Chapter 1245: Business Strategy

When South Korea's appearance has improved with the wind of the Korean Wave blowing all over the world, Korean fashion has gradually shown its prominence in the world fashion industry. Because of the success of these people, some Korean women who were not very bright in the "future" seem to have found a savior, and they have thrown themselves into the fashion industry to seek that illusory international path.

Being a model is actually very simple, it doesn't matter if you look ugly, as long as you are tall, with a cold expression and a high posture, as for the pace and body or something, it doesn't even take a day to train casually, otherwise there won't be so many people who can come out everywhere under the banner of tender models and national models.

Originally, in Korean society, petite and cute women are popular, such as Kim Taeyeon, who has always been the king of popularity, and has occupied the first place on the lists such as "Artists Who Want to Hold an Umbrella Together on a Rainy Day" and "A Hot Spot Who Wants to Fall in Love Together on Campus", and has the title of Love Master. And those tall women, even if they are beautiful, are likely to be disliked, Cui Xiuying is very distressed by her height, and Cui Xueli also lied about her height and insisted that she was not 1.7 meters, just because of this atmosphere.

After the Korean supermodels became popular, it seemed that everything had changed, and the long-bodied women had picked up their confidence, and "Infinite Challenge" had already sat on a few model or fashion-themed specials, had been to New York once before, and now even made plans to walk the catwalk at Milan Fashion Week.

"So you agreed to that kind of thing for them in Shi OPPA?" Jessica had finished her makeup in the waiting room, and after listening to Li Jingming's words, her mouth was so open that she could swallow her own fist, although it was not good to say that, but those people did look crooked and cracked, otherwise they wouldn't be Gagman, especially Ji's belly was so big, she doubted that he could wear the largest XL size produced by their JKL, "Ah." You just say yes, but you don't make a remedy, what if our new clothes for the spring and summer of the coming year are all finished? ”

"I'm also helping you do publicity, you don't want to think about it, just because you can compare with other big brands? Let's honestly grasp the Korean market first, and then say, in Brother Shi, they are equivalent to helping you do a JKL special of "Infinite Challenge" for free, and sending them to Milan is also an equivalent exchange. "Those big-name manufacturers with a long history always have a strong market strategy to ensure it, and when it comes to fashion, they may not be as good as some cutting-edge brands. So Li Jingming doesn't think that JKL, which has just been established for more than two years, has the ability to compete with the big names in Milan Fashion Week, so instead of accompanying the prince to study, it is better to have fun and pull Korean customers first.

The garment industry tends to be more global in its international strategy, and Zara is a typical representative, but this is not all the case, for example, in the green land, women need to wear veils, even if it is too hot outside, they can't show their arms and legs, so they need to face a very large local market to adapt to the pressure. As a result, the strategy of transnationality rather than globalization is biased. Although South Korea is not as exaggerated as Saudi Arabia and Lebanon, it is easy to see that the style of Korean women is very different from that of women in other regions. JKL has spent a lot of effort to cater to the Korean market, and it has a strong "Korean version" brand of its own, before it is fully rolled out. Attending various fashion weeks with great fanfare can easily create some irrelevant preconceived impressions for some of the original potential customers.

Jessica was strange that Li Jingming had never been willing to meddle in their JKL, and she begged him to help him take care of it, but he was unwilling. In addition to the difficult stage of entrepreneurship at the beginning, I helped them find a few reliable designers, and gathered a few big names to say good things to build momentum, and then they didn't say anything about it. Usually he goes out in JKL's clothes, and she greets Park Donna and says, "Why did OPPA suddenly change his character, didn't he say before that we JKL are women who don't want to interfere in the world, why are you going to teach me how to choose a strategy group now?" ”

"Of course, you have to let go of the things that are within your ability to do it yourself, and I won't force you to bear the burden of those things that are beyond your ability." Li Jingming didn't say this like Jessica's husband, but like Jessica's father, but he was telling the truth.

In the past, JKL was only a small workshop, where a few women worked on design with enthusiasm, produced clothes and sold them to customers with fans as the main group, this model was not even a business, but more like a special interaction with fans. Now the situation is different, JKL has a fixed consumer audience with strong purchasing power, and its own design ability and manufacturing level are not bad, with the rise in sales, it gradually has the capital to compete with some big brands "trendy brands", many Japanese brands such as Kenzo Takada, Kimura Harajuku, BAPE, etc. have been impacted, and Yohji Yamamoto's Y-3 is even more bankrupt. JKL's violent performance in Japan is completely supported by Li Jingming's handsome face, and he really puts the company on an international stage to compete, not to mention anything else, he can't get past this aspect of his vision, even Yoon Ji-hee, a semi-professional is not enough, Jessica, who practices in the company when she has a job, and even more so for people who lie at home when she doesn't work.

