Three days passed in a flash, and the large conference room of Skinbeauty Cosmetics was full of representatives of companies who came to bid for the distribution rights of the beauty lotion, except for a few local cosmetics companies in Jiangnan Province, most of them came all the way from the north.

Previously, Ma Tingyu had released the exact news that the six major regions of the auction were all in the north, and the distribution rights in the southern region were all sold for the time being, so many cosmetics companies in the south had dispelled the idea of participating in the auction.

Qin Yu entered the auction ten minutes before the start of the auction, and as soon as he entered the door, he was affected by the warm atmosphere, and even several reporters from TV stations and newspapers came to the scene, standing in a row behind the conference room, and several company representatives were already being interviewed.

These reporters are extremely well-informed, and Qin Yu's identity is also very well understood, not only the chairman of Skinbeauty Cosmetics, but also the largest shareholder, and the most valuable person on the scene.

As soon as he appeared, a large number of eyes were immediately cast on, some unknown company representatives greeted him, and three or four reporters and photographers gathered around, all holding microphones to ask questions.

Qin Yu is not good at dealing with such a scene, but fortunately, Ma Tingyu, who was standing next to him, helped him block several questions, and seeing her calm and unhurried answers, Qin Yu secretly admired.

There were many more representatives of the companies present than originally estimated, and a total of 107 companies participated in the auction, and these people seemed to be fully prepared for today's auction.

The more prepared they were, the happier Qin Yu became, because they were all here to send him money, and the price of the fierce auction would rise, and judging from his 60% holding, his net worth should rise by hundreds of millions today.

At nine o'clock, the auction started on time, everyone sat down, and the presiding officer of the auction was Feng Yan, the beautiful deputy manager of the business department.

The area to be auctioned is the distribution right of the Tianjin-Hebei region, with a reserve price of 5 million, and each price increase shall not be less than 200,000 yuan.

Feng Yan's voice fell, and after less than two seconds, someone immediately raised the price to 10 million.

In fact, the representatives of these companies have a number in their hearts, the regional distribution rights of the beauty lotion are at least 100 million yuan, and the reserve price is set at 5 million just to make a show, no one really thinks that this price can win the distribution rights, instead of increasing the price little by little, it is better to directly raise the price to 10 million in one go.

In fact, as early as the second day of signing the contract with the Blue Sky Group, the news leaked the news, the Blue Sky Group paid a price of 300 million in order to obtain the distribution rights of three provinces and cities such as the imperial capital, and even if the price in other regions is slightly lower, it is impossible to be too low, and today's auction will definitely be a shopping struggle.

The quotation of 10 million only stopped for a second, and it was overtaken by Furen Pharmaceutical's 35 million, which increased by 25 million in one breath, which made everyone present gasp, although they were already psychologically prepared, they were still strongly shocked, and the gold-absorbing ability of this beauty lotion is not ordinarily strong!

The general manager of Furen Pharmaceutical Co., Ltd. Huang Furen, who had a certain friendship with Qin Yu, nodded to him after quoting this price.

If you talk about it in detail, the effect of beauty lotion is not only a cosmetic, but also a drug, because it has an obvious effect of removing scars and acne, and to some extent, it can be regarded as a drug.

35 million is a few hundred notches away from people's psychological expectations, and only three or four seconds later, it was passed by a cosmetics company from the imperial capital, and the price was raised to 50 million in one fell swoop.

The atmosphere of the scene can be said to be in full swing, the sound of the price is endless, you sing and I appear, there are more than 20 companies in the first area quotation alone, and the price broke the 100 million yuan mark in just two minutes.

Feng Yan, who was standing on the stage, felt that he was redundant as a host, and he didn't need her to drive him at all, and the quotations were made one after another, until he reached 130 million, and the shouts gradually decreased.

It's not that the distribution rights in the Tianjin-Hebei region are only worth this price, but because many company representatives consider that there are still five regions in the next place, and there is no need to fight for life and blood in the first area.

Of course, there are some people who don't think so, and as the auction area decreases, the competition will definitely be fiercer in the future, so it is best to win the distribution rights in a region as soon as possible.

Even if the number of representatives of the companies offering prices decreases, there are still five or six companies vying for them, all of which are well-known large enterprises in the north, with abundant funds and deep backgrounds, and no one is afraid of anyone.

"Tsk, this intensity is terrible......

Hearing that the quotation was over 150 million, the representative of a medium-sized cosmetics company shook his head again and again and exclaimed, his company has also prepared a large amount of funds this time, wanting to get a piece of the pie, but compared with those industry giants, the funds brought are stretched.

"This is the first auction area, and I guess the last one will be more fiercely contested, so we don't think we have a share." Another company representative sitting next to him smiled wryly.

A few minutes later, the battle for distribution rights in the Tianjin-Hebei region came to an end, and a large local cosmetics company won it for 170 million.

You must know that although Tianjin is a municipality directly under the central government alongside the province, but the population is limited, the market can not be compared with those big provinces, and a city plus a province distribution rights will reach 170 million, and then some areas are two provinces together, the price will soar higher.

As most people think, the second region, after a round of bloody battles, finally fixed the price at 230 million, which is 60 million higher than the first, because the second region is two more densely populated provinces, and its market is much wider than the first.

From the end of the first area offer, the smile on Qin Yu's face has not been broken, Ma Tingyu is similar to him, they are all smiling, they can't help it, and there are photographers who take pictures of the two, and they all smile back generously.

The transaction prices in the next three regions are between 180 million and 250 million, and it is normal for prices to be high and low.

The last area should be the highest among the six regions, because it is the Lusu region, which is very economical, although the area of these two provinces is not very large, but the economic conditions are good, the population is dense, and the market potential is the highest among many regions.

Ma Tingyu and others have also considered these factors, and the Lusu area is also the area with the highest expectation value, so the lowest price is opened to 25 million, and each price increase must not be less than 500,000.

Some companies that have already obtained the right to distribute are okay, not to fight desperately, and those companies that have nothing before are going all out, less than half a minute, the quotation was pulled to 70 million, and the enterprises participating in the bidding have not decreased, but the quotation sound is more and more, and there are often several voices colliding together.

Feng Yan stood on the stage without saying a word, and the popularity of the scene made her, the host, reduce her workload a lot, and she only needed to say a few words at the end of the stage.

The first to quote is often some small and medium-sized companies, to the middle and late stage of the bidding, mainly a small number of giants in the wrestling, after the quotation climbed to 150 million, most companies withdrew from the competition, the situation is the same as the previous times.

To Qin Yu's surprise, the remaining few companies that were still competing had already obtained the distribution rights before, but they still showed their ambition to win the Lusu area, and the attraction of this area was indeed the greatest.

This round of quotations lasted for seven or eight minutes before stopping, saying that each price increase must not be less than 500,000, in fact, this rule is the same, because no company has increased the price less than one million from beginning to end.

The final winner is the beauty cosmetics company in Lu Province, the price of 290 million is also the highest in the six regions, this company in addition to the Lusu regional distribution rights, but also get the northeast regional distribution rights, the two regions spent nearly 500 million!

After all the auctions were over, Ma Tingyu smiled and said softly beside Qin Yu: "Congratulations on breaking through one billion, shouldn't the local tyrant treat him to dinner?" ”

"Just rejoicing and rejoicing." Qin Yu replied with a smile.

Not long ago, Ma Songbai had transferred 10% of his 15% shares to Ma Tingyu's name, and today's distribution right auction, the total price is more than 1.2 billion, that is to say, at this moment, she is also worth more than 100 million, qualified to be among the rich circle of Funing City.