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Why is this idea good, because if this idea is really made, then the influence will be unprecedented, and when those car manufacturers see them, they will never dare to coax them like now.

In the past two years, the domestic automobile market has gradually become popular.

Before 2000, the domestic automobile market was basically dominated by the same three things, to put it bluntly, Jetta, Santana, and Fukang.

Volkswagen is a dominant company in the domestic market, from high to low, they are the first to complete the coverage of domestic automotive product lines.

High-end cars and Audi, this is the official car hand-picked above, the mid-range car has Passat, and it is by virtue of this car that they have introduced the concept of B-class cars or medium-sized cars that have long been popular abroad into China.

And then compact cars, they have Jetta, Santana, but also Polo, Bora.

So that year was definitely the best era for Volkswagen in China, and it was a market that was full of rivals.

However, after 2000, the two major Japanese manufacturers, Toyota and Honda, successively settled in domestic joint ventures, and began to fight with Volkswagen in the market.

And as soon as people came up with their enduring classic models, the Accord and Camry, they soon put a lot of pressure on the Volkswagen in the market.

Especially last year, that is, in 2003, Honda's first 4S distribution concept was introduced to China. And it also began to cut prices aggressively. Thus giving rise to Volkswagen and Toyota. A price war between Honda.

Relying on the leading technology at that time and the lowest price, the Accord quickly became a magic car in the hearts of many domestic consumers.

The size of the mid-level car, the leading engine technology, and the first car to use a five-speed variable weapon, while the price has dropped to 230,000 yuan, no matter which one of them, reflects Honda's kindness.

And Volkswagen continues to run wild on their old path of burning engine oil. Toyota is the leader of the world's car companies, and it is dispensable to the domestic market, and its attitude is not an ordinary bull.

As a result, many people who got rich first, when buying a car, the first choice is the Accord.

It was also this year that created the glory of Honda and their Accord in the domestic auto market.

Volkswagen was beaten by the Japanese two fields in this year, but with the support of the state, it is still so vigorous.

At this time, domestic car consumers and potential consumers knew the concept of mid-level cars for the first time. It was also the first time I learned about the Passat, Accord and Camry.

It's just that in many people don't understand cars. Or people who only know a little about cars think that these three cars are good cars, but they can't tell where they are good and where they have their own specialties.

This makes many potential consumers of cars often go to many places to compare when buying a car, and there are many comparisons, and finally they can distinguish which car is the car they want.

And now Li Yifan asked them to do a horizontal evaluation, which will undoubtedly save those car consumers a lot of trouble.

As an online media, they came to arbitrate, invited some reporters who know cars, and asked them to take out these three cars, from workmanship, fuel consumption, to power, technology, and price, and many other aspects, to make a comprehensive comparison.

Finally, adding the driving experience of several cars and putting it on the website, it will definitely be a sensational news in the automotive industry, because no one has really done this before.

Once they take the lead in eating this crab, not only those consumers will thank them, but also those car manufacturers will immediately change their attitude towards them.

Why?

The reason is very simple, that is, because of the pen in their hands, when the time comes to the evaluation of your main car, write one more good word, or write one more bad word, and often it will be able to absolutely usher in more consumers.

Although the influence of the car trust home seems to be very leisurely, if they really make this item, then they will definitely become the NO.1 in the professional online media of automobiles.

After all, until now, not many media have dared to do this, and even said that everyone had never thought of this before.

In the past, the media, whether it was TV media or newspaper media, there were not many professional automotive media at all, and everyone's understanding of cars was more about those luxury cars, or the evaluation of automobile professional media from Xiangjiang and Baodao.

I don't do much by myself, after all, in China, there are many people who have never driven a car at all, or even touched a car, and you let them write reviews, isn't that nonsense?

