Junjie's later success in the Chinese market made these Italian designers and design companies famous in China.

So much so that later, many domestic automobile companies chose to go to Turin to find partners, and invited where the design company to design for themselves.

But will the Italians really give you the best to design a car? !

They are more interested in the Chinese market, as for giving you all your heart, don't dream, they don't put you to death, even if you are right.

The flocking Chinese car manufacturers have made this group of Italian turtles blossom, and the originally fiercely competitive car design company in Turin has been relieved by the support of Chinese car dealers.

But what did they do to the Chinese car dealers who came to China?

They were able to make 4 sets of drawings designed for car dealer A, and handed them to company B to choose as they were, and when they finally found that the two companies chose the same set of drawings, they only made small modifications, and then fooled them.

Who's unlucky in the end? Of course, it is still a car manufacturer in China, and everyone happily took the drawings and returned to China to start research and development, and build a factory.

When the car finally came and got it at the auto show, there was an accident that hit the face, who do you say you can blame in the end?

Italians are bastards, but more of them should blame themselves for not being angry.

The Italians are reliable, the old sow can go up the tree, and he has long known that the grandsons of Western Europe are not good birds, and they spend so much money in vain, why can't they remember. Nurturing talent in your own home. What about developing it yourself?

True. We are indeed lagging behind them in terms of design concepts and means, so is it true that our brains do not have their inspiration?

How did the Japanese designers and the Korean designers live? How did they design it?

Why can Toyota and Honda's flagship models survive in the market for so many years, change so many generations, still endure, and still win praise from consumers?

Plainly. People are willing to invest, willing to retain talents for research and development, but not in our country.

Needless to say, large state-owned car companies don't bother to engage in R&D at all, and R&D is expensive and troublesome, and it is not easy to make money.

Private enterprises, on the other hand, are generally family businesses or township enterprises. The horizon is really not that wide.

Examples of this are BYD and Chery.

BYD doesn't do anything about appearance at all. They do it most directly, just copy the shape of the best-selling car in Japan, and if it sells well, I'll copy that.

Toyota's Corolla in a small car is a good one, so my small car will copy the Corolla.

The Honda Accord is the best-selling mid-class car, so I'll copy the Honda Accord.

SUV model, I think Lexus is good, then I will copy Lexus.

This approach does work quickly, and when the domestic car culture is extremely immature and the automobile market has just been opened, everyone can still accept it, after all, you are just starting out.

Moreover, domestic consumers are definitely not well-informed, and when they see these models similar to joint venture cars, they like them very much and are easier to accept.

But once three or five years have passed, if you still do this, and as the consumer's horizons broaden, people will no longer buy your account.

What are you doing here? Plagiarism all day long, aren't you looking for scolding? If you have the ability, you are engaged in research and development by yourself, what kind of ability is it to plagiarize others?

So the bad impression of consumers on you has been formed, this is BYD, the worst point that later generations have done, and it is also the most criticized point.

As for Chery, not to mention, they didn't care about the design of the car's shape at all, and their models could simply hold a strange competition.

The QQME, which is like a squeezed bread, as well as a car in the front and rear parts, and several other models, is simply stinking and earth-shattering.

So much so that many car lovers said that this car is simply here to challenge everyone's aesthetic limits.

This situation did not change until the first decade of the new millennium.

And such car companies, can you expect them to invest in car design and research and development themselves? Can you expect them to spend money to retain those who are engaged in car design?

BYD has always been a tactic of people, doing everything is a swarm, recruiting a large number of people every year, and then rushing up, the advantage of this is that there are enough people, but in the long run, it can't retain talents at all, and it can't cultivate employees' loyalty to the company.

Many automotive design graduates love and hate BYD.

I love him because this is the only car company in China that is really willing to invest money in technology and engage in R&D in a down-to-earth manner.

The reason for hating him is simpler, they simply don't treat employees as people, they have heavy tasks every day, and the salary will give you three or four thousand, do you like to do it or not, anyway, the company has caught the domestic college graduates more and more year by year, and the job is not easy to find in the heart, so they will use employees in vain.

