Chapter 117: Branding
"The accommodation has been arranged for you, and I will drive you there in the evening, if you don't mind, I want to have a brief chat with you before going to dinner." Taking the elevator to a reception room on the top floor, Su Jingxian and Thompson sat on the sofa, both of them sitting slightly loosely.
A female staff member in the reception room on the first floor followed the two, fiddling with a few seasonal fruits on the table, bringing in a pot of herbal tea and two teacups, and then politely withdrawing.
"She doesn't seem to be your personal secretary?" Thompson watched the receptionist leave, sat up straight, and said with some curiosity, "You know what? In the United States, a boss with status like you has to change at least twelve female secretaries a year. ”
Su Jingxian smiled when he heard this, it is a well-known fact that Americans after the war have a good face, and their definition of a female secretary is actually almost the same as that of a female partner, no matter how big or small the business is, a female secretary is indispensable. For Americans, it is undoubtedly a very face-revealing thing for a good-looking female secretary to take out.
However, relatively speaking, the Chinese are more restrained, Su Jingxian thinks that he is not ranked in Hong Kong, and his work pressure has only gradually risen after the recent annexation of Zheng Kee, and there is no need to hire a secretary, and he may be ridiculed by his peers.
"Chinese are not interested in the position of secretary, we are used to calling it assistant, and it is usually male. Because it is now legal to take concubines in Hong Kong, there is no need to make so many excuses for seeking pleasure, so in a traditional family business, what a female secretary can do, his wife and lover can also do, and to some extent there is no need to ask for a secretary. Su Jingxian explained casually, holding the teapot and filling it for Thompson, "I didn't prepare coffee and milk tea for you, this weather is not suitable for hot drinks, try this, you can call it Chinese herbal tea (Chinese herbal tea) or Ice Tea (ice tea), maybe I am the originator of this group of words." ”
Thompson picked up the teacup and sniffed it, the pungent smell of the herbal tea made him frown: "If you don't tell me it's a drink to drink, I might think it's a biological weapon." ”
"Chemical and biological weapons? Cruel! Su Jingxian took a sip from his teacup, "I think we can popularize this popular drink in Southeast Asia to Europeans in the next issue of Playboy magazine." ”
At the mention of Playboy, Thompson sighed a little depressed, apparently remembering the unpleasant incident that had made him so unhappy.
In 1948, Alfred Kinsey published a book "Male Sexuality", which caused a huge sensation in the United States, directly promoted the reform of sex education in the United States, and even led to the development of the entire American public publication industry, which was hailed as a milestone in popular culture.
In fact, the pages of Kinsey's book were full of indecent words and phrases, which were enough to make American women blushing at the time.
And now, the playboy just took him to court just because of a live-action color photo?
"You know what?" Thompson put down the herbal tea in his hand, faced Su Jingxian and said, "I feel that the United States is like an illusory country now, and most young people fall into a state of almost madness because of excessive confusion. Honestly, what's the difference between our magazine illustration pages and old magazines like Gentlemen and Gentlemen, just because one is a live-action color photo and the other is a nude oil painting, so they are treated differently? Shit! That's because they can't afford to mess with those old magazines, so they can only use the newly emerging playboy as an outlet to release pressure! A bunny bunny! ”
Thompson vented his resentment, tore the collar of his shirt hard, grabbed the teacup on the table and poured a sip of herbal tea.
"Relax, hasn't the court already ruled in favor of you? Don't forget the twenty dollars. Su Jingxian glanced at Thompson, who was squeezed into a fast brow because of the first taste of herbal tea, and pressed his hand down with a smile: "Most of the time the law is still fair, in fact, what I'm more worried about is that you just mentioned the following trend magazine in the car." ”
In Su Jingxian's cognition, there are too many examples of follow-up works defeating the original works, not to mention that Playboy's roots are in Hong Kong, and if there are follow-up magazines in the United States, the other party will have a congenital advantage.
The playboy in the previous life was also followed, but that was also after a long time, after the magazine made a popular result.
And now, because Thompson won the lawsuit, it caused a small sensation in advance, and also made American magazine dealers realize a new business opportunity, and perhaps more daring magazines will soon appear on the market.
Su Jingxian felt that he was now making a way for the American magazine market, and the American magazine dealers who were following him and walking on this new road that he had stepped out of step by step would pounce on him at any time and bite hard.
The only good news is that other European countries, with the exception of the United States, are not bold enough to print life-size bedside photos in public publications.
"I think it's necessary for us to plan ahead now, and that's why I'm inviting you to Hong Kong this time." Su Jingxian leaned into the sofa, rested his legs indecently on the table, and said in a deep voice, "A week, you stay in Hong Kong for a week at most, I and the playboy planning team will give you some advice, and then you have to rush back to the United States to prepare, and then there is a tough battle to fight." ”
Thompson also followed Su Jingxian's example, leaned into the sofa with his head in his hands, and tilted his head: "What are you going to do?" ”
"Playboy was never a pornographic magazine." Su Jingxian closed his eyes, his voice was low but determined, "The colorful illustrations on the sweetheart baby are just an appetizer that attracts attention, after the physical desire is satisfied, people usually feel guilt and emptiness, and at this time, they need to use the content to win, remember the slogan of our magazine?" This is an entertainment book that enhances men's taste, so having good content is the foundation of Playboy's survival. ”
"Contents?" Thompson repeats those two words.
Su Jingxian shook his head, took out two trimmed cigars, handed one to Thompson, and then lit it himself: "Let's not talk about so much, did I bring the investigation report I asked you to make?" ”
Thompson took the cigar and pinned it to his ear, rolled over from the couch: "In my suitcase, wait a minute, I'll give it to you now." ”
Looking at Thompson rummaging through the report, Su Jingxian tasted the mellow aroma of the cigar, and kept thinking about the path that the playboy would take in the future.
My current business is a bit chaotic, and this feeling is especially obvious after the acquisition of Zheng Ji, and I have to find a cornerstone to integrate, and Playboy, who has entered the US market, is obviously the most suitable.
Playboy is not only a magazine, but also a brand, which can accommodate and integrate different businesses, twist them into a hemp rope, and constantly radiate the charm of the brand.
This is why, even in the most difficult period, Su Jingxian still chose to enter the American market, and he wanted to build his own brand in the United States before the arrival of the Eisenhower era.