Ask for a subscription!

************

Liquor has always been a lucrative industry, both in a decade and now.

Specifically, how profitable this winery is, Li Yifan once heard such a joke in his previous life, and it was a joke when the Internet era was just emerging, probably around 2004.

At that time, one day he saw such a news on the Internet, the title of the news was "Jet Li's test car to change to police car", and he was very strange at that time, how could such an internationally renowned kung fu superstar do such a thing.

When I clicked on the news, I couldn't help but laugh, it turned out that this Jet Li was not Jet Li, he was a character with the same name and surname.

But this person's identity is the owner of a small distillery that is considered unknown in a fourth-tier city, and this boss's distillery produces some low-end liquor.

But in the place is a one-handed figure, and later he painted his new Cayenne into a police car, and even installed police lights, so he was stabbed on the Internet by some people with pink eye, and of course the people above could not let go of such a situation, so they came to investigate what was going on.

So the small owner of the winery explained that his winery is very profitable, and his factory receives a lot of cash every day, and the cash flow can be said to be very abundant.

However, because the city where he lived was too small, and the bank did not provide door-to-door deposit withdrawal services, he had to send the cash received from the factory to the bank every day.

Because I didn't take it too seriously, I was robbed a few times before, but then I really couldn't help it. To deter outlaws. He painted his private car as a police car. Every day, after the company gets off work, I send cash to the bank for deposit.

And on the day he was stopped on the road by the police sent from above, he still had six million cash in his car, which was only three days of turnover of his winery.

It was only 2004, and a small distillery in a fourth-tier city produced low-end liquor of acceptable quality, making a profit of six million in three days, although this is not a common phenomenon. But it also highlights the degree of profiteering in the liquor industry.

At that time, Li Yifan just laughed at this news at the beginning, but when he became the owner of the distillery, he deeply realized how profitable this liquor business was.

is different from the small distillery I saw on the Internet before, and now Bincheng can squeeze into the ranks of second-tier cities, and their Phoenix Distillery is different from the small distillery that is not too famous, and it is now a well-known star enterprise.

And it is under his careful planning and hype that the current Phoenix Distillery can be said to be on fire in half of the sky, and every day there is an endless stream of vehicles sent by those first-class and second-level agents to pull goods.

And now not to mention anywhere else. In Pennsylvania alone, there are more than a dozen supermarkets of all sizes. I'm in contact with them about getting their Phoenix Distillery products on the shelves.

And the hotels and various guest houses that are connected to them are even more difficult.

At the bidding meeting after the new wine launch conference that day, they sold nearly one million for the liquor agency alone, and the agents at all levels who came to them every day to pick up the goods in the past few days have been sending them cash flow in a steady stream, and the payment for the goods alone can reach about 500,000 yuan every day.

At the beginning of the 2,000 years, this winery has undoubtedly become another hen that lays golden eggs in the hands of the Li family, and unlike the Zhengyang Hotel in their hands, the future potential of this winery is even more limitless.

Now there are countless agents just waiting to join, and if the production capacity of the factory expands in the future, then their daily turnover will increase day by day.

The most important thing is that the scale of this winery is not at all the same as their Zhengyang Hotel, the winery is now only more than 300 people, and just by so many people and such a large venue, such a high profit can be created, which shows the violent prospects of this winery.

For Li Yifan, who is particularly valued by the Phoenix Distillery, at this time, of course he will choose to be cautious about the future of the distillery, and operate carefully.

So he must be careful about the future of this winery.

Most people in Bencheng know that the predecessor of this Phoenix Distillery is Bencheng Distillery, although now Phoenix Distillery has repeatedly promised quality, but after all, there is a lesson from the past, so at this time, even a little bit of wind and grass in the quality of the product may cause an avalanche-like effect.

However, the speed of their Phoenix Distillery's market expansion is not directly proportional to their production capacity, so Li Yifan can only start to buy loose liquor from other places.

In fact, in the northern land, due to the unique climate and environmental problems, there are many small loose liquor making workshops in Xiangxia, all provinces and cities.

