Cao Jun came back with a pout, and although everyone was busy hitting the back of the head with their heels, Lin Hongfei still gave Cao Jun an important task: to spy on Weilong's direct competitor, Bugatti EB110GT/SS intelligence.

From the beginning of the exhibition to the present, who is the most beautiful star in the entire exhibition? It's not Ferrari, it's not Lamborghini, it's not Mercedes-Benz, it's not Chrysler 300C, it's not even Rolls-Royce, it's Bugatti EB110GT/SS, the most expensive supercar on the show and the fastest on the planet.

Excluding tariffs, Bugatti's EB110GT sells for $320,000 in Italy, where it is made, and $380,000 in the U.S. market. The price of this time to Brazil is as high as 438,000 US dollars, and the higher performance version of the EB110 SuperSport launched last year will be added to the EB110GT to add 50,000 to 80,000 US dollars, which is much more expensive than the most expensive Rolls-Royce Phantom in the venue, which costs up to 350,000 US dollars.

Obviously, as the most "big" star of this auto show, Bugatti EB110GT/SS is a direct competitor to the Weilong of Guqi Provincial Industrial Manufacturing Co., Ltd., and there is no one.

Cao Jun, who came back to report the information to Lin Hongfei, had a strange face, "Boss, the car ...... I always felt a bit like a Lamborghini. ”

"For example, Lamborghini, the designer of the EB110GT/SS is the former designer of Lamborghini, Marcello Gandini," Lin Hongfei smiled, "What do you think of the car?" ”

"Anyway, I don't think it's comparable to our Weilong." When he said this, Cao Jun looked proud, and when he said this, he lowered his voice, "But, boss, do we really want to sell this car for $500,000 a piece?" ”

Lin Hongfei's price for Weilong was $500,000 before, which frightened many people in the company, and everyone felt that this car was so powerful. At $200,000, that's about the same price.

Lin Hongfei can't wait to knock something on the heads of these guys: Of course, the price of $200,000 is not cheap, but compared to the $300,000 and $350,000 prices of Bugatti EB100GT/SS, Lin Hongfei immediately felt that Weilong had become a flower child, since our things are better and more powerful. Why can't we sell it at a high price? Reasonable profits? To hell with reasonable profits! We're selling a limited edition supercar, not a national car!

"$500,000 is really not appropriate." Lin Hongfei nodded.

Cao Jun breathed a sigh of relief: the price of $500,000 was more than inappropriate. It's just madness. When has our country sold a car for more than 4 million RMB?

But the next moment, Lin Hongfei's words scared this guy directly to the ground, "Let's sell one for $1 million." ”

“1…… $1 million......" Cao Jun looked at his boss with a blank look, muttering unconsciously, and began to wonder if his ears were hallucinating, $1 million. Just a car?

"yes, $1 million, of course, our car is the fastest, most powerful car on the planet, and even the biggest appetite. That being the case, why shouldn't our prices be the highest? Lin Hongfei, who is well versed in the psychology of luxury consumption, regrets his previous caution, fortunately, fortunately, the previous pricing has not been announced, otherwise it will be difficult to raise the price again, "You must know that we are not selling a supercar, but a luxury product." A real luxury item that ordinary people cannot afford in their lifetime. ”

Later, the Bugatti also sold a car for 1 million US dollars, although the 1 million US dollars at that time were far less valuable than the 1 million US dollars at this time, but the problem is that a few years after the Bugatti Veyron was launched, there were several cars with a maximum speed of more than 400 kilometers and a maximum power of more than 1000 horsepower, such as Ford's SSCUltimateAero, because the technical level at that time was enough to support everyone to engage in such crazy things, but now it is 1993. Why not sell for $1 million?

"Luxury?"

"That's right, it's luxury, just like private jets, private luxury yachts, castle-style villas, etc., which ordinary people can't have in a lifetime, unattainable luxuries, symbolizing the status and wealth of things, we are not selling ordinary luxury, we are selling limited edition luxury, don't buy it now, and after we have a total of 399 various limited edition Weilong sold out, we will never produce it again, if you want, It can only be bought from those collectors for a high price. ”

"But would anyone buy a supercar from the Republic that has not been proven but is worth as much as $1 million?" Rostock didn't know when he ran out.

