Chapter 28: Pre-Outbreak
There is support, there is opposition. Since there is controversy, let's vote on it, Chen Chumo is still very democratic.
sent the video advertisement to Chen Lishu, and it was unexpectedly supportive. The reason for the support is very simple, the price is cheap, 200 yuan only, really!
Three-to-one, just use this ad.
The advertising store manager sweated for a while, what kind of people are these, this taste makes people speechless. This flash is the company's first-generation video advertising model, which has a history of more than ten years ago and has long been unused. I just saw that you were hesitant about other ads, so I recommended this flash to you for a comparison, so that you can make a good decision.
Who would have thought that you would see such a low flash animation advertisement, it's really a dog. Today, September 30th, it seems that there is no hope for this month's performance!
"Manager Pang, do you have an advertising quotation form for Gui Provincial Satellite TV, bring it to us for reference. There are also the top ten bus routes in Nanning, by the way, the other middle ten bus routes are also taken. Chen Chu thought for a while and said.
In the end, after discussion among the three of them, it was decided to take all 20 bus routes. Video ads are played every 6 minutes and scroll throughout the day. The average of each car is 2,000 yuan/month, 600,000 yuan/month, and the advertising fee of the month is paid on the 1st of each month. In this piece, Chen Chumo decided to sign a contract for 3 months, which is expected to cost 1.8 million. Fortunately, it was paid in three installments, and the funds can still be supported at present.
Gui Provincial Satellite TV advertising is also indispensable. At 8:30 a.m., 8:30 p.m., and 10:30 p.m., video ads will be played once in each of the three periods. 50,000 yuan per day, 1.5 million yuan/month. In this piece, Chen Chumo also decided to sign a contract for 3 months, which is expected to cost 4.5 million. This piece is paid weekly, and the current week's fee is paid every Monday. 350,000 a week, burning money.
Such an expense, coupled with the payment to Guo Baobao a few days ago, the original power fund began to be tight. I hope to get a big order in a week or two.
"Three gentlemen, in order to thank you for your trust and support, the company strives for a great benefit for your company. The companies of the top 10 bus routes have agreed to provide a bus for free to the prime mover for advertising on the exterior wall of the bus. The middle ten bus route companies also agreed to provide two buses to the original power for free for advertising on the outer wall of the bus. In addition, these bus facades, our company designs and paints them for your company free of charge. Manager Pang said.
Nima, this is a great thing. In this way, 30 "driving force" buses are needed every day, running around in Nanning to promote the driving force. This is no less than the mobile advertising of the car body of the bus video advertisement, and today this advertisement is worth it.
After a long night, Chen Chumo and his entourage immediately signed a cooperation contract with Ogilvy and paid for the advertisement.
According to the contract, tomorrow's National Day will be able to see the advertisement of the prime mover drink on the bus in Nanning. Three days later, Gui Provincial Satellite TV will also launch a TV advertisement for the driving force.
After everything was done, Chen Bin and Chen Hongxia took the advertising poster they had just printed and went back to decorate the propaganda car.
Chen Chumo didn't go back together. He has to walk around alone, and there are some things to think about.
The driving force behind his development was just because he wanted to find something to do, so as not to let his relatives think that he was an unemployed young man in society who had nothing to do. When I returned to Liwan Village, I saw the poverty and backwardness of the village, and on a whim, I was determined to lead my relatives on a road to prosperity.
Years of lonely life have made Chen Chumo have an unusual sensitivity to the things around him.
Just now, Manager Pang of Ogilvy Advertising Store, intentionally or unintentionally introduced a set of basic business operations to himself, but he was ignorant and did not understand much. Chen Chumo had a strong sense of crisis about this.
Lack of knowledge, lack of experience, and lack of funds are facts that cannot be reversed for a while. If you are targeted by some people in the process of advancing the original power project, you will be a stumbling block. The driving force cause is afraid to fall into the bottomless abyss, and it will be left to the flesh of others.
Chen Chumo followed this series of questions and deduced step by step, the more he felt that the road ahead was full of dangers. But on the one hand, there was a fighting spirit in my heart that did not admit defeat, and this fighting spirit slowly evolved into a strong desire to win. Yes, one must not sit still. In the limited time and funds, we must find a breakthrough for the driving force and open up sales. Win the market and succeed.
