full swing, and after the project is completed. The price of land there has risen even more like a head.

Now that Heidi has decided to enter the domestic amusement park and theme park market, she can also take the opportunity to start early and develop land in the surrounding area through the company that has injected capital, so that although it is playing a side game, it is much better than buying later.

Li Yifan told Heidi about his ideas, and Heidi also felt that Li Yifan's idea was very feasible.

"Bah ......"

Heidi kissed Li Yifan fiercely on the face.

"My dear, I see that you really know everything, and this is a great proposal of yours, and I'll get some experts when I get back. Form a team to examine the operability of the project. If it can be implemented, then you can help me make a lot of money. ”

Heidi was very happy, after all, she was not the kind of loser who slept on the merit book of her ancestors, she was an ambitious woman, a woman who wanted to do great things.

You must know that she is now an aristocrat, but her background makes her very vulnerable to discrimination in the eyes of those traditional nobles in Europe, after all, her mother is just a commoner in Canada, so she wants to make a little achievement in front of those Europeans, so that those bastards who can only croak shut up and prove that they are no worse than their children of so-called aristocratic blood!

"As long as you're happy, that's good."

Li Yifan said with a smile, in fact, he tried his best to help Heidi, on the one hand, he really wanted to help her, and on the other hand, it was also because he felt a little guilty about this woman.

In fact, up to now, Heidi has helped him far more than he has helped Heidi, although he has saved Heidi's life, but Heidi helped him launder money and helped him support the field in Puhai, and in the future, Heidi will only help him more and not less, so he values the relationship with Heidi.

But in China, he still has a Tang Tian who can't give up, so in fact, he still has a deep guilt for Heidi in his heart.

"It's nothing, it's all what I should do, in fact, with your own financial resources and ability, if you want to invest in Huaguo to make money, it's a matter of time, I'm just helping to guide you on a path and let you go faster."

Li Yifan replied with a smile, his indifferent and breezy performance made Heidi fall in love with him, she liked his somewhat arrogant and lofty attitude, over the past year or so, since her identity has changed drastically, she has seen a lot of men with colored glasses, or groveling in front of her, and secretly harboring goals, not many people can do Li Yifan's free and chic arrogance in front of her, she likes his style!

"Well, you gave me a great idea, so I decided I'd help you too."

"Oh? How are you going to help me? ”

Li Yifan was a little confused by Heidi's words.

"Hehe, do you know Unilever?"

"Well, I've heard of it, but this company seems to be very low-key."

Li Yifan was stunned, Unilever In fact, many people may not have heard of it, but if you mention the many brands under this company, many people may suddenly understand, such as Xia Shilian, Dove, Pond, Aomiao, Lipton, Jinfang and so on.

As a large company of Shijie-level consumer goods, this company's reputation may not be as big as that of Microsoft, General Motors, and such Shijie giants, but the scale of this company can definitely be ranked within the top 20 of the top 500 Shijie.

And as a giant in the production of daily consumer goods, the scale of this company is definitely one of the best in the consumer goods industry, and every year in this industry, they will fight to the death with another giant in the industry, Procter & Gamble.

Among the top 500 companies in Shijie, this company has also won the title of the most profitable company several times, even in the face of the rising star, Procter & Gamble in the United States, the hegemon of Shijie, this company is not lagging behind in marketing.

Unlike Procter & Gamble, which likes to often expose its name in front of the media, this company's style is low-key, and there are many of his products in the market, but many people don't know that so many products actually belong to this company.

In Li Yifan's eyes, this company does belong to the kind of company that makes a lot of money with a muffled voice, and there are legends circulating everywhere in the rivers and lakes, but you have never seen the kind of enterprise that your brother has.

And unlike Procter & Gamble, which is rooted in the United States, this company was founded jointly by Dutch businessmen and British businessmen, and its main roots are also in Europe, as well as Oceania and other places where Britain originally colonized, and its sales are not bad.

At the same time as the company has become larger, the company has also carried out many expansion financings, and now the scale is tens of billions of euros, but the majority shareholder of this company is not well known.

But Li Yifan once vaguely guessed that the main shareholders of this company should be the royal families of Britain and the Netherlands and the aristocracy, after all, as a company founded in the nineteenth century, if it left the support of these two companies, it would not work.

"This company, it's really low-key, but I mean, I'm the majority shareholder of this company...... One ......"

Heidi's words really confirmed Li Yifan's conjecture, originally Heidi asked him if he had heard of Unilever, and he had been doubting this, but what does this have to do with himself?

"Don't you want to start a beverage factory? What if I could get someone from Unilever to help you? ”

Heidi spoke with a touch of weight, but she could tell that she was confident in it.

"Are you serious?"

Li Yifan was a little excited, with the help of Unilever, his milk tea factory would be much smoother.

"Of course, in fact, you also know that we Unilever have a total of fourteen more representative brands, one of which is Lipton, which is famous in the tea industry! And Lipton, whether it is black tea, green tea, or iced tea, or milk tea has a very deep experience, if you want to make milk tea drinks, I can definitely ask Lipton people to come and help. ”

Heidi was very confident when she said this, which made Li Yifan feel that her shares in Unilever were definitely not a few, at least she also had the identity of an executive director, otherwise, she would not be so confident when she spoke.

You must know that Unilever is a natural giant in the consumer goods industry, they have been entering the Chinese market for many years, and the most important thing is that they have a very rich channel in the domestic consumer goods market.

The Lipton brand may not be well-known in China now, but a few years later, this brand still occupies a certain share of the domestic FMCG market under the vigorous promotion of Unilever.

Being able to occupy a certain share of the tea market in a big tea culture country like China shows the energy of this Lipton, so if you can get their help, then the road to the market of the tea beverage you produce is definitely a double the result with half the effort.

"Are the Lipton people so negotiable? I'm afraid it's not that easy to do, right? ”

Li Yifan quickly calmed down after the initial ecstasy, Heidi is very powerful in Unilever, although it is certain, but Unilever as a global enterprise with hundreds of thousands of employees, with an annual marketing scale of more than 40 billion euros, the intrigue in it will definitely be very serious, and Lipton itself is a big department, if you want them to come over to do things, I don't know if Heidi's strength can reach that point!? (To be continued......)