Gathering the top management of Playboy in the office, Su Jingxian spoke amazingly as soon as he opened his mouth.

"I thought for a long time last night that for the long-term development of the magazine, the second issue of Playboy needs to raise the price by 20 cents in the U.S. market."

The first requirement for a staff member who can work as a manager in Playboy is that he must pass the English proficiency, so there is no need to translate these words into the vernacular and repeat them to his Chinese colleagues in the conference room.

In the conference room, except for Thompson, who was sitting in the corner, the other staff members, including the two ghost editors, looked at each other.

The magazine didn't even sell 100,000 copies, so why did this young boss dare to raise the price under such circumstances? Is it true that American readers have the words "stupid money, more speed" on the door of their heads?

However, no one opened their mouths to refute at this time, as employees, they have a minimum of respect for the boss, knowing that Su Jingxian said this, there must be a following explanation.

Su Jingxian took in everyone's expressions, nodded, turned his face and looked at Thompson: "Let me introduce to you, this is the company's agent in the United States, Thompson Colwill." Thompson, show you the stats. ”

Taking out a stack of papers from his leather bag, Thompson dragged his limp to the conference table, politely handed out the Chinese documents to everyone in the room, and then sat back in the corner.

Taking advantage of the fact that the employees in the conference room looked down at the documents, Su Jingxian spoke: "The information in your hands is the market statistics report commissioned by Thompson from the American company, and the statistics obtained from the survey specifically for Playboy readers, which I call the user group. ”

At this time, Su Jingxian had already read the statistical report in the hands of the employees, although the first issue of Playboy did not achieve the expected sales results, but this statistical report of the user group lifted his spirits, and it was also the main reason why he was determined to raise prices.

The statistical report was completed by Thompson in conjunction with magazine wholesalers in the United States and a specialized market research company.

According to this statistical report, more than 80 percent of the readers who buy Playboy magazines are between the ages of 18 and 40, and 70 percent of them have received some level of cultural education. More than half of these 70 percent readers are working men or students who are about to join the workforce, almost all of them own private cars, have regular holidays, have a wide range of hobbies, and yearn for and pursue a free and enjoyable life.

After reading the statistical report, Su Jingxian has already come to the conclusion that most of Playboy's user groups are American young people who love a comfortable life and have a comfortable economy.

Playboy content aside, judging from the sophistication of the paper and binding, this is also a magazine that can be considered a collector's item, and after a price increase of 20 cents, the price of a magazine is 80 cents, which is comparable to the average price of the American magazine market, which is not expensive.

"After reading the report, do you have any points to offer?" Seeing that several employees had put down the statistical reports in their hands, Su Jingxian smiled and spoke.

The first to speak out was the head of the editorial department, a middle-aged Chinese named Kuang Zeshi.

In order to save costs in the early days, Playboy used the method of integrating editorial and editing, that is, the same editor also served as a reporter, and the editorial department and the reporter department were combined into one. So to a certain extent, Kwong Zeshi, as the head of the editorial department, has a similar status to Chen Bingzhong, the editor-in-chief of China Hong Kong Daily, and even the two ghost editors are also divided under him and managed.

However, unlike Chen Bingzhong, Kwong Zeshi is a talent that Su Jingxian really spent a high salary and plucked from the government gazette. He studied in the United Kingdom and the United States, and after graduation, he immersed himself in the newspaper industry for more than 20 years, even in the government gazette founded by the Hong Kong government.

"Boss, if this report is true, I also recommend that the magazine raise its price." Seeing that everyone's attention in the conference hall shifted to himself, Kuang Zeshi said unhurriedly, "In addition to bringing profits, the most important aspect of price increase is that it can also screen readers who meet Playboy's positioning. There was no shortage of poor people in post-war America, and Playboy's positioning was to let most financially well-off American men enjoy their abundant new wealth, a relaxed and high-end entertainment magazine, and would not lose readers because of the increase in the price of 20 cents, and even if there was a loss, it would only leave readers who deviated from the magazine's positioning, and would not shake the loyal readership. ”

When Su Jingxian heard this, he nodded with a smile, Kuang Zeshi was really worthy of his high salary of nearly 1,000 yuan per month, and his vision was not blinded by short-term sales, but put it more long-term and lay the foundation for the future of Playboy.

The mechanism of screening user groups is a very common means in Su Jingxian's eyes, but in this era, people who can give up their immediate interests and think of this are commendable.

"How should I explain this to the reader?" A person in charge of the distribution department bit the barrel of his pen and frowned.

Kuang Zeshi glanced at Su Jingxian, and saw him smiling at him, so he spoke: "No need to explain, the original purpose of the first issue of the magazine was to open the market and let Americans know that such a new magazine has just come out." The United States has a trial issue system, and most people will think that we just put the trial issue and the release period together, and it is very common for the magazine to increase its price after the trial period. ”

"If you don't raise the price now, it will be too late to raise the price later." After Kwong Zeshi finished speaking, Su Jingxian opened his mouth to add, then looked around at the colleagues in the conference room, and said loudly, "Playboy readers believe in the good life, and so do we, so I hope that in the future, there will be more entertainment articles, movies, wine, cigars, women, and golf on the pages of future magazines, rather than articles related to political situations." ”

In the room of the Aoxing Hotel, Su Jingxian appeared in front of Thompson with his lawyer Zhu Shuwei and placed a stack of contracts in duplicate in front of him.

Looking at Thompson, who was casually flipping through the contract, Su Jingxian smiled and said: "From today on, you will be the boss of Playboy." ”

"Are you sure you want to do this?" Thompson finished reading the first two pages of the contract, looked up at Su Jingxian, and smiled, "Although I haven't finished reading it yet, I don't have the slightest objection to the terms of the contract, but it feels like it's all like a dream." If I sign this contract, do you know how many American men will envy me? ”

"Even I envy you." Su Jingxian sat next to Thompson and patted him on the shoulder, "Use the company's money specifically for you to enjoy in the United States, luxury cars, cigars, red wine and women, and you only need to take the title of playboy boss and be interviewed by all kinds of media in the United States, not only American men will envy you, but men all over the world, and even women will envy you." ”

After listening to Su Jingxian's words, a thirteen-page contract, Thompson only read the first two pages, and without hesitation, he signed his name and put his fingerprint.

Handing one of the contracts to Su Jingxian, Thompson said with a smile: "I'm too lazy to read more terms, you are a big boss, and you won't pit me, a disabled person." I'll be back in the U.S. in two days as a real playboy, and is there anything else you boss needs to tell me before I leave? ”

Su Jingxian nodded: "Of course, first of all, I will teach you some words to face media interviews." ”