Chapter 222: Image Spokesperson Zhang Liying
Soon, two drunken people were taken to the hospital by a 120 ambulance.
More than an hour later, with the help of Du Xiaowei, Li Zhejun slowly walked out of the gate of the hospital. Although I had a sobering injection, my head was still a little heavy.
As he was walking, a slightly mocking voice came from behind him: "What, just say goodbye like this?" ”
The three of them looked back and saw that it was Hao Youcai.
With a wet towel tied to his forehead, he followed. Obviously, he recovered quite quickly.
Du Xiaowei thought that he was looking for trouble again, so she asked coldly, "What else do you want to do?" ”
Thinking of the various chatters in the bar just now, her heart was very angry.
Su Li said to herself: "It can't be that you still want to gamble, right?" ”
Hao Youcai didn't care about their words, but walked straight to Li Zhejun, took out the bank card from his pocket, and said with a serious face: "Li Zhejun, you won, take it!" ”
Du Xiaowei and Su Li breathed a sigh of relief.
Li Zhejun glanced at him expressionlessly: "Are you giving alms?" ”
Hao Youcai grinned: "No, it's borrowing...... I'm not that generous...... Have you ever seen a man who gave 200 million? ”
Seeing this, Du Xiaowei was worried that Li Zhejun would refuse. So, I quickly glanced at him.
Su Li also stomped her feet and said, "Oh, Li Zhejun, what are you still polite to him, hurry up and take it." ”
The corners of Li Zhejun's mouth hooked, and he took the card in his hand: "Okay, I'll be disrespectful." ”
After saying that, turn around and leave.
However, Hao Youcai stopped him again. Li Zhejun asked, "What else do you have?" ”。
Hao Youcai glanced back at Du Xiaowei, and then leaned into his ear and said sourly: "Li Zhejun, I'll give you a piece of advice...... Don't let her run around the world...... A naturally beautiful woman like her, any man will be tempted when he sees it......"
Li Zhejun smiled coldly: "Thank you for reminding me, I will protect her well, as long as you don't beat her idea." ”
Hao Youcai smiled awkwardly and said that his car was still in the hotel, so he had to go first. As he spoke, he stopped a taxi on the side of the road and left quickly.
Su Li also said goodbye to Du Xiaowei.
Du Xiaowei insisted on keeping it, saying that she had done her a great favor this time, and she had to invite her to a meal.
Su Li said playfully: "You owe this meal first, and you will make up for it later...... I don't want to be your lamp! Du Xiaowei smiled, and stopped pressing. They hugged each other and watched her leave.
After Su Li left, Du Xiaowei said to Li Zhejun: "Come home with me, my parents want to see you." ”
Li Zhejun is very happy, this time he came to Changsha, it was really a blessing in disguise.
In the car, Du Xiaowei asked Li Zhejun, what did Hao Youcai tell him just now? Li Zhejun smiled: "It's nothing, it's just a private conversation between men." ”
Du Xiaowei chuckled: "What secrets do you have with him?" ”
Li Zhejun said: "Of course there is. Don't you and Su Li often talk to each other? ”
Du Xiaowei twisted on him: "That's different, we are best friends...... Tell me, are you talking about me? ”
Li Zhejun nodded affectionately, but did not speak again.
Du Xiaowei saw that he didn't say anything, so she didn't ask anymore.
When passing by Wangfujing, Li Zhejun wanted to buy something more for her parents. Du Xiaowei didn't let it, saying that everything was gone, and it was a waste to buy too much.
Li Zhejun had no choice but to buy a bouquet of kang milk Xin for her mother.
Li Zhejun's arrival made Jiang Yuru and Du Qiuyu very happy.
Since this is the second time to come to Du Xiaowei's house, they are not strangers to each other. Especially Du Xiaowei's mother, she originally liked Li Zhejun very much. Therefore, it is to serve tea and hand water, which seems to be enthusiastic.
The next day was the Mid-Autumn Festival, Du Xiaowei didn't go anywhere, just spent the holiday at home with her parents.
Have a reunion dinner at noon. Jiang Yuru specially made a few Hunan dishes for Li Zhejun and asked Du Xiaowei to learn to cook them on the side. said that she is not too young, and she will not even be able to cook when she marries in the future, which makes people laugh.
Of course, Du Xiaowei knows her mother's good intentions.
So, Jiang Yuru stir-fried, Du Xiaowei played, and Li Zhejun accompanied Du Qiuyu to play chess in the living room.
A "family" is happy.
……
As soon as the Mid-Autumn Festival passed, Du Xiaowei reluctantly said goodbye to her parents and flew back to Haizhou with Li Zhejun.
Back to the company, Du Xiaowei began to lay out her own market planning.
She sat at her desk, her eyes staring at the market map on the opposite wall. Judging from the map, in the entire south of the Yangtze River, Tengfei Company has occupied half of the country, and has formed a situation equal to that of the new company.
Therefore, the focus in the future will be on the north of the Yangtze River.
