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On August 18th, an auspicious day, at 11:58 p.m., in front of a store at the entrance of the maternity and infant hospital in Bincheng was a red flag display, colorful flags fluttering, and when the auspicious time arrived, the staff in front of the door of the Li family pregnancy and baby chain lit the firecrackers that had been placed on time.

In these years, the control of fireworks and firecrackers in the city is not as strict as in later generations, but considering that there is a maternity and infant hospital not far behind him, there are not many fireworks and firecrackers set off at the door of this Li's mother and child chain store.

When it opened, the president of the hospital and some leaders of the city's health bureau were invited to congratulate, and the flower basket that came to congratulate the opening of the pregnant and infant chain store has been shot a street away.

However, these are secondary, the important thing is that the advertisement in front of the Li's mother and child chain store, people have said, today's opening is auspicious, and within the next three days, all the goods in the store will be discounted, some will be discounted, some will be discounted, and if you are here on the same day, you can also enjoy a greater discount.

Originally, this was just a specialty store specializing in maternal and infant products, which couldn't attract so many eyeballs, but it couldn't stand it.

For the opening of the mother and baby chain store this time, Li Yifan adopted the same method as when the Phoenix Distillery opened before, that is, to carry out non-stop advertising bombardment on some local advertising media in Bencheng.

Three local TV stations in Ben Thanh. Prime time of the day. It's all their ads. The same is true of the important pages of newspapers and magazines in Ben Thanh, and even the rear windows and doors of taxis on Ben Thanh Road are plastered with their small advertisements, not to mention the big buses, and some buses are even full of their advertisements.

In order to make this Li's pregnancy and baby chain store win a good start, Li Yifan has invested in advertising costs this time. It cost more than a million.

You must know that the entire chain store, from buying a house, to renting a house, to decoration and distribution, only spent more than 3 million, but the investment in advertisers spent more than 1 million, accounting for nearly a quarter of the investment of the entire mother and child chain store.

This is thanks to the fact that the price of goods in this year is far from reaching the level of horror in later generations, and it is not expensive to advertise on the local TV station in Ben Cheng. Otherwise, in 10 years, even if you also want to carry out such an advertising campaign in Ben City. Don't even think about it if you don't spend eighteen million.

After more than half a month of advertising bombardment, almost the entire people in Bincheng area know that Bincheng has opened such a chain store specializing in pregnant women and baby products, and many people originally did not look at this deal, and even many people laughed at the investors who opened such a chain store as fools.

After all, how big can this maternal and infant market be? The entire Bincheng area is only more than 5 million, and the entire urban area is only more than 1 million permanent residents, how many of these people have children all year round?

But they ignore the boldness of Chinese parents to spend money on their children.

After the bombardment and publicity in the past few days, even many old grandparents and grandmothers have become interested in this mother and child chain store.

After all, in the eyes of this generation, nothing is more important than their children and grandchildren, and spending some money on their grandchildren's children is nothing?

Grandparents think so, not to mention those parents, or fathers-to-be, mothers-to-be.

When we were young, we had a lot of conditions, and we didn't enjoy a lot of things, but my children had to enjoy them, we used to have no conditions, but now we have conditions, isn't it just to spend a few dollars?

Eat less, drink less, it's nothing, but you must not be bitter to the child, after all, now there is a child in each family, such a single seedling, if it is not expensive, then how can it be?

So on the day of the opening of the pregnancy and baby chain store, the flagship store at the entrance of the maternity and infant hospital was surrounded by three floors inside and three floors outside.

Some are the crowd who come to see the excitement, and some are ordinary parents who plan to come here to see, but more are planning to go to the store to have a look, if the price is right and the things are good, then the grandparents who will sell, or the fathers-to-be, and the mothers.

After the leader finished his congratulatory words, the firecrackers were also finished, and the Li mother and child chain store officially began to open.

This Li's mother and baby chain store, the outside of the signboard is yellow base, the warm color of the red inscription is the signature tone, the interior decoration is also bright and clean, the ground is paved with bright tiles, rows of goods, just like the supermarket, neatly placed in different categories.

Although the name is a maternal and infant chain store, but looking at the jiashi, it is completely similar to the big supermarket, divided into several areas, one side is the pregnant women's area, which is specially bought with a variety of maternity products, such as what special clothing for pregnant women, and all kinds of health care products for pregnant women, what multivitamins, what calming the nerves and tonifying oral liquid, etc., the latest is the radiation protection clothing that people are hyped about.

It is said that now all kinds of household appliances, with the improvement of people's living standards, began to enter thousands of households, televisions, air conditioners, refrigerators, induction cookers, microwave ovens, etc., have almost become the common spare parts of many urban families, and the novelty is mobile phones, computers, etc., and people's daily life is more and more inseparable from them.

However, when these household appliances are used, they will more or less release some radiation, and these radiations are harmful to normal people, let alone pregnant women?

Do you want your future children to have some innate defects because you didn't buy this radiation suit?

After hearing the explanation of those shopping guides, many parents were immediately moved, and even some people were anxious. simply paid for these radiation protective suits on the spot. Although it was useless. Everyone doesn't know, but at least you can have a psychological comfort when you buy it.

In fact, whether this radiation protection clothing is useful or not, no one can say clearly, this thing is not bought at all abroad, but it has been sold hot in China, and it has been popular until ten years later, two or three hundred radiation protection clothing. Many pregnant women have it, but it's not that Li Yifan is black-hearted, so he has to hack these people's money.

