The third day of my arrival in Guangdong Province.

5 p.m., Swan Lake Guesthouse. It is still the private room that originally received Liang Yu.

"Chu Mo, as you expected, Liang Yu actually completed the sponsorship." Chen Hongxia said.

In the afternoon, I received a call from Liang Yu, saying that there was a drama in the sponsorship matter, and let the original power arrange a meeting here to negotiate. Hearing the good news, Chen Chumo and the three of them were very excited, and they really made the right bet.

In the past few days, after climbing Baiyun Mountain, visit Lotus Mountain. After seeing the tropical plants of the South China Botanical Garden, and the African beasts of predators at the Chimelong Safari Park. Although the three of them visited the major scenic spots in Guangzhou, they were not happy. One day, two days passed. There has been no news from Liang Yu, which makes people very anxious. For this reason, Chen Chumo also knelt down solemnly in front of the statue of Mr. Sun in the Sun Yat-sen Memorial Hall.

"Sponsorship now seems to be a success. This time, Guangdong Province finally did not come in vain, and finally went back to give you an explanation. Chen Chumo said.

Speaking kung fu, Liang Yu arrived. This time he was alone, without a secretary, exactly the same as Chen Chumo's estimate.

Naturally, there was another round of greetings, and another round of staggering.

"Chu Mo, this time I came to tell you good news. After my hard work in the past few days, the ministry of your sponsorship has passed it. Congratulations, congratulations. Come, I'll toast you, dry! Liang Yu stopped his chopsticks and said.

"! Thank you Mr. Liang for your kindness, on behalf of the driving force, I also toast Mr. Liang. Without your efforts, I'm afraid we would have returned empty-handed this time. You are the great benefactor of the driving force, and the driving force must know how to repay the favor and live up to Mr. Liang's expectations for us. Chen Chumo said politely to Liang Yu.

Everyone understands people, and the meaning of the words is kept secret and pointed.

"Don't be in a hurry to say thank you first, whether you succeed or not, it depends on you. Here's what the ministry means. Since the sponsor slots have long been sold out, we can only give you one special sponsor seat. This special sponsor is a little different from other sponsors. The exposure of TV broadcast products is a little lower than that of other sponsors. However, in terms of product sales and promotion, the conditions and services enjoyed by other sponsors are the same. Liang Yu said softly, and he didn't know whether the other party could accept their conditions.

"No, Mr. Liang. This TV exposure is the most valuable. We will contribute as much as other sponsors, or even more than them. Help, fight for exposure. Chen Hongxia said.

"I'm afraid there's nothing we can do about that. The broadcast of the Asian Games is in cooperation with CCTV Sports Station, for the insertion and advertising placement. It's all calculated accurately. The length of the advertisement and the contracts signed with other sponsors are clearly indicated. If you insert your ads, you will definitely squeeze the time of other sponsors' ads. This is a breach of contract, and no one can afford the consequences. Liang Yu said.

"There are no ad breaks, so what are we going to do? You can't just spend money to buy your words "Asian Games partner" and put it on the packaging. There is no exposure at all, and he has to promote the Asian Games for free by his own driving force, how can there be such a good thing in the world, so it is better not to sponsor it. Chen Hongxia was a little unhappy, and the emotional Lao Liang was a pit person.

"No, no! We didn't take advantage of your propaganda for our Asian Games. Liang Yu hurriedly explained, "The marketing department has held ventilation meetings with major sponsors, and has also coordinated with CCTV. As long as you're willing to sponsor, a contest gives your brand a 1.5-second close-up exposure. If a broadcast game lasts more than half an hour, give you a close-up of your brand every 30 minutes. ”

Wouldn't that interrupt the audience? But if there is such exposure, the sponsorship is still worth it. When Chen Hongxia heard Liang Yu say this, he instantly thought of their pop-up flash advertisement. mistakenly thinking that a close-up is a full-screen advertisement, which is very funny. Come to think of it, who would interrupt the game and give you such a close-up? If so, isn't it an interstitial ad, and what's the difference with other sponsors?

"I know the meaning, it is simply to expose the product trademark, without any host's oral broadcast and publicity. In addition, we have to figure out how to make the prime mover logo appear on the field so that you can have a close-up shot, right? Let's talk about it, how much does it cost to sponsor such a way of publicity? Chen Chumo was very unhappy, but he still asked patiently.

is not as naïve as Chen Hongxia thought. As soon as he heard Liang Yu say this, Chen Chumo guessed the exposure method of the product.

"Nima, no. Feelings, we buy such an exposure opportunity for this sponsorship. If we want the motive force logo to appear on the field, then we still have to sponsor athletes?! Double sponsorship, the publicity effect is not as good as the sponsorship of other sponsors. Lao Liang, don't take you to play like this, what kind of fat sheep do you treat us as? When Chen Hongxia heard Chen Chumo's explanation, he immediately exploded.

"Hongxia, don't be angry yet, listen to me. We also know that promoting a brand in this way can be very ineffective. Therefore, the marketing department decided to give you the most preferential sponsorship price, 20 million. Other sponsors don't have this price, they all start at 50 million, and more will cost two or three hundred million. I hope that you will use it to sponsor the athletes of national sports, so that the logo will appear more on the field. This is the plan that our marketing department has discussed after several meetings, and it is also the best result we have won for your motivation from other sponsors and CCTV. Like or not, you can think about it again and give us a reply in three days. Liang Yu added.

"Okay, got it. Whether it succeeds or not, we are very grateful to Mr. Liang Yu for his contribution to us. Put it down in advance, come, and continue eating. Chen Chumo was afraid that Chen Hongxia would complain again, which would cause Liang Yu to be disgusted and make the sponsorship matter more variable.

