Heidi's doing this is undoubtedly transferring a part of Unilever's interests to Li Yifan as soon as possible, which is undoubtedly suspected of damaging the public and private interests, but considering that Lipton Huaguo has been operating poorly in the Chinese market for nine consecutive years and losing money year after year, making such a decision, whether it is in Unilever's headquarters or in Lipton's headquarters, will be strongly supported by many board members.

After all, for these directors, it is better to sell the company as soon as possible, if it does not bring them profits, but is a company that has been losing money for two years.

On the one hand, he wants to have a relationship with Lipton, and it is best to be able to use their marketing channels, and on the other hand, he undoubtedly hopes to strangle the momentum of Lipton becoming a giant in the tea industry in China in the future.

After all, with Lipton's manpower, material and financial resources, as long as they find a suitable way to open the market, there is no doubt that in just a few years, they will be able to sweep the entire Chinese market, and then have a huge impact on domestic tea production and manufacturing enterprises.

As the origin country of Shijie's tea drink, if a foreign devil company occupies most of the market share, this will undoubtedly make the ancestors of this country feel ashamed, right?

Think about a hundred years ago, we were still the largest exporter of tea on Shijie, and later it was confirmed that the British stole tea seeds from us, and then full of Shijie sowing, Zuihou people's enterprises, on the contrary, occupied the whole Shijie market, and we have changed from the largest tea exporter on Shijie to a weak country with tea culture that can only guard one-third of an acre of land in one's own home. Until now, even their own market has to be attacked. Such a result. It may not be something that anyone who is proud of China's tea culture does not want to see.

The reason why Lipton's later generations were able to gain a firm foothold in China and become bigger was actually mainly due to their milk tea, and as for Lipton's bagged instant black tea, instant green tea, and instant jasmine tea and other products, the sales in China can only be regarded as average, if it were not for their milk tea to make a name for themselves in China. It is estimated that no one wants to buy these products at all.

What Li Yifan has to do is to take advantage of Lipton's understanding of the laws of the domestic tea beverage market to kill Lipton's milk tea products in China as soon as possible.

Now the domestic milk tea market can almost be said to be a blank, out of the vicinity of some famous scenic spots in large tourist cities, there are a few concept milk tea shops flowing from the treasure island, there is almost no milk tea in the domestic market.

After all, the domestic tea drinking culture has a long history, and the Chinese people are quite stubborn about the habit of drinking tea, and many people do not agree with milk tea. It is even believed that this is not tea at all. At least not the tea we remember.

But milk tea has a history of hundreds of years abroad, since the British like to add milk and honey to the tea habit, with the British strong ships and cannons, in the whole shijie everywhere after the flowering, this British milk tea culture has also spread to the whole shijie.

Later, after returning to Xiangjiang, Baodao and other places, and then after the transformation of the locals, this milk tea was made more in line with the taste of the Chinese people, and then became popular in the southeast coast and Southeast Asia.

However, in China, because it is only 2001, the mainstream people in the current domestic society are still in the sixties or seventies are in the prime of life, and their ability to accept new things and new concepts is relatively poor, so milk tea has not become popular in China at present.

And in the latter part of the first decade of 2000, as the young people of the post-80s grew up and gradually became the mainstream of society, and even after this decade, the freshmen of the post-90s generation also began to seize power, with the rise of these two generations, the mainstream of society has a much stronger ability to accept new things than before.

This is also the main reason why Weishenme's domestic milk tea industry can rise rapidly after 2004.

And these are all historical facts in the original history, not an exaggeration, the first generation of young people born in the 80s, probably around 2004, began to graduate from college and then enter society.

For this generation, drinks and desserts have become an indispensable part of many of their lives, and carbonated drinks may accompany them through childhood and adolescence, but after entering adulthood, with the increase of social health awareness and publicity, or the boredom of a layer of carbonated drinks, this part of the people began to look for other flavors of drinks.

In 2004, it was Lipton that took the lead in launching bagged instant milk tea in China, and relied on their well-planned marketing plan to make them turn over in the tea beverage market in one fell swoop.