The Germans are obviously much more receptive to Lin Hongfei's words than Cao Jun, and his eyes are shining on Lin Hongfei's general, in his opinion, the boss's sale of Weilong as a luxury item symbolizing status and status like a private jet luxury plane and a private luxury yacht is simply a genius idea, but now, he is only worried about one problem.

"That's a real problem." Regarding this, Lin Hongfei did not shy away from it.

"So what should we do, boss?"

"You say, if the newspaper reports all day that our Veyron was bought by a mystery buyer today, and another one by a mystery buyer tomorrow, and the day after tomorrow we received orders from three mystery buyers, next month, this limited edition is finished, and we will not be producing this version from then on, and next month, we will announce the launch of a more expensive gold commemorative limited edition......"

"Boss, you're a genius!"

Without waiting for Lin Hongfei to finish speaking, Rostock excitedly interrupted his boss's words, as for whether this is polite or not, he doesn't care so much, "Our Weilong will always occupy the headlines of the newspapers, even those who don't plan to buy our cars will gradually accept the concept that our cars are top luxury goods, and this news will further stimulate the sales of our Bugatti......"

"Lao Luo, what you said is good, but we have to do it more ruthlessly, for example, the same version, we only sell 3 cars in Asia, 5 cars in North America, and 3 cars in Europe, if the quota in this continent is sold, you want, you can only go to another continent to buy those ...... that still have quotas"

"Hunger Marketing!" Rostock screamed.

He finally understood what his boss was going to do, ruthless, too ruthless! However, if you dare to play hunger marketing on luxury goods, and use this way to "cheat" the money of those top rich people, the courage of your boss is really not ordinary!

"That's right, it's hunger marketing," Lin Hongfei nodded, but Lin Hongfei's hunger marketing strategy is obviously more than that, "We can also do some other publicity, such as one day, a certain rich man in a certain country drove our Weilong sports car to speed, because he couldn't avoid hitting the car to a pulp, thanks to the powerful system structure of the car, people have no personnel, but the already scarce limited edition Weilong in this world is missing another ......"

Rostock's face showed an expression of unbearable surprise, at least $1 million was hit like this, and thinking about it made him feel distressed. But Rostock also has to admit that the effect of this approach is really not enough, the car that is a limited production in the world is missing one for no reason, 399 in the world, and now it has become 398.

But Lin Hongfei's approach is obviously more than that, he has more ruthlessness, "The rich man who escaped death said that he likes Weilong very much, and his own personal experience also proves that Weilong is a car that can not only bring enough driving pleasure, but also ensure the safety of the driver, so he decided to buy a more expensive limited edition...... Anyway, the insurance company compensated for the previous loss, and he didn't need to add much money. ”

Hearing his boss's black-hearted combination of hunger marketing strategy, Rostock couldn't wait to cover his face: Okay, now 398 cars are missing another one, and they have become 397 cars.

As for Cao Jun, he was already stunned when he listened to it unconsciously and his mouth grew: It turns out that marketing can still do this? That's a ...... Stimulated by this series of multi-channel information, I dare not say that it can stimulate the potential customers of Weilong to buy, as long as it stimulates Yicheng, the company's products do not have to worry, not to mention that the boss also said that each continent is limited.

"Then at tomorrow's official launch, the price will be set at $1 million!" Rostock no longer had any more opinions, "That's right, our car is the most powerful, the fastest speeding car on the planet, and the same fastest speed, so naturally it must have a price that matches its identity, and the poor ghosts don't want to fight this car." ”

Cao Jun burst into tears when he heard this: Actually...... I want one too.

But it's a pity that Lin Hongfei didn't give Cao Jun time to be sad, he kicked Cao Jun's ass, "Hurry up and explain to the Brazilians who are surrounding our Hongguang MPV, and take this rare opportunity to practice your spoken English!" ”

If the Bugatti EB110GT/SS is the biggest star of this year's São Paulo International Motor Show, then the macro small family/commercial MPV is probably expected to enter the top 10. (To be continued......)