Ask for a subscription!

*************

"Doodoo ......"

"Doodoo ......"

"Hello, Phoenix Winery......"

"Do you still have ...... in the Phoenix Cellar of your Phoenix Winery?"

In the past two days, this is such a consultation call received by Phoenix Distillery, and almost several calls announced by Phoenix Distillery have almost blown up.

In order to deal with these customers, Qin Mingliang had to transfer a few patient middle-aged women from the sales department to answer the phone, and even he had the idea of simply setting up a customer service department.

"Boss, if this continues, the inventory of our distillery may not be enough......"

Qin Mingliang is like the Li father and son who are sitting in the office of the winery complaining, but even a blind person can see that Qin Mingliang is actually not complaining at this time, but confiding a happy worry to his two bosses.

It has been three days since the launch of the new product launch conference of the Phoenix Distillery, and today is the weekend, but now the big trucks that come to pick up the goods are still in an endless stream, and even have been lined up from the warehouse gate of the factory to the 200 meters away from the gate of the factory, which shows the popularity of the Phoenix Distillery.

In the past few days, they have launched Phoenix Laojiao, Phoenix Daqu, and Phoenix Nectar, which cover the three grades of high, medium and low grades, and they will almost be bought out of stock as soon as they are listed.

The more high-end phoenix brew and phoenix alcohol are also in short supply on the market.

As soon as several new products from Phoenix Distillery were launched, it seemed to ignite the enthusiasm of the whole Penang for baijiu consumption. Constant advertising bombardment effect these days. and the word-of-mouth effect of word of mouth. The current Phoenix Distillery can be said to be really a salted fish turned over, nirvana reborn, and in one fell swoop, it has become one of the hottest enterprises in Bencheng.

Their limelight has even overshadowed the Zhengyang Hotel, which was booming in the hotel industry in Ben Thanh during this time, and has become the star enterprise in Ben Cheng that people talk about and are most often mentioned.

Qin Mingliang and Li Liqiang, under the guidance of Li Yifan, handled the relationship with the media very well, and often had a banquet at two ends in three days, this Bincheng TV station. Or the leaders of the major newspapers in Bincheng, eating, drinking and playing, and they can also take the high-end wine of Phoenix Winery as a gift before leaving, which makes the leaders of these news media very happy.

As a result, the term Phoenix Winery was created, and for a period of time, it was a high fever on the front page of major news media.

Although their products have just been launched on the market, they have quickly won a reputation in the hearts of consumers by virtue of their unique taste and solid and effective effects.

Add to that the herd effect of consumers, but whatever is popular. The more people buy, the more people are going to seek after the effect under the influence. The business of this Phoenix Distillery can be said to be directly burning through half the sky.

Now the most common noun on the lips of the people of Bincheng is Phoenix Winery, and the most common greeting has almost been changed: Have you drunk the wine of Phoenix Winery today?

If you shake your head, you're probably too embarrassed to say hello.

Although it is indeed an exaggeration to say this, this is indeed the truest portrayal of the current popularity of Phoenix Winery in Bincheng.

After the success of the new product launch conference of Phoenix Distillery a few days ago, soon the day before the weekend, the Municipal Foreign Guest Reception Bureau, which is affiliated to the Municipal Investment Promotion Office, announced that this year's hospitality wine will be replaced by Phoenix Laojiao of Phoenix Distillery, and Phoenix Daqu, two medium and high-end products, and even special medicinal liquor Phoenix Brew and Phoenix Alcohol have also been included in the special list.

Such a fanfare of the Municipal Foreign Guest Reception Bureau naturally attracted the attention of some other organs directly under the city, but everyone did not have such resources as the Municipal Investment Promotion Office, but they all kept an eye on it.

Some units and leaders who need to communicate frequently up and down and have more reception tasks will generally prepare some high-end wines such as Phoenix Brew, Phoenix Alcohol, or Phoenix Laojiao, in their own units, so as to entertain friends from other places, which is also face-saving.

Several mid-to-high-end wines are sought after, which also creates production pressure on the Phoenix Distillery's side.

"Boss, you may not know, recently, I have received a lot of calls to apply for agents, there are wine dealers in the provincial capital called, as well as dealers in some provinces and cities in the province, and a large chain supermarket called, even wine agents and dealers in other provinces, into Ji Province, Hei Province, Mengjiang Province does not count, even the south of Dongshan Province, the farthest even Guangdong Province has called to ask, I am anxious these days is not good to eat and sleep, according to this situation, Our wine production can't keep up with this expansion! ”

When he said this, Qin Mingliang had a colorful face, but he was also full of anxiety, it was true that the Phoenix Distillery had just been on the market for three days and was sought after like this, and he never thought of such a scene.