Moreover, this is a typical family business, and the internal management can be described as chaotic, and everyone is generally hopeless.

Therefore, many employees will use this as a springboard, and after graduation, they will join BYD, even if the salary is not high, and the work is really hard.

But here, they can learn real skills and really accumulate work experience.

As long as you stay here for three or five years and have accumulated enough work experience, then it will be very easy to change jobs in the future, and you can find a job with a monthly salary of more than 10,000 yuan when you go to Puhai Automobile or North FAW.

But what can BYD get in this way?

Experienced employees often change jobs, R&D is not sustainable, employees have no sense of belonging to the company, and loyalty is not good.

It wasn't until more than ten years later that Wang Zhong of BYD realized these problems and corrected them, but it was a little late by then.

Chery, on the other hand, only realized its own problems after entering the first decade of the new millennium, but they had a high vision, and later went to Europe to set up a joint studio to design new models for themselves.

I have to say that the new models they designed later were quite successful, but what benefits can this have for the cultivation of our own talents?

The design and R&D centers are all located in Europe, and the grandsons in Europe often sing against us, and people's wages and benefits are high.

Invite them to come, that is not to invite employees, but to invite a group of uncles.

Europeans will never be sincere enough to help us train automotive design talents.

But then again, is there really no talent in automotive design in our country?

No, absolutely not!

Pan Asia Design, which was later established in Puhai, is an example, as well as the design company set up by Mercedes-Benz in Beijing, as well as the design studio of Puhai FAW, all of which show that we Chinese people are not lacking in brains, imagination, and creativity.

As long as you can provide them with a good environment, and training, and put those who have hands-on and design skills on the right track, then they will be able to design cars that look good and perform well.

For example, the Buick brand, which came back to life in the Chinese market in later generations, could no longer sell in the United States, and when they came to China, they directly introduced Opel's Insulasia into China and became the first generation of Regal and LaCrosse.

These two cars relied on their beautiful appearance and sold immediately.

And the second and third generation models are actually improved by our Huaguo designers, and every time they are changed, isn't that a hot sale?

As for the popular nesting dolls, it is the handwriting of Chinese designers, although it is not worthy of appreciation, but the market response is quite good.

There are also several models of Mercedes-Benz......

These examples show that we Chinese people are not lacking in imagination and design ability, provided that you train them, provide them with space, and funds to guide them into the right track.

And now that's all Li Yifan has to do.

The design of the three-storey LOFT is also very modern, and Li Yifan likes the style here very much.

Today, because of his arrival, all the employees of the design company have arrived.

The leader of the company is a girl named Wuyun Gaowa, who he specially invited back from Italy, and she is a student from the Central Academy of Fine Arts.

LATER, HE WENT TO GERMANY AND STUDIED AUTOMOTIVE DESIGN AT SHPSZHEIN, THE ONLY AUTOMOTIVE DESIGN SCHOOL IN GERMANY, AND AFTER GRADUATION JOINED GIUGIARO'S STUDIO AND WORKED IN AUTOMOTIVE DESIGN.

A very powerful person, later during the financial crisis, because of the sharp reduction in Giugiaro's orders, he was laid off, and later returned to China and joined the Pan Asia Design Studio in Puhai.

Where has she designed several very successful models, Li Yifan is very impressed with her.

So at the beginning of wanting to establish this designer, I sent her an invitation.

Previously, his Chenhua Automobile's Junjie model and Zunchi model were designed by Giugiaro, so he had some connections with Giugiaro, and it was not so difficult to contact her.

And she hesitated for a long time before choosing to return to China.

As soon as the dark clouds returned, she was appointed as the boss of the design studio, and her primary figure was not to innovate and design certain models.

Instead, she taught the advanced design concepts she had learned abroad and the operation of foreign design studios to these students in China as soon as possible.

These students, all selected by Li Yifan and her personally from the Central Academy of Fine Arts, are all people with strong hands-on ability and a real interest in automobiles.

These people will be the treasures of his company in the future, and they are worth focusing on, so he is here today on the first day of establishment in the studio, and he is here to show his face and cheer them up! (To be continued......)