It's really because the hearts of the Chinese people are doing trouble, and sometimes they even know that this thing is useless, but they are not afraid of 10,000, just in case, in the sense of buying a psychological comfort, there are still many people who will pay for this thing.

So instead of letting someone else earn this money, it is better to let yourself earn this money.

Moreover, in these years, there is still a lack of products and means to supplement nutrition for pregnant women. Many pregnant women will experience anemia during pregnancy. Or if there is a lack of iron, vitamins and so on, the doctor in the hospital will also tell the pregnant woman to eat something to supplement the elements she lacks.

However, due to personal taste preferences or absorption problems, many pregnant women still have some deficiencies when supplementing nutrition, and at this time, the store's main multivitamin for pregnant women plays a role.

At present, these drugs have not been promoted in a large area in the domestic market, that is, they are sold in hospitals in large cities such as Puhai and Yangcheng in economically developed capitals, and the price is not cheap, and the general doctors do not recommend them very much, unlike ten years later, such tonic drugs have been very common.

And at this time, such a tonic was brought to Bincheng by the Li maternal and infant chain, which made many consumers feel novel, after listening to the explanation of the shopping guide, many expectant fathers, expectant mothers, are not hesitating to pay for these medicines, a bottle of more than a hundred, can be eaten for a month, for the sake of the child, must be bought......

On the other side, the baby products area has also been divided in detail, with two major areas: baby food and baby products.

The baby products area is all-inclusive, there are all kinds of wonders, the big ones have baby cots, baby walkers, strollers, the small ones have baby clothes, baby diapers, baby toys, baby bottles and so on.

And the most popular place in this area is the consumption of strollers, baby toys, and baby clothes, many grandparents gather here, they are generally children with grandchildren, so they are very interested in these things.

The concept of baby cribs is not very popular in China this year, after all, everyone's economic conditions are limited, and it is a bit of a waste to spend a few hundred to buy a bed for the baby back, and it will not be used for two or three years, which is a bit uncost-effective.

But baby clothes, baby toys, and strollers are a must.

"Look, people's baby clothes, this material ......"

I thought the grandmother was smacking her lips while touching a sample that had been taken out.

Because baby clothes are more sensitive and need to be kept extremely clean, the baby clothes on the shelves are generally tightly packaged, and it is strictly forbidden to dismantle or touch them, so in front of the goods, one or two samples will be placed for parents who are ready to purchase for tasting.

Boys' clothes are generally blue, while girls' clothes are generally pink, and the prints on the clothes, as well as the quality of the clothes, quickly convinced many potential buyers.

"That's it, look at the quality of people's baby clothes, yesterday I went to the store next door to buy baby clothes, what kind of garbage is that? The boss told me that their clothes were all cotton, but I bought them back for my grandson. My grandson was not happy and cried all night yesterday. ”

Standing next to the old woman was a middle-aged woman who looked quite young, dressed in jewelry, her hair was dyed black, and she was well maintained, and it seemed that the family conditions were very good.

At this time, she was also stretching out her hand to feel the quality of the baby clothes, and at this time, the shopping guide lady standing next to them quickly smiled and began to explain.

"Parents, you should all know that the baby's skin is the most delicate, so it can't withstand the friction of rough products, our Li's baby clothes in the chain store you can rest assured, we are 100% cotton products, as long as the hot water and high temperature sterilization are carried out, you can put on the baby. Our products, but are our boss, specially introduced from the south of the foreign trade export products, quality and export of foreign trade goods, that is the absolute same standard, the harm to children is absolutely the lowest, if you buy back, find any quality problems, within a week, you can return with the invoice, or replace. ”

In addition, these buyers are also old people with rich life experience, whether they are pure cotton products, they can know it when they touch it, and people can also return and exchange goods.

Don't say anything, pay for it!

The baby diapers that have just landed in the domestic market for a long time are also popular among the majority of consumers, and the price of this thing is quite expensive, but if you need to take the child out, it is a must-have.

However, there is one thing that is very good about the diapers in this store, that is, the price is definitely cheaper than the one bought in the supermarket, although it is only a few dollars cheaper, but it still makes many parents willingly dig out their wallets.

Needless to say, baby bottles are willing to pay for just seeing those beautifully packaged glass bottles.

Don't say anything, compared with the dirty plastic bottles in the pheasant shops next to this store, this glass bottle still looks safer, and the quality of the product can be known as long as you touch it and weigh it.

There are also many parents who are interested in those colorful baby toys.

"You can take a closer look, this baby toy in my hand, this is definitely a genuine first-class plastic product, if you use a second-class baby toy, you can feel it when you touch it, I have one in my hand, you can feel it."

The shopping guide is trying her best to explain their baby toys to everyone, why they are so expensive, and while talking, they are also using the two yellow plastic ducks in their hands to make a display.

"As we all know, babies are very curious about new things, especially after 10 months, they can move, and when they are teething, they like to put everything in their mouths, but these toys made of secondary materials, that is, recycled plastics, can you rest assured that your children can play? You must know that these materials can be recycled from medical devices, or they may be recycled from dirty garbage and plastics. But this product of ours is different, it is definitely made from first-class raw materials......" (To be continued.) )