To be honest, the one who does business doesn't want his business to get bigger and bigger? Seeing the current situation of Phoenix Distillery, he has even seen the hope of Phoenix Distillery and those nationally renowned brands, such as Moutai, Wuliangye, Qinchi and other distilleries.

But as soon as he came into contact with reality, he was a little disappointed.

Because at the beginning of the year, they never thought that someone would buy the winery, and even if they thought that someone could buy the winery, they never thought that it might become so popular, so at the beginning of the year, they didn't have any reserves of production materials in the factory.

Moreover, even if they wanted to stock up on the means of production, they didn't have the funds on hand.

The Phoenix Laojiao, Phoenix Daqu, Phoenix Liquor, and Phoenix Alcohol, which are now popular in the market, are all maintained by the three tons of puree sealed in their original wine cellar, as well as the five tons of second-fermented aged wine that have been stored in the underground warehouse for five years.

It is through the blending of these purees and aged liquor that the unique taste of Phoenix Laojiao and Phoenix Daqu is created.

These purees and aged liquors seem to be a lot of them, but if they continue to develop according to the current hot situation of Phoenix Distillery, they will definitely not be enough.

Now in Bincheng, if you want to entertain others, in a similar restaurant, a similar banquet is nothing, the most important thing is that if there is no Phoenix Laojiao or Phoenix Daqu on the banquet, then your face will be lost, which will cause people to pursue Phoenix Laojiao and Phoenix Daqu.

But if this frenzy continues like this, their Phoenix Distillery will really be unable to withstand the production capacity.

"Before the winery has contacted a batch of raw materials, before our winery's products are on the market, it has begun to brew, it is estimated that there will be more than a month for our wine to be out of the first cellar, but after all, this is the first year of new wine, and because of the quality, I estimate that these wines are at best suitable for low-end wines such as phoenix nectar, but our high-end wine only needs so much puree in this way, not to mention expanding to the whole country, just our Bincheng is estimated to be not enough......"

Speaking of this, Qin Mingliang also shook his head, indeed no one expected that the few new products launched by Phoenix Distillery would be so popular.

"This first batch of liquor, we have sealed, if you want to make good liquor, then this puree is indispensable, when the time comes, you can mix some puree with these new liquors and continue to ferment, with the help of the koji and liquor enzymes of these puree liquors, the fermentation rate of this new liquor may be faster. The predecessor of our Phoenix Winery, Bincheng Winery is poured on this quality pass, our Phoenix Winery is now reborn in Nirvana, this first step is so beautiful, this time we must not give up our efforts, we must strictly control the quality. In addition, Director Qin said that the situation of short supply, we have also noticed, I provide you with three methods, on the one hand, the price increase, on the other hand, the limited supply, the third way, is to send our buyers out, to collect bulk liquor, but we must pay attention to the quality, absolutely unblended grain wine can, if the other party has the puree to sell, then better, don't be afraid of high prices, as long as they are willing to sell, how much we will buy for him......"

Li Liqiang has no experience in such a scene, so what Li Yifan said is extremely important, and Qin Mingliang is also very comforted that this Xiao Li boss has not relaxed his requirements for product quality until now.

This is the case in the liquor industry, once a product is booming and the product quality is recognized by the market, then it will immediately fall into the scene of being frantically pursued.

Then the managers of this distillery are often a little flustered in the face of the market, but because of the output, such a distillery often faces a situation of rapid expansion and insufficient production capacity.

Generally, when faced with such a situation, those managers will choose to ignore the quality of the product and let the brand expand rapidly, but the result of this is that the reputation of the product declines, and then it is quickly eliminated from the market.

Such a situation is constantly staged in small and medium-sized distilleries in various places in the land of China, and the cycle is continuous, the most famous of which is the Qinchi Distillery in the past few years.

At that time, it once relied on the name of the national advertising king, and the name resounded all over the country, and it could even be compared with Moutai and Wuliangye, but unfortunately Zuihou still fell on the road of product quality decline caused by insufficient production capacity and rapid expansion, and was spurned by consumers.

And now Boss Xiao Li's calmness makes him can't help but admire. (To be continued.) )