Chapter 223: Star Effect
A month later, the matter was finally settled.
Zhang Liying said that she was very willing to accept their invitation and become the image spokesperson of Tingxin Company.
After getting the news, Li Zhejun was very happy.
He especially explained to Du Xiaowei: "Choose a good hotel and have a grand signing ceremony or press conference." It's best to invite some major media in China to come and make a high profile! ”
Du Xiaowei understood.
This is a rare opportunity for publicity, and she certainly can't let it go.
A week later, Dingxin Company and Zhang Liying, and the brokerage company where they worked. In the multi-function hall of Haizhou International Hotel, a cooperation agreement on advertising endorsement and product promotion was officially signed.
According to the agreement, from now on, Zhang Liying will officially become the image spokesperson of Tingxin Company.
The duration is one year.
During the year, Zhang Liying will fully cooperate with Tingxin's various advertising and image endorsement activities. At the same time, Tingxin will also obtain the right to use Zhang Liying's portrait.
Tingxin agreed to pay Zhao Liying a one-time advertising endorsement fee of 20 million yuan.
At the ceremony, reporters gathered, and flashing lights came one after another. Some of these media were invited by Dingxin Company, and some were uninvited.
Because Zhang Liying is very famous, any news about her can attract widespread attention.
As a media, of course, they will not let go of this opportunity to interview.
After the signing ceremony, Tingxin held a grand press conference and invited Zhang Liying to attend and speak.
The image of the pure jade girl immediately attracted the cheers and screams of many fans.
The multi-purpose hall is crowded with people.
The release hall, which could accommodate more than 200 people, was overwhelmed by the constant flow of fans.
They asked for autographs and photos with Zhang Liying. The hotel security was obviously insufficient, and Du Xiaowei had to call and ask the nearby police to help maintain order.
At the press conference, huge promotional posters and promotional videos attracted people's attention.
The person who presided over this press conference was Du Xiaowei. Dressed in a red Chinese-style cheongsam and a pair of high heels of the same color, standing on the rostrum of the press conference, she looked graceful.
She introduced every guest who appeared softly, with an elegant and charming temperament, which even made Zhang Liying next to her a little jealous.
The reporters present also pointed their cameras at her.
……
The grand signing ceremony and press conference of Tingxin Company instantly became the headlines of the major media of the day.
Soon, Dingxin's orders flew in like snowflakes.
Good news continues to come from all over the country, and the products are selling well. There are long queues at the entrances of physical stores everywhere. In some places, there have even been cases where products are out of stock.
As a result, in the office of the business department, all kinds of calls for urging and ordering came and went.
"It's been a long time since it's been like this!" Looking at the hurried figure in the office, Du Xiaowei couldn't help but feel emotional.
This is obviously the halo effect brought by the star.
This path seems to be the right choice. She decided to strike while the iron was hot and maximize the effect of stardom.
As a result, airports, stations, subways, streets, shopping malls, ......
In various crowded places, advertisements based on Zhang Liying's image began to appear.
Not only that, but at the company's regular meeting on Monday. Du Xiaowei also suggested that under the packaging and LOGO of the company's products, there is a portrait signed by Zhang Liying.
In this way, it is not only fashionable, but also can drive the sales of the product.
Her proposal was immediately unanimously approved by Li Zhejun and other members.
This series of moves by Dingxin Company quickly attracted Jia Haoming's attention.
In front of Du Xiaowei's generosity, he was obviously a little overshadowed.
In particular, Zhu Xiuzhu was very dissatisfied with him for investing money everywhere to advertise, but the effect was not as big as that of the new company.
Therefore, he decided to save face.
According to Zhu Xiuzhu's meaning, to invite a celebrity who is more famous than Zhang Liying to be the spokesperson?
This is obviously not going to work.
Because, he has invested more than 20 million advertising dollars in Anhui and Hubei in the early stage. If you are still like Dingxin Company, and invite a celebrity to be the spokesperson, the funds will be a little beyond your means.
Zhu Xiuzhu saw that he couldn't think of a practical way, so she was so angry that she stomped her feet.
Jia Haoming said: "Don't worry, there must be a way." However, I need time. ”
Zhu Xiuzhu was a little impatient: "No, you have to figure out a way for me in the past two days, I don't want to watch Dingxin Company make money." ”
Jia Haoming had no choice but to agree.
It seems that she is just as bossy and domineering as her dead father.
After Zhu Xiuzhu left, he turned on the computer and wanted to collect Zhang Liying's information from the Internet to see if he could find something negative from her.
In his opinion, stars have unspoken rules. A pure and beautiful actress like Zhang Liying is naturally not excluded. Even a small scandal can be used for him.
However, he was greatly disappointed. For several days, he searched almost the entire Internet, but he didn't find anything useful.
It seems that this Zhang Liying is really a pure jade girl who does not eat fireworks in the world?
However, he was not reconciled.
So, I called Sun Tao.
It was decided that he should go to Haizhou TV and find a reporter from the entertainment channel.
These journalists in the entertainment industry have noses that are smarter than dogs. The celebrity's eating, drinking, Lazar, clothing, food, housing, transportation, and birthday gossip. Seems to know everything, knows everything.
