"Then have you received any information, why do they want to attract merchants to become franchise stores?" Zhao Hongbing was very curious about what caused the difference between this life and his previous life.

"Boss, I heard from some old colleagues in the past that the main reason why Bolton decided to recruit franchisees was because the development of the Eddie brand was not very smooth in the past three or four months." Tong Xiang said loudly.

"Didn't go well?" Zhao Hongbing frowned and said, "Their brand development is quite good, right?" ”

Zhao Hongbing's face was even more puzzled, and he said loudly.

In the past three or four months, according to the news received by Zhao Hongbing, although the development of the Eddie brand is not as good as that of Ullis clothing, but with the strong strength of the Boton World Company, the development speed of the Eddie brand is not very slow.

"Boss, one more ...... It is the team that used to be responsible for the Eddie brand, and many members have left; Now most of the new team members recruited by their company advocate that the Eddie brand take the franchise route! Tong Xiang said loudly.

Zhao Hongbing's face changed slightly, and he finally understood why the Eddie brand would take a different path from his previous life.

The reason why the Eddie brand still took the franchise route in its previous life was mainly because hosts like Tong Xiang did not leave.

But in this life, many team members who are responsible for the operation of the Eddie brand have been pried into corners by Yuris with high salaries and better development prospects, which has led to a completely different process from the previous life.

"Boss, many of our team members feel that the Eddie brand is very threatening!" Tong Xiang sighed.

Zhao Hongbing also nodded, compared with a real direct * store, recruiting franchisees all over the country, it is indeed a little more efficient in terms of speed and speed of payment collection.

In fact, when franchisees open franchise stores in a certain area, they are looking for stores and decorating them out of their own pockets.

At most, the brand company will give a little decoration subsidy in the later stage; However, most franchisees have to give a franchise fee to the clothing company that holds the brand when they join the brand.

And like Zhao Hongbing, who is a direct-operated * store, every time a new store is opened, it is a big expense.

"Boss, just a few days ago, an industry person in Fu Province contacted us by phone, hoping to become our franchise store." Speaking of this, Tong Xiang's face showed a slightly proud look.

After all, only when a brand is valuable will someone join. The other party asked to join Uuris Clothing, which shows that so far, the operation of their brand is not bad.

"Anyone who asks to join our brand will directly refuse." Zhao Hongbing sighed and said loudly.

In fact, it is very simple to set up a franchise company in the apparel industry.

As long as you rent some office buildings, set up office areas and product display areas in some high-end wholesale markets like Yangcheng or other regions, and then recruit some operational talents to operate and promote offline and online, you can find entrepreneurs from all over the country who want to join.

As for the number of franchisees that can be recruited, it depends on the promotion of the brand's operation. For example, some newly opened so-called brands even invest millions of dollars in brand operation and promotion every year.

"If we operate under the Ullis brand, we can recruit some franchisees all over the country. However, with our current strength, it is fundamentally impossible to effectively manage them. Zhao Hongbing said loudly.

Many people will have this experience when shopping, and the service they get at brand franchise stores is worse than that of directly operated stores. In Zhao Hongbing's view, such a thing will inevitably damage the value of the brand itself.

If his goal is only to earn one vote, he can ignore the damage to the brand value, and even set up a new brand a few years later and repeat the above operations. However, Zhao Hongbing's purpose is to build a long-term brand.

"Boss, you're right." The corners of Tong Xiang's mouth also showed a smile: "Our directly-operated * stores can basically make money when they open, and there is really no need to recruit franchisees to open franchise stores." ”

In Tong Xiang's view, every Uuris clothing store is a money-making machine. Its true value is far higher than that of other franchise brands.

If they really want to recruit franchisees, the franchise fee must be surprisingly high. And the would-be franchisees who don't know the Uulis brand at all can't afford such a high franchise fee.

"They develop theirs, and we develop ours." Zhao Hongbing made the final decision: "We try not to be influenced by them. ”

Anyway, even if the Eddie brand uses the method of joining, in the end they must not be the opponent of the Uuris brand.

"Boss, you're right." Tong Xiang nodded, and he suggested: "I have seen the sales of our single store, boss, the sales and profit of our single store are higher than that of ordinary brand clothing stores."

I think we can do a big expansion as we enter June. ”

A black line appeared on Zhao Hongbing's face, and he remembered the market state in his previous life, where he could really do whatever he wanted with money.

In March, Tong Xiang only used part of the 20 million yuan injected by Ueris Clothing, and in the past two or three months, those * stores that have opened have continuously brought cash flow and profits to Ullis Clothing in the peak season.

The current situation of Yuris clothing seems to have a little excess of cash.

Zhao Hongbing quickly thought of the situation of his own garment factory, which has been in business all along, and its monthly profits are also stable.

The cash of the two garment factories seems to be a little excessive, right?

"Okay." Zhao Hongbing said: "In the past three months, you can open as many * stores as you want to open in Ulis Clothing. The cash you have is at your disposal. ”

After entering June, it is slowly the off-season of July and August; Opening a new store here is not a good choice because of the low profit margin and the risk of inventory.

However, in the case of more cash, it is a good choice to open a few more stores to speed up the expansion of Uuris's clothing.

Moreover, with the current profitability of a single store of Uuris Clothing, there will be no loss.

"Thank you boss!" After getting Zhao Hongbing's permission, Tong Xiangteng stood up immediately, and after returning to his office, he handed a thicker report to Zhao Hongbing.

"Boss, this is our plan for the expansion of Ullis Apparel in the next three months. We feel that with the current situation of our brand, we can open a * store on the east bank of the Pearl River Delta.

Also, our brand is not limited to Phuoc Province now. Boss, now that you have approved my plan, I will now send two teams to Phuoc Province and Hulan Province to assess the local business environment.

Although the consumption capacity of these two provinces is lower, the rent level is relatively lower, which may be more suitable for our brand development......" Tong Xiang said eloquently.

After Zhao Hongbing took the report, a trace of black lines appeared on his face, and Tong Xiang actually had his own ideas about the rapid expansion.

"Okay, if you think about how to do it, do it, I support you." Zhao Hongbing said loudly while looking at the report.

Hearing this, Tong Xiang breathed a sigh of relief. He can naturally see that Zhao Hongbing does not pay much attention to the Eddie brand, but in his opinion, the entry of the Eddie brand into the franchise industry has sounded the alarm for him.

Time waits for no one, and if you want to occupy a leading position in the clothing brands, including the Eddie brand, you must accelerate the pace of your own development.

After getting the report, Zhao Hongbing and Tong Xiang chatted a few more words before leaving the operation center of Ullis Clothing.

He got into the car and the phone rang just as he started it. "Tong Xiang, is there something?" Zhao Hongbing asked after answering the phone.

"Boss, Eddie has made a big move in terms of clothing!" Tong Xiang's slightly arguing voice came from the phone.

"Oh, what's the big deal they're doing?" Zhao Hongbing asked.

"I just received the news that Eddie Clothing has signed Zhu Yuying, according to reliable sources...... Zhu Yuying will come to Yangcheng later to stand for Eddie clothing! Tong Xiang said loudly.

Holding the phone, Zhao Hongbing's eyes twitched slightly.