Chapter 60: A Book of Profits
However, for now, this is still a lucrative deal.
Although between 2002 and 2005, the number of online viewers, although not as good as five years and ten years later, has begun to take shape.
In a few years, the number of broadcasts of "Little Soldier Crit" on Youke and Tugua.com will exceed 200 million respectively, that is to say, the number of impressions of "Little Soldier Crit" sponsored by Ulis Clothing will also exceed 200 million times on these two platforms.
The advertising effect of these is far more than the 300,000 yuan when Zhao Hongbing acquired "Little Soldier Crit".
Also, in addition to these two video websites, such as Red Fox Network and North Goose Network are also good partners to work with, and after this TV series is launched, you can take the initiative to contact them to seek cooperation.
Zhao Hongbing soon began to look up the latest situation of the two TV series "Diamond Ring" and "Apple Red" on the Internet, and after looking up the situation of these two TV series, he went to the Huaxia Clothing Forum to check some of the latest situation in the industry.
As soon as he entered the forum, he sensed different information. Let him feel that the time has come to develop the sub-brand.
"President of Barbari Huaxia District: 300 directly-operated stores will be opened nationwide in the future".
This news reminded Zhao Hongbing of some things that happened a few months ago.
"Is Barbaria's costume going to be done so soon?" Zhao Hongbing's mind quickly thought of something that would happen in a few months.
The provincial agency anti-water incident of Barbari Company Fu and Jiang is a small incident that occurred in the domestic clothing industry in 2002.
In this matter, two provincial agents of Barbari Company rebelled against water and represented an unknown brand called "Baijia Clothing".
However, by 2009, Zhao Hongbing had not heard of the brand again, and it was obvious that the brand would die out in a few years.
"Barbari Company ......" Zhao Hongbing thought of some intersections with Barbaria Company a few months ago, and his face seemed to be thoughtful.
What happened a few months later, was it a good opportunity for Ulis Clothing?
The next day, Zhao Hongbing found Tong Xiang and told Tong Xiang that he would start operating a new franchise brand, Tianzhi.
After hearing Zhao Hongbing's decision, Tong Xiang immediately expressed his support.
For a long time, he and Zhao Hongbing have been opposed to using the brand of Uuris clothing to develop franchise stores, but he is 200% in favor of using a new brand to recruit franchisees to develop and expand Uris!
"Boss, I'll ask someone to make a proposal now, and then I'll ask the marketing department to do an investigation." A hint of joy flashed on Tong Xiang's face, and he said.
"There's no need to rush." Zhao Hongbing said with a smile: "What we have to do now is not to recruit small households, but to recruit provincial franchisees!" ”
"Provincial franchisees?" After hearing Zhao Hongbing's words, Tong Xiang raised his eyebrows slightly: "Boss, do you mean to directly recruit provincial agents, and let them do things below the provincial level?" ”
There are about two forms of clothing franchise: one is to recruit franchise stores nationwide, and then the headquarters will carry out flat management.
Another form is to subcontract the franchise rights layer by layer, that is, the country to the province, the province to the city, and the city to the district.
These two methods have their own advantages and disadvantages, relatively speaking, the former method has better control over the franchise store, but the management cost is larger.
The latter approach reduces direct control, but it also reduces the cost of management.
"Boss, it's not easy to recruit provincial agents." Tong Xiang said: "Our company's foundation is too shallow, and it is still very difficult for us to directly recruit provincial agents."
And there is a greater need for promotion, so that the promotion fee will go up again. ”
Zhao Hongbing smiled: "There is a more time-saving and money-saving way, we can go to recruit talents, referred to as digging the foot of the wall." ”
Originally, Zhao Hongbing was still not sure whether to set up a franchise brand.
But now, after Zhao Hongbing felt that he could recruit franchisees from Barbarie, he made up his mind to develop a franchise brand.
Magic City, the office of Barbari Company in Huaxia.
A blonde man with a high nose is now using a computer to handle the company's business.
At that moment, the phone on his desk suddenly rang.
"Mr. Thomas, we just clicked the phone number at the front desk who claims to be Zhao Hongbing, the director of operations of Yuris Clothing, are we going to connect it for you now?"
"Yuris's costume?" Thomas was thinking about the costume, as if he had seen it somewhere.
It seems that just a few days ago, when I was learning about the Chinese clothing market, I learned about several clothing brands that are very famous in Yangcheng.
Among them is Yuris, and now their director of operations, Zhao Hongbing, has something to do with him?
"Help me get in."
After a busy phone call, "Hey, hello, is that Mr. Thomas?" On the other side of the phone was Zhao Hongbing's voice communicating in English.
"I'm, Boss Zhao, do you have anything to do with me?" On the other side of the phone, Thomas's voice carried a hint of inquiry and questioning.
"Hello, Mr. Thomas. I'm the Director of Operations at Ullis Apparel. According to the information we heard from the industry, it seems that you Barbari Clothing Yangcheng Region has not looked for a new agent after changing the agent a while ago, right? ”
"Yes, Boss Zhao, I don't know if you have anything to advise?"
"Hehe, since Mr. Thomas is so cheerful, then I'll be blunt. Our company intends to cooperate with your company and become your company's general agent in Yangcheng area. ”
"I'm really sorry, our Barbari company is no longer ready to recruit agents in the Yangcheng area."
"Oh? Mr. Thomas, don't be in a hurry to refuse. I believe in the strength of our company in the whole province of Yangcheng, so your company may wish to learn from your channels first, if you are interested, I can immediately visit with information and plans.
We are very sincere, and we hope that Mr. Thomas will not be so anxious to refuse, and we are confident that we will do a good job in operating your brand as an agent in Yangcheng. ”
"I'm really sorry, our company is no longer ready to recruit agents in the Yangcheng area, and the Yangcheng area will be directly taken over by the managers of our Huaxia District and become a direct store, not a franchise store. So, I don't have the opportunity to cooperate with your company. ”
"That's a shame, Mr. Thomas, and I hope we have a chance to work together in the future."
After chatting on the phone again, the two said goodbye very politely.
After hanging up the phone, Mr. Thomas laughed, revealing teeth as white as his skin.
In fact, this time he was sent to Huaxia District, and one of the most important purposes was to rectify the business in Huaxia District. The core of the rectification is to take back the agency power of the major provincial agents.
In this case, how could their company approve the proxy request in the Yangcheng area?
On the other side of the phone, Zhao Hongbing sat in the office of Yuris and put down the microphone in his hand.
Next to him, a middle-aged man who was very calculating at a glance, had a very bad expression on his face, obviously, through Zhao Hongbing, he knew a very unfavorable news.
"Boss Nie, you heard it just now." Zhao Hongbing put down the phone and said: "Some time ago, Barbari Company announced that it would open 300 directly-operated stores across the country, and now, they are directly recovering the provincial agency rights in Yangcheng area. ”
This Mr. Nie is the general agent of Barberry Company in Yangcheng area, and has been in the clothing industry for 15 years, and has opened a clothing company in Yangcheng, inheriting the agency of some clothing brands including Barbari clothing.
At present, Barbari's 50 Yangcheng franchise stores in the Yangcheng area are all opened by him or authorized by municipal franchisees.
Two days ago, Zhao Hongbing contacted Mr. Nie, hoping that he could join the newly opened brand of Ullis Clothing Company: Tianzhi.