If you go to them and ask for news, you might be able to ask for something.
However, this kind of thing can only be handed over to Sun Tao.
Now, he is the vice president of Tengfei Company, and he can no longer show his head like in the past.
Since Sun Tao became the manager of the business department, he has been even more obedient to Jia Haoming. Hearing that he was asked to go to the TV station to inquire about the news of the movie star Zhang Liying, he immediately nodded and agreed.
These days, there is a lot of news about Zhang Liying's endorsement for Dingxin Company, and he also wants to take this opportunity to perform.
A few days later, Sun Tao came back happily.
Jia Haoming asked him what he had heard? Sun Tao handed his notebook to him with a smile on his face and said, "Many, many, I will write them all down one by one, please take a look at Mr. Jia!" ”
Jia Haoming hurriedly took it and took a look, it was dense, and there were really a lot.
On a certain day, someone saw Zhang Liying hugging and hugging someone on the street, quite intimate......
At ten o'clock in the evening on a certain day of a certain year, a certain month, someone saw her go to a certain actor's house for dinner, and she didn't come out all night.
A certain year, a certain month, and a certain day......
Jia Haoming read a few of them, and then he couldn't stand them. Although, to put it mildly, there is a nose and an eye. However, the key people and places are replaced by so-and-so, which is obviously fake. So, he threw the notebook to the ground and cursed angrily, "Fuck, what's all this news?" It's all gossip
, a handful of them online! What a waste of Lao Tzu's money! Get out! ”
He thought, this Sun Tao is really unreliable.
Seeing that Jia Haoming was so angry, Sun Tao picked up the notebook on the ground in horror, and only withdrew from Jia Haoming's office with a chatter.
In fact, Sun Tao can't be blamed entirely. It's hard to pick a bone in an egg.
Seeing Sun Tao leave, Jia Haoming had to find another way.
That night, Jia Haoming was bored wandering around the Internet. On a gambling website, he saw a small advertisement.
"It's hard for the company, it's hard for you."
The advertising slogan is very simple, but it has attracted Jia Haoming's attention. He read this advertising slogan repeatedly, and his heart couldn't help but move. So, make a note of the contact details above.
The next night, in a relatively remote café in the city.
Jia Haoming crossed Erlang's legs, sitting in a couple's private seat near the window on the second floor, absentmindedly flipping through a magazine.
From time to time, he looked up at the watch on his wrist, then looked out the window.
Clearly, he was waiting for someone.
Seeing that the time had reached eight o'clock, the person who had made the appointment had not yet come. He couldn't help but take out his phone and wanted to call the other party again.
At this time, a young man in his mid-30s wearing a black leather jacket. Carrying a black briefcase, he walked briskly towards him. "Mr. Jia, I'm sorry, there is a traffic jam on the road, so you have to wait for a long time!"
Jia Haoming looked up and saw that he was wearing a black mask, which looked a little mysterious. So he asked, "You are Mr. Bao Xiaodong?" ”
The other man nodded.
Jia Haoming put the phone back in his pocket and said, "It's okay...... You may be seated! ”
The man in the leather jacket said thank you, put the bag on the couch, and sat down in front of him.
Jia Haoming asked him what he wanted to drink. Yu Xiaodong pointed to his mask: "I'm sorry, I don't want anything." Because of my profession, I can't take off my mask. ”
Jia Haoming expressed understanding.
"Mr. Cao, I have something I want to ask you for help with." Jia Haoming said straight to the point.
This person is the one he found on the Internet last night, claiming to be the manager of the company.
"What's the matter? Let's talk about it first! The other party also replied cheerfully.
Jia Haoming handed him a yellow envelope: "I want to find some flaws in this person." ”
Bao Xiaodong took the envelope and opened it to see that it was Zhang Liying's photos and information. "This ......" Yu Xiaodong touched his chin: "It's a little difficult......"
Jia Haoming sneered inadvertently, thinking, if there is no difficulty, I will find you? Aren't you calling yourself a difficult company?
Bao Xiaodong seemed to see Jia Haoming's thoughts. He smiled slyly: "Of course, if you can afford it, it's not very difficult." ”
Jia Haoming knew that he was asking for a price from himself, so he asked, "Then how much do you want?" ”
Bao Xiaodong stretched out five fingers: "500,000, a fixed price!" ”
Jia Haoming thought about it, 500,000 yuan is not expensive to discredit a popular star. He nodded: "No problem...... However, I have one condition, I will pay the money after the work is done. ”
The other party is wearing a mask, and maybe even the name is fake. When the time comes, he takes the money and runs away, where do you go to find him?
Yu Xiaodong frowned and shook his head: "No, our rule is to pay the money first and then do things." Moreover, it has to be paid in one lump sum. ”
Jia Haoming asked: "Then how can I believe you, this money is not a decimal number." ”
Bao Xiaodong said: "You can rest assured, what we do is reputation." If you can't believe me, I'll leave immediately, and I'll treat each other as if we don't know each other. ”
Hearing him say this, Jia Haoming really wanted to test his reaction: "Okay, let's go, I really can't believe you!" ”
When Bao Xiaodong heard this, he really picked up the briefcase and turned around and left.