It was Lipton that took the lead in opening the domestic milk tea market, and then it also produced countless other milk tea beverage product companies to follow suit, such as Nestle, Streethopper, Typhoon Shelter, etc., which were all successful in China and made a lot of money, and the most successful one of them is the X Piaopiao milk tea.

From a small enterprise with an annual sales volume of only about 4 million yuan and limited to a certain place in the south, it has become bigger in one fell swoop to the largest bagged milk tea beverage enterprise in China with an annual sales volume of more than 400 million.

After the rapid rise of bagged milk tea, the domestic bottled milk tea beverage market has also rapidly entered a boom period, especially around 2010, with people's tiredness of carbonated drinks and iced tea drinks, dairy beverages began to enter a period of rapid growth.

And now what Li Yifan has to do is to lay out the layout in advance in the first step, and then see if there is an opportunity to further advance the golden period of the domestic beverage market.

In fact, if you compare, the profits of bottled water are greater, but now the domestic bottled water market, the competition is very large, and because some enterprises have already laid out in advance, some domestic haode water sources, people have already occupied them, and now if you want to insert it, the investment required is too great, Li Yifan is a little unaffordable, otherwise he really wants to stir and stir in that market.

Smith was now nodding his head like a chicken pecking rice, listening to Heidi's greeting, but now he didn't have the slightest intention of resisting Heidi, because people held the power of life and death in his hands, so he had to do whatever Heidi told him to do.

Since Smith did not object, and he was going to come out as a bird, the rest of the matter was much easier, and soon the two sides basically finalized the general matter.

Then Smith said goodbye very thoughtfully and left, and after Smith left, Li Yifan and Heidi had a candlelight dinner, and then agreed on the general itinerary for tomorrow together.

In the past two days, he took Heidi to visit several well-known attractions in the capital, but the weather has been too hot in the last two days, so they plan to wait for two days to see if the weather can be cooler.

But tomorrow he is going to go to the XXX district, in the past two days, District Mayor Feng has called him vigorously and asked him to go over to choose a place, it seems that there is a little anxious about the settlement of this milk tea factory, so Li Yifan decided to go over tomorrow to choose a place, and Heidi happened to have nothing to do, so she planned to go with him.

After dinner, he returned to the presidential suite of the hotel, Heidi went to take a shower, while Li Yifan sat down and began to think about the business at home.

Now the family's business is a bit big, but as his business gets bigger and bigger, such a family business model, in his opinion, is a bit insufficient, if possible, it is better to make a business group model.

In this way, it can be easily managed, and resources can be integrated to avoid duplication and waste in some links.

Now in the industries under the name of their Li family, there are Zhengyang Hotel under the care of their father, and Phoenix Winery, both of which are currently the most profitable enterprises in their business.

And another rising star, is the red lantern milk powder factory he made some time ago, as the red lantern personality brand is more and more recognized by their people in Bincheng and the province, the sales of this brand of milk powder in the province are also rising.

There is also a printing factory in Bincheng, although the current profitability cannot be compared with the above three, but it is also operating well.

In addition, there is a second branch of the winery in Lianhua Township, as well as a tourist resort, a blueberry planting base in Mancheng Township, and a newly launched seafood breeding base in Yingcheng.

And here in Bincheng, there is also the Li's mother and child chain store in the hands of the eldest sister, the Shuguang Construction Company in the hands of the eldest brother-in-law, and so on.

Not to mention, the entertainment industry company he started with Wang Teng and Hao Jun not long ago in the capital, counting the enterprises that are now under the control of their Li family, there are about seven or eight companies.

In the past, when the industry was not large, relying on a few people in the family, it might be able to manage it, but now as the family is involved in more and more industries, and the business is getting bigger and bigger, Li Yifan has clearly felt that it is not suitable to continue in this way, and it is necessary to group and formalize such a family business, so as to be conducive to the future development of the family business.

If this development continues, although it seems that every business is developing well, if it really encounters any financial crisis, this family business is likely to become a mess...... (To be continued......)