"Zhu Yuying? Are you talking about the Zhu Yuying who has been quite popular recently, the one who drinks songs? Zhao Hongbing asked out loud.

"Yes, it's the Zhu Yuying you said." Tong Xiang sighed.

Confirming the news, Zhao Hongbing's eyebrows finally twisted.

The next night, Zhao Hongbing, who has always liked financial news in his free time, rarely transferred to an entertainment program on a radio station in Yangcheng.

Under the gorgeous lights, a woman in a thick dress, wearing an off-the-shoulder dress, was in front of more than a dozen microphones crowded together, showing a decent smile, and talking softly: "I feel very honored to be able to endorse Eddie clothing......

Zhao Hongbing's eyes almost narrowed together, Zhu Yuying, one of the most popular female singers in China, has an endorsement fee of more than seven figures.

Zhao Hongbing thought of the expansion plan he had finalized with Tong Xiang yesterday afternoon. Compared with Uuris clothing, Eddie clothing's practice of burning money is the real tyrant.

"That's not how money is burned, is it?" Zhao Hongbing looked at the beauty in the flickering magnesium lamp, and faintly felt the ambition of Eddie's clothing.

Ulris Garment Factory, after a heavy rain, the originally hot weather brought a bit of coolness.

A cool breeze blew, blowing away the impetuousness in people's hearts, making people comfortable and wanting to be lazy for a while.

Zhao Hongbing carefully boiled tea, poured a cup for Tong Xiang opposite, and poured it for himself.

Tong Xiang had a sad look on his face, and he only barely squeezed out a smile and thanked Zhao Hongbing, but smiling was more ugly than not smiling.

"Manager Tong came to me, what's the matter?"

"Boss, I just received the news that Eddie Clothing is ready to sign star Guo Yiman." Tong Xiang took a sip of hot tea and said loudly.

"Guo Yiman, the one who almost won the Golden Horse two years ago?"

Zhao Hongbing had a deep impression of her. After all, the movie in which she played the heroine two years ago was a hit. In his previous life, Zhao Hongbing watched that film on the Internet.

"That's right, it's her." Tong Xiang smiled bitterly and said: "According to my former colleagues in Botonshi Clothing, Eddie Clothing will hold a media conference in Yangcheng on Friday. ”

"Eddie clothing is really true, why is it suddenly nervous and doing so many things." Zhao Hongbing muttered and shook his head.

"Boss, what did you say?" Tong Xiang lowered his head, trying to hear what Zhao Hongbing said.

"I said, Eddie has a high exposure rate lately." Zhao Hongbing laughed and said.

Exposure rate means attention, which in turn translates into popularity. After signing Zhu Yuying, Eddie clothing has appeared on some TV channels and entertainment news on several major portals from time to time this week.

These practices, at least in front of some young people who pay more attention to entertainment news, are familiar.

"Manager Tong, how did Eddie Clothing persuade Guo Yiman to be the spokesperson?" Zhao Hongbing asked curiously.

Most celebrities pay more attention to image management, and when receiving endorsements, they will try to choose some well-known brands.

Like some domestic international actors, and even endorsements from non-industry first-line brands will never be accepted. With Guo Yiman's fame, she took over the unknown brand of Eddie, I'm afraid it's a little condescending, right?

"I guess it's smashed with money, money is the most telling." Tong Xiang said loudly: "According to unconfirmed information, the Eddie brand and Guo Yiman signed a four-year contract, with a contract amount of more than eight figures. ”

"The Eddie brand is really rich, and it's quite willing to spend money." Zhao Hongbing sighed a little.

"Yes, but it works. If it works well, maybe this year, Eddie clothing will be profitable. ”

Hearing this, Zhao Hongbing couldn't help nodding his head, and asking celebrities to endorse has always been a magic weapon to improve brand awareness.

In the nineties, a shoe company in Fuzhou Province invested a lot of money and asked a table tennis player to endorse it at that time, and it became an instant hit.

For a franchise brand like Eddie Clothing, after the brand awareness increases, the return of funds will also be accelerated, and it is easier to make a profit.