After all, for the northern provinces with rich food resources, it is not a big deal for farmers in the countryside to make some loose wine by themselves.

However, it cannot be said that all loose wine made from grain is good wine.

There are many factors that can be successful in a successful liquor, the most important of which are the koji required for the liquor, various fermentation enzymes, and the water quality used in the liquor.

For example, the reason why Moutai is so distinctive, the water they use to make liquor is very important, and some people have done research in later generations, the water used in Moutai is from a certain river, and this river flows through woodlands, mountains and other natural environmental protection of the very haode area, it is through these sections, so the water they use has a lot of different trace elements in it.

After these trace elements are mixed with Moutai's unique koji and fermentation enzymes for fermentation, they will produce a unique chemical reaction, thus creating the unique taste of Moutai, as well as the characteristic name of not intoxicating and not top-notch.

As a result, Moutai, a famous brand that can be labeled as a national liquor, has long been established.

Although the water used by their Phoenix Distillery is not as special as Moutai, the water quality is not bad because it is close to the Xishan Reservoir Nature Reserve in Bincheng.

In addition, they accidentally obtained the cellar puree of the old cellar, which can be used as special koji and fermentation enzymes.

As for the other hundreds of small sake breweries in the northern land, where do they have such water and koji, as well as fermentation enzymes to make wine?

Therefore, although most of the liquor produced by these small liquor workshops is pure grain wine, the quality of the liquor is not flattering, maybe their wine strength will be particularly large, but after drinking their wine, headaches, dry mouth and other problems are also big problems, which is the main reason why the grain wine weishenme of these small liquor workshops can not be recognized by the market.

Most of these liquors are sold in bulk in villages and towns.

At this time, the folk customs of the north are still relatively simple, and such grain wine is generally self-brewed and drunk, or sold in small quantities, and will not be sold in large quantities.

So when the Phoenix Distillery faced the problem of insufficient production capacity, Li Yifan would come up with a way to let Qin Mingliang and them go to the countryside below to buy such bulk grain wine.

Of course, after the purchase of such bulk grain wine, because of many impurities, impure wine, poor taste and other problems, it must not be directly marketed.

It also needs to be purified and fermented for the second time after being mixed with their old cellar puree, and the special koji and fermentation enzymes in their old cellar puree will play a role during this time.

It doesn't take a particularly long time, maybe half a year or a year, and the grain wine that comes up from these acquisitions will be purified after the second fermentation, and then it can be blended again to become their Phoenix Old Cellar, or Phoenix Daqu for sale.

Although the quality may not be as good as the classic Phoenix Laojiao or Phoenix Daqu they launched at this time, there may be a slight difference in taste.

But by the next year, their distillery will have its own hematopoietic function, and although there may be a slight shortage of production capacity, at least it will not be as busy as it is now.

This is the method that Li Yifan came up with, and Qin Mingliang also agrees with this method very much, in fact, even if he doesn't agree, there is no way, because if it goes on like this, it may not take a month of effort, and the Phoenix Distillery will face a situation where there is no wine to buy.

And this kind of road may be new to the layman, but for people in the liquor industry, this is actually just an unwritten unspoken rule, and it can even be said to be a model of a good liquid.

In later generations, a certain Liangye liquor, which was as famous as Moutai, was slightly deficient in terms of brand awareness compared with Moutai, but they were very good at seizing the market, which created a pattern of their same reputation as Moutai.

However, because of the expansion of market share and the elongation of the battle line, they are also facing a shortage of production capacity, so Zuihou has no choice but to buy grain wine from a small workshop near the local area, and then transport it back for secondary fermentation through their own koji and fermentation enzymes, which makes a certain good liquid that has been elongated by the front survive in the market.

And now Li Yifan, in order to make steady progress, let his Phoenix Distillery adopt such a route, in Qin Mingliang's opinion, it is also very promising, after all, they don't have many choices now.

As for the other two main products of the distillery, Phoenix Brew and Phoenix Alcohol, these two medicinal wines, compared with Phoenix Laojiao and Phoenix Daqu, are actually out-and-out profiteering products. (To be continued.) )