But the car trust home, but it is different, this website currently has a lot of young people who graduated from major colleges and universities of the automotive major, and even many of them are invited from some large domestic automobile companies to invite masters, they do not lack professional knowledge of the car, so they write out the car evaluation report, but it is very professional and targeted.

If you say it, it is very credible and can provide a very good reference for consumers, as long as consumers pay attention to their articles and realize that their articles are indeed useful and professional, then it will be easy to do.

On the one hand, they will continue to be willing to log on to this website and read the reviews written by this website, which is equivalent to the car trust home, which really has an impact on them, and it is an extraordinary influence.

When that time comes, do you think those auto companies will pay attention to this website?

When the time comes, people can decide whether a certain model of yours is easy to sell?

It may be an exaggeration to say that the decision is made, but it is not an exaggeration to say that it has an impact.

In the last life, this car trust home website can really achieve that kind of influence, and at that time, no matter which car company, in the face of this website, that is not obedient kneeling and licking at the same time, but also to their reporters, stuffed a big red envelope?

Although the current car trust home can't do that kind of influence, Li Yifan is committed to building the influence of the car trust home to that extent, so this horizontal evaluation room is the road after all.

Although doing such a horizontal evaluation, at the very beginning, it offended many people, and even was retaliated against, it will be encountered.

Li Yifan knows this very well, and in later life, he had a classmate who joined this website to work, and this website was just founded at that time.

In the beginning, in order to establish a professional image among readers, they did a lot of offending things, including writing horizontal reviews.

And it is precisely because of the truth and no money is charged that his classmate was once taught a lesson by someone from a car company, and then lay in the hospital for more than a month.

Of course, at that time, this website was not yet a climate, so what about that car company? But then after this website became a climate, it was enough to hack that car company, and in the end, the car company directly photographed a high-level executive to apologize to them, and after the big red envelope was sent, it was considered to settle the matter.

It can be seen that in these years, you can do horizontal evaluation, not only with a hot mind, but also something that can be done.

Every now and then, you really have to take some risks, which of course are completely negligible compared to the benefits you can get later.

Li Zheng and Pan Xiang are obviously smart people, and they quickly realized the benefits of writing horizontal reviews, although in the beginning, they may offend those car companies.

But as long as you establish a reputation in the hearts of consumers, it is far more cost-effective than offending those car companies, because they will eventually become the most influential group for consumers.

As long as they can influence consumers, then no matter how much they offend those car manufacturers now, in the end, those car manufacturers will come to them and kneel and lick them.

So the horizontal evaluation of the matter is finalized, risk risk, there is danger at the same time, it also means opportunity, if you don't even dare to take such a little risk, then come out and make a fart?

"By the way, the focus of this year's work is not only on this horizontal evaluation, right?"

After Li Zhengpan Xiang and Li Zhengpan quickly finalized the idea of this horizontal evaluation, Li Yifan immediately asked, because this year's Beijing Auto Show is coming, and the domestic auto show has continued to heat up in recent years, attracting more and more people's attention.

And this year, there is a more important thing for him, that is, the Chenhua Automobile that he has just acquired will launch the Chenhua Junjie they carefully built at this year's auto show.

This is a project that he has been very optimistic about, and this car has been expected by many people who are familiar with cars in China for a long time, after all, this is the first car built by our Chinese people.

Li Zheng and Pan wanted to hear Li Yifan's words, of course they knew what the boss meant, and of course they knew that the boss had Chenhua Automobile in his hand.

And now that the boss has mentioned it, it's clear to them what that means.

"Yes! In March, our focus will be on these intermediate horizontal evaluations, and in April, our focus will be on the upcoming Beijing Auto Show. At this Beijing Auto Show, our focus is different from other media, and the focus of our attention will be on the domestic cars that we want to launch at this auto show. Not only Chery and Geely, we also have to pay attention to the Chenhua Automobile, I heard that they are going to launch the Chenhua Junjie that they have built with a lot of money this year, we have been looking forward to it for a long time......" (to be continued......