"Girls' Generation, get ready for the debut." When the people from MBC came over to report the order of the performance, they were exactly the same tone as those aunts who worked at the counter in the department, they usually didn't give the artists a good look, after all, no matter how big the big name was, it was no bigger than the broadcasting bureau, but when they saw that Li Jingming was in the waiting room, he didn't care about placing the shelves of the staff who sent the bureau, so he immediately bowed 90 degrees, "Chairman Li, you have a good day." ”

"Busy with you, go to you, I'm just here to sit." Li Jingming waved his hand disappreciatively, how many years had he lived, and he hadn't seen anything.

The nine people of Girls' Generation went backstage to prepare to go, while Li Jingming took out a pair of flat glasses and put them on, preparing to find a seat in the front row of the audience. The first row of singing shows is always prepared for other artists, and if you watch these programs, you can often find people sitting in the front row wearing singing costumes, and Kim Taeyeon's very famous imitation and cute video was filmed sitting in the first row. Normally, except for the teams with better relations with each other, no one will sit in these positions, they would rather rest in the waiting room to rest and recuperate, or simply practice the song a few more times, but today these seats are full, leaving a seat in the middle, because they know that Li Jingming will come.

The previous times he went to the broadcasting bureau, Li Jingming didn't notify anyone, and he often came very late, but this time he came a little earlier in order to support his wife, and he chatted with Liu Zaishi for a while below, and these positions were naturally occupied by the people who got the news. Even if they don't want to come to the agent, those groups will ask them to sit down below, approaching Li Jingming on the pretext of "watching the stage of the seniors of Girls' Generation", waiting to pick up the benefits that leaked from his fingers.

As soon as Lee Kyung-myung appeared in the studio hall, the idols and singers sitting in the first row stood up neatly, and even K.Will, the senior in the music industry, was embarrassed to sit anymore and had to stand up awkwardly with the others. The artists in front stood up, and the audience in the back could only stand up, because they still wanted to see if Li Jingming's "real thing" did not match the photo like instant noodles.

"Brother Jingming, I haven't seen you for a long time." On both sides of the vacant position, on one side is Davichi's Jiang Minjing, and on the other side is Shinee's Choi Min-ho, both of whom are very close to Lee Kyung-myung, and the only one who can call Lee Ching-myung his brother is Choi Min-ho, "I haven't seen you come out to play football recently." ”

"Ah, don't you kid know that I'm married now, I still have children to take care of at home, and I can't even get out of the door without a fake note, so what kind of ball do I play." Li Jingming said with an exaggerated expression.

"OPPA, where can Sicaoni control you?" Kang Min Kyung obviously has something to say, which makes those who have a good relationship with Jessica or Tiffany laugh knowingly, especially Sistar's Paula, who is a drinking buddy turned best friend with Tiffany, and has a very iron relationship when she talks about everything.

The small commotion below is just an interlude, the main dish is still a stage performance of Girls' Generation, "Mr.Mr" was originally prepared to be launched at the beginning of 2014, but it has been prepared long enough, the so-called accumulation of thick and thin, as soon as it was released, it sold 100,000 copies, which caused the eyes of a group of singers who sang at the same time to be red, but there was a sense of powerlessness. This album is different from the previous style, revealing a "strong" flavor, especially Jessica's identity as a domineering president, and she is also a young grandmother of a wealthy family, and her momentum is higher than before, full of oppression.

In the past, the girlhood, even after entering the sexy era, would be kneaded like cute and playful elements on the stage, but this time it didn't, it seemed to be a strong declaration that girls have become women, after all, it is called girls' generation, but it is mixed with a strange thing: married women. Kim Young-min was ridiculed by Yu Yong-jin for being a layman when he bought the song, and Lee so-man also said in private that he was dizzy, but the market proved that Kim Young-min's boldness was correct, and Girls' Generation directly got a perfect score, and this was only the first week after the album was released.

"Sika, don't you see Jiang Minjing's girl, she is sticking to your husband again." Tiffany's eyes are very good, and when she was on stage, she paid attention to Li Jingming's direction, and was very dissatisfied with Jiang Minjing's behavior of leaning her head and holding her shoulders against Li Jingming, and now she complained to Jessica just after the song ended.

"Ah, you still have the face to denounce others from me?" Jessica looked at Tiffany from top to bottom, as if she didn't know this person, some people were really thick-skinned, obviously she was a Jiangyang thief, but she went to the yamen to report a small thief. However, Jessica thought about it, and it seemed that it was necessary to pull the string in her hand and take the kite back a little, otherwise she would continue to indulge Li Jingming like this, and she would have no fun if the wind pulled the kite and broke the string. (To be continued.) )

PS: I didn't have the computer on my back when I went out yesterday, I'm really sorry, I updated it as soon as I got home this morning, I hope you understand.