1175. in the first place
Wuyun Gaowa's heart was a little apprehensive, and behind her, there were more than 50 people she carefully selected from the Central Academy of Fine Arts.
Some of these people are talented students who have just graduated, some are teaching assistants at school, teachers who don't want to waste time teaching names, in short, there are all kinds of people, all ages.
On the one hand, these people are very satisfied with the working environment of this design studio, and on the other hand, they are very satisfied with the salary they offer and the guarantee at the beginning.
But people who engage in art inevitably have a characteristic, that is, they are arrogant, and today the young boss is going to come here to inspect and review, and she is really afraid of what these guys will think of him because of the boss's age.
Soon the door of the studio was pushed open, and then a young man took the lead in the lead, followed by more than a dozen people one after another.
The young man who took the lead was her boss, and the dozen or so people behind her also had their own characteristics, some were young and vigorous students, some were gray-haired old men, and most of them were middle-aged people in their thirties to forties.
At first glance, these people don't look like they are engaged in art, which is a bit out of place with the atmosphere here.
Wuyun Gaowa clapped her hands, asked the people in the room to focus their attention, and then stood at the front desk.
"Colleagues, please welcome our boss, Li Yifan, and Mr. Li with warm applause."
The opening line is cliché. But Wuyun Gaowa really didn't know what to say at this time. Those on her team. Seeing Li Yifan standing beside the dark clouds, his expression was stunned, and the applause was even more sparse.
Obviously, everyone has a lot of ideas about such a young boss, but the most must be stunned.
"Haha, it seems that everyone doesn't welcome my arrival!"
Li Yifan opened the scene with a little self-deprecation, and a few whistles sounded below.
Li Yifan smiled slightly and didn't take it to heart: "Hello everyone, my name is Li Yifan, and I am from the provincial capital of Northern Province. That's what I did. As for why I want to open such a studio, the main purpose is actually to serve my Chenhua Automobile. I know that there are many great powers in this room, and you are all great in the principles of visual laws, in painting, in sculpture, in computers, in color. And the purpose of inviting you to this studio is to hope that you can use your talents to make shapes for my Chenhua car. The design of the exterior ......"
The young man in front of the stage not only did not have stage fright at all, but also talked eloquently. Many people below also admired this man's courage, and the scene fell silent, and everyone began to listen to his speech quietly.
Wuyun Gaowa also glanced at Li Yifan, this boss ...... Ay! It was his bearing that convinced him at the beginning, otherwise how could he quit his job in Giugiaro to work for him, a hairless boy.
"As we all know, car design is a very complex work, at present, we have not formed a complete car design concept in China, and there is not even a company specializing in this design, and in Europe, Japan and the United States, there must be at least thousands of such studios. I myself am engaged in the automobile manufacturing industry, and I don't know much about automobile design, but I am not humble to say that I am definitely no less than everyone here......"
Li Yifan was very proud, and there were a few more whistles from the audience, obviously not very satisfied with his words.
You must know that the central art dollar, but it is quite a bullish place, where not only the mass production of artists, but also the mass production of industrial design power.
Some of those present were engaged in the design of industrial machinery before, and although some had not been engaged in this industry, they also had their own specialties in aesthetics.
Now the hairless boy on the stage actually said that he knows more about design than they do, how can they accept it?
But the person is the boss, even if everyone is not convinced, they have to endure it at this time.
"It seems that everyone doesn't believe my words, so I'll talk about the design of this car......"
Li Yifan smiled very confidently, you must know that these speeches of his, but he specially invited someone who knows how to polish them, and he memorized them for a long time yesterday.
"As far as the current car design is concerned, the shape of the car is mainly related to science and art. Designers need to understand body structure, manufacturing process requirements, aerodynamics, ergonomics, engineering materials, mechanical drawing, acoustics and optics. At the same time, designers need to have elegant artistic taste and rich artistic knowledge, such as the principle of visual laws of modeling, painting, sculpture, patterning, color and so on. In addition, as a commodity, designers also need to consider the cost and the psychological needs of customers. Based on this knowledge, the designer is constantly innovating, and this is the most important thing, to create more attractive car shapes......"
