"Lei Shao! Where can we make up for the hole caused by the fare! You must know that the ticket price has dropped by 30-40%, and this hole is not ordinarily big! It's not easy to make up for it. Liang Shuyi asked.

"The first place, of course, is the sale of popcorn, drinks and other food, and I am going to move all the theaters into the building, and if the small traders and vendors can't get in, we will basically take up the profits in this area."

"Is there anything else to make money out of that?" Lei Weidong had already talked about popcorn just now, and Liang Shuyi wanted to ask where else to make money.

Compared to the reduced box office, the sales of popcorn are not enough!

"Another aspect is the rental of the building's shops, the sale of counter merchandise, and the sale of movie merchandise and the rental of video tapes.

Anyone who has ever spent time in Hollywood knows that movie merchandise is the most profitable, and sometimes the profit even exceeds the box office of the movie!

Only in Hong Kong! No one thinks about this piece!

Because piracy is so rampant, as long as your product is popular, piracy will come out within 48 hours!

Although it can't catch up with the speed of Yiwu in later generations! But the workmanship is no worse than the genuine one!

Now Lei Weidong has moved the movie theater into the building, creating conditions for the sale of movies around.

Because they are all Lei Weidong's own property!

The store can be opened directly in the cinema opposite the door, and competing products and counterfeit products cannot enter!

As long as the movie is popular! When you come out of the movie theater and see the items in the movie, you will naturally have the idea of buying them!

"I'm going to buy all the buildings where all the theaters of the Oriental Cinema Line are located, as long as we can increase the flow of people by lowering the ticket price, and buy more things when the time comes, we will earn it."

Lei Weidong said with a smile.

"I believe that as long as these two points are achieved, I believe that the theater chain will not lose money, and those small theaters will be eliminated in less than two years."

"It's a solution, but how much does it cost!" Liang Shuyi sighed.

In Hong Kong, the main reason why the status of the entertainment industry has not been high is that the value it creates is not high.

For example, in 94, when Hong Kong movies were at their most glorious, the local box office was only more than 500 million Hong Kong dollars, and Li Chaoren built a building in the city center, which was worth tens of billions of Hong Kong dollars.

The difference in the middle is dozens of times!

With such a big gap, it is no wonder that Hong Kong's upper class does not pay attention to this area.

The strength of Jiahe, the most powerful film company in Hong Kong, is not ranked at all in the ranking of local companies in Hong Kong, don't look at Jiahe's fame, in the eyes of those real estate tycoons, they are all pediatrics.

The reason why Hollywood in the United States is so strong is because Hollywood ranks second in the economic value created by all industries in the United States every year.

None of its six major film companies is a big conglomerate in the United States, with a market value of tens of billions of dollars.

If such a large company gets Hong Kong, which one will not crush all the companies in Hong Kong, and the Hong Kong film companies are too small and small compared to them.

And now Lei Weidong wants to take down the building where the Oriental Cinema Line is located.

According to Lei Weidong's plan, if it wants to monopolize the Hong Kong film market, the Oriental Cinema Line needs at least 80 or 90 theaters, which requires 80 to 90 commercial buildings with a property area of more than 4 million square meters.

Even at current housing prices, these buildings have a market value of at least more than HK$20 billion.

The rent alone costs more than one billion yuan every year, compared to the loss of one or two hundred million box office, if it is popular, as long as the rent rises a little, it will be earned.

"Lei Shao! If the price of movie tickets is reduced, the total box office of the movie will be reduced accordingly, will that affect our overseas market! After all, those studios are talking about the box office! "Liang Shuyi thought of a question!

"Yes, it will have some impact! So how much will the movie ticket be dropped, and then the meeting will be held to study it before deciding!

In addition, for the box office, we can make commercial blockbusters, just like Hollywood, and invest 10 million or 20 million dollars to make a movie! ”

"One or two million dollars a movie! Lei Shao! The Hong Kong market is so big, be careful to lose your money! Zhang Aijia interjected.

"It's okay! We can double the box office! Lei Weidong said with a smile.

"Doubling the ticket price?" Zhang Aijia was shocked by Lei Weidong's words, and he couldn't say a word for a long time, and he just said that the ticket price would be reduced, and now he said that the price has increased again!

Liang Shuyi's throat rolled hard, and said with difficulty: "Lei Shao! High ticket prices will only squeeze out the audience, and in the end, the box office of the movie is likely to outweigh the losses! ”

"Sister Aijia! Sister Liang! You guys have made things simple! ”

Lei Weidong dared to make such a suggestion, which is naturally well-founded, in later generations, movie tickets in cinemas are divided into several categories, popular commercial blockbusters! 3D Movie! The ticket prices of ordinary literary movies are all different!

"It's because big-budget films can't recoup their costs in Hong Kong that we should be bold enough to try a new model! Lei Weidong's index finger tapped lightly on the tabletop.

"If a movie with an investment of tens of millions of dollars sells for the same price as a movie with an investment of millions of Hong Kong dollars, the audience will not find the movie special.

Investing so much money to make a movie will definitely be on a par with other movies, and the ticket price is the most intuitive embodiment. ”

"We should let the audience know from the beginning that there is a difference between a commercial blockbuster and a literary film with a small investment.

When they buy tickets and watch this movie, they can clearly appreciate this difference, and then they will not feel that they have spent money unjustly by doubling the ticket price, but will feel that such a movie should have a higher ticket price than other movies.

Our daily consumer goods are divided into high and low grades, why can't movies be distinguished at different levels, we just want to use high ticket prices to let the audience know clearly that this movie is different from any previous Hong Kong movies, this is a big-budget movie. ”

Because Hollywood's commercial blockbusters have not yet risen, Zhang Aijia and Liang Shuyi do not have the concept of blockbusters in their minds!

More than ten years later, with the development of film technology, when Hollywood commercial blockbusters conquer cities all over the world, people will find that movies can still be made like this.

Watching a commercial blockbuster at home is completely different from watching it in a movie theater!

"Lei Shao! Can you take a break and talk about what's in front of you! Listening to you say the meaning of commercial blockbusters, my head is big! Zhang Aijia protested.

"Okay! Then take a break! It's a bit reluctant to make a commercial blockbuster with the current technology! Let's wait! Solve Jiahe's talking! "I know that Zhang Aijia prefers literary films! Lei Weidong changed the topic with a smile!

"Yes! Now only Jiahe Cinema is left! Liang Shuyi said when she saw that there was only one apple left on the table.