For example, if Eddie clothing recruits 100 franchise stores this year, and each franchise store charges 30,000 yuan in franchise fees, it can return 3 million funds; Coupled with the follow-up purchase income of the franchise store, it is very likely that Eddie clothing will generate profits in the first year of heavy investment.

"We've got to figure out how to solve it." Tong Xiang looked sad: "It turns out that it is very easy for our operation center to poach people from Botonshi.

Now, Eddie clothing looks to have better development prospects by throwing money, and employees are reluctant to change jobs. Just two days ago, a supervisor who was going to change jobs to our company regretted not coming.

The development of Eddie clothing and Uuris originally had little to do with it, but because of the competition for talents, the two big brands had a conflict of interest.

"How?" Zhao Hongbing sneered: "The way to put it on the table? ”

The entertainment industry is a vanity fair, ordinary audiences watch celebrities and only see stars on top, but people like Zhao Hongbing who do business see more of the brand value behind the stars.

More than half of the income of many A-list celebrities comes from brand endorsements. The interests of these brands are both detrimental to the exposure and popularity of celebrities.

"As far as I know, Guo Yiman had some black history before he became famous." Zhao Hongbing smiled slightly, and said with a determined face.

Tong Xiang looked at his boss and didn't pay attention to it at all, and when he saw Zhao Hongbing's carelessness in his smile, he breathed a heavy sigh of relief: "Boss, you can still talk about these things now." ”

"Tong Xiang, if you really use yin means." Zhao Hongbing's face showed a solemn look: "Guo Yiman is not a clean person, and choosing her as a spokesperson is definitely a wrong choice." ”

The corners of Tong Xiang's mouth twitched, and he said, "There are more unclean people in that circle." Boss, even if our company hires someone to operate it, it is useless to shake out everything Guo Yiman did before.

Guo Yiman's agency team and entertainment companies can also ask cooperative media and hire a large number of trolls to fight back, and if we do this, we may increase her popularity. ”

Zhao Hongbing smiled at the corner of his mouth, the entertainment industry has its own way of working. Some celebrities and the stakeholders behind them are masters of manipulation techniques such as hype, and outsiders like Zhao Hongbing rashly enter the circle to carry out relevant operations, and in the end, almost all of them return home.

Even if Zhao Hongbing was rich, he would not do such a willful thing.

Ulris clothing and Eddie clothing is only a local conflict of interest, in the domestic clothing market, there are hundreds of well-known clothing brands, even if it is the Pearl River Delta market where the conflict of interest between Ulis and Eddie is the most intense, after the loss of the interests of Eddie clothing, the biggest benefit is definitely not Ulis clothing.

Zhao Hongbing will not do such a thankless task, in the shopping mall, few brands attack the spokesperson of competitors, the investment is too large, but the income is too small.

If there is a situation where a certain brand stinks a competitor's endorsement star, it must be a hostile state between the two major brands in the market.

"Manager Tong, Aidi Brand and Guo Yiman signed a four-year contract. I am sure that in less than two years, Eddie Clothing will regret asking Guo Yiman to endorse. Zhao Hongbing's face was determined.

The standard time for celebrity endorsement contracts is two years, but Zhao Hongbing believes that in less than two years, he will make Eddie not worth mentioning at all. This contract of the Eddie brand is too long.

"Boss, you said that Guo Yiman once did a reception, can't it be true?" After all, he is not a saint, so he is naturally interested in the private lives of these beautiful female stars, and the fire of gossip burns in Tong Xiang's heart.

Zhao Hongbing smiled meaningfully and did not speak. Who can say clearly about female celebrities? Of course, Zhao Hongbing naturally wouldn't say anything like this.

"Let's talk about our brand ambassadors." Zhao Hongbing said loudly.

"Spokesperson, shall we ask for a spokesperson?" Tong Xiang's eyes widened slightly, and he said, "Boss, there is no need for our brand to ask for a spokesperson, right?" ”

The situation of the Ulris brand and the Eddie brand is different, the Eddie brand has these two god-level spokespersons, and the main audience is two.