"Brother Dong, I'm Chu Mo. Well, that's good, yes, in Nanning. Yes, there is something I need your help with. Oh, are you also in Nanning now? Okay, okay, see you later. Chen Chumo made a call to Dongxing Dongge.
In just ten minutes, Chen Chumo came to the Shangdao coffee shop that Dong Ge said. Chen Chumo had just taken two sips of the coffee he ordered, and Brother Dong came by himself.
"A latte, thank you. Chu Mo, you are not small, you dare to ask me to meet. Dong Ge said after sitting down.
"If it weren't for Brother Dong, I'm afraid my life would have sunk in the Beibu Gulf a long time ago. If you are afraid, you are also afraid of Boss Xu, how can you be afraid of your brother Dong. It is my Chen Chumo's honor to see Brother Dong again. Chen Chumo said.
"I didn't see the wrong person, and I saw it. Say, what's the matter with me? "Brother Dong has other things to do when he comes to Nanning, and he doesn't want to delay too long when he comes out alone, so as not to make anyone suspicious.
Chen Chumo reported the dilemma of the driving force sales to Dongge in 1510. However, Chen Chumo concealed part of the facts. did not say that he was the behind-the-scenes boss of the original power, but said that he won the exclusive agency of the original power in Nanning.
"It's easy to do, but it's hard to do. It's easy to do, I've been in business for a few years, and I have a few KTVs, bars and restaurants. You can just pull your drink directly to my place, and then I'll ask the person in charge there to send someone to recommend it to you. However, I'm going to say ugly things ahead, if your driving force is really good and popular, we can continue to cooperate. Give you that motivation for a month, and if it doesn't work, I won't help you sell it anymore. I'll give you the numbers of those in charge. Dong Ge said.
"It's hard to do, sales is channel is king. There are only a few points on my side, and I can't help you sell much. If you want to make your business bigger, you have to find big agents, agents with your own channels. Do you know why Chaoshan people in Guangdong Province are so good at doing business? channels, they have good channels. Through the channel, the agent's products can be sold out at once. In many parts of Guangdong Province, seven or eight out of 10 retail stores are Chaoshan people. In the Nanning area, as far as I know, the big agent is Yulin Bo white. Their status in Nanning is equivalent to that of Chaoshan people in Guangdong Province. However, they tend to keep the purchase price very low. If you want to find them, you have to be prepared for low profits. I can ask someone to inquire for you, and then you can find another opportunity to talk to their boss. Dong Ge continued.
"Then it's troublesome Brother Dong. No matter how rare or easy it is, I want to go. Thanks to Brother Dong, you look up to me, I have to do a beautiful thing to show Brother Dong, and I can't live up to Brother Dong's trust and recognition of me. Chen Chumo said happily when he got Brother Dong's answer.
After talking about business, the two talked for a while before saying goodbye to each other.
After a busy day, the publicity car finished closing the stall, and the time was already past 10 o'clock in the evening. Tomorrow they have to pull the goods back to Nanning, and Chen Chumo and the three of them have to hurry back.
"Abin, Hongxia, I thought about it for a long time in the afternoon. Tomorrow, the three of us had better act separately to improve the efficiency of propaganda. As for the propaganda car, just leave it to the female college students who are in charge today. Abin is responsible for expanding our outreach and reach. Nursing homes, nursing homes, senior activity centers, blind date corners in parks, square dance centers and other places. As long as there are old people, Abin, you will take people to send the driving force. Free delivery for a week, called 'Celebrating the National Day, Welcoming the Mid-Autumn Festival' activity, or a large number of vigorous delivery. Let the people experience the effect of the driving force and establish a good reputation. Sitting in the car on the return trip, Chen Chumo said carefully.
"Hongxia, what about you, check the chambers of commerce in Nanning in various places. You are responsible for these chamber of commerce connections, and find a way to let them act as our driving force. Whether it's a threat, a beauty PR, or a kidnapping, I want to do everything I can to get in touch with the big names of the Chamber of Commerce. It's better to be tied to us, life and death together. Chen Chumo said fiercely.