Du Xiaowei thought about it again and again and decided to start with Anhui and Hubei provinces to speed up the construction of physical stores in these two regions.
There are two main reasons why these two provinces are preferred. First, the tourism resources of these two provinces are very rich, and it is easy to form a scale effect. At the same time, it is also suitable for market promotion. Second, it is relatively close to Haizhou, relatively speaking, it is very convenient to replenish the stock.
And Jia Haoming of Tengfei Company coincides with Du Xiaowei's thoughts.
He also set his sights on Hubei and Anhui.
As a result, a close battle for the market began again.
Jia Haoming's idea is still the same as at the beginning, wherever there is a physical store of Dingxin Company, he will follow closely behind, and also open a nearby store next to it or attached to it.
As a result, the competition between the two companies becomes very fierce.
In the past, Ascendas still had an advantage in price. Today, that advantage is no longer there. Therefore, increasing advertising investment and improving product awareness have become an important means to attract customers to each other.
However, it's different from the last ad war. This time, Du Xiaowei decided to find another way and use the form of celebrity endorsement to promote the company's products.
This idea of hers quickly won the support of Li Zhejun. And said that it is up to her to decide who will endorse her.
However, he still reminded: "The identity and background of the spokesperson must be checked clearly, drug users, bad conduct, and those who have had negative news...... You can't ask for it. Also, don't look for South Korea and Japan, the background is not easy to check. Taiwan's should also be careful, if it is not a * element, it will be counterproductive. ”
Du Xiaowei nodded and said, "I know this." ”
……
A few days later, Du Xiaowei found a suitable candidate from the Internet. This person is Zhang Liying, a film and television actor who has been very popular on the Internet recently.
She was chosen for several reasons:
First, he is young, only 24 years old, the same age as himself, and he is a post-90s generation;
the second is that she has a high appearance, is pure and beautiful, and looks like a little girl next door, giving people a sense of affinity;
Third, he is popular and has filmed many well-known film and television dramas. It has also won several national and international awards, and its influence in China is particularly huge. Especially in September this year, in the online evaluation of "China's 2017 Most Popular Female Star" held by CCTV, she ranked first in the number of votes;
Fourth, the debut time is relatively short, and there is no negative news......
Based on the above points, Du Xiaowei feels that she is a very good candidate to ask her to endorse the company's products.
After Li Zhejun saw her photo, he immediately agreed. And joked: "Actually, you are more suitable than her......"
Du Xiaowei blushed: "Don't be kidding...... So it's decided? ”
Li Zhejun smiled and nodded.
"Well, after the negotiation is settled, there will be a signing ceremony. It's best to invite several major domestic media to come and make a high-profile announcement! ”
Du Xiaowei understood what he meant, this was a rare publicity opportunity, and of course she couldn't let it go.
Back in her office, Du Xiaowei immediately called Gu Xiaoman, the leader of the advertising planning team, and asked her to contact Zhang Liying's agency immediately. She wants to come forward in person and talk to them about image endorsements.
Soon, things came to an end.
After several bargains, Zhang Liying immediately said that she was willing to accept the invitation of Dingxin Company and become the company's image spokesperson.
A week later, the two parties signed a cooperation agreement on advertising endorsement in the multi-function hall of Haizhou International Hotel.
According to the agreement, from now on, Zhang Liying will officially become the image spokesperson of Tingxin Company. The endorsement period is one year, and during this year, it will fully cooperate with and participate in various advertising and image endorsement activities of Tingxin Company.
Dingxin Company paid Zhao Liying a one-time advertising endorsement fee of 20 million yuan.
At the ceremony, reporters gathered, and flashing lights came one after another. Some of these media were invited by Dingxin Company, and the other part was uninvited.
Due to Zhang Liying's great fame, any news about her can attract widespread attention. Therefore, as a media, of course, they will not let go of this good opportunity for an interview.
After the signing ceremony, Tingxin Company held a grand press conference, and Zhang Liying attended and spoke.
The image of the pure jade girl immediately attracted the cheers and screams of many fans.
The multi-purpose hall is crowded with people. The release hall, which could accommodate more than 200 people, was crowded by the constant stream of fans, who asked for autographs and photos with Zhang Liying. The hotel security was obviously insufficient, and Du Xiaowei had to call and ask the nearby police to help maintain order
。
At the press conference, huge promotional posters and promotional videos attracted people's attention.
The person who presided over this press conference was Du Xiaowei. Dressed in a red Chinese-style cheongsam with a pair of red high heels, he stood on the press table and looked graceful.
She introduced every guest who appeared softly, with an elegant and charming temperament, which even made Zhang Liying next to her a little jealous.
The reporters present also pointed their cameras at her.
……
The grand signing ceremony and press conference of Tingxin Company instantly became the headlines of the major media of the day.
Li Zhejun is very satisfied with the performance of Du Xiaowei and the business department.
In the evening, he specially invited the employees of the business department to dinner and expressed his gratitude to them.