1409. in the first place
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When the car trust home says which car is good, then many people who don't know cars will think that which car is good, and which car they say is not good, many people will think which car is not good.
Their casual words, or even an article, can affect the image of a brand, and the sales of a certain car, and when that time comes, who will dare to challenge their authority.
Even the arrogant car companies have to come to them with checks to see their faces, and every new car has to be sent to them for a long-term 'evaluation'.
Didn't you do that in the car care home of the previous life? At the beginning, it was conscientious to make a website, and then after doing it, after becoming a real industry leader, isn't it a real car trust home?
Whoever gives more money will write advertorials to whomever they want, say good things, and whoever can't do things will hack you to death!
In the previous life, the reason why the car trust home became the car trust home was because of their initiative, which made many consumers feel very helpless, because the popularization of car knowledge at that time has made people no longer feel as mysterious about the car as before, and they don't understand anything.
Many people who understand cars, or people who have the ability to think independently, will have their own understanding of a certain car and a certain brand, especially after weighing the configuration, price, and performance, everyone will have their own evaluation of this car.
For example, many domestic cars, many consumers feel that this price, such configuration and performance. It's already worth it. But because this domestic brand does not know how to be filial. So it was written as by the editors of the car trust house, which will make many people who buy this car come to the website to have a war of words.
And many joint venture cars, obviously the configuration is a piece of, the performance is average, and the price is high, but because the silver is in place, many editors will write such a car as a flower, and there will also be a group of car friends who know cars to come here to have a war of words.
But by that time, the climate of the car nursery house had already become a place. His professionalism and authority are beyond doubt, so although everyone is making a lot of fun below, it can't have much influence and destructive power on the car trust family.
Therefore, in order to increase the click-through rate, the car trust home is also happy to see them arguing and fighting in the forum.
But that's all later, now the car trust home was born a year earlier than the original life, and it was born in the hands of Li Yifan, Li Yifan of course hopes that the authority and professionalism of this car trust home will be established as soon as possible.
During this time, the public was so happy, but there was no reaction on the website at all. But that doesn't mean they haven't done anything.
It's been a week since the incident came out, and the public is shouting loud slogans. It has always been for the car trust home to retract the article, and then apologize to them on the website and in the newspaper.
But on the side of the car trust house, after putting the article on the top, there was no reaction at all, and even if some reporters came to their company for interviews, they were all turned away by the security guards.
What exactly they are up to, many people don't know.
Just when a whole week passed and entered the Monday of the following week, many people suddenly found that a news item suddenly hung up on the homepage of the car trust home website, and this news instantly detonated the entire automobile market.
As soon as this news came out, let alone the public, almost all domestic automobile manufacturers, regardless of whether you are a private car company or a state-owned joint venture car company, are afraid of this news.
In fact, this news is not too special, the headline of the news is "300 car owners contact the car trust home website to ask for rights protection, suing the public for deceiving consumers and concealing design defects!" 》
Although the title is very long, but just looking at the title, you already know how exciting this news is, in the click on the news to see the content inside, at the beginning many other car leaders may be snickering, this time Volkswagen is in trouble, but then it will fall into real worries, if their own car companies encounter such problems in the future, what should they do?
Not to mention anything else, this time just this car trust family dares to work so hard against the public, and looking at the current situation, they are going to win, no, it should be said that they have won.
After this battle, it has been absolutely certain that they are authoritative in the field of automotive media, such a website, if it has a bad relationship with him, they just say a few bad things about their products, then what?
Everyone is engaged in automobiles, especially joint venture automobiles, and everyone knows that these products now distributed in China actually have some minor problems inside and out.
In the past, the domestic car culture was not developed, and there were not many people who knew about cars, so everyone didn't know, but this car trust house was not the same for these bastards, and through this incident, you can see that they are really professional enough, if they are picking thorns in their own products, then how should they deal with it?
When I think of this, the big bosses of many automobile companies feel that their heads are big.
At this time, the biggest headache is the leaders of Puhai Volkswagen, especially the general agent of Volkswagen's domestic brand promotion and promotion, Mr. Andrew.
At this time, he was sitting in his office, his brows twisted into Sichuan characters, reading the article.
This article on the rights protection of car owners is very detailed, and it is probably about more than 300 Volkswagen owners from various parts of the country, and their models are mainly Volkswagen's Passat 1.8T products and Audi's 2.2T products.
They are all turbocharged engines, and the problems encountered are that the engine is scrapped, and the engine has to be replaced in the end.
Almost all of these people are old drivers, the shortest ones have eight years of driving experience, they have driven other cars before, and they are very confident in their driving skills, so when their cars have problems, the reply they get after the public after-sales service is that they have problems with their own driving habits and the engine of the guide zhì car is scrapped, the first choice of these people is not to believe.
But after all, they are scattered all over the country, and when such a problem occurs, they go to the local quality inspection department to complain, but they don't care, and they find the local media, which has little influence.
Even if consumers in Beijing and Puhai encounter such a problem and go to some local news media with relatively large influence, as long as the public comes up with some money to settle those reporters, they will still have no way to complain.
In the end, they could only pinch their noses and endure it, and about replacing the engine, they could only grit their teeth and pay for it themselves, and in the end it was over.
However, when the car trust home classified the Volkswagen engine as a design flaw this time, this was different, and many consumers who were originally skeptical in this regard suddenly stood up.
In the past, everyone was scattered all over the country, and the forces were scattered, even if they wanted to defend their rights, the cost was too high, and in the end they had to give up.
But now through the Guò Car Nursery Home website, everyone can connect with each other, form a team, and join forces to ask the public for an explanation, which can be lively now.
This article is super long, and there are a lot of on-the-spot interviews with those rights protection consumers, almost all of whom asked about the problems with their car engines, when the problems occurred, and under what conditions, and after the problems, how did the public reply to them, and how to deal with them in the end, etc., everyone said in detail, and even some people showed photos of the car after the problem at that time, as well as the invoice for the cost of repairing the car later.
And this is not one or two people saying this, but more than 300 people suddenly appeared, and these people came from all over the country.
God knows how many people are still trying to contact the car care home at this time and want to defend their rights? Today it is more than 300, and maybe tomorrow it will pop up more than 500 all at once.
At that time, regardless of whether the engine of their car is due to specific design flaws, or because of their own bad handling habits, the impression left on consumers anyway must be that Volkswagen is so fucked up!
Thinking of this, Andrew couldn't help but have a cold war, he would never have thought that a war of words would end up like this.
If today's incident brings fatal damage to Volkswagen's brand, then the brand image that Volkswagen worked hard to manage before will be all over.
You must know that the Celestial Empire is the most important overseas market for Volkswagen, and there is no one, and they are not allowed to have any disturbances in this market.
Now, apart from such a big thing, how can Andrew not be flustered.
Fuck, these bastards in this car trust house, this trick is too vicious, right?
Today there are more than 300 rights protection car owners, tomorrow if more people see this news, then maybe more people will choose to join this rights protection camp, if not timely stifled this bad trend, then the public image in China will be ruined.
For a while, Andrew was in a state of confusion, and he would never have thought that it was just a trivial matter that he wanted to punish the other party, how could it be like this in the end.
How does this end? He didn't have an idea for a while, whether to fight them to the end, or quickly find a downhill way, communicate with the other party, throw some money at the past, and settle this matter, for a while Andrew was wavering.
And just when he was wavering, in the forum of the car trust home website, it exploded, especially in the forum of Volkswagen Passat, but in just over an hour, there were hundreds of more registered accounts...... (To be continued......)