Li Yifan's words made all the audience present calm down and began to listen to his speech with peace of mind, regardless of whether this guy really understands or fakes, but these words are absolutely not wrong at all, and even put forward a lot of things that were not expected by artists who were a little proud, and there are so many things that are so particular about car design?
Everyone was approached by the dark clouds before, thinking that engaging in automobile design is the same as engaging in industrial design before, which is nothing more than the formation of concepts by the mind, drawing, and then sculpting, it seems that it is far more than that!
“…… The reason why I invited you to come this time is because I have high requirements for the appearance of the car, and it is not ordinary high, but quite high. People may say, when you are engaged in cars, is the appearance really that important? Isn't a car just four wheels and two sofas? Wrong! If you think so, I tell you, you are not only wrong, but quite wrong. The shape of today's cars is definitely the choice that consumers choose a car that is not weaker than the technical requirements of the engine, and it can even be said to be the first choice. Everyone must have such a shopping experience, the beginning of buying a thing, I feel that the appearance of this thing is a little ugly, but when I think of buying this thing is to go back to use, not to go back to see, I put up with it, and buy the thing back, but the result is at home, the more I look at it, the more uncomfortable it is, and finally that thing is put on the shelf and forgotten by everyone, and this has become a very failed shopping experience for you. And when we buy a car, it's the same, if you look at the car, it makes people feel awkward and upset, how many consumers do you say are willing to pay for your car......"
At this time, the venue had completely quieted down, and Li Yifan talked eloquently, and his demeanor had completely impressed these designers.
"So, it's up to you, you are designers who understand aesthetics and taste aesthetics, our own brand in Huaguo, whether we can design a car with beautiful appearance and superior performance depends on you. Foreigners say that we Chinese people lack imagination, don't know how to appreciate beauty, and don't know how to create beauty, especially in industrial design, we will only imitate the stupid black and coarse garbage goods in the former Soviet Union. I said, they're farting, they know a fart? When our ancestors, we are enjoying
When they enjoyed and created beauty, their ancestors were still in the mud, drinking blood. It is true that in modern times, they have surpassed us, but are we really worse than them......"
Li Yifan said something about national sentiment with private work, and the result naturally instigated the blood of the artists present, and everyone had been attracted by his speech before.
And these people who engage in art have always been very proud, if you want them to admit that they are worse than others, it is simply impossible, as soon as Li Yifan's words came out, he immediately exploded the mood of the venue.
"That can't ......"
"That's a fart ......"
"Boss, come back in a few months and see if we can design a beautiful product......
Everyone was stirred up emotions, and this is what Li Yifan wants to see the most, an enterprise with such emotions will not lack cohesion, and with cohesion, there will be enthusiasm.
"Haha, of course I trust you, just because you are the best and capable, so I will single you out of the Academy of Fine Arts. I am here to assure you that you will definitely find your self-worth here and be able to prove yourself. Of course, I also know that most of you are engaged in painting and sculpture, and you may not know much about the scientific aspects of car design, such as aerodynamics or something, but it doesn't matter, I have also equipped you with a lot of people who understand this aspect, and these people are standing behind us. They are all talents selected by me from the automotive design major of North FAW, or Puhai Motor, or Harbin Institute of Technology, and I hope you can fully cooperate with them in their future work......"
Li Yifan said as he pushed the people behind him from behind the scenes to the forefront.
It's okay for these people from the Academy of Fine Arts to engage in art design, but you have a car, not only with a beautiful appearance, but also with an excellent chassis, power, and space layout design, etc., which is beyond the reach of the people who are engaged in art, and it depends on the group of people behind him who specialize in car design.
These are two teams, but they must fully cooperate, and what he needs to do today is to fully knead these two teams together, so that they can burst out with the greatest combat effectiveness in the shortest possible time...... (To be continued......)