An hour later, when he was full of wine and food, Liang Yu took his leave and went back. Chen Chumo said that Chen Hongxia had a gift for Mr. Liang here, and asked Fang Lin to send Liang Yu downstairs to wait, and he would arrive in a moment.

"Chu Mo, I think it's better to forget about sponsorship. According to Liang Yu's sponsorship law, it is impossible to get 50 or 60 million in one pass. And it is also the most popular way to expose and publicize, and the effect is definitely not ideal. It's better to make an advertisement directly and broadcast it on CCTV. As soon as Liang Yu left, Chen Hongxia could no longer hold back the dissatisfaction in his heart.

"The driving force is to do independent advertising on CCTV, and I have already asked Pang Qinglong to prepare. But the Asian Games also have to be done, which are two different things. A private publicity, a government endorsement to help with publicity. The nature of propaganda is different, and the people's recognition is different. It's more expensive, don't complain. Sponsoring this thing now seems to be a success. There's a million in this suitcase, you take it. After Liang Yu got in the car, he stuffed the box into his car and didn't say anything. Chen Chumo said.

The benefit fee of one million is already a lot for Liang Yu, and his initial expectation is only two or three hundred thousand. The reason why Chen Chumo gave so much was that he planned to cultivate the line of Liang Yu and lay a solid foundation for the future cooperation of the competition.

"I know, don't worry, leave it to me." Chen Hongxia said.

Ten minutes later, Chen Chumo and the three of them gathered in the private room again.

"Fang Lin, you made a virtual contract immediately after you went back to the requirements and conditions put forward by Liang Yu. Then I will go to the Sports Bureau tomorrow to negotiate with their marketing department on the details. Within two days, the sponsorship contract was signed. Okay, you're tired from the day, so let's go back first. When the matter came to an end, Chen Chumo breathed a sigh of relief.

After Fang Lin left, Chen Chumo pulled Chen Hongxia to sit down and handed out a cigarette.

"Hongxia, if the company wants to grow, it must train more newcomers if there is a chance. Cultivate well, let them stand alone, and we will be more relaxed in the future. When the sponsorship contract is signed, you let Fang Lin go to Beijing. Find the General Administration of Sports and sponsor as many national teams as possible to participate in the Asian Games, with a budget of 100 million. Especially in athletics teams, gymnastics teams and other sports with a lot of bare skin. When the time comes, have these athletes apply our prime mover plaster. Only the logo is printed on the plaster, not the font. Although the publicity effect is poor, it is still necessary to pay attention to the beauty and not leave a bad impression on the audience. Chen Chumo is now slowly getting used to giving instructions to the people around him.

"In addition to sponsoring each team, when the time comes, find a way to buy and win over the audience. Make more small flags and posters for the audience to wave and show up as our driving force. This part should not only have a trademark, but also have the word 'driving force'. But don't say 'plaster' to tell the audience what the motivation is. We do this to make the audience wonder what the motive force is. That's right, it's touching porcelain. It's not that the prime mover energy drink is not sponsored. Then we will change the way and promote our prime mover energy drink under the sponsorship slogan of Prime Powered Plaster. Chen Chumo continued.

This is Chen Chumo's style. Crisp and neat, see blood to seal the throat. Every decision is exciting, yet just right. The previous doubts about Chen Chumo were swept away, and Chen Hongxia admired this leader even more.

"So, is the plaster patch production line just acquired by H County going to be idle for a period of time?" Such an operation involved a bit of a mess, and Chen Hongxia had to ask for an understanding.

Some time ago, under the guidance of Fang Guansheng, the original power acquired a small pharmaceutical factory on the verge of bankruptcy for the production of the original power plaster. The plaster is simple to make, and this small factory has a production capacity of five or six thousand stickers a day. For the current stage that has not yet been recognized, it is enough to meet the market demand. When the demand for the original power plaster is larger, and the production line is moved into the 500 acres of the original power industrial park, then it is not how much you want to produce!.

"No need to stop production, production as usual. Time is money, and when we stop, we can make a lot of money. Let me tell you first, our prime mover plaster now costs more than 30 yuan per post. When Lishu came back, he asked him to find farmers to cooperate in planting related medicinal herbs. Hopefully, in the near future, the cost will be controlled below 20 yuan, or even below 10 yuan. As for the wholesale price, it is sold at 10 times the cost price, 200 yuan, and not a penny less. The retail price is 300 yuan, and it is worth the money, but don't lose your identity. Chen Chumo said with a look of disgust.

Nima, what? 200 yuan a post? It's too expensive. A course of treatment costs 6 stickers, excluding the cost, and earning a net of 1,000 yuan! One in 20 people is injured in an accident, and one in every five people injured in an accident is injured by a broken bone. According to conservative estimates, one out of every 10 people who are injured in a fracture or fall buys a prime mover plaster. The world's 6 billion people, 36 million people buy every year, which is hundreds of billions of annual output value. This is still calculated according to one course of treatment, not counting the dosage of 3 courses of treatment for serious injuries.

Such a way of selling earns two or three hundred billion a year, just like playing.

It's amazing, and it seems to be much more terrifying than the prime mover energy drink.

The market is generally a few to dozens of dollars a post! With the success of the prime mover drink in front of him, Chen Hongxia did not question the market prospect of the medicine patch. Instead, he was surprised by another money-making explosive product, and he was surprised by Chen Chumo. Is this a person, if you fall down the building once, you can fall out of an industrial chain worth 100 billion yuan.