"Actually, these little theaters are the hardest to run! When the market is bad, close the door, change to do something else, and reopen it as soon as the market is good! It is completely regulated by the market, and there is no way to eliminate it. ”

For Hong Kong's theaters, Leung Shuyi also knows a lot in the past two days, because the market is not good, and small theaters have gone bankrupt a lot in recent years.

But it is certain that once the market improves, the number of theaters in Hong Kong will increase significantly, even more than 73 years ago, which is the result of market regulation, not by human will!

"The ability to completely clear and remove them is very low, but there is a way to minimize their impact. Otherwise, I wouldn't have boasted of monopolizing Hong Kong cinemas. ”

Lei Weidong said that this was deliberately sold.

"What a way!" Knowing that Lei Weidong is a child and temperament, Liang Shuyi still picked up the words, after all, Liang Shuyi was also very curious about Lei Weidong's methods.

"Now I divide the monopoly in society into three forms, and if we can do one of them, we can monopolize the Hong Kong cinema chain!" Lei Weidong did not answer directly, but talked about the topic of monopoly.

"Lei Shao, don't sell it, hurry up!" Liang Shuyi urged.

Because Lei Weidong is young, everyone talks very casually a lot of the time.

"The first is the administrative monopoly, which directly monopolizes some resources through government regulations and earns profits." Lei Weidong stretched out three fingers first, and then closed another one.

"I know what you said, there are such examples in the mainland, the Soviet Union, Wanwan and even Hong Kong, but you don't have to think about it in Hong Kong theaters!"

Liang Shuyi is not a stupid person, Lei Weidong will know it as soon as he says it, not to mention anything else, the Hong Kong TV license is an example, even if you have money, don't want to run a TV station without the approval of the British government in Hong Kong.

The reason why Lei Weidong put the administrative monopoly in the first place is mainly because he had too much contact with this area in his previous life.

In his previous life, Lei Weidong was just a small citizen, and he hated the monopoly of electricity and water conservancy, and there was no way because Lei Weidong was engaged in the sales of electricity and water conservancy equipment in his previous life. I also know the Tao in it.

Why is the CEO of the city water supply company, a small section-level cadre able to embezzle hundreds of millions of yuan, mainly because his level is not high, but the power in his hands is great.

He is responsible for the supply of tap water in a city, and he is also responsible for the purchase of equipment, and the boss of your real estate must supply water to you through him when developing a real estate, and the construction price is all calculated by him.

The cost in between is huge. It is precisely because there is no competition that water is becoming more and more expensive, and as soon as the hearing is held, the price will increase, and everyone is used to it.

However, after staying in Hong Kong for a while, Lei Weidong also admitted that in Hong Kong, except for some special industries, the British are still monopolizing, and they have been liberalized in other aspects.

There are many industries that can be said to be in as long as you have the money!

It's like the cinema chain, as long as you have money, anyone can enter, so it will be so chaotic in the future, and it will directly play Hong Kong movies.

"The second type of monopoly is more advanced, that is, technology monopoly, monopolizing the market through some patented technologies and earning high profits." Lei Weidong closed another finger.

"This, don't say more, Lei Shao you are the best example!" Liang Shuyi shrugged her shoulders and said with a smile:

"The cost of a Transformers toy is less than $1.5, and you sell it to the United States for almost $10.

Because she is familiar with Zhong Chuhong, Liang Shuyi also knows some of the inside stories of Xiaomi, and she has to feel that Lei Weidong makes money faster than robbing a bank, and the profits of the manufacturing industry are more than six or seven times that of the manufacturing industry, and his heart is too dark.

"Six or seven times the profit is not high, you know how much effort I wasted to create Transformers." Lei Weidong spread out his hand and said that his heart is actually not black, because the profits of Transformers are actually not high.

The real profiteering is those technology industries, when a new product has just come out, the profit leap is more than 10 times is considered less.

For example, in the well-known VCD industry, the manufacturing cost of the core component decoding chip is less than 8 US dollars, and the initial price of the VCD company sold by the American company to the mainland enterprise is 1,000 Hong Kong dollars, nearly 130 US dollars, which is more than ten times the profit.

Even when VCD was hot in the national market, those manufacturers took goods in large quantities, and the price of decoding chips was more than 80 US dollars.

It was not until ST Electronics commissioned ESS to develop its own decoding chip to break the monopoly that the price of the decoding chip dropped sharply.

However, at that time, VCD had entered a crazy price war.

From windfall profits to the era of low profits.

There are also smartphones, Mimi's mobile phones in the previous life were so popular, but they didn't make much money.

