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In the past two days, the hottest topic in China is, of course, the war of words between Puhai Volkswagen and Chetuo Family......

And the origin of this war, as for a review of Puhai Volkswagen's Passat sedan on the website of the car trust home, in this review, not only introduced the various numbers and performance of this car, but also commented on some of the performance of this car.

Especially regarding the 1.8t turbocharged motor of this car, in recent months, because of the challenge of Honda and Toyota, two Japanese car manufacturers, Puhai Volkswagen had to adjust the price of their mid-level car Passat, and after making such an adjustment, the original 1.8T model, which was the top model, has become hot in the market, and the sales have soared from more than 3,000 units to more than 8,000 units in a single month.

And is this 1.8t turbocharged motor really as good as Volkswagen says? Is it true that the review article on the website of the car trust home said about the problem that this car burns engine oil and the final guide is easy to pull the cylinder?

Below we will connect with the famous domestic automotive experts xxx to comment on this topic......

Puhai Volkswagen is on fire, and Chetuo Home is also on fire, because this war of words between them has not only attracted the attention of consumers, but also many news media.

The Puhai public has a lot of money. A lot of news outlets they can use money to smash it. But even if they have any money. Nor can it be smashed into all the news media in the country.

Although there are many media outlets that have taken their money to help them build momentum and write advertorials, there are also many news media that have eaten behind closed doors in their public relations departments before, jumping out and accusing the public of deceiving consumers.

Anyway, after such a fuss on several sides, this matter is getting more and more popular.

In the end, even some of the central news media were involved, and the first report of the morning news of the economic channel of the big pants station talked about this matter at the beginning.

And as soon as he came up, he asked for a lot of references, and finally even found a lot of so-called experts to comment.

And these bullshit experts also have their own reasons. Some people say that Volkswagen's car motives are indeed flawed when they are designed, which leads to such problems.

Some experts said that he was not sure whether this was a design flaw or not, that the oil could eventually lead to the motivation to pull the cylinder, and that he was not sure whether there was a direct connection between the two.

Anyway, the recent battle between the Puhai Volkswagen and the car trust family is a mess, especially in the field of the automobile industry, and it is about to come to the day of the Beijing Auto Show.

The public is having a lot of fun, and there is a press conference today. Saying that our products absolutely do not have the problem of zài design flaws, what the car trust home says is infinite.

There will be a press conference tomorrow. He said that he had collected enough evidence and was about to sue the car trust home, and everyone will see you in court.

Anyway, it was a series of moves, but in the end, it was thunder and rain, shouting in the air, shouting for many days, saying that the car trust family was going to be sued in court, but in the end there was no actual action.

On the side of the car trust house, compared with the public, it seems to be much more low-key, except for the review article that provoked the war to the top, there is no other superfluous action.

In the eyes of many people in the industry, they are either suppressed by the public, or they are quietly negotiating with the public.

If they were lying, the public would have taken them to court a long time ago, but now the public is just arguing, but not acting, which is already very problematic in the eyes of smart people.

And the car trust home has been so low-key, if it is secretly in contact with the public, it must be with the public to benefit, it is estimated that if the public does not come up with a few million this time, it will not be able to seal their mouths.

But the truth is not as speculated by these well-intentioned people, the reason why the car trust family has not made much action is because they have been muffling for money.

In these years, what is most important to a website, as long as people who are not stupid know, is click, click means traffic, and traffic means exposure.

Now that the car trust home has gone through such a tough encounter with the public, their daily click rate has exceeded 100 million, which is the direct benefit they got from this war with the public.

With such a click-through rate, even many websites can't buy it with money.

The daily click rate is over 100 million, which is definitely a miracle in this year, a topic can make the website hype, you say how Li Zheng and Pan want to be unhappy.

This result is very good for them, the reason why they are silent is that they hope not to create an aggressive impression to many readers and users, such a feeling is good, the public is so strong, in this way, they have become weak.

If they wait until today, and they come up with the killer feature, then they will become a website that dares to speak the truth, dare to challenge authority, and work for the benefit of car consumers across the country, then by that time, their challenge will be considered a complete success.

Even if the positive image of their website is erected, when the time comes, the position of the first brother of their car website will be unshakable, and they can preach on a behemoth like Volkswagen, which is still with them?

Even if a few years later, there are countless latecomers in this field, but they will not be able to challenge their authority.

When the time comes, the position of the first brother of the car portal website will be secured, and what money, what fame and fortune, will not roll in.

Don't look at the quarrel between them and the public at this time, but when they have established their authority, what is the public's attitude towards them when you see it?

Don't you have to come to them with money every year to kneel and lick obediently, every time you get a new car, don't you want to come to them and spend money to let them write advertorials and say good things?

In fact, this war is a war about the discourse and authority of the automobile industry.

Because there was no professional media in this area in China before, the right to speak, supervise, and authority in this industry has always been held by these automobile companies, and consumers have always been a vulnerable group.

Even if their car is indeed flawed in design, as long as consumers buy their car, there is no place to reason for a problem.

However, once the Autohome website establishes their professional and authoritative image, it will be different, consumers have a platform to communicate and interact, and they can unite on this platform to denounce a certain company.

This is the ultimate purpose of this war, and the current public may not realize this, and this Zhuang Wujian is intended for Pei Gong's move, but Li Yifan has long outlined it with Li Zheng and Pan Xiang in a conference call.

Now they haven't made a counterattack, their first plan has been successful, which is to use this war to earn enough eyeballs, and the more fun the public has, the greater the benefit to their website, which is equivalent to a level of free advertising.

You must know that before the public named them, although they had a small fame on the Internet, their influence was not as great as it is now.

But since the public named them and said that they wanted to fight with them, the influence and fame of their website have begun to spread from the Internet to the real society, not only frequently exposed in newspapers, but also on TV shows on Big Pants Channel, what is more cost-effective than such free advertising?

Their average daily clicks, the highest record has gone from the highest single-day 40 million to the current single-day record of breaking 100 million, even if it is not during the peak of the holiday, now there can be 60 million fixed clicks per day, what does this mean?

This shows that their first issue of hype was a success, and the public's roll call not only did not hurt their website, but made more people aware of their website, and also expressed recognition of some of the content said on their website.

Or rather, they agree with the structure of their website, otherwise they wouldn't be able to click through this website every day.

The next step for Li Zheng and Pan is how to turn these people who click in and browse their website every day into regular registered users of their website.

So what to do?

Of course, we want to make a fuss about counterattacks, don't you people say that we spread rumors?

Okay, then I'm going to speak with facts that you can't refute, and once these things are confirmed and you have nothing to say, then these consumers, or potential consumers, will realize our authority.

Good guys, a website, even the public can pick off the horse, which shows that people really have real materials, not somewhere to stare and talk nonsense.

Even the authority of the masses dared to challenge, and in the end they won, this is not the best proof of the authority of others.

In this way, there will only be more consumers who were originally skeptical or about to buy a car to watch their website or become their registered members, so that their website will be on fire.

is indisputably on fire, once this authoritative and professional trait is established, then they will become the climate, and who will dare to tease the tiger's whiskers at that time? (To be continued......)

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!