Chapter 26: Store opening
The next day, Brother Luo and I came to the store early in the morning, we discussed how to lay it out, and after measuring the size, I went to the advertising agency first, and I wanted to make a store sign first.
I discussed with Brother Luo, and the name of our store was "Xiluo Men's Products Store", which used his surname and my first name, and it was quite foreign when we got together, and we were very satisfied.
We divide labor and cooperate, but Brother Luo handed over all the things about the direction of construction to me, he is only responsible for the implementation, so it is good, the opinions of the province are not unified from time to time There are contradictions, for this store, I have a lot of my own ideas, such as the positioning of decoration, product positioning, the positioning of target consumer groups, etc., when I said these to Brother Luo, he completely trusted me, only said everything to listen to me, what to say just say it.
My life suddenly became busy, but I didn't feel hard, because everything was worth it, I wanted to have a bright future, and I was really depressed for a long time.
Of course, even if you are busy in the day, there are very happy moments, recently I have been in contact with Mo Han, she seems to be very concerned about the progress of my store, and will also care about my life sporadically, after a period of time, I am used to Mo Han's care as my own motivation, this habit is very wonderful and enjoyable.
Because Shen Man and the investment manager are familiar with each other, the development of our store is going very smoothly, and even Manager Hu promised to wait for the day of our store opening, he will use the radio in the store to do a day's advertising for us, which is great, and the cost of publicity is also much less, and our funds are still very abundant for now.
.......
It's another 3 days of busyness, our store is finally going to open tomorrow, my life, my struggle is about to be tested, I am excited and nervous, I hope everything will go smoothly next!
Today's good weather embellishes my mood, I came to the store early, Brother Luo also came very early, I have no friends with Brother Luo in this city, although it is the opening day, only Brother Luo's family came to congratulate, although I sent a message to the prince and Shen Man, but they still maintain a consistent tacit understanding, ignoring my invitation, although I am helpless, but I also understand that some things take time to let go, at least Shen Man still cares about me now, this is my luck.
Brother Luo and I were sorting out the goods all morning while waiting for customers, and the process was disappointing, not even the people who entered the store to hang out, although we were mentally prepared, but we were also disappointed.
In the afternoon, Manager Hu was still thinking about broadcasting advertisements to us, a round of advertisements were broadcast, and our store finally had customers in twos and threes, and an hour later, we did our first successful business, selling a men's wallet and men's belt, which made Brother Luo happy, and immediately had confidence, and constantly encouraged me to relax.
Luo Ge greeted the customers, and I sat at the drink shop opposite to think about countermeasures, because the mall gave us a waiver of the warranty and 6,500 yuan in rent, and we still have about 15,000 yuan of available funds.
Now there are several problems in front of me, one is the single form of the product, the second is that there is no distinctive business style, the third is the lack of added value of the product, and the fourth is because of the limitation of funds, our products take the low-end route, which does not fit with the high-end positioning of the store, and it is difficult to grasp the specific consumer group.
I have a bit of a headache, I have to use 15,000 yuan to solve all the above problems, but this is too difficult, fortunately, I have enough time to plan the operation of the store.
......
The evening finally ushered in the peak period of the day in the store, coupled with the advertising support of the store, our store has an endless stream of customers, and began to sell goods one after another, to ten o'clock in the evening when the business stopped, we did 1879 yuan of business, if you can maintain such a turnover every day, there is naturally nothing to say, but I know that this is impossible, the first day is because of the novelty of consumers and the non-stop advertising of the store to have such a heat, once cooled, we will usher in a painful period.
When I got home, I turned on the phone as usual, and there were two messages from Mo Han, the first one was distributed at 11:13 p.m., concerned about whether the store opened smoothly today, and the second one was sent at 9:30 p.m.: "Zhang Yixi, are you unwilling to ignore me?" ”
Because I was busy, I couldn't reply to Mo Han's message in the first time, in fact, she is a very sensitive woman, and I also enjoy this feeling of being cared for, so I hurriedly sent her a message back: "Of course not, I'm very busy today, and I haven't had time to look at the phone,"
"Oh, then you have to pay attention to rest, I'll go to bed first."
I smiled, sent her a goodnight, and kissed her on the phone, wondering if Mo Han would be able to sleep peacefully when he received my message with a flying kiss.
.......
The next day, as I expected, we ushered in a painful period, to the end of the evening we only did 1356 yuan of business, which is simply frustrating, many times people's ideals can be very full, but the reality often makes people desperate, the only thing you can do is to be strong in despair, otherwise what awaits you is depravity, and finally annihilation.
Before I went home, I received a call from Shen Man: "How is it, is it going well?" Her tone was concise and competent.
"It didn't go well." I said truthfully, Shen Man and I both studied marketing, and we all know very well what today's sales mean.
Shen Man paused and asked me, "By the way, do you have any indication from Manager Hu's side?" ”
"What does that mean?" I asked, puzzled.
Shen Man sighed lightly: "This time Manager Hu has helped a lot, he likes to drink." ”
It dawned on me and I said, "Oh, then I'll send him two bottles of pub tomorrow." ”
"No need, I have already asked someone to send it to him in your name, Zhang Yixi, don't be surprised, the reason why I did this on your behalf is because I know you too well." Shen Man's tone was still disappointed.
I was silent, Shen Man didn't say anything more to me, and she hung up the phone.
.......
I had insomnia, I was thinking about how to develop our small shop all night, from the day I set up the stall, I already understood the cruelty of reality and the cruelty of life, I was trying to adapt to the world, in fact, I haven't played online games for a long time, and I can't even remember the password of the game.
I aspire to win dignity and status for myself in this society, at least to get rid of Shen Man's protection, she is just a woman after all, and it is precisely me who should protect her.
........
When I woke up the next day, I had another habit, I would vibrate my arms and shout: "I want to counterattack, I want to counterattack, I must counterattack." ”
I want to give myself the mental motivation to know what I really want and what I need to do before I get what I want.
Today, the weather is hazy, cold wind, which greatly affects people's enthusiasm for shopping and consumption, such a butterfly effect has also affected our business, this day we only did 519 yuan of business, deducting the cost of goods and other operating expenses, barely made a little money, but with Luo Ge points, it is really better to go to the stall.
Our business was in trouble, although it had something to do with the weather, but it was also in our own business, and I realized that I had to make a change as soon as possible, and on this day Brother Luo also asked me if there was a good way to change the situation, and I just said, "Give me some time." "I can understand Brother Luo's eagerness, every penny of his money is hard-earned money, the 20,000 yuan almost spent his savings, his pressure can be imagined, compared to Brother Luo, my pressure is not less than him.