Because to put it bluntly, Mimi's mobile phone is produced by an assembly project, and it has no own patent at all, after paying the patent fee, in fact, Xiaomi does not have much profit, and most of it is earned by Qualcomm and Apple.

Mimi earns just the hard money.

In contrast, BGI still earns more, after all, BGI still has a lot of patents in its hands, and part of the patent royalties can be offset through patent swaps.

Technology monopoly can be said to be the most desired goal of Lei Weidong's life, but if you want to monopolize technology, you can't just want to, you must have a large number of technical talents and hard work.

The purpose of why Lei Weidong is now carrying out the bursary fund program in domestic universities is to cultivate and obtain more talents, expand the technical capital under his command, and thus eat the biggest piece in the future technology tide.

"The third is the monopoly of capital, which monopolizes an industry through the power of capital and expels all other competitors!

Then try every means to reduce their operating costs, so that other manufacturers will lose money as soon as they enter, and finally have to withdraw from the industry!

This is also the reason why monopoly in foreign countries often brings low prices. Because only low prices can monopolize the entire industry.

"Lei Shao, is this a price war that you are talking about!" Liang Shuyi asked.

"It's not!" Lei Weidong shook his head and said. "The price war is only the lowest form of competition, and a simple price war cannot monopolize the entire market."

The price war is a double-tenacious sword, and its harm may not be very clear to people in the late seventies, because at this time the market has not yet entered the era of saturation, that is, during the economic crisis, the impact is not very large.

However, Lei Weidong, who has experienced the era of crazy marketing in later generations, has serious overproduction, but he clearly knows the harm of price wars.

If nothing else, for example, Aiduo VCD in the VCD price war.

In 1996, with the rise of Aiduo, hundreds of VCD manufacturing factories sprang up in China overnight, and they came to get a piece of the pie one after another.

In order to drive hundreds of DVD player assembly factories out of the market, in order to compete for more market share, Aiduo bargained, and the price of VCD was lowered by 2000 yuan for the first time, and the price was 1997 yuan, which was about the cost price of Aiduo at that time.

Because of the price reduction of 1997 yuan, Aiduo's sales jumped from 200 million yuan in the previous year to 1.6 billion yuan, and it appeared on the list of China's top 50 electronics.

However, success is also Xiao He is also Xiao He, Aiduo was at that time to take out this kind of momentum that would rather lose money than kill others to the point of bleeding to occupy the market.

However, without considering the real opponents of Xinke and BBK, due to their stronger technical strength, they have a stronger cost advantage than Zhongshan Aiduo, and as a result, in 2000, Aiduo first could not bear the loss of the price war and went out of business.

In Lei Weidong's words, the success of Aiduo VCD is just a blind cat that hits a dead mouse, and it is not at all a strategic vision of the market, crazy use of price wars, seize more market share, but can not plunder enough profits from this market, everything is nonsense.

"Then what kind of way are you talking about the monopoly of capital!" Liang Shuyi asked.

"Does Sister Liang know about the Rockefeller family in the United States?" Lei Weidong asked rhetorically.

"I know, but what does this have to do with the monopoly of capital!" Liang Shuyi said curiously.

"Of course, it has a relationship, the Standard Oil Company in the hands of the Rockefeller family is the representative of the monopoly of capital." Lei Weidong explained:

Founded in 1870, it took 20 years for Standard Oil to become the largest producer of crude oil in the United States, monopolizing 95% of the refining capacity, 90% of the oil transportation capacity, and 25% of the crude oil production in the United States, and continuing its monopoly on the American oil industry until 1911.

If it weren't for the old Morgan of the Morgan consortium who stabbed the old Rockefeller before going to heaven and split the Standard Oil empire into about 37 regional oil companies through the antitrust law, we can still see that this huge oil empire, and even the entire United States, would be controlled by its capital.

And the reason why the Standard Oil empire was able to monopolize the oil market was because it had built a huge operating network.

From oil exploration, development, transportation, refining to sales of one-stop service, it can be said that the profit in all links is extreme, so that he has an unparalleled cost advantage.

Even if other companies or consortia want to enter the oil industry, they will have to leave because of high operating costs and serious losses. ”

"Lei Shao, you mean that we can do the same in terms of cinemas!" Listening to Lei Weidong, Liang Shuyi seemed to understand something.

"Yes, Sister Liang and when the time is ripe, I am ready to drastically reduce the ticket price of the cinema, which is equivalent to 60%-70% of the ticket price of the Jiahe cinema at that time. The loss will have to be made up elsewhere. Lei Weidong said what he thought.