Sometimes if you want to live, you have to be ruthless to yourself and others. Life doesn't believe in tears, and cowardice doesn't win sympathy.
"As for me, I've already negotiated with a few bosses this afternoon. Tomorrow, I will pull hundreds of pieces to their KTV, restaurants, and bars for them to consume. Chen Chumo finally said.
"Chu Mo, okay. Ah Bin and I guess what you're busy with in the afternoon. It turns out that if you don't make a sound, you can get a few substitution points. It's awesome. Chen Hongxia said in surprise.
Chen Hongxia thought that Chen Chumo was setting up a boss in the afternoon and was lazy. It seems that it is really the heart of a villain and the belly of a gentleman.
In the next few days, Chen Chumo and the four of them formed a line of action. First go to Lao Song, then go to Guobao Food Factory, and finally go to Nanning to act separately. Chen Hongxia's van was too small to hold many drinks. So, a pickup truck was rented to haul the goods.
On the first day, Chen Chumo sold more than 300 cans in 12 places, and Chen Bin delivered more than 1,000 cans. Only Chen Chumo recovered the cost of 10 yuan per can, and lost more than 17,000 yuan!
The next day, Chen Chumo sold in 8 places, four fewer than the day before. Chen Chumo knew that these 8 sales points belonged to Dongge, and Dongge's friends were just selling goods for a day's face. However, sales have risen to 500 cans! Chen Bin sent another 1,500 cans here. More than 26,000 yuan ago.
On the third day, Chen Chumo's sales points returned to 12, and the sales volume was close to 1,000 cans! Chen Bin sent more than 2,000 cans here. Another loss of 40,000 yuan!
"Brother Hai, just now I accompanied my wife to watch a TV series, and I saw an advertisement for a functional drink on Gui Provincial Satellite TV. For new products, we are looking for agents. yes, don't bother with it, okay, I see. "A little Luo Luo sent a message to Yulin Bo Bailin and the sea ventilation.
Oh, I don't know how thick the sky is. I don't know if it was the bastard who made such a product. I also didn't come to visit me, the king of retail agents in Gui Province. I cooperate with thousands of large supermarkets, shopping malls in Guizhou Province, tens of thousands of small shops and wholesale departments. Okay, wait for you to come to me and let you know whose world Gui Province is.
Lin Dahai had just finished tossing on a fair-skinned and beautiful beauty, and while smoking, he received a report call from his subordinate Xiao Luoluo.
On the fourth day, Chen Chumo had 12 stores and sold more than 1,200 cans! Chen Bin gave away 3,000 cans. Fifty-five thousand losses!
On the fifth day, Chen Chumo had 16 stores and sold 2,000 cans! Chen Bin gave away 5,000 cans. More than 70,000 losses!
On the sixth day, Chen Chumo had 22 stores and sold 3,000 cans! Chen Bin sent 7,000 cans. Loss of 130,000!
On the seventh day, Chen Chumo had 30 stores and sold 5,000 cans! Chen Bin gave away 10,000 cans. Loss of 200,000!
It's on fire, it's really on fire! Looking at such a group of data, the four of them were very excited, and they had to admire Chen Chumo's sharp sense of smell in the commercial market.
Based on the strong consumption power of bars, KTVs, and restaurants, starting from the fourth day, Chen Chumo has begun to configure the super version of the prime mover for production.
And, the fourth day begins. There are groups of old men and old ladies who come to the original power propaganda car in Chaoyang Square and ask where there is a sales point. Said to buy the prime mover to go back to nourish and nourish! Some of them came from Jiangnan District, a few kilometers away, and Yongning District, more than a dozen kilometers away. Said to buy it as a National Day gift!
Chen Hongxia and A Bin's mobile phones were even more blown up. One after another, inquiries came in, and most of them were asking where to buy the prime mover.
There are also some calls that are intended to act as agents of the prime mover drink. However, they were all told that on October 10, Yongjiang Hotel held the original power functional drink Huaxia Investment Association. After that, the phone was hung up, and there was no chance to even ask questions.